The Ultimate DECA Power Trip 2023 Program by DECA Inc.

@Popchips

@YouNeedThisSnack

WELCOME

GREETINGS FROM YOUR EXECUTIVE OFFICERS Welcome to The Ultimate DECA Power Trip! Our team is thrilled to welcome all four regions together this year! We want to extend our gratitude to the Central, North Atlantic, Southern and Western Regions for making this conference a great success. With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, welcome to Austin. Over the next few days, you will have numerous opportunities to grow as competitors, leaders and people. Our conference highlights include our competitive excellence experience, exciting general sessions, learning and leadership labs, the advisor professional learning series, college, career + company exhibits and a one-of-a-kind DECA After Dark experience. In the words of our opening session keynote speaker, David Garibaldi, “It feels so good to imagine the end result! But... that imagination of the place we want to end up is not how we grow, or how we actually end up there.” At The Ultimate DECA Power Trip, we encourage you to imagine your success and learn how to channel it as emerging leaders and entrepreneurs. We are honored and elated to connect with you all this week. Be sure to stay connected and informed by using #DECAPowerTrip on all social media platforms. Enjoy the ultimate experience this week in Austin. It’s time to Experience the Difference!

High School Division President hsdecapresident

HOLLY HUSTON

Central Region Vice President decacrvp

TRINJAN KAUR

North Atlantic Region Vice President decanarvp

OLIVIA STEGNER

Southern Region Vice President decasrvp

EVA SHAPIRO

Western Region Vice President decawrvp

#DECAPOWERTRIP

ALEX ELLSWORTH

DE SOLE SCHOOL OF BUSINESS INNOVATION

We mean business. Today’s creatives shine at SCAD, where they learn to become tomorrow’s leaders at the helm of global companies and their own innovative brands. Advertising and branding

Service design

Business of beauty and fragrance

Social strategy and management

scad.edu/innovation Hannah Harris | 2022 SCAD Savannah valedictorian | B.F.A., business of beauty and fragrance, 2022 Brand marketing coordinator, Summer Fridays | Founder, Brown Girl Hands

WELCOME

GREETINGS FROM TEXAS DECA Texas DECA is excited to welcome you to the Ultimate DECA Power Trip! Welcome to the bustling city of Austin, Texas, where excitement meets education and aspirations soar higher than the Texas sky! We are thrilled to host you at this year’s event—bringing together the best and brightest minds from all four DECA regions. Austin, the Live Music Capital of the World, is not just a location—it’s an experience. Explore the rich cultural heritage, indulge in delicious Tex-Mex cuisine and soak in the creativity that permeates every corner of this city. As you navigate this conference, embrace every opportunity to learn, connect and grow. We are excited for you to see what Austin has to offer as you Experience the Difference with DECA. Have a great conference!

TEXAS DECA

ASSOCIATION OFFICER TEAM texasdeca

#DECAPOWERTRIP

SHOP + SAVE

SPEND $50, GET A $10 SHOP DECA GIFT CARD AUSTIN MARRIOTT DOWNTOWN ROOM 403 + 404 Friday, November 17 6:00 PM - 9:00 PM Saturday, November 18 8:00 AM - 4:00 PM

shopdeca.org

AGENDA AT-A-GLANCE FRIDAY | NOVEMBER 17

SATURDAY | NOVEMBER 18

12:00 PM -12:30 PM

8:30 AM - 11:30 AM

Pre-registration is required

■ Austin Marriott Downtown | See pages 21-25

EduTours Ticket Pickup

Learning Labs

■ JW Marriott Austin: Room 404

8:30 AM - 4:00 PM

Competitive Excellence Experience

1:00 PM

EduTOURS

■ Austin Marriott Downtown: Moontower Hall | See page 19

Pre-registration is required ■ Q2 Stadium, Food Truck Battle, Street Art Challenge | See page 11

3:00 PM - 6:00 PM

8:30 AM - 4:00 PM

Advisor Professional Learning Series ■ Austin Marriott Downtown: Room 405 | See page 33

Registration

11:30 AM

■ JW Marriott Austin: Room 404

Leadership Luncheon

6:00 PM - 9:00 PM

Honoring DECA’s chartered association officers and chartered association advisors. This event is by invitation only.

Shop DECA

■ Austin Marriott Downtown: Room 403 + 404

■ Austin Marriott Downtown: Waller C

11:30 AM - 12:45 PM

7:00 PM - 8:45 PM

Lunch on Your Own

Leadership Labs ■ Austin Marriott Downtown | See pages 13-15

1:00 PM - 4:00 PM

Learning Labs

9:30 PM - 10:45 PM

Opening Session

■ Austin Marriott Downtown | See pages 27-31

■ JW Marriott Austin: Grand Ballroom | See page 17

4:00 PM

Experience Austin on Your Own

11:30 PM

Curfew

8:00 PM

SATURDAY | NOVEMBER 18

■ JW Marriott Austin: Grand Ballroom | See page 39

DECA After Dark 11:30 PM

7:00 AM - 4:00 PM

Curfew

■ Austin Marriott Downtown: Room 401

SUNDAY | NOVEMBER 19

8:00 AM - 4:00 PM

College, Career and Company Exhibits

9:00 AM - 10:30 AM

■ Austin Marriott Downtown | See pages 35-37

Closing Session

8:00 AM - 4:00 PM

Advisors should pick up competitive events feedback forms in the JW Marriott Austin Room 404.

Shop DECA

■ Austin Marriott Downtown: Room 403 + 404

■ JW Marriott Austin: Grand Ballroom | See page 41

DOWNLOAD THE CONFERENCE APP deca.org/app All events will be held in the

JW Marriott Austin or

Austin Marriott Downtown unless otherwise noted.

