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BUSINESS BEAT

Finance firm sows seeds of community investment ONE WOULD EXPECT a wealth-advisory firm to preach and practice wise investing. King, Prell & Associates extend their investment mantra beyond the stock market — and into the community, in concrete ways, from collecting nonperishable food to facilitating client donations. Simsbury residents Leigh King and Kevin Prell are the managing partners of their Simsbury-based firm, an Ameriprise Financial affiliate. “Even though the Farmington Valley is quite affluent, there are still many households that are insecure,” says Prell. “Whether they’re food insecure, financially insecure or going through a rough patch in their lives, it’s important for us as a business to give back to a community that has helped us — we want to leave it a better place than when we arrived.” Client donations during a lateSeptember fundraising campaign for Foodshare totaled $1300, equating to 3250 meals, according to marketing manager Betsy Hole. A King-Prell food collection for Avon-based Gifts of Love gathered $850 worth of groceries. “Giving back is part of who we are,”

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By Bruce Deckert Today Magazine Editor-in-Chief

Simsbury-based King, Prell & Associates collected nonperishable food in September for Gifts of Love, the Avon-based social service nonprofit.

says Prell. “By nature, as a company that does financial planning, we like to help people. It’s been integrated into how we

King-Prell has worked with a Canton company called seedership to catalog the firm’s philanthropic investments.

“Even though the Farmington Valley is quite affluent, there are still many households that are … food insecure, financially insecure or going through a rough patch in their lives” — Kevin Prell • King, Prell & Associates

run the practice and it’s an important part of our purpose and our company culture.” At press time, the firm is planning an electronics recycling day at its Hopmeadow Street office on Saturday, Oct. 31 from 9 a.m. to Magna Physical Therapy & 12 noon. Sports Medicine Center LLC “The benefit of giving back and Book Your Appointment Today! being kind to other people is that it 860.679.0430 CELEBRATING helps build trust and 15 AVON • CANTON attract prospects.” YEARS www.magnapt.com Prell observes. “But the main reason is Sports Medicine | Orthopedics | Dance Medicine | Pilates to give back to the Neurological Care | Post-Operative Care | Personal Training community you Vestibular Care | Massage Therapy | Dry Needling live in.”

According to seedership’s 2020 Spring Into Kindness small business study, 99% of 400-plus small businesses surveyed have given back to their communities this year — 70% consistently throughout the year. “We built seedership to help businesses showcase the good they do and encourage customers who want to make a difference in their communities to support these businesses,” says Jennifer Smithberger, who co-founded the company with her husband Ray. The Avon residents launched seedership in 2018. Their first client? King, Prell & Associates. The premise of seedership is simple yet profound: Help businesses measure their altruistic efforts via a social-impact

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NOVEMBER 2020 – www.TodayPublishing.net – TODAY MAGAZINE


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