Demur Magazine Intact April 2016 by Demur Magazine

April 2016

INTACT

CONTENTS 04 - Demur Picks 06 - LIPAULT SPRING SUMMER 2016 08 - POCKET APP 10 - Sini’s Galavant Excursion 23 - Women of the Castles 29 - THE H&M AND M.I.A WEEK OF RECYCLING 30 - 2016 BFC/ Vogue Designer Fashion Fund Winner

Demur Magazine

21 16

Contributors Noreen Chada - Editor

Shirley Dee- Fashion Editor Kay Samuel- Features Editor Nicole Samoto – Social Editor Stella Dzingai – Contributing Writer Visit us at: www.demur.co Facebook: DemurMagazine Twitter: DemurMagazine Instagram: DemurMagazine TV:www.youtube.com/DemurMagazine Email: info@demur.co

Demur Magazine is a FREE magazine distributed in London, Birmingham & Manchester. You can also access Demur from your tablet.

Demur Picks

Basquiat Skull Print T- Shirt – Eleven Paris - £45.00

Tank Wine Glasses – Tom Dixon - £60.00

Fuchsia Furry Leather Wallet – BET BARCELONA - £49.00

Oriental Spiced London Dry Gin Gift Edition – Opihr - £45.00 Patterned Cotton Shirt – H&M - £19.99

+ Rita Ora Stan Smith Leather-Paneled Suede Trainers – Adidas - £70.00

Demur Magazine

Apple Candle – Bittossi Home - £22.00 This Is My London Handbook – Oliver Bonas - £12.95

Jeweled Bug Line Bracelet – Banana Republic - £35.00 Watch Bucket Hat – Carhartt - £34.99

Novello Mini Two-Tone Crossbody Bag- Harrods £40.00

Put a Spring in your Travels with

LIPAULT

SPRING SUMMER 2016 C O L O U R S PLUME VINYL BOWLING

BAG £69.00

ORIGINAL

LADY PLUME

Plume Spinner 55cm

Hobo Bag Medium

£169.00

£75.00

Taste the sweet pastel colours of the Spring Summer 2016 collection from luxury luggage and leather good brands Lipault.

Lady Plume Tote Bag Medium £65.00

Lipault have given us more to work,t with their latest collection by adding a Bucket Bag and Satchel Bag to their range of items on offer. Add a bit of groove to your step with the 70's look Dark Lavender, Aqua Blue and Antique Pink colours from Lipault.

Join Dress Code Nation at

www.dresscodenation.co.uk

PAUL SWADDLE WANTS TO GIVE YOU A PIECE OF THE PIE IN POCKET APP Pocket App is the UKâ&#x20AC;&#x2122;s largest independent app developer designing, developing and distributing award-winning mobile apps. We also enable our clients to take advantage of all things mobile with our broad range of mobile solutions. We help our clients develop the concept, create the design and we follow through to technical development and marketing. In other words, we look after the end to end development of the app, including taking new apps to market. Your Seedrs Crowdfunding campaign seems to be going well. Why is this important for the progression of your business? As a company we have experienced several years of rapid growth, working alongside clients such as Coca Cola, Samsung, W Hotel, the Queen Elizabeth Olympic Park, Adidas, Epson, NHS and Phillips. The business is now making a major leap into the super-premium space and starting to do work in partnership with Microsoft, IBM, Capita, ATOS, and others, as well as launching our own SaaS products built on the platform we have been developing over recent years. The company is profitable but this ambitious transition requires more investment than is available from reinvested profits alone, hence our crowdfunding campaign Do you feel a brand can miss out on a market if they donâ&#x20AC;&#x2122;t have an app in this day and age? Yes I believe so, there are numerous statistics that validate the claim that a vast majority of internet traffic is through mobile, so if you want to use things on the move, apps are perfect for that. There are also a growing number of organisations that are modernising and mobilising their internal processes using apps. Not only are they using them to streamline internal processes, but also cut costs and improve operational efficiencies in the process. So the impact that apps are having on brands and business in general is growing. What are some of the strangest apps that you have been asked to make? Believe it or not, the strangest app weâ&#x20AC;&#x2122;ve ever been tasked with designing was a dating app for connecting people with ghosts

Another one that springs to mind is when we received a brief from a client who wanted an app developed for their CEO. They said that their CEO had gone to a dinner event the previous night and he was the only CEO without an app. I asked what they wanted the app to do and she said “get him off my back”. It turned out that the CEO had no idea what functionality he wanted from the app, he just knew he wanted one! What can an investor get for their buck by investing in Pocket App? Mobile is enabling and disrupting the way the world works and we feel that Pocket App is at the forefront of this, developing innovative mobile solutions for our clients. So anybody that invests in Pocket App will be investing in an organisation that is at the front end of a rapidly accelerating market. In addition to this, we have a long list of investor perks on offer to anyone that invests in the business, as outlined below