7 #DECAPOWERTRIP

Conference Headquarters

BUSINESS AND ENTREPRENEURSHIP

LEAD THE CREATIVE INDUSTRIES COMMUNICATION

It’s not business as usual in Business and Entrepreneurship at Columbia College Chicago. From your first day as a major in Arts Management, Marketing, Music Business, or Design Management you’ll take courses in your professional area. Starting with creative industry survey courses you’ll advance to essential management, entrepreneurship, and marketing classes, along with specialized courses that support your career goals. You’ll complete your degree with hands-on experiential classes, professional practicums, and internships.

PUT YOUR CREATIVE PASSIONS TO WORK

NOTABLE ALUMNI

Love writing, coming up withYou’ll big ideas, shooting photos, creatingcreative economy. be studying in the heart of Chicago’s videos, presenting, running The events, and/or leading by the team? campus is surrounded many of the city’s key cultural institutions entertainment venues that often serve as an Check out our 7 different majors. Findand your voice, leverage your BUSINESS AND ENTREPRENEURSHIP extension of your classroom. passions, and make your mark on the communication world.

ROLAND CAILLES ’10

Roland created blogs at Columbia and then managed social media at both the Distllery and Superfly. He is now the Director of Social Marketing, Brand & Community at MGM Resorts International.

LEAD THE CREATIVE INDUSTRIES

You’ll learn by doing. Working withPRACTICE-BASED award-winning COURSES MAJORS manyput of your coursesAdvertising you’ll work(BA) on real-life faculty and industry professionals,Inyou’ll projects, led by instructors with academic and Art Direction theory into practice from your very first semester.

Copywriting professional expertise in the creative industries.

Your classes will mirror what industry does. Strategy Arts majors might produce a Create an entire magazine. Make an ad Management campaign theatre festival, operateCommunication a campus gallery, (BA) or for real clients. Direct programming for our radio develop a financial and marketing strategy for station, WCRX-FM. Pitch PR stories to the media. Journalism (BA) It’s not business as usual in Business and Entrepreneurship film, television, and streaming media projects. Broadcast Journalism (Radio or TV) Develop content for start-ups. Create your own at Columbia College Chicago. Marketing and Design Management majors Magazine Journalism news broadcast. Get published online. Our faculty News and Features might develop data-driven, inclusive marketing, thereintoArts support, critique, individually From your first day as aare major Management, Marketing,mentor, brand communication, and design management and guide you to graduation with job-ready skills Photojournalism (BA) Music Business, or Design Management you’ll take courses in your strategies for a range of clients including and a portfolio.

professional area. Starting with creative industry surveycommunity-based courses organizations, creative Public Relations (BA) businesses, and emerging brands. you’ll advance to essential management, entrepreneurship, and INTERNSHIPS Radio (BA) Business operate our marketing classes, along specialized that Music support your majors might Ourwith Chicago location,courses faculty industry connections, Narrative student rock and hip-hop record label, scouting, Production and Career find many internship career goals. You’ll complete yourCenter degreehelp withyou hands-on experiential Voiceover developing ,and distributing artists’ work through opportunities. You can complete one, two, or even classes, professional practicums, and internships. independent service Ingrooves. three internships exploring differentthe positions at a streaming Social Media and Digital

You’ll be studying in the heartofoforganizations. Chicago’s creative economy. variety Communication students The campus is surrounded of the city’s keyLeo cultural internby at many CBS, Comedy Central, Burnett, ESPN, Edelman, Chicago institutions and entertainment venues Sun-Times, that oftenTelemundo, serve as anSpotify, Broadway in Chicago, Chicago Bears, Live Nation, extension of your classroom. CNN, and many more.

PRACTICE-BASED COURSES ASK ABOUT OUR COMBINED DEGREE MAJORS In many of your courses you’ll work on real-life PROGRAMS (BA/MA) Arts Management (BA) Creative Industries projects, led by instructors academic and in Strategic Wewith offer MA degrees Communication

Strategy (BA)

MINORS

MAJORS

NOTABLE ALUMNI

RAY

Arts Management (BA) FLORES ’09 Creative Industries Film Business Ray combined his two passions, radio and sports, while at Columbia Performing Artsby hosting his own boxing/MMA radio show. He’s entertained thousands as an Visual Management on-air Arts anchor at ESPN Radio, ECTV, and now Premier Boxing Champions.

Design Management (BA)

Journalism

Ebonn positio and Go Strate

NOTABLE ALUMNI

Marketing (BA) TONY Digital Media MEREVICK ’12 Entertainment Industry Sports Management Tony’s career took off at Columbia by interning at O, the Oprah Magazine, and co-founding the LGBT-focused Chicago Phoenix. Tony later joined BuzzFeed and now is

Music Business (BA) managing editor for Thrillist New York. Artist Management Live and Touring NOTABLE ALUMNI Recorded Music and Publishing

MINORS

Leann agenc conten conten partn

JOSHUA SHORT ’17

Joshua a student Emmy nomination We offer 11wonminors covering many and hosted his own Columbia talk show (included of theguests topics listed above as well from FOX’s “Empire” cast and Issa Rae). Now he’sstudies, a lead anchor for NBC-affiliate, as hip-hop intellectual WNDU-TV, in South Bend, Indiana. property management, and interactive media READY TOdevelopment. APPLY?

apply.colum.edu

LEARN MORE AT colum.edu/businessdept Advertising Communication Fashion Communication Nonprofit and Public Affairs

Cheryl Colum social creati Senio workin Charm the pre

Yam in Times publis York Ti is now

WILL YOU BE AN

ULTIMATE DECA MEMBER? Track your individual participation in the Learning Labs, Competitive Events Experience and College, Career + Company Exhibits through the GooseChase app and gain points towards awesome prizes while at #DECAPowerTrip. You’ll also be able to complete fun challenges to gain additional points. Complete as many missions as you can by 11:00 p.m. on Saturday for your chance to win. The winners will be announced during the Closing Session on Sunday.

