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ELECRAMA 2020 Pages: 28-30
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CONTENTS JANUARY
2020 VOLUME 16 ISSUE 09
http://www.digitaledge-india.com
TOP STORY
Chief Guest
In a candid interaction with Md. Qaisar Alam of Digital Edge, Piyush Somani, Founder, CMD & CEO, ESDS Software, talks about his company’s overall achievements and the ways forward.
Pages: 8-9
INDIA TURNS INTO GREAT MARKET
AND TOP R&D DESTINATION FOR ARRAY NETWORKS
PAGES: 22-24
Quite recently, Array Networks has launched its Make in India product, an Amplifier. Earlier its Bangalore technology innovation centre introduced MARS (monitoring and reporting system) for the global market. The company now works on developing several of security technologies for its hardware platforms. Case Study Qatar’s Pearl Island gets Matrix access control solution. Page: 20
REGULARS
DE UPDATES
HPE sets up IoT customer experience centre
Sify gets Rs 589.1 Crore in Q3 FY 2019-20
Digital Talks Data protection saves against ransomware attacks. Pages: 25
Smart VADs VoIC Networks emerges as VAD in private telecom
Pages: 26-27
Atos gets ISO 14001 environmental certificate
Smart Firms
India has witnessed the rise of CADYCE, a digital life-style products brand. Page: 21
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Micron to bring in DDR5 for enterprise servers
Citrix intros Performance Analytics for apps
McAfee makes consumer internet security SW RAH Infotech to distribute Veeam SW services
EDITORIAL: 06
ELECRAMA Held in Greater Noida, ELECRAMA 2020 rocks. Page: 28-30 DIGITAL EDGE
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Editorial subscription copy not for sale
INDIA'S COMPLETE IT MAGAZINE
CONNECTING VENDORS VARs AND institutional buyers
ELECRAMA 2020 Pages: 28-30
Volume 16, Issue 09, January 2020 www.digitaledge-india.com Price Rs. 25
FROM THE DESK OF EDITOR
EVER MAGNIFICENT ELECRAMA 2020 Dear Friends!
The ELECRAMA continues to evolve in terms of its scope, extent and substance. The just concluded 14th edition of ELECRAMA turned out to be a huge success. Held at India Expo Mart, Greater Noida, and organized by Indian Electrical & electronics manufacturers’ Association (IEEMA), the ELECRAMA 2020 registered huge turnouts of visitors. This is estimated that a whopping one and half million people visited the five-days event.
INDIA'S COMPLETE IT MAGAZINE
CONNECTING VENDORS VARs AND institutional buyers
Editor Executive Editor Sub. Editor Reporter Art Director Web Director Web.Master Mkt Manager Mkt Manager Circulation Asst
Md. Qaisar Alam Tanzim Mirza Swati Mittal Tayyab Hemendra Samal Trinath Pradhan Amit Lata Reddy Neyaz Ahmad Kawish Ratnesh. K. Ranjan
Head Office: E-12/03, Basement, Hauz Rani, (New Colony) Malviya Nagar, New Delhi-110017 Mobile:+91-9911302792/9717936883 Editorial Office: E-12/03, Basement, Hauz Rani, (New Colony) Malviya Nagar, New Delhi-110017 Mobile: +91-9911302792/9717936883 Marketing Business: E-12/03, Basement, Hauz Rani, (New Colony) Malviya Nagar, New Delhi-110017 Mobile:+91-9911302792/9717936883 Printed, owned, published, and edited by Md. Qaisar Alam and Printed at S.R.P Printers, D-10/5, Okhla Industrial Area, Phase II, New Delhi-110020 and published from E-12/03, Basement, Hauz Rani, Malviya Nagar, New Delhi-110017. Editor: Md. Qaisar Alam All rights reserved. No Part of this publication may be reproduced by any means without prior permission from the publisher Subscription: Rs 250 (12 Issues), Rs 500 (24 Issues) All Payments favouring: Prudent Digital Media
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The ELECRAMA, which has become world’s top event on electrical equipments, saw a large participation by exhibitors from all across the globe. Over 1,370 companies put up their stalls and pavilions at the event, out of which 450 exhibitors were from abroad. From India all the leading names in the domain of electrical equipment manufacturing sector exhibited their products & solutions.
Cutting across power generation, distribution, storage and its management, these exhibitors showcased their integrated offerings at the event. However, a large number of electrical ancillary companies belonging to SME denomination were very much present at ELECRAMA 2020. These power component manufacturers are the inalienable part of global supply chain.
The event was inaugurated by Shri Prakash Javadekar, the Union Minister of Heavy Industries & Public Enterprises, GoI. The Minister of Power and New & renewable Energy (Independent Charge), Shri R K Singh also graced the occasion with his presence. In his inaugural address, Shri Javadekar stressed the need to make use of such global platforms for exchanging ideas and experience to the power industry ecosystem. He also narrated the success the country achieved in rural electrification. He said that in record time, the task of 100 percent electrification of Indian towns and villages was accomplished. For that he appreciated the contribution the power industry had made.
However, many of the top exhibitors including Schneider Electric, Eaton, Delta Electronics not only brought in their DC power supplies for telecom infrastructure, but also UPS (uninterruptible power supply) systems. These players showcased a wide ranges of UPS systems for handling the power conditioning requirements of IT infrastructure including datacentres. But then, they also displayed their modular UPS systems, which run mission critical workloads in new-age, highly virtualized, datacentres and other sensitive medical and industrial applications. So, the event seriously introduced the technology leaders with a broad range of innovations driving today’s automated world.
The other story covered is on Array Networks, which has made India a promising destination for R&D activities. The company has launched Amplifier, a MAKE IN INDIA product at its Bangalore-based ACTI (Array center for technology innovation) centre.
Another important story has been done on VoIC Networks, India’s leading VAD (value added distributor) specializing in IP telephony products. However, this month’s Chief Guest is Piyush Somani, Founder, CMD & CEO, ESDS Software. Enjoy the reading!!
Md. Qaisar Alam qaisar@digitaledge-india.com
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Chief Guest
ESDS IS THE ONLY CLOUD PROVIDER IN INDIA, WHICH CAN CLAIM THAT THE MAJORITY OF THE INDIAN CITIZENS ARE CONNECTED THROUGH OUR CLOUD. WE TOUCH THE LIVES OF 38 PERCENT POPULATION OF INDIA THROUGH ALL GOVERNMENT AND BANKING CUSTOMERS HOSTED WITH US.
PIYUSH SOMANI, Founder, CMD & CEO ESDS Software
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Chief Guest
WE HAVE OUR DATACENTRES IN MUMBAI AND NASHIK, AND SOON OUR BENGALURU DATACENTRE WILL GO LIVE Like most of the grown-up economies of the world, India too witnesses rapid adoption of cloud services by enterprises & organizations. The country teems with an array of cloud service providers including foreign MNCs as well as highly promising Indian firms. ESDS Software is one of such Indian cloud services provider, which has carved out a strong niche out in the IT landscapes in the country. In a candid interaction with Md. Qaisar Alam of Digital Edge, Piyush Somani, Founder, CMD & CEO, ESDS Software, talks about his company’s overall achievements and the ways forward. Excerpts! Do you think CIOs and CTOs of enterprises & organizations have more or less jettisoned the inhibition with regard to adopting public cloud? The cloud has become a $100 Billion industry globally. So, there canÊt be a doubt in anybodyÊs mind whether the enterprises or government are accepting it or not. This industry is valued more than $100 billion, and has been growing at a rate of 40-50 percent. SaaS is the biggest revenue driver in the cloud industry. While people are still discussing public cloud and hybrid cloud, SaaS has already crossed $100 billion in revenue globally. Adoption of cloud and hybrid cloud doesnÊt make any difference now because the businesses are growing and flourishing quite well. So, the cloud is delivering the majority of our digital needs. Everything we do on our mobile phones comes out of the cloud. And knowingly or unknowingly everyone is consuming IaaS, PaaS, and SaaS through their smartphones and future security of data is going to be delivered only from the cloud. The cloud provides, undoubtedly, the most secure environment for accessing sensitive information.
In all the G2C initiatives, ESDS has been playing crucial roles. None of the other service providers can claim they compete with ESDS in terms of our connection with the people of India. ThatÊs why we donÊt bother about other service providers, and weÊve positioned ourselves in a different league altogether.
Do you think the idea of localization of data—propounded by the Modi Government—is meritorious and would further
As a cloud service provider, what is the core competency of ESDS?
OUR ENLIGHT CLOUD IS A DOUBLE PATENTED TECHNOLOGY THAT SCALES VERTICALLY IN REAL-TIME TO PROVIDE MAXIMUM RESOURCES OPTIMIZATION. OUR CLOUD OFFERINGS ENABLE END-TO-END DIGITAL TRANSFORMATIONS OF ENTERPRISES AND ORGANIZATIONS. WE’VE CREATED VARIOUS MODELS TO SERVE INDUSTRY-SPECIFIC REQUIREMENTS. WHEN WE SAY WE’VE TOUCHED 38 PERCENT OF THE POPULATION OF INDIA THEN IT HAS BEEN POSSIBLE BECAUSE OF STRENGTH AND UNIQUENESS AND INNOVATION DONE IN THE ENLIGHT CLOUD.