Invest £100 and receive 10% discount on app development (up to maximum value of £5000) Our team has been building mobile solutions for over 10 years. Our expertise and knowledge branches into the following mobile operating systems: iOS, Android, HTML5 and Windows. Invest £500 and receive a 1 year subscription to Pocket Events (normally charged at £6000) With Pocket Events, we can help you to create your own app, tailored to your audience! A £1000 investment gets you a free, dedicated mobile workshop at our offices (normally charged at £5000) During your mobile workshop we will help you PLAN, MEASURE and EXECUTE any digital project you may need. If you invest £5000 you’ll receive a free set of user interface designs (usually charged at £10,000) It’s no good having great functionality in an application if it’s not also a great design! Invest £10,000 and receive a free interactive application prototype (normally charged at £15,000) The prototype makes use of the interface designs to create a fully interactive version of the proposed solution. The prototype can be used for focus groups and get valuable feedback from the target user groups. Invest £50,000 and receive £50,000 worth of application development for free! The benefit to trump all benefits! This needs no explanation, £50,000 worth of free application development! As one of our investors said “it’s a no brainer!” At present the campaign is going really well and at last count we were 77% funded with £580,808 of £750,000 sought investment already sourced, so anybody keen to invest in a profitable and ambitious company, now is your chance, so feel free to visit our crowdfunding page to learn more: www.seedrs.com/pocket-app

Sini’s Galavant Excursion We first met Sini Moilanen in 2010 when she was just a fresh Fashion Textile Design Graduate. Since then Sini has gone on to build her brand Tramp in Disguise as well as a new contemporary womenswear line My Galavant. We caught up with Sini to see what she has been up to.

How Sini transformed from Tramp In Disguise to My Galavant…

Whilst doing Tramp In Disguise, a fashion agency had seen some celebrities wearing Tramp In Disguise garments and they contacted me about starting a diffusion line, which they could distribute to stores. I had thought about a diffusion line before as I thought the Tramp In Disguise style was quite youthful anyway. I contemplated the idea for a while and came to the conclusion that it was a good one and went ahead with it.

The difference between Tramp in Disguise and My Galavant… Tramp In Disguise is very heavily print based, made from luxurious fabrics, silk, wool and cashmere. The customer is a bit older, the over 25 year old woman. My Galavant is a mixture of plain coloured fabrics with some printed fabrics. The fabrics are good quality polyester, nylon, cotton and viscose. The target customer is any woman over 20.

Would you advise aspiring designers to create a more commercial line if they are struggling to push a high end collection?

end stores which thousands of other highend brands are competing to be stocked in. Most of the big designer brands have their diffusion line, which brings a big part of the capital to their business. Of course it is not an easy path because there is a vast amount of extra work required making a separate collection. In addition the economic viability could mean acquiring new partners to get the manufacturing costs to correspond to the price level of the commercial line.

The perfect muse for Sini would be…

Gwen Stefani. I love her individuality, everdaring style and because she represents a strong independent woman to me. She has been an inspiration for me ever since the 90’s.

Sini has fallen in love with London…

This is the city I live and love to be in. I love that there are so many different parts of it with completely different looks and population.

Where can you shop My Galavant?

We have several stockists in UK and we have our own web shop, which can be found on www.trampindisguise.com

A commercial line is always much easier to sell than a high-end line. There are more shops to distribute your collections to, compared to a smaller amount of high-

I NT ACT Photography Balint Nemes Model Makyna Stylist Caroline Novakova

Photography Balint Nemes Model Makyna Stylist Caroline Novakova

WOMEN OF THE CASTLES Fashion Designer / Stylist Faith McGary and photographer Richard Sepcic team work as artists to raise awareness for animal rescue and social issues. In their everyday lives, they partner as a married couple to raise their furry family, three rescue dogs who they probably spoil more than they may care to admit. Faith is a retired mobile telecoms inventor with Irish roots that she traces back to her greatgrandparents in Co. Roscommon. Richard has a deep, lifetime love of all things Irish, most especially his wife.

