1 3 5
MEET OUR TEAM
HOME SELLING GUIDE
EXCEPTIONAL M A R K E T I N G
DISCLOSURES
PRESENT YOUR HOME
2 4 6
HOME P R E PA R AT I O N
EXPERIENCE THE DELEON DIFFERENCE
SOLD!
O U R T R A N S PA R E N T, C L I E N T- O R I E N T E D APPROACH TO SELLING
THE DELEON DIFFERENCE
At DeLeon Realty, our entire business is designed around one goal: maximizing your net proceeds while making the selling process as seamless as possible.
Unlike the traditional real estate model, Audrey supported by an inSelling a home successfully requires farismore than simply placing it on the market. It takes thoughtful house team of salaried specialists, including interior designers, handymen, preparation, disciplined marketing, strong negotiation, and a team capable of managing every stage marketers, photographers, legal counsel. Working together under of the process withand consistency and care. one roof allows the team to prepare your home efficiently, prioritize improvements with the highest return on investment, avoid unnecessary That belief shaped the way DeLeon Realty was built. Rather than relying on a single agent to handle expenses, and make the selling process as seamless and stress-free as every aspect of a sale, we created a more coordinated model, one that brings together specialists in possible.
preparation, marketing, disclosures, and execution to better support our clients from start to finish.
DeLeon’s salaried structure also removes many of the conflicts of interest sellers, that structure matters. It means stronger broader exposure, and a more found inFor traditional real estate. Audrey is never incentivized to presentation, steer organized pathbuyer to market. also thataneach from early preparation through final you toward a particular or rush It you intomeans accepting offer.decision, Every negotiation, is supported by people with deep expertise in each part of the process. recommendation is made with one objective: helping you achieve the highest possible net proceeds.
This guide is intended to provide a clear overview of how we approach selling, how our team works, A Bay Area Audrey attended Valley and has spenthomeowners. If you are considering a sale, andnative, why our model continues toChristian resonateSchools with Silicon Valley the past we 12 years exclusively representing sellers with the DeLeon Team. Her would welcome the opportunity to show you what that process could look like for your home. deep local roots, combined with fluency in both Mandarin and Cantonese, allow her to invite connect your home with both and international We you to experience the local DeLeon Difference. buyers, maximizing its exposure to the broadest and most qualified buyer pool.
Sincerely,
THE DELEON TEAM Audrey Sun DRE #01933274 Director of Listings 650.785.5822 audrey@deleonrealty.com
D E L E O N R E A LT Y D E L I V E R S U N M AT C H E D M A R K E T I N G F O R Y O U R H O M E , AT N O A D D I T I O N A L C O S T Dedicated interior designer to orchestrate home prep support Professional staging and furniture rental
Custom property website and social media marketing Professional photography, video and online marketing campaign
Legal and disclosure guidance Full-page newspaper advertising
Property and pest inspections In-house handyman/pre-inspection and 8 hours of handyman services
International buyer exposure Television commercials
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We were very pleased that we chose DeLeon Realty. The team was always on it. Our project manager set the schedule, found the vendors, and arranged the estimates. Their in-house handyman service was included, and we were very happy with the result. DeLeon Realty was very professional and made the whole process as painless as possible for us. - Lucy O. Mountain View, CA
OUR PROVEN SELLING PROCESS Our experienced team coordinates every step of the selling process to maximize your results while making the experience as seamless as possible.
1. MEET OUR TEAM 2 . H O M E P R E PA R AT I O N 3. DISCLOSURES 4. EXCEPTIONAL MARKETING 5. PRESENT YOUR HOME 6. SOLD!
1
MEET OUR TEAM
A D E D I C AT E D D E S I G N E R F R O M S TA R T T O F I N I S H Our in-house interior designer personally oversees your home’s entire preparation process to unlock its full market potential. The designer coordinates every detail, from vendor selection, competitive bids, timelines, and on-site supervision, ensuring each improvement is executed flawlessly and with purpose.