ESDS is the only cloud provider in India, which can claim that the majority of the Indian citizens are connected through our cloud. We touch the lives of 38 percent population of India through all government and banking customers hosted with us. ESDS is IndiaÊs number-one government community cloud service provider, and a top banking community cloud service provider. A majority of loans disbursed in India emanate from the ESDS platform. A large number of Indian citizens who go for a public distribution system to collect their ration and the ones crossing toll booths and the ones utilizing smart meters are now connected on a centralized system throughout the country.
A stronger data localization policy would have been extremely beneficial for India in the longer term. Unfortunately, it has been diluted, and a lot of international service providers will get benefitted because of the dilution that has happened. Non-critical data will be allowed to be hosted outside India whereas the critical data of the users has to be hosted within India. This is what is proposed by the government and would become a law very soon. But, the question is as to why any of the citizensÊ data to be hosted outside at all? Our data is our asset, and should remain within India. Such confusing
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Chief Guest laws will allow international players to manipulate·and considering that future is all data. So, if our data resides outside India, there can be a lot of exploitation which can hurt us badly. Countries like Russia, China have now mandated 100 percent data localization from quite some time, and have benefitted from its implementation. Therefore, we should also be thinking on the same lines and revise the data localization law. Today, Indian datacentres are able to provide cheaper services than those being provided by our foreign competitors. Connectivity costs are much lower in India than abroad. The power cost is also cheaper in India. Hence, itÊs surprising to see the pressure by the international community on the government of India to allow IndiaÊs data to be kept outside.
How innovative & reliable is the eNlight cloud hosting platform, from where you offer various applications to enterprises & organizations? In what ways would it empower enterprises & organizations in strengthening their automation drives? Our eNlight Cloud is a double patented technology that scales vertically in realtime to provide maximum resources optimization. Our cloud offerings enable endto-end digital transformations of enterprises and organizations. WeÊve created various models to serve industry-specific requirements. When we say weÊve touched 38 percent of the population of India then it has been possible because of strength and uniqueness and innovation done in the eNlight cloud. IndiaÊs number-one bank when they trust our security solution which has been built on top of eNlight cloud and VTMS can bundled with eNlight cloud gives us a differentiator that no one has in the market.
THE CLOUD IS DELIVERING THE MAJORITY OF OUR DIGITAL NEEDS. EVERYTHING WE DO ON OUR MOBILE PHONES COMES OUT OF THE CLOUD. PIYUSH SOMANI, Founder, CMD & CEO ESDS Software
How has been the market around cloudbased managed security solutions in India? Do you think the opening up of your SOC (security operations center) would instilconfidence in your enterprise clients? Do you think this would also enable ESDS in addressing the security concerns around cloud services?
SOC is something that weÊve been delivering to our customers for a long time but in silos. Top banks have been using ESDS services including IndiaÊs number-one bank now that weÊve formalized it and bundled and weÊre offering our SOC services which include ESDS VTM Scan, WAF (Web Application Firewall) and many more. What are the key verticals you focus on with your cloud offerings? What are the top three revenue-generating cloud services you offer to the Indian market?
Our main source of revenue is being deliv-
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ered today by government community cloud, banking community cloud, SAP HANA community cloud, and SPOCHUB SaaS services. Our flagship marketplace platform SPOCHUB will enable thousands of ISVs across the nation to offer their innovative technology solutions that are designed to add value to businesses. The SPOCHUB is designed to provide on-click industry-specific solutions. Customers can choose from various solutions they need to run their businesses with consistency across end-to-end business processes, user
A STRONGER DATA LOCALIZATION POLICY WOULD BE EXTREMELY BENEFICIAL FOR INDIA IN THE LONGER TERM. UNFORTUNATELY, IT HAS BEEN DILUTED, AND A LOT OF INTERNATIONAL SERVICE PROVIDERS WILL GET BENEFITTED BECAUSE OF THE DILUTION THAT HAS HAPPENED. NON-CRITICAL DATA WILL BE ALLOWED TO BE HOSTED OUTSIDE INDIA WHEREAS THE CRITICAL DATA OF THE USERS HAS TO BE HOSTED WITHIN INDIA. THIS IS WHAT IS PROPOSED BY THE GOVERNMENT AND WOULD BECOME A LAW VERY SOON. BUT, THE QUESTION IS AS TO WHY ANY OF THE CITIZENS’ DATA TO BE HOSTED OUTSIDE AT ALL? OUR DATA IS OUR ASSET, AND SHOULD REMAIN WITHIN INDIA. SUCH CONFUSING LAWS WILL ALLOW INTERNATIONAL PLAYERS TO MANIPULATE—AND CONSIDERING THAT FUTURE IS ALL DATA. COUNTRIES LIKE RUSSIA, CHINA HAVE NOW MANDATED 100 PERCENT DATA LOCALIZATION FROM QUITE SOME TIME. experiences, extensibility tools, security frameworks and integration platforms.
What is your go-to-market strategy in India? How critical is the role channels play in your business model? What are the channel training and certification programs you run in India? WeÊve come up with separate channel and alliance strategies. Now weÊve three types of partners in India, and weÊre focusing on growing in India through all three channels·affiliates, channel partners, and alliance partners. Separate RMs are appointed to look into 3 partner verticals and we hope to generate more than 50 percent revenue in the next two years through our three partner verticals.
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HPE INAUGURATES IOT CUSTOMER EXPERIENCE CENTER IN BENGALURU Hewlett Packard Enterprise has launched a Customer Experience Center (CEC) in Bengaluru to offer cutting-edge IoT solutions to customers and partners from across industries. The facility was inaugurated by Dr. E.V. Ramana Reddy, Additional Chief Secretary, Department of IT & BT, Science and Technology, Government of Karnataka in the presence of Shri Prashant Kumar Mishra, Director, Department of IT & BT and MD, KITS, Government of Karnataka; and Som Satsangi, MD, India, HPE.
This CEC is part of the $500m investment into India announced by HPE in July 2019 and is built on a 20,000 sq. ft. area. The state-of-art CEC will provide customers globally with access to cuttingedge IoT technologies to develop sophisticated solutions across agriculture, automotive, healthcare, intelligent manufacturing, security, smart cities, smart grid and smart transportation. The CEC also demonstrates proof of concepts using IoT, artificial intelligence (AI), and machine learning (ML) tech-
nologies. Collectively, these capabilities can be leveraged by private and public organizations to propel the growth of local economies. Dr. E.V. Ramana Reddy, Additional Chief Secretary, Department of IT & BT, Science and Technology, Government of Karnataka said, „The CEC is an impressive facility and the government is keen to leverage innovative solutions based on emerging technologies in developing smart cities and smart infrastructure.‰ „IoT is already enabling a wide range of critical services across areas including healthcare, smart cities, and transportation,‰ said Som Satsangi, MD – India, HPE. „WeÊre happy to launch this CEC in Bengaluru to showcase our experience, best practices, and technology innovation in IoT. This facility will help our customers and partners harness the benefits of edge computing, which is increasingly moving computational tasks to where the data is being generated.‰ Equipped with HPEÊs Hybrid IT offerings, the CEC is co-located with HPE Pointnext Services Global Center, one of the largest technical solutions site for HPE. The center has over 3,000 engineers delivering technical services to customers in over 55 countries in areas such as big data, AI, IoT, intelligent edge, and software defined infrastructure. „India has emerged as one of the leaders in developing and implementing innovative solutions related to emerging technologies in smart cites, smart agriculture and smart manufacturing,‰ said Sanjay Mujoo, VP, HPE Pointnext Services.
Sify garners revenues of Rs 589.1 Crore Q3 FY 2019-20 Sify technologies has registered encouraging revenues accrual of Rs 589.1 Crore in Q3 FY 2019-20. „Our vision and strategy to align and lead with hybrid and multi-cloud models, supported by our relevant infrastructure investments, has put us strongly in the Digital transformation pursuit of customers. Our cloud-aligned network and security transformation services are other areas which are not only supporting the customersÊ cloud adoption journey but have also opened up growth areas for us. We would continue to drive and strengthen this motion going forward‰, said Kamal Nath, CEO, Sify Technologies. Raju Vegesna, Chairman, viewed, „Most enterprises are viewing the current environment as an opportunity to reskill and reengineer their people and processes and be ready for the Digital economy of tomorrow. This drives both increased consumption of SifyÊs infrastructure offerings, as well as increasing utilization of our digital transformation skills and services‰. 12
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Atos gets ISO 14001 environmental certification for Atos Syntel sites Atos, worldÊs leading digital transformation solutions provider, has announced that four of its largest sites in India, consolidated through the acquisition of Syntel in 2018, have achieved ISO 14001 environmental certification, which reflects the companyÊs commitment to use resources efficiently and responsibly and to measure and manage environmental impact of company decisions. Rakesh Khanna, CEO, Atos Syntel, said, „Atos is proud to be on the cutting edge of environmental responsibility, by earning ISO 14001 certification for our biggest facilities in India. WeÊre leading by example and setting a new standard in India, making Atos a great place to work and doing our part to make the planet a better place for future generations‰.
Micron to bring in DDR5 for servers in new-age datacentres Micron Technology has begun sampling DDR5 Registered DIMMs (RDIMM), based on its industry-leading 1znm process technology. The DDR5, the most technologically advanced DRAM to date, will enable the next generation of server workloads by delivering more than an 85 percent increase in memory performance. The DDR5 doubles memory density while improving reliability at a time when data center system architects seek to supply rapidly growing processor core counts with increased memory bandwidth and capacity. „The datacentre workloads will be increasingly challenged to extract value from the accelerating growth of data across virtually all applications,‰ said Tom Eby, Senior VP & GM of the Compute & Networking Business Unit at Micron. „The key to enabling these workloads is higher-performance, denser, higher-quality memory. MicronÊs sampling of DDR5 RDIMMs represents a significant milestone‰, added Eby.