CLASSROOM CONNECTION The Ultimate DECA Power Trip will reinforce 21st Century Skills. Through participating in interactive sessions, DECA members will be able to: Financial, Economic, Business + Entrepreneurial Literacy · Make appropriate personal economic choices · Understand the role of the economy in society · Use entrepreneurial skills to enhance workplace productivity and career options Creativity + Innovations · Use a wide range of idea creation techniques · Create new and worthwhile ideas Critical Thinking + Problem Solving · Interpret information and draw conclusions based on the best analysis Communication + Collaboration · Demonstrate ability to work effectively and respectfully with diverse teams Leadership + Responsibility · Use interpersonal and problem-solving skills to influence and guide others toward a goal · Demonstrate integrity and ethical behavior in using influence and power

Play as a guest, or register for a personal account with a username and password of your choice. Search for and select the “Ultimate DECA Power Trip” game, or search by game code 7BLDBV.

Partnership for 21st Century Skills

9 #DECAPOWERTRIP

Download the GooseChase iOS or Android app.

· Act responsibly with the interests of the larger community in mind

Your success is our success #8-ranked business school 8 majors ranked in the top 10 by U.S. News & World Report, 2024 Discover your business path and community at Kelley >>

98% of graduates report full-

time employment or graduate school admission

CONNECT

bschool@iu.edu 812-855-4474

i iukelleyschool f KelleySchool

l Kelley School of Business

EDUTOURS EXPLORE AUSTIN

FRIDAY PRE-REGISTRATION IS REQUIRED TO PARTICIPATE

Austin is home to a variety of sports venues and entrepreneurial ventures that make the city unique. DECA’s eduTOURs enhance learning while experiencing the local culture.

Q2 STADIUM TOUR Get a behind-the-scenes look at this state-of-the-art soccer and entertainment venue, while supporting the work of 4ATX Foundation. The tour is led by stadium professionals who will share the history of the stadium and the team and how they’ve turned the team, its fan base and the venue into highlights of Austin’s social culture.

FOOD TRUCK BATTLE Do your members have what it takes to build Austin’s next food truck empire? This event will have your members building and decorating their own model food truck, branding it and developing its menu. Whether it’s roadkill sushi or classic cupcakes, this event will get your creativity and team-building going.

STREET ART CHALLENGE Austin is becoming just as known for its street art as it is for its food and music. This event will take you on a tour of the city’s most iconic murals and ones you might never find on your own. Then, we’ll head to an east-side studio so you can meet a real street artist and create your own piece on the studio walls.

#DECAPOWERTRIP SHARE YOUR EXPERIENCE WITH @DECAINC

#DECAPOWERTRIP

W Tab Vis al le it le r B 6 o us a Le all uts t ve ro id l 3 om e on

YOUR PATH TO SUCCESS KANSAS STATE UNIVERSITY | COLLEGE OF BUSINESS

MAJORS

CERTIFICATES

g ACCOUNTING g ENTREPRENEURSHIP AND INNOVATION g FINANCE g MANAGEMENT g MANAGEMENT INFORMATION SYSTEMS g MARKETING g OPERATIONS AND SUPPLY CHAIN MANAGEMENT g PROFESSIONAL STRATEGIC SELLING

g BUSINESS OF SPORTS AND ENTERTAINMENT g DATA ANALYTICS g DIVERSITY, EQUITY, INCLUSION, AND

MINORS g ENTREPRENEURSHIP AND INNOVATION g MARKETING g MANAGEMENT g BUSINESS (FOR NON-BUSINESS STUDENTS)

FIND OUT MORE

BELONGING IN BUSINESS

g INTERNATIONAL BUSINESS g INVESTMENT MANAGEMENT g MARKETING TECHNOLOGY g PROFESSIONAL STRATEGIC SELLING g SUPPLY CHAIN MANAGEMENT

$55K MEDIAN STARTING SALARY

*All salary data is from the College of Business Spring ‘22 graduate survey

160,000+ sq. ft.

PURPOSE-BUILT FACILITY focused around student preparedness and student success

300+ COMPANIES THAT RECRUIT BUSINESS STUDENTS

business@k-state.edu cba.k-state.edu (785) 532-6180

TOP

BEST BUSINESS SCHOOLS TO HIRE FROM

% JOB PLACEMENT RATE

CONNECT LEADERSHIP LABS THE CORPORATE HEIST Get ready for “The Corporate Heist,” a thrilling DECA escape experience! Use your #DECAskills to rescue undercover agent Rajan Chitrao, the former SRVP, who the evildoers of the business world have captured. Solve riddles, crack codes and have a blast in this high-stakes adventure.

FRIDAY

7:00 PM AUSTIN MARRIOTT DOWNTOWN

IGNITE EXCELLENCE IN YOUR PROFESSIONAL ETIQUETTE SKILLS Get ready to elevate your professional game! We’ll dive into first impressions, perfect attire, impressive intros, powerful body language and navigating senior-level interactions. Gear up to shine in any event life throws your way.

■ South Carolina DECA Chartered Association Officer Team

■ Pennsylvania DECA Chartered Association Officer Team

WALLER E

WATERLOO 3

DECA LEADERS DECODED: EVALUATING TEAM INTELLIGENCE

MARKET NONSENSE

Learn how understanding various leadership styles will help you build stronger teams. ■ Michigan DECA Chartered Association Officer Team

WALLER A

DECA members should be prepared to market absolutely anything! Put your skills to the test by creating advertising campaigns for some very non-traditional businesses. Tap into your creative side and have some fun with your new design team. ■ Massachusetts DECA Chartered Association Officer Team

Imagine an umbrella with holes in it. Now imagine how in the world you would sell it! Test your selling, pitching and collaboration skills by joining us for this high-energy workshop and working with your team to sell some “unsellable” products! So, do we have a DECA deal? ■ Virginia DECA Chartered Association Officer Team

WALLER D

HUMAN MACHINE Working well with a diverse team allows individual members to achieve more than they could have working alone, thus achieving synergy! Participants will test their ability to quickly develop an idea, turn it into a product, pitch it and test their brand against others in the room. This engaging session will prepare DECA members to improve and promote their chapter’s brand within their schools and communities while working with a diverse team.

