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wearth london
Wearth London is a one-stop eco shop
perceptions about what it means to buy sustainably.’ So by raising awareness of the provenance and ‘ingredients’ of a product, so more of us will get used to scrutinising labels a bit more closely, asking a few more questions about a product and slowly wean ourselves off our addiction to cheap mass-produced products which are often made on the other side of the world in polluting factory by workers paid subsistence wages.
you. This means you can choose to be shown products that are plastic free, biodegradable, made with all natural ingredients, veganfriendly, made by companies that give a percentage of profits to good causes, come in recyclable packaging, are made in the UK, made from sustainable ingredients, are made from recycled materials or handmade. And every product page that opens has a visual tag so you know at a glance its particular eco merits too.
Shop by values
‘We want to make it easy for you to shop according to issues that are important you, so you’re shopping in a conscious way and making informed decisions,’ says
One of the best features of the Wearth London website is that you can shop by values that matter most to
Edward. If this sounds very worthy, well, it isn’t, it’s just being sensible. Because we all need to address the issues of environmental damage caused by consumption of raw materials, and choosing to buy products that aren’t made from finite resources is a win-win for everyone. ‘We’re
not out to fight capitalism but the environment doesn’t really figure prominently enough in our current economic system,’ says Edward. Small is sustainable Imogen and Edward want to promote small niche
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