Top Quote
Citrix intros Performance Analytics for apps & desktops In earlier days, analyzing system performance was all about monitoring speeds and feeds. Today, understanding the user experience (UX) is critical. And to help companies do this, Citrix Systems has launched of Citrix Analytics for Performance, a next-generation service that goes beyond monitoring server-side infrastructure, and enables IT administrators to identify performance issues at the individual user level and proactively address them to deliver better experience. „Modern employees expect consumer-like experiences in how they access their enterprise applications. And they have zero tolerance for poor system performance that slows them down. With Citrix Analytics for Performance, IT can gain a clear view into the end-userÊs experience and the health of the apps they rely on within Citrix Virtual Apps and Desktops to provide a consistent, reliable experience:, said Steve Wilson, VP of Product for Workspace Ecosystem and Analytics, Citrix. 14
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THIS DATA PRIVACY DAY IS A STARK REMINDER OF THE IMPORTANCE OF MANAGING OUR DIGITAL FOOTPRINT, ENCOURAGING SAFE ONLINE PRACTICES AND RAISING AWARENESS ABOUT THE NEED FOR DATA PRIVACY. Venkat Krishnapur Vice-President of Engineering & MD McAfee India.
HPE eHealth Centers Facilitate Over One Million Patient Visits in India Hewlett Packard Enterprise (HPE) has announced that its eHealth Centers (eHCs) have collectively facilitated over 1 million patient visits across India. Offering a digital healthcare solution, the vast eHC network offers remote diagnosis free of charge in underserved communities, reaffirming HPEÊs long-term commitment to the country and its mission to advance the way people live and work. „At HPE, we believe technology can play a significant role in addressing rapidlyevolving healthcare needs. Being a purpose-driven organization, we strive to develop innovative models such as eHCs to make our world better,‰ said Som Satsangi, MD – India, HPE. „The one million eHC patient visits is a significant milestone in reaffirming our commitment to build a culture of innovation that positively impacts local communities across the country‰, added Satsangi. Many citizens lack access to primary healthcare services, which are critical to reducing mortality rates from chronic conditions such as cardiovascular disease and diabetes. Recognizing the significant role of technology in improving access and effectiveness of primary healthcare in underserved areas, HPE launched its eHC initiative in 2012. The eHCs, designed to fit and deploy within a standard shipping container, connect patients with highly skilled medics. These centers also combine online training materials for remote healthcare workers with diagnostic tools that capture the patientsÊ vital statistics on a cloud-based application. In support of the governmentÊs target of making India TB-free by 2025, HPE signed the USAID TB pledge. Under this pledge, the eHCs will screen symptomatic patients and target the ÂMissing TBÊ cases who carry the disease. DIGITAL EDGE
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ATEN collaborates with BOSCH to offer Intelligent DCN Solutions McAfee makes consumer internet security software available on Flipkart McAfee has struck an agreement with Flipkart, where it would make the consumer security software products available its platform. „McAfeeÊs partnership with Flipkart aims to give consumers peace of mind by highlighting the importance of online security and helping them protect what matters to them, from their mobile devices and connected homes,‰ said Venkat Krishnapur, VP of Engineering & MD, McAfee India.
ATEN, worldÊs leading manufacturer of KVM products as well as AV/IT connectivity and management systems, has struck collaboration with BOSCH to provide new-gen meeting technology with integrated control and system automation. Going forth ATEN's Pro AV and KVM products will be integrated with BOSCH's Digital Congress Network (DCN) Conference System to custom-build the meeting technology needed for the development of modern enterprises. The ATEN Control System, incorporating the ATEN Control Box (VK2100), the ATEN Configurator (VK6000) and the ATEN Control System App, is a standard Ethernetbased management system that connects all the hardware devices in a room or large facility to provide centralized control directly and effortlessly
LTTS LAUNCHES INDUSTRY 4.NOW TO HELP GLOBAL MANUFACTURERS L&T Technology Services (LTTS), a leading global pure-play engineering services provider, has launched its latest framework for Industry 4.0 that seeks to address the problem of scalability challenges, diminishing roles of humans and uncertain return on investments faced by manufacturing industry participants around the globe. The digital framework termed as Industry 4.NOW addresses these challenges by adopting a solution-based, human-centric scalable approach to smart factories. In the post-modern age of Industry 4.0, many manufacturers are overhauling traditional factory setups by infusing technologies based on Industrial Internet of Things (IIoT). At the same time, they often limit digital manufacturing strategies to a few fac-
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via a mobile device or a tablet. „Enterprises depend on high-tech presentation equipments to create the perfect meeting environment. ATEN Control System provides simple and effortless automation for any room to easily connect the hardware, design the control panel and access any device by a tablet. With ATEN Control System operators can switch the function of a room with a push of a button and have customized control of each device without limits" said Shyam Tambatkar, Product Sales Manager - ProAV at ATEN.
tory lines or PoCs, unable to scale with certainty. According to LTTSÊ research into Industry 4.0 in 2019, whilst 54 percent of those interviewed identified use cases for digital manufacturing, just 9 percent are actually scaling digital at an enterprise level. Interactions with industry participants thus reveal the lack of a coherent digital strategy in many cases, as enterprises become entangled in a next-to-impossible roadmap. Uncertainty is stalling innovation. The major challenge as LTTS sees it, is to design an approach that is more human-centric and RoI-driven – and one that makes it possible to scale digital in a factory setup. Industry 4.NOW the latest framework from the LTTS stable does exactly that by putting the focus on Digital Manufacturing Solutions integrating Product Lifecycle Management, Manufacturing Operations, Manufacturing Engineering, Asset Management and Product Information Management thereby creating a value-based digital transformation roadmap. Here is a brief on some of the exciting solutions of Industry4.NOW that have resulted in proven benefits for manufacturers across the globe. DIGITAL EDGE
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Xerox showcases latest production printers at PAMEX 2020 Mumbai RAH Infotech inks distribution alliance with Veeam
Xerox India has taken the opportunity for showcasing its latest digital printing presses including Iridesse, Versant V3100, Versant 180, PrimeLink C9065 and PrimeLink C9070 at the recently held PAMEX 2020 in Mumbai. Print providers, from India and abroad got a closer look at the sophisticated print technology offerings of Xerox including their marquee product Xerox Iridesse Production Presse. Iridesse is the only digital press in the market that can print metallic gold or silver dry ink, CMYK and clear or white dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital printing enhancement market.
Vineet Gehani, Director, Technology & Channels, Xerox India said, „This year, at PAMEX, we are exploring and showcasing the world beyond CMYK by displaying our versatile devices which allow better production for businesses helping them achieve efficiency in their work and boost their revenue with cutting-edge devices.‰ „It is overwhelming for us to showcase Iridesse Production Press at PAMEX this year. This product has seen stuipendous success over the last 1.5 years of its launch with multiple installations. It allows printing white, gold, silver and clear specialty dry inks, all in one pass‰, added Gehani.
AMANI goes deeper into Tier-2 & Tier-3 cities in India
Veeam launches PartnerPerks program to accelerate partners’ profitability Veeam Software, the leader in Backup solutions that deliver cloud data management, has launched its partner loyalty reward program in multiple new markets. The program is accessible to all Veeam ProPartners in Singapore, Malaysia, Hong Kong, Macau and India, and will streamline incentives and rewards through a single platform linked to the Veeam ProPartner Portal. „Veeam has a strong partner ecosystem and breadth of integration, with the highest customer satisfaction scores in the industry. With the launch of the program, weÊre looking to increase partner engagement, repeat 18
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RAH Infotech, IndiaÊs top-echelon VAD (value added distributor) specializing in the fields of security and networking, has tied up with Veeam Software, the leader in the data backup space for addressing the data management needs of enterprises & organizations in the country. „WeÊre delighted to join hands with Veeam Software. With the increase in focus on data protection and data privacy policies across the world, it has now become imperative to have a robust system in place that not only takes care of data storing and mining but it should also come integrated with data management solution that can take care of data backup & recovery‰, said Ashis Guha, CEO, RAH Infotech. Sandeep Bhambure, VP & MD, Veeam Software, said, „With this partnership, Veeam aims to provide robust cloud data management solutions with the power of backup & replication ensuring mission-critical apps and data are available‰.
Belinda Jurisic, Senior Channel Director, Veeam APAC & Japan transactions, encourage focused products and solutions adoption whilst rewarding partners.‰ said Belinda Jurisic, Senior Channel Director, Veeam Apac & Japan.
