A Note From Our Chief Executive Officer

“To make the word of God fully known.”

“A personal mission statement becomes the DNA for every other decision we make” (Stephen Covey).

Paul testified that he had been called “to make the word of God fully known” by “warning everyone and teaching everyone with all wisdom, that we may present everyone mature in Christ” (Colossians 1:25, 28). He fulfilled this calling by “struggling with all his energy that he powerfully works within me” (v. 29).

Denison Ministries exists to “make the word of God fully known” through digital, video, audio, and print technology that can literally reach the entire world. We are “warning” believers by engaging cultural issues and “teaching” them biblically redemptive truth. We are praying and working to “present everyone mature in Christ” as a catalyst for the spiritual awakening our culture needs so desperately.

And God is empowering us with “all his energy.” As you will see in this mid-year report, we are reaching more people than ever before in our history. By end of year, people will have downloaded and otherwise interacted with our biblical content more than seventy-five million times.

None of this is possible without your partnership in our work. Your intercession is vital as we battle “the spiritual forces of evil in the heavenly places” (Ephesians 6:12). Your endorsement of our content by sharing it with others extends our reach to people we might not otherwise engage. And because we are 100 percent donor based, your financial support enables everything we do. Every person we reach with God’s word is an extension of your faithfulness.

I am deeply grateful for the privilege of leading and serving alongside you in this ministry. Together we are making God’s word “fully known” and “planting trees we’ll never sit under” to the glory of God.

All the best,

Dr. Jim Denison Chief Executive Officer & Co-Founder

A Note from our Chief Marketing Officer

There are many ways that a non-profit organization like Denison Ministries could measure success. For example, metrics like audience size or financial growth can be helpful tools in understanding the reach and health of an organization. Yet as we seek to transform lives around the world through Christ-centered content, we know the best way for us to measure our impact is by looking at how often people are engaging with each piece of content. We call this engagement “Content Experiences.”

We already have so much to celebrate as we look at the first few months of 2023. In just the first two quarters we tracked over 49.8 million Content Experiences as more and more people engaged with content like Denison Forum’s Daily Article, the First15 Devotional, the Christian Parenting Podcast Network, and the Foundations Bible Studies. As a reminder, we’ve included brief explanations of how we define Content Experiences, as well as each brand’s share of Content Experiences, in the next few pages.

We are honored and grateful to you for your partnership in this critical time in our culture. We truly believe that God is on the move, and we will continue to follow his lead as we seek to make him known throughout the world.

Josh Miller Chief Marketing Officer

Monthly Facebook Engagement

• A like, comment, or share on a post. Active interaction with the content.

Monthly Email Opens

• Emails that are actually opened, not just delivered.

Monthly Website Pageviews

• Unique pageviews of our websites, minus the homepage.

Monthly Podcast Downloads

• Individual episode downloads using the new industry standard IAB as of January 2023.

Monthly YouTube Views

• Unique video views each month per Youtube’s reporting.

Monthly Instagram Engagement & Reel Views

• A like, comment, or share on a post. Active interaction with the content.

Monthly Twitter Engagements

• The number of engagements on any given tweet, including likes, retweets, and replies.

Monthly Spotify/Apple Music Streams

• The number of times a song was listened to (at least 30 seconds).

Monthly App Sessions

• How many times the app was opened by a user.

Monthly YouVersion Plan Completions

• The number of people that have completed a Youversion reading plan.

Monthly Event Videos Watched

• How many videos were watched within an event or Bible study course.

Monthly Books Distributed

• How many books were shipped through a donation on our websites.

Content Experiences Q1/Q2

23,781,760 emails were opened across all brands of Denison Ministries.

3,684,747 pages viewed across all websites and microsites.

11,513,043 podcast episodes downloaded across the Christian Parenting Podcast Network, and 8 Denison Ministries brand podcasts.

9,057,022 social engagements across Facebook, Instagram, Twitter, and YouTube. This includes engagements and video views on Instagram Reels.

49,758,185 total content experiences during Q1 & Q2 across all Denison Ministries’ brands.

Content Experience Definitions:

Monthly Facebook Engagements

Monthly Email Opens

Monthly Website Pageviews

Monthly Podcast Downloads

Monthly YouTube Views

Monthly Instagram Reels Views

Monthly Instagram Engagements

Monthly Twitter Engagements

Monthly Spotify/Apple Music Streams

Monthly App Sessions

Monthly YouVersion Plan Completions

Monthly Event Videos Watched

Monthly Books Distributed