WALLER C

PERSONAL BRAND POWER: THE SELFMARKETING MASTERCLASS Personal branding and self-marketing have become essential in an increasingly competitive world. Learn to showcase your strengths, build a compelling personal brand and stand out in your career or business. Gain insights, strategies and actionable steps to enhance your online presence, network effectively and leave a lasting impression. ■ Iowa DECA Chartered Association Officer Team

WATERLOO 4

THAT IS SO FETCH Throughout life, there will always be “Mean Girls.” Join this interactive and engaging workshop to learn how to deal with the Reginas, the Karens and the ins and outs of conflict resolution—all while maintaining a positive personal brand.

■ FOCUS Training

■ Georgia DECA Chartered Association Officer Team

WATERLOO 5

WATERLOO 2

13 #DECAPOWERTRIP

DO WE HAVE A DECA DEAL?

WE WILL BEGIN OFFERING A 3+1 MBA PATHWAY STARTING IN FALL 2024

RWU’S AACSB ACCREDITED MARIO J. GABELLI SCHOOL OF BUSINESS (GSB)

prepares students to thrive in a dynamic, global marketplace. Students benefit from access to a state-of-the-art trading room, a real-time stock ticker, and the opportunity to compete in national advertising and analytics competitions.

99%

TOP 5%

100%

PLACEMENT OF 2022 GRADUATES

HIGHEST ACCREDITATION

REAL-WORLD OPPORTUNITIES

Our GSB graduates consistently see high employment and graduate school attendance rates through the years.

GSB is among the 5% of business schools worldwide accredited by AACSB International, the world’s largest and most elite business education alliance.

GSB students participate in internships giving them the skills and diverse experiences that are most desirable for employees and graduate school admission.

SOME OF THE MOST POPULAR GSB PROGRAMS Finance Management Marketing 4+1 Master of Business Administration Sports Studies (Minor)

»RWU.EDU/GO/GSB

@rwuadmission

CONNECT LEADERSHIP LABS BLOOMING A COMMUNITY This workshop focuses on the four points of teamwork: strong leadership, common goals, diversity and trust. You will use your leadership skills within a group activity to create a business plan using a case study and then present it for a prize! ■ Nebraska DECA Chartered Association Officer Team

WALLER E

FRIDAY

8:00 PM AUSTIN MARRIOTT DOWNTOWN

PERPETUAL VISUALS: “EYE SEE” DC GLASS WINNING STRATEGIES Are you looking to seamlessly integrate visuals of all facets to cohesively go above and beyond in all DECA competitive events? Look no further! Learn how to implement visuals for all aspects of your DECA role-plays, written events, professionalselling presentations and project management events. ■ California DECA Chartered Association Officer Team

Brain-teasers, puzzles, enigmas? Tackling unusual and challenging problems is something every leader needs to deal with. Creative Thinking Challenges is a crash course in creative problem-solving and time management. ■ FOCUS Training

WATERLOO 5

GEAUX BEYOND YOUR BOUNDARIES Enhance skills that invoke independence, stimulate a motivation of being unique and create an open environment to your interests and passions. Voice your interests to a small crowd and become more comfortable presenting in front of an audience. ■ Louisiana DECA Chartered Association Officer Team

WALLER A

NOT A PROBLEM Looking for a fun and engaging workshop to help you identify and solve real-world problems? Look no further! Develop the skills and knowledge to tackle even the most challenging issues with confidence and creativity. Teams will be given a random marketing challenge, collaborate to develop an innovative solution and pitch it to the audience, who will vote on the best product idea. ■ Kentucky DECA Chartered Association Officer Team

WATERLOO 4

WALLER D

ROCK YOUR PERSONAL BRAND Unlock the secrets to a powerful personal brand. Discover how to stand out, build authenticity and make your mark in today’s competitive world. Join us for a transformative experience that will supercharge your personal and professional life. ■ Texas DECA Chartered Association Officer Team

WALLER C

SPEED NETWORKING: SHARING YOUR WHO, WHAT, WHEN, WHERE AND WHY DECA has a long history of success and devotion to students and their long-term success, but how do YOU fit into the overall purpose? Reflect on why we became involved in DECA and how our efforts can strengthen our community and organization at the local, association and international levels. Meet DECA members just like you who want to make a difference and understand the importance of what we do and represent! ■ Arkansas DECA Chartered Association Officer Team

WATERLOO 2

UNLOCK YOUR FUTURE CAREER This interactive session focuses on career opportunities, communication methods and certifications needed to unlock your business career. By solving the cases, you will unlock the job of your dreams. ■ West Virginia DECA Chartered Association Officer Team

WATERLOO 3

#DECAPOWERTRIP

CREATIVE THINKING CHALLENGES

Niagara University’s College of Hospitality, Sport, and Tourism Management Niagara University’s College of Hospitality, Sport, and Tourism Management provides students with ample resources to be successful within their major, including regular academic advisement, career counseling, and networking opportunities with notable alumni and industry leaders.

BACHELOR OF SCIENCE IN

Hotel and Restaurant Management

Sport and Recreation Management

Tourism and Event Management

The hotel and restaurant management degree program at Niagara University prepares students for management careers in the global hospitality industry at premier resorts, hotels, clubs, and foodservice establishments.

A degree in sport and recreation management at Niagara University prepares students for leadership positions in the many sectors of this exciting and evolving industry.

Tourism allows visitors to learn, discover, experience, and enjoy culture. The tourism and event degree program at Niagara University prepares students for management careers facilitating these experiences and understanding the leadership needs of the industry.