AMANI, a well-known mobile accessories & life-style products company, makes concerted endeavour for expanding its reach in India. For that the company is inviting regional distributors from across the country to be part of its channel network. As part of the 2020 planning strategy, this is on priority for AMANI. „Our vision for 2020 is to expand our footprints in Tier-2 and Tier-3 cities and we aim for increasing brand visibility and ensuring the availability of AMANI's wide range of products across India‰, said Tarun Bhutani, Managing Director, AMANI. Currently, the company has over 50 regional channel partners across the country, and further looks to add more in the coming months for the distribution and sales of its wide portfolio of producs. DIGITAL EDGE
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TechnoBind and ESET conduct two city partner training program Bangalore-based TechnoBind, IndiaÊs emerging VAD, along with ESET have conducted a two city partner training program·one in New Delhi and other in Mumbai. TechnoBind is the national distributor of ESET line of security software products in India. Attended by 45 partners, the training program was designed to create awareness and demonstrate ESET's solutions and capabilities that are vital to the newage IT customer's success. The event also ran educational sessions to assist the partners in becoming a technical expert advisor to their customers. Prashanth G J, CEO, TechnoBind, said, „We take pride to be partnered with ESET in conducting a two-day partner training program in Delhi and Mumbai. This program helps our partners to better understand ESET's world class offerings.
ASUS INAUGURATES EXCLUSIVE STORE IN GHAZIABAD In a bid to broaden its footprint in the country, ASUS India has opened up a swanky new store in Ghaziabad. The store is set to host an extensive range of electronics and computer hardware, including the brandÊs flagship products such as ZenBook Pro Duo, ZenBook, ZenbookFlip, VivoBook and Republic of Gamers (ROG) laptops. The ASUSÊs new Exclusive Store is located at shop no 1122, orange county market, opp Aditya Mall, Indirapuram, Ghaziabad. Jignesh Bhavsar, National Sales Manager, ASUS INDIA and Tarun Aneja, Owner of the store, have inaugurated the ASUS Exclusive Store. „WeÊre extremely delighted to announce the launch of ASUS store in Ghaziabad. From our business strategy perspective offline growth is integral, the kind of margins we pass and the cost structure weÊve, we are one of the most efficient brands in offline retail. WeÊve taken a lot of learnings from online and implemented in offline which has enabled us to receive overwhelming response for the successfully operational ASUS Exclusive Stores and we hope to recreate the same success story for this new store in 2020‰, said Arnold Su, Business Head, Consumer, Commercial and Gaming PC, SUS India.
AMANI goes deeper into Tier-2 and Tier-3 cities in India AMANI, a well-known mobile accessories & life-style products company, makes concerted endeavour for expanding its reach in India. For that the company is inviting regional distributors from across the country to be part of its channel network. As part of the 2020 planning strategy, this is on priority for AMANI. „Our vision for 2020 is to expand our footprints in Tier-2 and Tier-3 cities and we aim for increasing brand visibility and ensuring the availability of AMANI's wide range of products across India‰, said Tarun Bhutani, Managing Director, AMANI. Currently, the company has over 50 regional channel partners across the country, and further looks to add more in the coming months for the distribution and sales of its wide portfolio of products in the categories of audio, peripherals, cables, chargers, and mobile accessories. AMANI's partner support policies are designed to support and benefit the partners. DIGITAL EDGE
Gaurav Ahluwalia, MD, R&M India
R&M appoints Ingram Micro as its national distributor R&M, the Swiss structured cabling company, has appointed Ingram Micro a national distribution for addressing the Indian market. R&M will leverage Ingram's vast geographical coverage, extensive partner base, and valueadded services.
This would R&M to increase their speed of business and expand its reach throughout India. Ingram Micro represents reputed active brands, and this partnership will permit both parties to leverage their current client base for mutual benefits and close deals quickly. „This well-timed partnership gives us the flexibility to expand our operations and create inroads into new verticals, markets, and regions in India. This association is a key milestone to further broaden our business in India, and would surely allow us to be an active part of the changing market dynamics‰, said Laurent Amestoy, Executive Vice President – APAC, R&M. Gaurav Ahluwalia, Managing Director at R&M India said, "WeÊre honored to collaborate with Ingram Micro to accelerate each other's growth and create a fruitful relationship in the years to come. The partnership will help us to deliver a diverse product portfolio‰.
JANUARY 2020
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Case Study
CASE STUDY
QATARÊS PEARL ISLAND GETS MATRIX ACCESS CONTROL SOLUTION
The gulf nation of Qatar has developed an artificial island called the Pearl, where world class residential and commercial buildings dot the landscapes. For controlling and regulating the movements of inhabitants and visitors centrally in residential buildings, Matrix time-attendance & access control systems have been deployed. The results have been simply impressive. QatarÊs Pearl island city has been planned and designed by CallisonRTKL, and developed by UDC (United Development Company). Located in the Persian Gulf, this Qatari island has emerged as one of worldÊs swankiest high-value mass of land housing residential, commercial (including malls and restaurants) and administrative buildings. Spanning in over four square kilometers area, the artificial Pearl-Qatar island has been divided into twelve precincts or districts. Challenges
The island is home to 40-plus residential towers with flats owned by people·many of them foreigners. So, thousands of people reside in these high-rise buildings. Obviously, security turns out t be a big area seeking attention of the Qatari authorities. For tracking and registering the movements of residents and visitors, UDC authority deployed access control-cumtime-attendance solutions in the residential buildings on the island. But, these deployments have been done separately, in silos, failing to give unified picture on the timings and physical access of people into the buildings and their exit. The discreet and truncated character of the existing time attendance & access solutions posed serious challenge to the very purpose to bring credible control and security to the housing complexes. Moreover, any centralized system man-
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Solution
installations. After acquiring the solution from Matrix, UDC now has a cost-efficient, standalone Door Controller Architecture. Moreover, Matrix provided the best and hassle-free centralized solution for the residential apartments on island.
After a comprehensive discussion regarding problems and requirements, Matrix offered a complete solution, that includes card-based door controllers, access control panel, time-attendance application software and access control application software. User wise access control policies have also been provided. Tenant wise RFID card for access is there to differentiate residents and visitors. To overcome critical weather conditions, Matrix offered IP65 weatherproof devices for outdoor
After acquiring solution from Matrix, now the entire Island has one centralized system for time-attendance & access control for multiple locations. All the buildings are connected to central control room. Real-time monitoring for security personnel is possible now. Hosts can control over unauthorized visitors and no possibility of failure of the system in critical weather condition arises.
agement for multiple locations on Island was difficult. Moreover, outdoor maintenance of door controllers in critical weather condition of 45.0 C temperature was the biggest challenge for them.
Result
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Smart Firms
METEORIC RISE OF
CADYCE
India as a market has witnessed phenomenal rise of CADYCE, an IT peripherals & digital life-style brand. The Mumbai-headquartered company brings in a wide portfolio of beautiful products.
BY MD QAISAR ALAM
I
IT & digital lifestyle products‰, added he. In the meantime, the company is about to introduce a range of new products including wireless charging docks, computer locks, surge protectors, USB-C travel docks & professional docks, thunderbolt-3 travel, professional docks and wall chargers in the Indian market.
ndia has witnessed the rise of some of the very successful brands in the space of IT peripherals & life-style products including iBall, Zebronics, and Portronics. The Mumbai-based CADYCE is one of such successful brands that has unwaveringly provided a wide range of networking and connected life-style products to consumers as well as organizations cutting across verticals. CADYCE as a brand has earned a rapport of maintaining an immaculate focus on conforming to its defining slogan of Your Network, Our Passion.
Market presence in India
Wide products portfolio
On a broader scale, the company provides a wider categories of products, which include networking gears, video surveillance systems, cables & adapters, hubs & docks, and presentation devices. Unlike many of the contemporary Indian brands in the IT peripherals & tech lifestyle products, CADYCE offers a large, and truly industry grade, networking gears including gigabit ethernet switches, PoE switches, KVM switches, managed industrial switches, wireless routers and fibre convertors. The company also provides structured cabling products such as patch panels. The company is also into the video surveillance space, where it deals in IP cameras and NVRs (network video recorders). „We address the home, SOHO and SME markets with our active as well as passive networking products. In the digital surveillance area as well, our products basket is fulsome‰, said Gautam Shah, CEO, Cadyce. Moreover, the portfolio of cables & adapters as well as hubs & docks is equally impressive. These products from the house of CADYCE are very much marked by DIGITAL EDGE
ADYCE OFFERS A LARGE, AND IDUSTRY GRADE, NETWORKING GEARS INCLUDING GIGABIT ETHERNET SWITCHES, POE SWITCHES, KVM SWITCHES, MANAGED INDUSTRIAL SWITCHES, WIRELESS ROUTERS AND FIBRE CONVERTORS. IT ALSO PROVIDES STRUCTURED CABLING PRODUCTS SUCH AS PATCH PANELS. GAUTAM SHAH, CEO, Cadyce
extreme functional and aesthetic sophistication. „In terms of quality and elegance CADYCE is second to none‰, viewed Shah. „The CADYCE brand of products invokes the very idea of quality and craftsmanship of the highest order. WeÊre a premium MFI and thunderbolt certified brand for
For addressing the Indian market to the fullest, CADYCE has established a dense network of distributors and channel partners. „WeÊve got distributors and partners in each and every city in India. Apart from metros, our focus has been on B & C cities in India. We get very good business in smaller towns and cities‰, said Shah. The company also works closely with various trade associations for making CADYCE a further heard and listen brand in the country. The company also takes participation in exhibitions and enterprise events organized by trade bodies and media houses in India. On the marketing front, CADYCE also makes use of digital platforms. The products quality accompanied by extraordinary sophistication and elegance has succeeded in winning minds and hearts of channels partners and end-customers alike. CADYCE has turned into the most appealing brand in India. With regard to post-sale services and associated warranty, the company maintains a highly responsive mechanism. „Our response time is very fast. WeÊve got a toll free number, and dedicated support teams‰, said Shah. The company has tied-up with Fedex for handling all the reverse shipments·for taking care of RMA from end-customers. JANUARY 2020
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Networking Zone
INDIA TURNS INTO GREAT MARKET
AND TOP R&D DESTINATION FOR
ARRAY NETWORKS BY MD QAISAR ALAM
For Array Networks, India has emerged both as the leading market as well as a top destination for executing R&D activities. The $20 million investment which the company infused in India during 2019 period now fructifies into several notable results. Quite recently, the company has launched its Make in India product, an Amplifier. Earlier its Bangalore technology innovation centre introduced MARS (monitoring and reporting system) for the global market. The company now works on developing several of security technologies for its hardware platforms. Digital Edge examines. 22
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DIGITAL EDGE
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Networking Zone
MICHAEL ZHAO President & CEO Array Networks, Inc
OUR R&D CENTRE IN BANGALORE HAS ROLLED OUT MAKE IN INDIA PRODUCT. EARLIER, WE DEVELOPED OUR MARS, A NETWORK MONITORING & DIGNOSTICS TOOL.