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Simply put, DeLeon Realty has the right person for every task. They were quite responsive to my needs and the quality of their work reflects their expertise. The home prep, staging, all of the disclosures and the documents were done beyond my expectation. I wholeheartedly recommend them for anyone selling a house in Silicon Valley. - Kiron M. Atherton, CA
AN EXPERIENCED FIELD C O O R D I N AT O R AT N O C O S T Our in-house field coordinator, an experienced handyman, handles the details buyers notice immediately at no charge to you. Using a comprehensive preinspection checklist, your field coordinator addresses key items before your home ever hits the market, which may include: •
Gutter cleaning
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Landscaping touch-ups
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Smoke and carbon monoxide detector compliance
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Power washing
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Oiling squeaky hinges and minor adjustments
A D V A N TA G E O U S P R I C I N G FROM PREFERRED VENDORS At DeLeon Realty, we leverage our high volume of listings to secure exclusive preferred pricing with trusted local vendors. With a licensed interior designer and experienced handyman on your side, you’ll never overpay for renovations or improvements from a resale perspective. We ensure every upgrade and repair is strategically targeted to boost buyer appeal and maximize your sale price. There are no markups, kickbacks, or referral fees – every dollar saved goes directly to you. With DeLeon, you get smarter spending, higher returns, and peace of mind.
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The project manager set up a schedule for vendors for home prep, the handyman and his helpers were outstanding. The DeLeon team was professional, personable and supportive. We never had a gap or missed communication. Their helpful in-house attorney and supportive closer kept us fully informed. Highest recommendation! - Anne S. Palo Alto, CA
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H O M E P R E PA R AT I O N
DeLeon Realty’s listings are beautifully presented with curated furniture and design elements that transcend mere “staging.” Our interior designers stay current to the latest trends creating an overall vision for your home. We then work to implement this strategy elevating your home to attract the broadest group of buyers.
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They came in with a clear plan and were thoughtful, suggesting only the improvements that would actually move the needle, then connecting us with the right people to execute them. The DeLeon design team’s staging felt like it belonged in the house rather than being dropped in from a showroom. It complemented what was already there rather than overwhelming it. - Eric W. Sunnyvale, CA
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DISCLOSURES Preparing a home for the market involves more than presentation. It also requires thoughtful disclosure preparation and access to sound legal guidance when questions arise. This helps sellers navigate disclosures and related issues with greater clarity, confidence, and coordination. While DeLeon Realty is not a law firm, our clients may also receive legal representation through the Integra Law Group, LLP should a legal issue arise before closing, without separate hourly fees or additional legal charges. Colette R. Thomason, our General Counsel, is an experienced residential real estate attorney and assists sellers with disclosures. Beyond merely achieving the highest possible price with the lowest level of stress, one of the main roles of a real estate agent is to protect clients from liability.
COL ETTE R. TH OM AS O N DeLeon Realty General Counsel
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Through the use of the free legal services from Integra Law Group, we were able to complete the sale, receive the price we were expecting, and still only pay 3% commission. The free legal services continued after escrow closed and would have included representation at mediation if we had needed that. DeLeon Realty made it all easy. - Jonathan S. Menlo Park, CA
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E XCEPTIONAL MARKETING Our listing team works with the strongest marketing team in real estate: salaried, in-house professionals who create a customized plan to showcase your home and neighborhood across digital, print, video, and in-person channels. Unlike most Realtors, we do not outsource this critical function to third-party vendors using generic templates for multiple agents and brokerages. Every listing receives a tailored marketing strategy designed for greater clarity, broader visibility, and stronger market impact.
CUSTOM WEBSITE
2D AND 3D TOURS
Every listing receives its own dedicated website, giving your home the attention it deserves instead of competing for clicks on crowded real estate portals.
Detailed floorplans and interactive 3D tours bring your home to life, giving buyers a clear understanding of its layout and flow before they step inside.
ARCHITECTURAL PHOTOGRAPHY Professional photography creates powerful first impressions, showcases your home’s finest features, and helps it stand out from competing listings.
C I N E M AT I C P R O P E R T Y VIDEOS Every home receives a custom-produced video that highlights its architecture, atmosphere, and lifestyle while showcasing the surrounding community, creating a compelling first impression that resonates with buyers.
TELEVISION COMMERCIALS Your home will be featured in its own television commercial across Comcast and local streaming networks, reaching discerning buyers through one of the most trusted and influential forms of advertising.
BROCHURES Your home will be presented in a full color, 12-page brochure that includes multiple photos, engaging text, a comprehensive list of features, and a link to the custom website and video. These professionally designed brochures help to ensure your property stays fresh in the minds of buyers after visiting the home.