FRIDAY

9:30 PM JW MARRIOTT GRAND BALLROOM

OPENING SESSION

Growing up in Sacramento, California, David Garibaldi started creating in various forms from a young age. From playing the trumpet, graffiti, animation and even dance, each would later play a role in kicking off his art career. Though a high school animation teacher inspired Garibaldi to pursue art as a career and attend college, a meeting with his high school counselor was about to change his plans. The young artist didn’t have enough credits to graduate high school on time. Garibaldi was trying to figure out what was next while working odd jobs and moving from place to place until he started painting live at local jazz clubs and selling his paintings to make ends meet. Garibaldi’s appearance and finalist status on America’s Got Talent in 2012 took him to a new level. From collaborations with Disney and Cirque Du Soleil to being the opening act for KISS’s Farewell World Tour, there was a momentum that seemed like it couldn’t be stopped. Garibaldi has grown his online presence to millions of followers, continued doing live shows on tour and founded PAINT+, an on-demand course and coaching platform for artists.

17 #DECAPOWERTRIP

DAVID GARIBALDI

SATURDAY

8:30 AM AUSTIN MARRIOTT MOONTOWER HALL

Become the ultimate competitor in a DECA Individual Series role-play. At your assigned time, report to the AUSTIN MARRIOTT DOWNTOWN’S MOONTOWER HALL to prepare for a role-play. The top performers will be recognized with medallions on stage during Sunday’s Closing Session. DECA members who participate will receive credit toward their quest to become the #UltimateDECAMember.

#DECAPOWERTRIP

COMPETITIVE EXCELLENCE EXPERIENCE

Learn business by doing business. The top-5 ranked Michigan Ross BBA program provides unparalleled opportunities for you to start, advise, invest in, and lead real-world businesses. Develop a stock pitch for a venture fund or reimagine what sustainability can look like on campus — these are real Ross examples of what it means to learn business by doing business. This is where you prepare to make an impact in business and beyond.

$90K 99.6%

MEDIAN BASE SALARY 5 MONTHS POST GRADUATION

OF BBAs ACCEPTED OFFERS WITHIN 5 MONTHS POST GRADUATION

COLLEGE LEARNING LABS

SATURDAY

8:30 AM AUSTIN MARRIOTT DOWNTOWN

COLLEGE SUCCESS 101

MAKING THE MOST OF COLLEGE (OPTION 1)

Discover how to navigate college life and find success in your new university. Learn first-hand from college administrators and recent graduates how to make the most of your four years.

There are many experiential opportunities in college, including study abroad programs, major projects and internships. Learn the benefits of taking advantage of these opportunities and how they can translate into career success.

■ Collegiate DECA

■ Arizona State University, W.P. Carey School of Business

■ IE University

■ Kansas State University, College of Business

■ The University of St. Thomas

■ RIT Saunders College of Business

WALLER A

WATERLOO 3

FINANCING COLLEGE

MAKING THE MOST OF COLLEGE (OPTION 2)

Learn what to look for when selecting a specialized college program and discover scholarship opportunities that could help take you all the way to the top. ■ Regent University

■ Roger Williams University

■ Austin Community College

■ University of Wyoming, College of Business

■ Columbia College Chicago

WALLER B

■ Savannah College of Art and Design (SCAD)

WATERLOO 4

Discover the tools you need to choose the college or university that best meets your needs, interests and abilities. ■ George Mason University, School of Business ■ Indiana University, Kelley School of Business ■ Texas A&M University

WALLER D

FINDING THE RIGHT FIT (OPTION 2) Discover the tools you need to choose the college or university that best meets your needs, interests and abilities. ■ Niagara University ■ University of Michigan, Ross School of Business ■ The University of Texas at Austin, McCombs School of Business

WALLER E

PREPARING FOR COLLEGE Learn the steps to discovering the right college for you! This session focuses on becoming strategic about the college search and selection process, staying organized and understanding that deciding where to apply involves both your head and your heart. ■ Johnson & Wales University ■ University of Hartford, Barney School of Business ■ University of Nevada, Las Vegas, Harrah College of Hospitality

WATERLOO 2

READY, SET, SO YOU CAN GO! The college-going process can be intimidating. Encourage is here to help! During this session, we’ll do a “College Dreaming” activity where you can envision your future and reflect on goals to help you succeed. Learn how to build a balanced college list. ■ Hugh Fournier, VP, Encourage Marketing | myOptions Encourage

WATERLOO 5

21 #DECAPOWERTRIP

FINDING THE RIGHT FIT (OPTION 1)

Career Path Today! The demand for rental housing is growing — and so is the need for talented, hardworking and creative people like you to help build strong communities.

Start learning more about residential property management (RPM) career opportunities:

Find the Right • Community managers: lead the team, oversee operations and services, Career and manage finances. Path Today! • Leasing consultants: recruit new residents and assist current ones.

The demand for rental housing is growing — and so is the need for talented, hardworking and creative people like you to help build strong communities.

• Maintenance technicians: keep everything in working order.

• Product and service providers: supply and support the communities.

Start learning more about residential property management (RPM) career opportunities: • Community managers: lead the team, oversee operations and services, and manage finances.

FindVisittherpm.naahq.org Righttoday!

• Leasing consultants: recruit new residents and assist current ones. • Maintenance technicians: keep everything in working order.

Join us for 2024 RPM Careers Week: April 15-19

• Product and service providers: supply and support the communities.

Join us for 2024 RPM Careers Week: April 15-19

Visit rpm.naahq.org today!

CAREER LEARNING LABS CAREER DEVELOPMENT OPPORTUNITIES FOR HIGH SCHOOL STUDENTS What can you do to prepare for a trailblazing career and become an active, contributing, impactful member of your community? Come find out! ■ Devangi Gandhi | The Home Depot

SATURDAY

9:30 AM AUSTIN MARRIOTT DOWNTOWN

MODERN MARKETING CAREERS Modern marketing isn’t always the same as what you learn in the classroom. Learn about modern marketing careers and what to expect in the day-to-day life of different professionals. ■ Ashish Malpani | Progress

WATERLOO 4

WALLER A

CONNECTING TO YOUR DREAMS

NETWORKING LIKE A PRO

When there is hope in the future, there is power in the present. Engage in a vision exercise and leave with a list of dreams that will excite you for future growth.