W
ithin the wider datacentre ecosystem, the field of application delivery controllers (ADCs)·earlier load-balancers·has seen rapid growth, and a lot of innovations are being infused. In fact, a number of technology vendors have been active in this space. Interestingly, many of the ADC vendors also offer SSL VPN products. The close interplay of ADC and SSL VPN has hugely defined the turfs of software application delivery efficiency and secured remote connectivity to datacentres. This is also noticed that many of such vendors also produce WAN Optimization systems. Now, the systemic adaptability of such network-centric hardware platforms also encourages companies to deploy security software applications like DDoS (distributed denial-of-service) and WAF (web application firewall) on them. So, such hardware platforms·which are nothing but specially engineered
DIGITAL EDGE
servers·can allow ADC or SSL VPN or WAN Optimization or DDoS or WAF software applications to run easily. A number of technology vendors frequent such conjoint landscapes, where the networking and security worlds coexist well. Among those vendors is Array Networks, which has emerged as one of the leading players offering ADC, WAN Optimization, SSL VPN, DDoS, WAF and even NGFW systems & solutions to the global market including India. Of Array Networks and India as a market
Founded in 2000, Array Networks, the US-headquartered networking company started its India operations in the latter half of 2000. However, the appointment of Shibu Paul as its National Sales Manager in 2009 crafted an altogether new chapter of success and glory. Focusing on ADC, SSL VPN and WAN Optimization, the company emerged as a force to be reckoned with here in India. In its report published in 2014 Frost & Sullivan ranked Array Networks as the 2nd largest vendor in the ADC space in the country for the year 2012. The company then attributed its success mostly to government, BFSI and PSU projects. Later on, the company ventured into offering some of the key security products including DDoS and WAF. However, for managing its networking and security products, Array Networks offers management software. Thus the company attained a strong market standing where it addressed the networking and security aspects of modern datacentres. Virtualization, a constant consort
In new-age modern datacentres, virtualization is a constant reality. Whether itÊs compute, storage, networking, network security or endpoint security, virtualization has its role to play. This magic technology not only optimizes the hardware resources of datacentres, but also makes the management of the integrated systems easy and efficient. The coming of the age of cloud computing has been aided by the marvel of virtualization. So no matter, whether it is public cloud or private cloud or hybrid cloud (or in-between cloud of any shades), virtualization plays the most critical role. And Array Networks long sensed the inviolability of virtualization. And hence, it extensively infused virtualization capability into all of its networking and security products. For example, its APV Series of ADC appliances are responsive to virtualization treatment. The hardware can run several stances of virtual ADC applications. Not only that, Array Networks also makes ADC services available to organizations with partnerships with cloud operators. So, is the case with Array NetworksÊ AG Series of SSL VPN appliances, which
again come loaded with virtualization software. Moreover, its vxAG SSL VPN application can run on any virtual machines, while vxAG in the Cloud is a service rendered by public cloud provider. For PCs, especially desktops, the company offers DesktopDirect, a remote desktop access solution. While, MotionPro native app supports secure mobile access for iPad, iPhone and Android. Hyper-converged networkin platform
In 2017, Array Networks undertook a major decision for introducing AVX Series of hyper-converged networking-cum-security platforms, which quickly got the attention of technology leaders of enterprises & organizations. The beauty of its innovation lies in the fact that a number of networking and security software can be loaded to run concurrently on a single hardware platform. This means it does away the need to deploy individual hardware appliances for running features like ADC, WAN Optimization, SSL VPN,
2019 WAS A VERY REWARDING YEAR FOR ARRAY NETWORKS IN INDIA. WITH 40 PERCENT Y-O-Y GROWTH AND A CAGR OF 37 PERCENT ACROSS THE PAST FIVE YEARS, ARRAY'S OPERATION IN INDIA IS ONE OF THE TOP CONTRIBUTORS TO THE COMPANY'S OVERALL GLOBAL GROWTH. THE LARGE PERCENTAGE OF THIS IMPRESSIVE GROWTH CAME FROM THE GOVERNMENT, BFSI, AVIATION, ENTERTAINMENT AND EDUCATION VERTICALS. DDoS or WAF. Based on Linux OS, the AVX Series of network function platforms have been designed for creating a large number of virtual machines, which can run many of such networking and security features simultaneously without facing any performance issue. Interacting with Digital Edge, Michael Zhao, President & CEO of Array Networks, said, „Our hyper-converged network infrastructure is a server that is based on IntelÊs x86 generic hardware architecture. However, it is the software layer, the hypervisor layer, which makes all the difference. WeÊve infused innovations that bypass the Kernal processing. So, packets coming into it are processed directly by CPU itself, a technique that enhances the compute performance a lot better‰. Shibu Paul, Vice President, International Sales of Array Networks, viewed, „ThereÊve been major demands for AVX hyper-converged network infrastruc-
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Networking Zone ture from verticals including BFSI, government, PSUs, service providers, e-commerce and education‰. This is notable that Array Networks has tied-up with over three dozen companies in the realm of networking and security, and have certified their respective software products, which can run on AVX hardware platforms. ItÊs this context, which led to striking technology alliances with companies like NSFOCUS, Positive Technologies Fortinet and Hillstone Networks. Thus, Array Networks·a quintessential ADC and SSL VPN systems provider·also offers NGFW appliances running on software provided by Fortinet and Hillstone. The versatility, ruggedness and open architecture of AVX network platforms make the companyÊs product portfolio hugely broader. As AVX hyper-converged network platforms bring various possibilities in terms of solution creation around it, the role of channels becomes very important. „Like other products from the stable of Array Networks, AVX network platforms open up great business scope for our solution partners‰, opined Paul. Echoing similar views, Zhao said, „Our hyper-converged network infrastructure is a great platform, which requires skilled hands for developing efficient solutions around it‰. The company is very particular in imparting training and certifications to its channels partners around its products lineups. „The onus lies with us as to how best can we train partners on our technologies. We also need to certify our partners and their engineers so that they address customersÊ requirements with greater confidence‰, stressed Zhao. On the revenue front, the company is very optimistic about AVX line of offerings. While, ADCs still provide over 45 percent of the total global revenues, the revenue contribution from AVX hyperconverge infrastructure stands around 20 percent. India as an R&D hub
Having entrenched itself in India, Array Networks started looking for making use of the engineering and technical excellence present among Indian workforce. Finally, in 2012, Array Networks established its R&D centre in Bangalore. In its initial phase, the Bangalore facility worked on testing its newly developed WAN Optimization products. Going forward, Array Networks started working on multiple technologies. However, the development process of AVX hyper- converged networking platforms also brought in opportunity for parallel development of a slew of cutting edge technologies. By 2019, the company rolled out its first software product developed in India called MARS (monitoring and reporting system), which provided insights 24
JANUARY 2020
SHIBU PAUL Vice President, International Sales Array Networks, Inc
WITH INVESTMENTS COMING IN, WE’RE POSITIONED TO EXPAND OUR PRODUCT LINE AND MANPOWER IN THE REGION. THE KEY TO OUR CONTINUED SUCCESS WILL REMAIN IN OUR ABILITY TO CREATE A SATISFIED CUSTOMER BASE BY PROVIDING LEADING-EDGE TECHNOLOGY SOLUTIONS DESIGNED AT OUR ACTI FACILITY. into application traffic and end-user activity around Array Networks products. „It took the Bangalore centre one and half years to develop MARS. WeÊve made it a part of the bundled solution around our AVX hyper-converged infrastructure. The MARS identifies and visualizes traffic patterns in real-time‰, said Zhao. The year 2019 also witnessed extreme focus of Array Networks when it announced $20 million investments in its India operations. A major portion was
FOUNDED IN 2000, ARRAY NETWORKS, THE US-HEADQUARTERED NETWORKING COMPANY STARTED ITS INDIA OPERATIONS IN THE LATTER HALF OF 2000. HOWEVER, THE APPOINTMENT OF SHIBU PAUL AS ITS NATIONAL SALES MANAGER IN 2009 CRAFTED AN ALTOGETHER NEW CHAPTER OF SUCCESS AND GLORY. FOCUSING ON ADC, SSL VPN AND WAN OPTIMIZATION, THE COMPANY EMERGED AS A FORCE TO BE RECKONED WITH HERE IN INDIA. sanctioned for ramping up its R&D activities in the country. „We would invest it in people, and in expanding our exiting R&D centre·to be named Array Center for Technology Innovation (ACTI). We would establish labs and more of solution facilities for partners in the country. Channel partners can come and see solutions, and even can run POC (proof of concept) solu-
tions on our platforms‰, said Zhao. By the way, the company set up two solution centres in Bangalore, and planned to open up one in Mumbai, and another in New Delhi. Array Networks has also got a hardware support facility in Bangalore. The company decided to increase the manpower, mostly software engineers, by five times to 100 odd developers. Launch of MAKE IN INDIA product
Quite recently, Array Networks has announced the launch of its first Make in India product, an Amplifier at ACTI, Bangalore. The Amplifier is a direct product of R&D investments, which the company made in 2019. The Amplifier is a new and futuristic load generating system that conducts performance tests and enables testing of networking devices in terms of stress, scalability and throughput, transactions, and many other systemic attributes. „Our investments will further ensure that weÊve very strong and secures process, policies and technologies in place to ensure the best quality products and service delivery for our customers‰, said Zhao. Expressing his exuberance, Paul opined, „The key to our continued success will remain in our ability to create a satisfied customer base by providing leadingedge technology solutions designed at our ACTI facility‰. „In the coming years, Array Networks would continue to design cutting-edge solutions for global and local customers‰, accentuated Paul. He revealed that his company was also planning to go beyond application delivery, and would be launching its security product this year. „Array Networks will be a one-stop solution for businesses looking for a whole new approach to security that creates smart, agile and more contextaware protection against sophisticated web-based threats‰, said Paul.