Photographer: Richard E Sepcic Fashion Designer: Faith McGary-Sepcic Models (Left to Right) Xochitl Frazier Rachel Lynn Ward Kendall Bumbera Chasity Bobino Hair Artist: Dennis Clendennen Make-Up Artist: Lisa Capuchino Stylist : Kim Dunn

Photographer: Richard E Sepcic Fashion Designer: Faith McGary-Sepcic Model: Kendall Bumbera Hair Artist: Dennis Clendennen Make-Up Artist: Lisa Capuchino Stylist : Kim Dunn

Photographer: Richard E Sepcic Fashion Designer: Faith McGary-Sepcic Model: Rachel Lynn Ward Hair Artist: Dennis Clendennen Make-Up Artist: Lisa Capuchino

Photographer: Richard E Sepcic Fashion Designer: Faith McGary-Sepcic Model: Xochitl Frazier Hair Artist: Dennis Clendennen Make-Up Artist: Lisa Capuchino

Photographer: Richard E Sepcic Fashion Designer: Faith McGary-Sepcic Model: Tiffany Hornack Maloney Hair Artist: Dennis Clendennen Make-Up Artist: Lisa Capuchino

THE H&M AND M.I.A

WEEK OF RECYCLING

H&M is joining forces with artist and singer M.I.A. for H&M’s latest global initiative World Recycle Week with a new music video and an ambitious global Garment Collecting activity. During the period, H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in its more than 3,600 stores. The initiative is part of H&M’s goal to close the loop in fashion, recycling unwanted garments to create recycled textile fibres for new products. To raise awareness, M.I.A. has filmed an exclusive new music video for H&M highlighting the environmental impact of clothes going to landfills around the world. The video will debut on April 11 at hm.com. Garment Collecting at H&M is simple and can have a profound effect. Since 2013 customers have been invited to bring any unwanted and worn out garments and textiles, from any brand and in any condition, to any H&M store. By doing so they ensure less garments go to landfills and, in return, will receive vouchers to use at H&M. Since H&M first launched Garment Collecting in 2013 the company has collected over 25,000 tonnes of clothing and two years ago H&M introduced its first new garments that used recycled textile fibres, important steps in closing the loop in fashion. To mark the first World Recycle Week, H&M aims to collect more textiles than ever before through its on-going Garment Collecting initiative. Alongside the video by M.I.A., bloggers and characters from the video will film rehaul clips, showing the pieces they’re recycling through the H&M Garment Collecting project during World Recycle Week - meaning the opposite of haul where you upload a video showing items recently purchased. Create your own clips using the hashtag #HMrehaul, then bring the garments to any H&M store, becoming part of a global fashion movement to make Garment Collecting a natural part of the life of clothes.

Close the Loop is a central commitment of H&M’s Conscious Actions for sustainability. The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibres for new products. The long-term goal is to have zero garments going to landfill, as well as saving on natural resources. By recycling just one T-shirt 2,100 litres of water can be saved – imagine the impact of 1,000 tonnes garments collected during World Recycle Week. All textiles are welcome – odd socks, old towels, the dress with a hole – and nothing is too torn, worn or used for a second life.

2016 BFC/ Vogue Designer Fashion Fund Winner Sophia Webster is the winner of this year’s BFC/ Vogue Designer Fashion Fund, announced at a cocktail reception hosted at Bulgari Hotel, London and partnered with Perrier-Jouët. The Fund was established in 2008 and provides one designer with a bespoke, high level mentoring support programme over a twelve month period; as well as a £200,000 grant to provide necessary infrastructure to take them to the next stage in their business. Emilia Wickstead, Mother of Pearl, Osman, Prism and Sophia Webster were shortlisted for the 2016 prize and were invited to The Shard to present their collections and five year business plans to the Fund judging committee. The Fund judging committee is made up of representatives from businesses who support the Fund and industry experts. Caroline Rush CBE, Chief Executive, British Fashion Council, commented: “Congratulations to Sophia Webster who has deservingly received this year’s BFC/Vogue Designer Fashion Fund. The judging committee was impressed by her brilliant talent and thorough business acumen; seeing great potential for developing her label into an internationally acclaimed British brand. Sophia has an amazing ability to turn accessories

into masterpieces and we are thrilled to support her at an exciting time of growth.” The Fund, now in its seventh year is a legacy project from the BFC’s 25th anniversary celebrations. For the second consecutive year the BFC has created an exclusive online video series, Designer Fashion Fund, which follows the application process, interviews with the judging panel and celebrates the previous winners of the Fund: Mary Katrantzou (2015), Peter Pilotto (2014) Nicholas Kirkwood (2013), Jonathan Saunders (2012), Christopher Kane (2011) and Erdem (2010). The episodes will be published over the course of 2016 and can be viewed on youtube. com/BritishFashionTV. The BFC/Vogue Designer Fashion Fund is proudly supported by British Vogue, Burberry, Harrods, Paul Smith and Topshop. The British Fashion Council has an international reputation for supporting emerging talent through its existing schemes: NEWGEN supported by TOPSHOP, NEWGEN MEN sponsored by TOPMAN, the BFC/GQ Designer Menswear Fund supported by Vertu, the BFC Fashion Trust and showcasing initiatives Rock Vault, Fashion Film and Headonism.