70% of all jobs are found through networking. Knowing how to network effectively can benefit students in jobs, college and competition. Learn the tools needed to grow and maintain your network.

■ Dane Espegard | Vector Marketing

■ FOCUS Training

WALLER D

WALLER C

CYBERSECURITY: WHY THE WORLD NEEDS YOU

RESIDENTIAL PROPERTY MANAGEMENT: YOUR PATH TO SUCCESS AND CAREER OPPORTUNITIES

Get a high-level view of cyber security as you learn why it is relevant today, challenges in skill sets and why careers in the industry are evergreen. ■ Rohit Dhamankar | Fortra

WALLER B

Learn about the fun and exciting opportunities in the residential property management (RPM) industry. Discover how rental housing operates and identify different types of third-party property management services. ■ Emily Blair | Austin Apartment Association

LIFE AFTER DECA: INSIGHTS FROM A FORMER DECA HIGH SCHOOL DIVISION PRESIDENT

WATERLOO 3

Bob Redd, the former 2004-2005 National DECA President, will share career insights and advice. Learn how DECA shaped Bob into the leader he is today and how the organization played a major role in shaping his collegiate and professional career.

Advance your personal and professional knowledge by exploring insurance career pathways and discovering the various markets the insurance industry serves. We’ll explore the intersection between insurance and your daily lives— from pet to flood, home and auto insurance—and develop an understanding of insurance careers. Whether you are interested in analytics, marketing and sales, information technology or damage appraisal, you will learn how insurance is part of everything we do.

WALLER E

MAKE YOURSELF INDISPENSABLE! In today’s ever-changing marketplace, finding purpose in your work is essential. With over 30 years of experience as an Army officer and electric utility industry executive, the presenter will share how to turn ideas into mature working programs and processes that make organizations stronger and more resilient. ■ Arcenio Lopez | Texas Electric Cooperatives

WATERLOO 2

■ Whitnee Dillard | National Invest Program

WATERLOO 5

23 #DECAPOWERTRIP

■ Bob Redd | Dell Technologies

WHY CHOOSE INSURANCE?

You can’t spell career without care Start your application today at chick-fil-a.com/hiring

Chick-fil-A® Operators care for their Team Members by providing a welcoming and supportive culture, personal and professional growth opportunities, and the flexibility to thrive, both inside and outside of work. For those who are eager to grow in a fast-paced, friendly, and purpose-driven environment, a career at a Chick-fil-A Restaurant could be for you. A range of Team Member opportunities exist at each Restaurant, including front-of-house, back-of-house and leadership roles. For more information about career opportunities, visit your nearest Chick-fil-A or head to chick-fil-a.com/hiring.

 scan to apply 

CAREER LEARNING LABS CAREERS. PROSPECTS. ASPIRATIONS: A CPA’S JOURNEY

SATURDAY

10:30 AM AUSTIN MARRIOTT DOWNTOWN

NEVER GIVE UP... NEVER SURRENDER

Learn from accountants in various roles as they share their journey from high school to where they are now. Discover the career opportunities in accounting and tips for success.

Do you wish you could turn yesterday’s failures into future successes? Learn how to focus on the “can do” and negate the “can’t” out of everyday life—both personally and professionally.

■ Christin Hunter | AICPA + CIMA

■ Steven Schiff | LFK Sales and Marketing Associates

WALLER D

WATERLOO 2

CASHIER TO CMO: RETAIL’S POWERFUL LESSONS

RETAINING TOP TALENT: A BLUEPRINT FOR FUTURE HR + ORGANIZATIONAL LEADERS

As the U.S.’s largest private-sector employer, retail supports more than one in four U.S. jobs—52 million working Americans. Learn about career opportunities in retail and how the skills you learn here can help you in retail and beyond. ■ Marisa Mitchell | NRF Foundation

Building a resilient workforce has become a top priority in today’s unpredictable business environment. We’ll delve into HR strategies to not only retain star employees but also nurture their growth and development. Explore the latest trends, best practices and innovative approaches to talent retention.

WALLER E

■ Dr. Lynn Green | TMC

WATERLOO 4

LEARN, LEAD, SUCCEED Army ROTC is the U.S.’s foremost leadership, education and training program, awarding more college scholarships than any other institution in the U.S. If you’re looking for a transformative experience that will provide you with leadership skills that will set you apart, learn from a representative of The Citadel, The Military College of South Carolina, and why it is the place for you!

SPEAK UP! Effective communication is the glue that holds a team together. Leaders can use these skills to guide and inspire. Learn how to improve your presentation and public speaking skills and practice these skills in a welcoming environment. ■ FOCUS Training

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■ Timothy Terese | United States Army Cadet Command (Army ROTC)

MAKE THE HOSPITALITY INDUSTRY YOUR PLACE TO STAY! Hospitality is not a typical nine-to-five job. Travel the world, achieve your career goals and feel empowered with flexible schedules, excellent benefits and industry-exclusive perks. Learn from the professionals what makes the hospitality industry a place where you can build a lifelong career. ■ Sarah Cozewith | AHLA Foundation

WATERLOO 3

SUPPLY CHAIN IN THE MODERN BUSINESS WORLD Change is happening at a faster pace than ever. Learn how a cloud-based supply chain platform is helping the world’s largest companies transform how they make, move and sell goods and services. Discuss product strategy and setting up global teams, and learn the story of an immigrant who climbed the career ladder from developer to VP. ■ Deepti Sharma | E2Open

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Discover Your Brightest Future Anderson Business Advisors is a proud partner of DECA and excited to offer internship opportunities.