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Digital Talks
DATA PROTECTION
SAVING AGAINST
RANSOMWARE
Nikhil Korgaonkar
Buoyed by a tech-savvy population, India has become a cradle for technology innovation and quick adoption. In the year 2019, disruptive technologies like artificial intelligence, machine learning and blockchain made their mark on IT. And, not surprisingly, data was at the heart of everything. The year 2020 will again, be a year of big data. With the rise of super apps, WiFi enabled services and cross-functional customer platforms, historic volumes of data can be expected across all industries. Experts have already predicted there to be around 44 trillion gigabytes (44 zettabytes) of data by 2020. If the digital universe was to be represented as stack of tablets it would reach moon ad back 6.6 times. In 2018 IDC revised their prediction for data growth to 175ZB, equivalent to 26 stacks of tablets filled with the data from earth to the moon. Given this acceleration, cyber criminals will no doubt be ready and waiting with more sophisticated forms of ransomware to steal and damage business-critical data. TheyĂ&#x160;re taking a more tailored approach to get control of our digital assets, making it more critical than ever to have solutions in place that secure and protect them. Ransomware, the new-age scourge
India's needs are not different from the rest of the world when it comes to cyber security. In 2019, ransomware attacks grew at epidemic proportions, and no sector was left unscathed. Over the next year, more attackers will come up with evolved attack methods, beginning to target the backups themselves. Companies need to make more investments in more advanced threat detection and remediation software. Along with that, they should ensure companies' data backup protocols are in line with the modern era. Businesses should also look for cyber security and disaster recovery technologies that integrate easily with one another, as it can help close security gaps that may crop up through accidentally misconfigured software. In 2020, Clevel suite should make strong decisions DIGITAL EDGE
For running their automated operations without any hiccups, enterprises & organizations need to have credible and fool-proof DRBC (disaster recovery and business continuity) provisions.
on ransomware recovery plans and have be better equipped to deal with cyber threats.
DRBC Strategies
Experts say that the organization, which has continuous access to its data, is the one that will achieve success in business. The year 2020 will be pivotal for data management and vendors will have to more clearly explain what the true definition of data management is and whether that aligns with what they're actually offering to their customers. Analysts define data management as a very wide and all-encompassing concept that covers data protection, cyber security, analytics, artificial intelligence, machine learning, among other things. Proper data management mechanism will promote the business continuity of an organization.
Inalienable Cloud
Organizations will dedicate more resources to deploy cloud infrastructures successfully, standardizing a security model that works across different vendors to reduce gaps, avoid misconfigurations, and ensure critical data, workloads and applications remain resilient. Further, to match the pace at which organizations are moving to the cloud, we will likely see the emergence of more offerings that enable an easier and user-friendly experi-
ence. For instance, automation that eliminates manual steps in the migration process and won't disrupt or impact production systems. Disaster Recovery & Climate Change
Specific parts of India have experienced severe natural calamities such as floods in the past few years. The recent Orissa floods in 2019 damaged the IT economy of the state. These natural calamities forced the IT industry to halt their work processes, which in turn affected the revenue of respective organizations. Thus, businesses need to adjust their disaster recovery plans to better anticipate natural disasters that could halt their operations and IT services. Disaster recovery and business continuity solutions must be implemented to prevent extended downtime, data loss, or financial damages due to natural disasters. Channel Partners' Contribution As the ransomware threat continues to change paths to hold organizations' data, the channel partners and MSPs who offer combined solutions of cyber security and disaster recovery to their clients will perform well in 2020. There will be more alliances between cyber security and data protection vendors to meet the demand.
The Author is Regional Director India &SAARC, Arcserve JANUARY 2020
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Smart VADs
EMERGING VAD IN PRIVATE TELECOM SPACE
ROHAN FERNANDES VP – Partner & Alliances, VoIC Networks Pvt Ltd
SINCE THE VERY BEGINNING, VOIC NETWORKS HAS BEEN HANDLING THE DISTRIBUTION BUSINESS OF SYNWAY, WORLD’S LEADING IP-TELEPHONY AND ENTERPRISE MOBILITY PRODUCTS COMPANY. IN MANY WAYS, SYNWAY EMBOLDENED VOIC NETWORKS TO MAKE DEEPER INROADS INTO THE IP TELEPHONY DOMAIN.
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Ghaziabad-headquartered VoIC Networks has aggressively emerged as a leading VAD (value added distributor) specializing in the field of private telecom products. It unflinchingly focuses on addressing the market around IP-PBX, UC&C, and VoIP phones in the Indian market.
BY MD QAISAR ALAM
T
he IP-based private telephony market in India has grown tremendously over a couple of decades. From the classic IP-PBX, this industry has seen the rise of UC&C (unified communications & collaboration) technology, which truly transformed the IP-telephony landscapes. A number of vendors including Cisco Systems, Avaya, Alcatel-Lucent Enterprise, NEC, Unify, Panasonic, and Matrix Comsec have been very active all through these years. Bangalore-based *astTECS has also come up nicely offering IP-PBX systems and VoIP phones to the Indian market. Later on, Sangoma Technologies and Digium started their operations in the Indian market. These two US companies added further depth to the private telecom products & solutions market in the country. But, the coming of Chinese companies including Synway, Yealink, and Flyingvoice broadened the existing portfolio of products & systems even further. At the same time, these Chinese companies have made the IP telephony products and solutions quite affordable to enterprises & organizations including government entities. In the fantastic growth and development of IP telephony market in India, channels including distributors, VARs (value added resellers) and solution DIGITAL EDGE
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Smart VADs providers have played key roles. While, the mega distributors of the ilk of Ingram Micro and Redington have contributed tremendously to the market formation and the subsequent growth of the IP-telephony market, specialist distributors·focusing on key technology verticals·called VADs (value added distributors) have taken this market to the next levels of growth and expansion. Among a slew of VADs active in the IP-telephony space, Ghaziabadbased VoIC Networks has come up fast and impressive. Emergence of VoIC Networks
In the mid 2013, Devendra Kumar Pandey, an engineer from the Eastern Indian state of Bihar established a private telecom solutions company, VoIC Networks, which gradually transformed into one of the leading VADs in the IP-PBX and VoIP telephony space. Yes, VoIC Networks has emerged as one of the leading VADs in the challenging market around private telecom
THE PRESENT SET OF VENDORS ALLOWS VOIC NETWORKS TO CATER TO THE LARGER SPACE WITHIN THE IP COMMUNICATIONS ECOSYSTEM. IN A BROADER TERM, THE COMPANY PROVIDES IP TELEPHONY PRODUCTS (INCLUDING IP-PBX/UC&C SYSTEMS, VOIP PHONES AND PRI CARDS) CONTACT CENTRE SYSTEMS, AND VIDEO CONFERENCING PRODUCTS. IT ALSO OFFERS CLOUD-BASED COLLABORATION SUITES SUCH AS MS TEAMS, ZOOM AND BLUEJEANS. VOIC NETWORKS ALSO BRINGS IN IVR, CALL RECORDING, TDM-VOIP CONVERGENCE AND VOIP SECURITY SOLUTIONS TO THE INDIAN MARKET. products & systems in the country. Interacting with Digital Edge, Rohan Fernandes, VP – Partner & Alliances, VoIC Networks Pvt Ltd, said, „WeÊve seen amazing growth in the IP-telephony market in India. Cutting across sizes and verticals, enterprises and organizations have been adopting IP-based communication systems & solutions. As a VAD, our company is well positioned in addressing the market requirements for unified communications systems and enterprise mobility products in India‰. As of now, VoIC Networks has got distribution partnerships with Synway, Yealink, Fanvil, Neron Informatics, Beward and ALLO. The present set of vendors allows VoIC Networks to cater to the broader DIGITAL EDGE
VoIC Networks appointed as distributor by China’s Fanvil
In a new development, VoIC Networks has been appointed as a national distributor by Fanvil, China’s leading VoIP phone manufacturer. The addition of Fanvil would further expand VoIC Networks’ existing portfolio of IP phones. Earlier, the company struck a distribution agreement with Yealink, another China’s company, which allowed VoIC Networks to build up a rich repertoire of IP phones. Fanvil’s X Series of IP phones address the enterprise market. These phones are feature rich and of highest-quality. For example, X210i, X210, and X7 are some of the top models falling under the X Series of phones. While, the XS/XU Series brings in high-end IP phones for normal business operations. Also, Fanvil provides H Series of IP phones for hotels. It also offers i Series of video door phones and video intercoms. The company also supplies accessories including headsets and adapters for IP communications applications. space within the IP communications ecosystem. In a wider perspective, the company offers IP telephony products (including IP-PBX/UC&C systems, VoIP phones and PRI cards) contact centre systems, and video conferencing products. It also offers cloud-based collaboration suites such as MS Teams, Zoom and BlueJeans. VoIC Networks also brings in IVR, call recording, TDM-VOIP convergence and VoIP security solutions to the Indian market. „In the sphere of IP communications, our offerings are hugely broad and diverse. Our products can make voice, video and data work quite seamlessly‰, opined Fernandes. New OEMs on board