P R O M I N E N T N E W S PA P E R A D S We will run a number of ads for your home in the most prominent newspapers including ads for your home in the Palo Alto Weekly, SF Examiner, and in your local newspaper such as The Almanac, Los Altos Town Crier and Sunnyvale Sun, etc. the first week that it is on the market; after that we will advertise your property every week until it sells.
ONLINE AND SOCIAL MEDIA MARKETING Digital and social distribution help broaden exposure and keep listings in front of buyers where they are already spending time. Used well, these channels reinforce presentation and extend reach beyond the MLS alone. Our marketing team includes experts in online and social media productions to ensure your home receives maximum exposure across all platforms.
I N T E R N AT I O N A L M A R K E T I N G The DeLeon Team conducts comprehensive outreach to international buyers, both domestically and abroad, through television, radio, newspaper, online marketing, and regular participation in international trade shows. DeLeon Realty is also a well-known name in the Chinese community, with dedicated full-time specialists focused on marketing our listings to Mandarin and Cantonese speaking buyers. Our international marketing plan for your home includes: •
Dedicated Chinese website for your property
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Advertisements in local Chinese newspapers
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Advertisements and open house announcements on local Chinese talk radio
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Audrey Sun appears on Chinese talk shows focused on Silicon Valley real estate
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Audrey is fluent in Mandarin and Cantonese, which helps present our properties to certain buyers more persuasively
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Marketing to the Indian community through local advertisements, events, and online
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Property featured on WeChat®, Xiaohongshu, and other sites
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Regular attendance and hosting booths at overseas high-end real estate shows - including Beijing, Shanghai, Guangzhou, Hong Kong, United Arab Emirates, and India - to showcase our properties to thousands of international buyers
Director of Listings Audrey Sun (DRE #01933274) appears on Chinese TV station KTSF 26.
Xiaohongshu Mobile App
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PRESENT YOUR HOME
C R E AT E O P E N H O U S E E X P E R I E N C E S T H AT C A P T I V AT E B U Y E R S DeLeon Realty hosts open houses that are regularly well-attended, thanks in large part to promoting the events via e-blasts, online and newspaper ads, TV commercials, radio ads, and social media. Our open house events often create a buzz and add to the high number of offers that we receive. Plus, busy open houses make potential buyers feel like the home is more desirable, and the attendance we generate at these events contributes directly to our strong sales statistics.
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The entire DeLeon team was always available, quick to respond, and consistently clear in their communication. On top of that, they were an absolute pleasure to work with. This is a true Silicon Valley real estate team--whip-smart, market-savvy, and committed to delivering outstanding customer service. We unequivocally and enthusiastically recommend DeLeon Realty. - Cathy F. Palo Alto, CA
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We are going to be DeLeon Realty’s clients for any and all future real estate needs, and not just because of their hypercompetence handling home purchases and sales. Their knowledge is far broader than any other realtors, covering real estate law, taxation, investment analysis, and more. Their fanatical commitment to client satisfaction is almost unbelievable. - Vivek R. Cupertino, CA
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SOLD! 3 0 C ATA L PA D R I V E AT H E R T O N
2 7 1 S T R AT F O R D P L A C E L O S A LT O S
1 2 1 1 F U LT O N S T R E E T PA L O A LT O
SO L D MO RE T H A N $1,400,000
SO L D MO RE THAN $1,200,000
S OLD M O R E T H AN
$3,000,000 OVER LIS T I N G PR I CE
O VER L IST IN G PRIC E
O VER LISTING P RICE
SOLD $1,000,000+ OVER LIST PRICE
SOLD $800,000+ OVER LIST PRICE
37 Valley Road, Atherton