Scan Now to learn more about Anderson’s Internship Opportunities.

About Anderson Advisors • Anderson is a national business consulting, estate planning, and tax planning firm serving real estate investors, stock traders, solopreneurs, and business owners. • Anderson’s workforce spans across the country, with 60% of employees working remotely. • Anderson produces hundreds of online and live educational events for investors and business owners to help grow their businesses, save on taxes, and legally protect their assets. • Voted “Top Places to Work” by Energage four years running.

How to Find Us aba.link/facebook

aba.link/instagram

aba.link/twitter

aba.link/linkedin

Anderson’s Core Values: Integrity | Resilient | Driven | Innovative | Conscientious

CAREER LEARNING LABS

SATURDAY

1:00 PM AUSTIN MARRIOTT DOWNTOWN

DESIGNING A SUCCESSFUL CAREER IN FINANCE AND ACCOUNTING

INDUSTRY TRENDS AND OPPORTUNITIES PANEL

When it comes to the finance, tax and accounting fields, just one degree can give you more job opportunities than any other field! Your career could include being an entrepreneur, working in a small firm or large corporation, leading the team as a CFO, working with non-profits, working with the IRS, FBI or CIA tracking down financial criminals, and more.

Learn from leading industry experts about the trends in business professions such as Accounting, Finance, Global Business Management, Hospitality, Marketing, Management Information Systems and Supply Chain Management. Discover what recent research and current business trends show and how you can stay ahead of the curve.

■ Will Clark | Anderson Business Advisors

■ Melissa Masline | Saunders College of Business at RIT

WALLER A

WATERLOO 3

HOW TO DRESS FOR SUCCESS

SHARPEN THE SAW

Men’s Wearhouse helps people prepare for job interviews and interviews applicants for open positions in their stores. Learn how Men’s Wearhouse has combined that knowledge with customer input to create this training to provide tips that will help make you a top candidate during any interview process.

Learning to focus on what matters most allows DECA leaders to concentrate their efforts and maximize positive outcomes. Discover how to prioritize and manage your time in ways that will improve your ability to achieve short and long-term goals.

■ Wendy McConnell | Men’s Wearhouse

WATERLOO 5

■ FOCUS Training

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LEVERAGE YOUR KNOWLEDGE IN SOCIAL MEDIA TO HELP BUSINESSES There is a large knowledge gap between business owners and social media. As part of the generation who has grown up immersed in social media, there is a significant opportunity to leverage your skills and apply them to help businesses grow. Learn how to apply your knowledge to help a business gain exposure and grow its social presence.

THE WONDERFUL WORLD OF HOSPITALITY SALES Take a career journey with one hospitality professional and hear exciting stories and lessons to help you get ahead. We’ll discuss hotels’ imperative role in supporting major sports and entertainment events, conventions, and even filming reality TV shows in the dynamic downtown Austin market. ■ Claire Vachon | JW Marriott Austin/Austin Marriott Downtown

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■ Jorge Mata | Viva Texas

UNCONVENTIONAL JOURNEY

IGNITE YOUR CAREER JOURNEY IN ENTREPRENEURSHIP & MARKETING

How does a physicist end up becoming a healthcare CEO? Taking the scenic route has its benefits and creates a fuller picture. Do you remember the story of the rabbit and the turtle? Well, I was the turtle!

Gain a deeper understanding of the ever-evolving marketing industry, including current trends and advancements. Leave feeling confident in your ability to pursue educational and skill-building opportunities that align with your marketingrelated career aspirations. ■ Lettie Hastings | Hastings Humans

WATERLOO 2

■ Jinous Rouhani | AAOBGYN

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WATERLOO 4

Find out what’s real… and what’s unreal

The Unreal Campaign

Who We Are The Unreal Campaign is a consumer awareness program created by the International Trademark Association (INTA), which aims to educate young consumers (14-to-23years-old) about the dangers of product counterfeiting and the importance of trademarks. Amazon has been a sponsor of the Unreal Campaign over the years.

consumers are an important part of e-commerce. We want them to understand the implications of purchasing counterfeit products. The Amazon and INTA partnership is a way to amplify our efforts to educate young consumers and entrepreneurs about the value of trademarks, which can help them make smart purchasing decisions.

What Is Product Counterfeiting

Why It Matters

The manufacturing or sale of products that are designed to look authentic and use a trademark without permission.

Fake goods have negative economic, health and

What We Do Spread the message about the value of trademarks and the dangers of purchasing counterfeit products. Young

safety effects on us, our family, our friends, and our communities. Counterfeiting is also tied to child labor and organized crime. Young people have a tremendous opportunity to impact their world and make a difference on this issue. Say “no” to what’s unreal.

Sponsored by

CHAPTER LEARNING LABS A BEHIND-THE-SCENES LOOK AT DECA AT THE BELL Join BusinessU and step behind the curtain to explore the inner workings of DECA at the Bell. Get an exclusive peek into the strategies, teamwork and innovation that drive the success of the episodes. Discover tips and tricks from this year’s DECA at the Bell Challenge participants and how these insights can be applied to your personal and professional aspirations. ■ Crystal Dortch | BusinessU

WATERLOO 2

DECA LEADERSHIP STYLES: ENHANCING YOUR LEADERSHIP What’s your DECA Leadership Style? Discover your personal leadership style, strengths, weaknesses and natural tendencies in group efforts. Gain an understanding of how you lead and how you can use knowledge of your tendencies to excel as DECA members, competitors and leaders! ■ Alex Ellsworth | DECA High School Division President

SATURDAY

2:00 PM AUSTIN MARRIOTT DOWNTOWN

PERFECTLY IMPERFECT What does it really mean to do your best? Perfectionism is a challenge that many leaders face, but it can be overcome with the right mindset and proper goals. Discover how our imperfections make us stronger leaders. ■ Olivia Stegnar | DECA Southern Region Vice President