Since the very beginning, VoIC Networks has been handling the distribution business of Synway, a Chinese IP-telephony and enterprise mobility products company. In many ways, Synway emboldened VoIC Networks to make deeper inroads into the IP telephony domains. Along with Synway, VoIC Networks started distributing Neron IP communications products in the country. By the way, the Founder & Director of VoIC Networks·Devendra Kumar Pandey· owns the Neron brand. In 2017, he formed a separate IP telephony products company christened Neron Informatics. The Neron branded IP telephony products including the basic IP-PBX systems, UC&C appliances, VoIP phones and allied accessories have got good market traction in India. However, 2019 saw distribution tie-ups with some of the leading companies in the IP telephony space including Yealink, and later on, Fanvil. Headquartered in Xiamen (China), Yealink is one of the worldÊs well-known IP telephony companies. It is widely known for being one-stop-shop for IP
telephony terminal solutions, meaning, it provides a wide a range of IP phones, IP video phones, conference phones and speakerphones to the global market. „Our aim is to build a strong partnership with Yealink that will address the new and future needs of the unified communications channels and service providers in India. We look forward to introducing YealinkÊs complete portfolio including IP phones and conferencing solutions, to our channel partners in India‰, said Fernandes. „With the growing interest in unified communications, we want to work very closely with our channel partners so that their customers get the most out of their investments in technologies such as Microsoft Teams and Zoom collaboration‰, explained Fernandes of VoIC Networks. On the other hand, the recent distribution alliance with another Chinese company, Fanvil, looks interesting. This Shenzhen-based company is one of largest VoIP phone manufacturers globally. Its IP phones are targeted at enterprises, call centres, and hotels. It also offers video door phones, and a number of accessories including headsets and adaptors. „The distribution tie-up with Fanvil is a happy development for VoIC Networks. WeÊre in a position to offer much broader product portfolio to the Indian market. Our IP phones repertoire has become truly rich and diverse in terms of brands and features‰, viewed Fernandes. So, with new OEMs on board, VoIC Networks has become a formidable distribution force in India. The company can address almost every vertical and organization including government one with end-to-end IP communications products & systems·from VoIP gateways, to IP-PBX boxes to UC&C appliances along with IP phones and related accessories. The march looks impressive. JANUARY 2020
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ELECRAMA 2020
ELECRAMA 2020 ROCKS
The 14th ELECRAMA 2020 held at India Expo Mart, Greater Noida, has showcased the latest electrical equipments and technologies that run todayâ&#x20AC;&#x2122;s firms & organizations. The event has turned out to be a great success. BY DIGITAL EDGE BUREAU
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ELECRAMA 2020
O
ver years, ELECRAMA has kept on evolving that reflects technological advancements the world of electricity undergoes through. Held at India Expo Mart, Greater Noida, the 14th ELECRAMA 2020 · organized by Indian Electrical & electronics manufacturersÊ Association (IEEMA) ·has commendably striven to showcase electrical equipments cutting across power generation, distribution, storage and its management to lakhs of visitors including local and global delegates. From all account, the ELECRAMA 2020 has turned out to be a great success. Held between 18th to 22nd January, the ELECRAMA 2020 saw hundreds of power companies putting up their stalls and pavilions to showcase their products & solutions. It also acted as potent platform for global leaders and decision makers for exchanging their views and for making the power equipment ecosystem even better and efficient. On average, the event witnessed a daily footfall of over 3,50,000 people. Over 140 countries officially took part in the ELECRAMA 2020.
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While large Indian and foreign power MNCs showcased their products & solutions, hundreds of Indian electrical ancillary companies of SME character participated at the event. These power component manufacturers are the part of global supply chain. The event also acted as a good platform for start-ups engaged in power sector. The expo was inaugurated by Shri Prakash Javadekar, the Union Minster of Heavy Industries & Public Enterprises, GoI, who exhorted people to exchange their ideas and views for making a better world at such global forum. He appreciated the very idea of lobbying where the cause of the industry becomes the cause of the society as a whole. He said that for the aspirational growth of India, adequate availability of electricity is a must. The Minister of Power and New & renewable Energy (Independent Charge), Shri R K Singh also graced the occasion with his presence, who highlighted the contribution the power sector has made to the Indian economy. He talked about the direct
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ELECRAMA 2020 impact this sector put on countryÊs GDP. Not only that, he appreciated the huge employments the power sector creates in the country. Apart from exhibition, a number of seminars and technical workshops were conducted at ELECRAMA 2020. This yearÊs event also focused on women empowerment in the power sector. A dedicated section was created, which acted as a platform to discuss and share experience of women experts. Top exhibitors
Continuing for five days, ELECRAMA 2020 was held in multiple halls at the venue at Greater NoidaÊs India Expo Mart. Over all 1,370 exhibitors took participation in the event, of which 450 were foreign companies. Indian exhibitors as expected were present in huge number. The event witnessed participation of worldÊs leading electrical companies in the world which have been active in the power generation, transmission, storage, and its management. The ELECRAMA 2020 noted the participation by power management companies including ABB and
Siemens, which offer OT software for addressing the aspects of electricity generation and distribution in big way. A lot of attention was paid on IoT (Internet of Things) and remote management of power grids and distribution of electricity to consumers and industrial units in the country. While, a lot many companies engaged in the DC power supply put up their stalls, a good number of power conditioning products companies exhibited their UPS (uninterruptible power supply) systems. Leading UPS players including Schneider Electric, Eaton and Delta Electronics showcased their UPS systems targeted at homes, SOHOs, SMEs (small and medium enterprises) and large enterprises. However, their modular UPS systems got the maximum attention from visitors, many of them being the CIOs and CTOs of enterprises and organizations. These modular UPS systems are the hottest paraphernalia in modern datacentres. 30
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Digital Talks
TRENDS IMPACTING
INDIAN BUSINESSES
Mankiran Chowhan
Technology is increasingly being used to cushion against the negative fallouts of the slipping world economic order. Organizations across industries strive to adopt intelligent technologies which can bring better margins, and which can keep their employees engaged and satisfied.
In todayÊs technology-driven and hyperconnected business world, changes in customer expectations, societal shifts, and industry disruptions rule. ThatÊs why leaders think constantly about trends with the potential to impact customers, partners and the global community. Based on trends from economics, travel and environment, from last year and recent developments, hereÊs what you can expect in 2020: Fears of a slowing economy in APAC
More CFOs will steer their companies through calmer waters by improving visibility into corporate spend to better control budgets. By harnessing technologies like AI, machine learning and deep data analytics, automation will deliver greater productivity and intelligence to operations, without growth in headcount. In addition, more travel managers will leverage technology to help their teams achieve the same business outputs with fewer trips. Asia Pacific airline and hotel prices are also expected to climb about three percent in 2020, according to BCD TravelÊs 2020 Industry Forecast, and there will be a bigger emphasis on implementing corporate travel systems to get the best deals. In India, strong demand, competitive changes and regulatory developments will lead to higher fares. As a region, with so many countries and borders, solutions that help firms manage the complexities of business T&E – such as country-specific tax regulations, traveler tax and immigration, VAT reclaim, and cashless payments – will grow in popularity.
2020, companies should no longer expect the same levels of visa and tax flexibility that they took for granted in the earlier part of the new millennium. They will need to keep a close eye on current events and adjust their travel policies accordingly. Add to these challenges, new pressures to diversify supply chains to be less dependent on Southeast Asia and South America, where trade tensions with certain super-powers grew in 2019. There may also be „wildcard‰ trade impacts in the coming year – or for that matter, a reduction in tensions – as we are in a period of trade uncertainty. However, itÊs conceivable that mixed economic growth around the world will encourage parties to come to the table to negotiate, which would push the pendulum back in the direction of freer trade.
