8. Brand Responsibility
Supreme has continued to be consistent over time continuing to be an exclusive brand that is aimed at skateboarders which was its original outcome. Along with this the brand has stuck to stocking limited quantities which is difficult for a brand economically, being consistent with this has helped the brands success.
Supreme ensure that the connection between the brand and the consumer is strong by leading their own style and adopting with street art culture, they do not follow fashion trends therefore making them unique in comparison to other mainstream brands. Along with this, products are designed to fit urban teen culture which creates a bond between the consumer and the brand. Supremes limited stock of products also create a need for the consumer making the loyal customers buy whatever they produce.
5. Brand system Products are firstly designed to match the needs of the target market and produced in low quantities. The latest collections are then promoted and released in store and online. Due to the limited amount of products being released people often sell the clothes on third party sites or forums for a higher profit to keep up to date with the up coming brands and styles.
6. Brand Leverage Supreme has successfully expanded the brand by selling more products other than garments. This includes miscellaneous items such as pens, phone cases and even fire extinguishers. They have also expanded in store by building more shops across America, London, Paris and Japan and also now sell clothing online to help the consumer access their products much easier and quicker.
7. Tracking Brand Equity An example of supremes brand equality and their loyalty of their customers is the fact that the brand have created a cult like following with the consumers almost creating a community. Almost 250 customers lined up to buy supreme NY 2011 f/w collection with some fans camping outside for over 48 hours proving the brands success.
9. Brand Investment Supreme have invested in the brand to gain further success by collaborating with luxury brands such as Louis Vuitton to enter the luxury market therefore the luxury profit. The brand exertions discusses in brand Lee age have also helped to develop the brand economically making James Jebbia have a net worth of $40 million dollars.
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4. Consistency over time
8.