Driving Decora Forward with a Clear Vision, Strong Leadership, and Customer-First Focus

NEW MANAGING DIRECTORANDREW BINGHAM

With over 10 years at Decora, Andrew brings extensive industry knowledge. He’s focused on building strong teams, customer driven strategies and sustainable growth through innovation.

What first attracted you to the industry and to Decora as a business?

Like many reading this, window coverings wasn’t on my “What do you want to do when you grow up?” list! At the time, it was the attraction of a graduate opportunity, and I grew up in a house where my Dad worked for another local manufacturing company so I was familiar with that environment and the textiles industry.

In your role as MD, what is the biggest opportunity for Decora moving forward?

Decora sits in a unique position where it can trade with our customers on a wholesale basis, supply manufactured blinds or a hybrid of both. There has been significant investment in the business over the last 18 months in product and systems with a clear focus on supporting our trade customers and creating opportunities for them to grow their businesses. continuing to develop our teams and keeping customers central to our decisions, we aim to deliver the best service and quality.”

Which decisions or strategies do you believe will have the greatest impact on Decora’s growth in the coming years?

In Decora, we have great people right across the business. By continuing to develop our teams and keeping customers central to our decisions, we aim to deliver the best service and quality. As part of the Mzuri Group, we’ll keep leveraging shared expertise to enhance our systems, product design and ways of working.

From your perspective, what has shaped Decora’s evolution into the brand it is today?

Various areas have shaped Decora and are ingrained in our culture and brand. A strong team and committed employees are at the heart of everything we do. Over the years, clear reinvestment into the business, especially in product, has built the portfolio we have today. Across marketing, product, and technical teams, attention to detail from concept to completion gives our products the look, feel and quality our trade customers expect from Decora.

What drives you personally, and what continues to motivate you professionally?

For anyone that knows me, my personality is one of “All In” for everything I do. I continually have a drive to be better and ensure that anything I am part of moves forward with purpose. From a professional perspective, I have been entrusted with this new role in Decora and my motivation is to add value across the business and help it progress on the next stage of its journey.

Are there any upcoming products, service improvements, or innovations customers can look forward to?

It’s been a busy 12 months for product launches, including the latest Fabric Box™ Roller & Vertical collection, our new Cruze® Pleated & Cellular System with FITtoFRAME™, Cruze® Roller System, additions to the growing Hampton shutter range and the blinds and Curtains collection. Without revealing too much, customers should keep an eye on the Cruze® brand as we continue to expand and further expansion into the soft cloth market!

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