Trade tensions will create uncertainty
Small businesses will tighten budgets
A period of widening free trade and travel came to an end in recent years, replaced by rising tensions that will continue to build, at least in the early part of 2020. These tensions will shift business practices in travel, procurement, and beyond. A trend that we predicted last year, that shifting immigration and tax policies would increasingly subject multinational companies to additional tax liabilities, will continue. In addition, in
Over the last five decades, Micro, Small and Medium Enterprises (MSME) sector has emerged as a highly vibrant and dynamic sector of the Indian economy. It significantly contributes towards socioeconomic development of the country by fostering entrepreneurship and generating one of the largest employment opportunities. While small businesses are thriving in the country, they have faced major roadblocks in 2019 owing to social, politi-
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cal, and economic factors. Moreover, unpredictable stock markets, threat of a recession collectively has had a massive impact. With similar threats remaining a possibility in the coming year, small businesses will stay tough on budgets – they will hold on to expenditures in order to safeguard their business health from external factors that are beyond their control. While these businesses are vulnerable to the unanticipated ups and downs of economy, they will perform much better by expecting and preparing for the unexpected.
Employees get better technologies
In 2020, more organizations will endeavor to meet employee expectations about how workplace technology should evolve. The trend is related to the „consumerization‰ of workplace tech: having become used to great experiences with mobile phones or shopping websites, for example, employees expect their enterprise applications to work just as well. Yet it can be difficult for employers, who face cost, policy, and other roadblocks, to keep up. At the same time, it is important to make the investment because employee satisfaction and retention are critical. The Author is the Managing Director, Indian Subcontinent, SAP Concur JANUARY 2020
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Smart Arrivals
PEBBLE
Acer
PEBBLE’S DOME SPEAKER
Acer’s ConceptD 7 Ezel Pro
Notebooks BY DIGITAL EDGE BUREAU The ConceptD7 Ezel series notebooks feature AcerÊs Ezel hinge that allows for five usage modes, making it easier for designers to collaborate, share and bring ideas to life. „WeÊre expanding our ConceptD line with new convertible notebook form factors to support professionals in their creative endeavors,‰ said Jerry Kao, Co-COO, Acer Inc. „Ideally suited for professionals creating 2D and 3D work, weÊre excited to expand the line with these powerful new tools that can assist more creators‰, explained Kao. The ConceptD 7 Ezel and ConceptD 7 Ezel Pro leverage AcerÊs Ezel hinge, making them ideal for all kinds of working scenarios · collaborating with a team, sketching with the included Wacom EMR pen or presenting work to clients. Designers can transform the device to best suit the task in front of them, choosing from five usage modes: sharing mode, floating mode, stand mode, pad mode or display mode. A desktop replacement that can be taken on the road, the ConceptD 7 Ezel series is ideal for creators who want to sketch, finalize and present on one device. Fitted with 10th Gen Intel Core H-series processors, NVIDIA GeForce RTX GPUs, up to 32GB of DDR4 memory and up to 2TB PCIe SSDs, the ConceptD 7 Ezel is ideal for heavy workflows. Creators can quickly edit and render videos or create 3D animations and showcase their work in real time. For profes32
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Ideally suited for professionals creating 2D and 3D works, we’re excited to expand the ConceptD line of notebooks. JERRY KAO Co-COO Acer Inc
sionals needing even more horsepower, the ConceptD 7 Ezel Pro features an Intel Xeon processor, NVIDIA Quadro RTX GPU, ECC memory support and Windows 10 Pro.
Pebble expands its travel range of accessories by introducing Dome Wireless Bluetooth Speaker. The speaker in black & white shares is made available with leading retail stores in India and online platforms like Amazon and Flipkart. The palm sized speaker, is designed true to its name. Being Lightweight and compact, with no compromise in sound, the speaker serenades from the bedroom to the beach, and everywhere in-between. The Black Beauty, features a sleek curved design with minimalist exterior, a custom pattern and easy to access control buttons. Despite its tiny size, the speaker brings high quality sound in stunning 5W. The speaker guarantees deep heavy bass stereo sound with enhanced clarity, promising the loudest music for the outdoors. The speaker gives extended playtime, with 1200mAh Battery, five hours of non-stop music from a single charge. The Speaker connects up to 10m range. The Dome also features inbuilt FM along with several connectivity options which includes Micro SD/USB/AUX providing the all in one experience. The Wireless 5.0 Bluetooth also comes with TWS Connectivity, that connects two Pebble domes at one time, for the surround sound stereo effect. Dome also supports handsfree calling facility, enabling ease of use btw music and calls.
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Smart Arrivals Fujifilm
FUJIFILM PROJECTOR Z5000
Synology
Synology SA3200D
storage system TaiwanÊs Synology has announced the availability of the SA3200D dual controller storage system, delivering maximum system availability in a single device. The SA3200D joins the Synology SA family of scalable and high-performance storage systems built to simplify and centralize data management. „Businesses are looking for on-premises data management solutions due to data privacy concerns, but at the same time they're expecting the ease of use and reliability of public clouds‰, said Jason Fan, Product Manager, Synology Inc. "Synology has invested heavily into both the hardware and software components powering the SA3200D to achieve maximum system uptime in a single easy to deploy package‰, added Fan. So, featuring an active-passive controller design, SA3200D provides hardware redundancy at every level to prevent a single point of failure. Dual storage controllers provide automatic failover protection, while the hot-swappable architecture ensures businesscritical services are up and running at all times.
Ambrane
Fujifilm India has announced its debut in the projector industry with the launch of its Fujifilm Projector Z5000 - an ultra-short throw projector equipped with the Âfolded two-axial rotatable lensÊ to enable omnidirectional image projection without moving the main projector unit. The FP-Z5000 - makes the impossible possible with worldÊs first six direction projection with a total of 22 pattern variations. The lens can face up, down, front, rear, left and right to project images in various directions without having to move the main unit. Haruto Iwata, Managing Director, Fujifilm India Pvt Ltd. said, „FP-Z5000 marks our entry into projector market. WeÊre committed towards bringing the best of global technology to the country. Its omnidirectional image projection and ultra-short throw lens makes it an ideal choice for anyone looking for a projector solution. As an imaging solution company, weÊre excited to expand our businesses and enter this market.‰.
Ambrane’s 2-in-1 detachable speaker Fireboom Ambrane India has introduced its newest portable and detachable 2-in-1 Fireboom speaker. The 2-in-1 speaker comes with the detachable function·just twist and separate two individual speakers 10W each. Designed portable and handy, the speaker with TWS (True Wireless Stereo) function, produces 20W HD surround sound experience. Fireboom emits 360-degree sound, that resonates in every direction with exceptional high bass in a compact package. Fireboom comes with super long 3000mAh battery that brings uninterrupted 8 hours non-stop Music. Operating within the range of 10m, the speaker can be hooked to any bag or backpack. It also comes with a Silicone cover for added safety and convenience. Available with 365 days warranty, the speaker can act as an ultimate travel companion for travellers.
BRIX BRIX’S UNIVERSAL LASER POINTER Ambrane India has introduced its newest portable and detachable 2-in-1 Fireboom speaker. The 2-in-1 speaker comes with the detachable function·just twist and separate two individual speakers 10W each. Designed portable and handy, the speaker with TWS (True Wireless Stereo) function, produces 20W HD surround sound experience. Fireboom emits 360-degree sound, that resonates in every direction with exceptional high bass in a compact package. Fireboom comes with super long 3000mAh battery that brings uninterrupted 8 hours non-stop Music. Operating within the range of 10m, the speaker can be hooked to any bag or backpack. It also comes with a Silicone cover for added safety. DIGITAL EDGE
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NETAPP HOLDS EXCELLERATOR DEMO DAY FOR TECH START-UPS NetApp has announced the graduation of its fifth cohort as part of the NetApp Excellerator demo day. NetApp Excellerator is the companyÊs flagship startup accelerator program. On this occasion, five technology startups, CloudSEK, Senseforth.ai, Lightwing, Coralogix and Curl Analytics, showcased their technology impact and market opportunity to an eminent audience comprising of venture capitalists, industry leaders and the NetApp leadership team. „The fifth cohort marked the launch of an evolved model where the startups built paid PoCs, which will give them stronger go-to-market opportunities and drive exponential growth. We too have made great strides since our first cohort. Today, we are attracting new-age disruptive companies from around the world‰, said Madhurima Agarwal, leader, NetApp Excellerator. The program has so far mentored 29 B2B technology startups through five cohorts and has evolved to focus on a sponsored proof-of-concept (PoC) model. The PoC model gives the startups a platform to prove the potential of their solutions in the real-world.
Route Mobile felicitated with Best Governed Company
Dignitaries bestowing award to Route Mobile 34
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Route Mobile has been felicitated at the 19th ICSI National Award for Corporate Governance with ÂBest Governed CompanyÊ in the unlisted segment (emerging category) award. Anurag Singh Thakur- Minister of State for Finance & Corporate Affairs and HonÊble Justice Dipak Misra, Former Chief Justice of India handed over the Award to our Executive Director, Sandipkumar Gupta at a function held in New Delhi. Also present in the function were CS Ranjeet Pandey, President, ICSI, CS Ashish Garg, Vice President, ICSI. Rajdip Kumar Gupta, MD & CEO, Route Mobile Limited, said, „Being recognized and awarded by ICSI is an achievement for Route Mobile Limited. The feat holds value as we believe that we have gotten selected from amongst respected companies of the country. We are humbled by this achievement‰. „We believe that our hard work in corporate governance has paid off and we could not have asked for more. We dedicate this award to all the hardworking and diligent employees of Route Mobile‰, added Gupta. DIGITAL EDGE
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RNI NO: DELENG/2004/13509
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