1215 Harriet Street, Palo Alto
26270 Purissima Road, Los Altos Hills
1561 Kingsgate Drive, Sunnyvale
SOLD $900,000+ OVER LIST PRICE
3865 Mumford Place, Palo Alto
25933 Alicante Lane, Los Altos Hills
SOLD $700,000+ OVER LIST PRICE
467 Lincoln Avenue, Palo Alto
226 Ely Place, Palo Alto 3165 Morris Drive, Palo Alto
RECENT SALES
R E S U LT S Y O U C A N M E A S U R E 3 4 6 7 WAV E R L E Y S T R E E T PA L O A LT O
761 WOODSTOCK LANE L O S A LT O S
1 5 4 B RYA N T S T R E E T PA L O A LT O
S O LD MORE THA N $1,100,000
S O L D MO RE T H A N $1,100,000
SO L D MO RE T H AN $1,000,000
OVER LISTING P R I CE
O VER L IST IN G PRIC E
O VER L ISTING P RICE
SOLD $600,000+ OVER LIST PRICE
SOLD $400,000+ OVER LIST PRICE
28100 Radcliffe Lane, Los Altos Hills
1441 Firebird Way, Sunnyvale
2139 Greenwood Avenue, San Carlos
728 Brentwood Place, Los Altos
765 University Avenue, Palo Alto
60 Lorelei Lane, Menlo Park
1044 Bryant Street, Palo Alto
34 Roberts Way, Hillsborough
SOLD $500,000+ OVER LIST PRICE
675 Evergreen Street, Menlo Park
1701 Stone Pine Lane, Menlo Park 3468 Ramona Street, Palo Alto 2303 Oberlin Street, Palo Alto
2819 Carson Street, Redwood City 11 Chateau Drive, Menlo Park 1837 Brewster Avenue, Redwood City
D E L E O N R E A LT Y ’ S E T H I C A L M O D E L
OUR BUY DIRECT MODEL
Our Buy Direct model allows us to deliver both the highest ethical standards and the strongest economic advantage for our clients. Under this policy, when we bring in one of our own buyers, whether from our existing database or because of our extensive marketing, DeLeon Realty does not charge any commission for representing the buyer on our own listings. The commission savings from our Buy Direct Model makes our average total commission the lowest of any major Silicon Valley brokerage.
S H O R T 3 9 D AY L I S T I N G P E R I O D . H I G H C O M M I T M E N T. F U L L C O N F I D E N C E . At DeLeon Realty, we only ask for a 39-day on market commitment. No long, restrictive contracts. We invest heavily in marketing, staging, and preparation upfront, and if your home doesn’t sell within 39 days of when it lanches on the MLS, you owe us nothing—no fees, no reimbursement.
D E L E O N R E A L T Y. C O M Brochure Designed by the DeLeon Marketing Team Architectural Photography by the DeLeon Marketing Team
DISCLAIMER As prominent members of the real estate community, we respect all pre-existing listing agreements. If your home is currently under a listing contract, please do not construe this publication as a solicitation for that listing. On the other hand, if you have not yet selected a Realtor®, we urge you to consider DeLeon Realty’s resources and design acumen, as demonstrated in this proprietary publication, which was created completely in-house by our talented marketing team. Complimentary services are provided at no additional charge to our sellers. Please refer to our website for the latest offerings, which will also be clearly detailed in a listing agreement addendum. Legal services, when needed, are provided through the Integra Law Group, LLP, after execution of a retainer agreement and conflict waiver. DeLeon Realty is not a law firm. Likewise, the material in this publication does not constitute a solicitation for legal services nor is it intended to provide legal advice. Nothing in this publication is intended to create an attorney-client relationship.
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DeLeon Realty 1717 Embarcadero Road Palo Alto, CA 94303
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D I S C O V E R W H AT YOUR HOME COULD S E L L F O R T O D AY Connect with our our team team for for aacomplimentary complimentaryhome homevalue valueassessment assessment and personalized strategy to maximize your sale.
audrey@deleonrealty.com info@deleonrealty.com 650.900.7000 650.785.5822 SCAN HERE to explore our proven selling strategy.
AUDREY S U N DRE #01933274 Director of Listings
D EL EO N R E A LT Y. CO M Equal Housing Opportunity DEL EONR E A LT Y.CO M Ken DeLeon | Founder | DRE #01342140 Audrey Sun | Director of Listings | DRE #01933274 | Director Listings |content DRE #02119541 Printed on Francis FSC cerLopez tified paper withofrecycled Ken DeLeon | Founder | DeLeon Realty, Inc. in a cer tified Green facility. DeLeon Realty, Inc. | DRE #01903224 | Equal Housing Opportunity DRE #01903224 Printed on FSC certified paper with recycled content in a certified Green facility.