WALLER A

SOCIAL MEDIA SIMTERNSHIP CHALLENGE: TIPS & TRICKS Stukent’s upcoming social media challenge allows students to play the role of a Social Media Manager in a simulated environment and compete with each other as they attempt to earn the highest revenue. Prepare for the Social Media Simternship challenge by diving into the tips and tricks of the simulation. Get a head start by getting an insider’s scoop on how the simulation works. ■ Jacob Driggs | Stukent

WATERLOO 4

WATERLOO 5

Muscular Dystrophy Association (MDA) is the number one voluntary health organization in the United States for people living with muscular dystrophy, ALS and related neuromuscular diseases. MDA’s mission is to empower the people they serve to live longer, more independent lives. Explore the various ways you can engage with MDA, including cause raising, volunteering and participating in the Disability Is Diversity Challenge. ■ Sabrina Allen | Muscular Dystrophy Association

WALLER B

NPCF SOCIAL IMPACT LEADER OF TOMORROW CHALLENGE The National Pediatric Cancer Foundation (NPCF) is a nonprofit organization dedicated to funding research to eliminate childhood cancer. Learn about this year’s Social Impact Leader of Tomorrow Challenge, an opportunity that allows students to develop a creative and unique fundraising campaign for the NPCF. ■ Cassidy Creighton | National Pediatric Cancer Foundation

WATERLOO 3

STEPPING UP TO LEAD Have you ever considered being a leader in your DECA chapter, stepping up as an association officer or even running for an Executive Officer Team position? Learn how to prepare for the ultimate leadership journey! We will discuss building your brand, maximizing your DECA involvement and taking the necessary steps to pursue a leadership position. ■ Eva Shapiro | DECA Western Region Vice President ■ Holly Huston | DECA Central Region Vice President

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UNREAL CAMPAIGN AND PSA CHALLENGE The Unreal Campaign is a consumer awareness initiative to educate those aged 14 to 23 about the importance of trademarks and brands and the dangers of purchasing counterfeit products. ■ Grace Magid | International Trademark Association (INTA)

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ENGAGE WITH MDA

Better Together

A Complete Curriculum for Teaching Business, Marketing, Finance, or Hospitality & Tourism

Pair Virtual Business simulations with eDynamic Learning courses to enhance student engagement and elevate the learning experience!

Knowledge Matters Virtual Business simulations and eDynamic Learning courses offer you a comprehensive curriculum with flexible options. Rich teacher resources and engaging interactive features give you the tools you need for teaching and the ability for students to apply what they’ve learned.

Teach It.

Apply It.

VB Entrepreneurship

VB Business Management

VB Hotel

VB Personal Finance

LMS provided or both solutions run on:

Learn how Knowledge Matters and eDynamic Learning work together.

Learn more about Knowledge Matters Virtual Business at:

KnowledgeMatters.com or call 1-877-965-3276

View Our Webinar Series

COMPETE LEARNING LABS Learn to use a competitive excellence system through interactive lectures and simulated competition to illuminate the keys to success in testing, judge interaction, prep time and case study analysis.

3:00 PM AUSTIN MARRIOTT DOWNTOWN

GETTING STARTED IN THE STOCK MARKET GAME: FOR BEGINNERS Join us for an enlightening session designed to introduce attendees to the DECA Stock Market Game! This session is tailored to beginners.

■ FOCUS Training

■ Greg Eppes | Clements DECA

WATERLOO 5

WALLER B

DECA BATTLESHIP

THE JUDGES SAY!

Do you dread studying for DECA exams? Do you want to boost your exam scores? Learn how to make test prep fun with our interactive DECA Battleship™ game. Find out how to play, the tools you need and game variations that will best set you and your chapter up for success. Network to find your team, set up your board and get your game on!

Ever wonder, “What is the judge looking for in a presentation?” Now’s your chance to hear from business professionals who have judged at multiple DECA competitions and discover their expectations of what DECA members should do when participating in role-play events or presenting written events.

■ Tolland DECA

■ Panel of DECA Volunteer Judges

WATERLOO 4

WATERLOO 3

DECA VIRTUAL BUSINESS & DIGITAL PRESENTATION SKILLS CHALLENGES

UNLOCKING DECA’S POTENTIAL: USING PROJECT MANAGEMENT PROJECTS FOR COMMUNITY IMPACT

Starting and managing your own business is an exciting goal, but it can be challenging. What if you could practice running your own business in an immersive, simulated world? Knowledge Matters sponsors competitive events for DECA members based on the Virtual Business simulations, allowing you to fully engage in eight simulated environments. Learn about the DECA Virtual Business Challenge and the Digital Presentation Skills Challenge and discover the opportunities to enhance your skills in decision-making, critical thinking, communication, collaboration, leadership and more. ■ Maureen Ginley | Knowledge Matters, an eDynamic Learning Company

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IN MY BEST BLAZER: FEARLESS

Explore the dynamic intersection of DECA projects and effective project management techniques for community engagement. Learn how to plan, execute and monitor DECA initiatives that benefit your academic and personal growth and have a positive and lasting impact on your local community. You will be well-equipped to take on DECA projects with confidence and purpose. ■ Meghan Beaulieu | Danvers DECA

WATERLOO 2

ULTIMATE GUIDE TO COMPETITIVE SUCCESS: ROLE-PLAYS AND WRITTEN EVENTS 101

Learn the secrets to expressing your individuality through the way you dress—even while in professional attire. Boost your confidence as you learn how to stand out from the crowd and be comfortable experimenting with your professional style.

Don’t know how to stand out in your role-play? Need help with your written event? Gain the skills necessary to succeed in your DECA competitive events. Learn role-play strategies and tips for written projects like the Integrated Marketing Campaign events.

■ Trinjan Kaur | DECA North Atlantic Region Vice President

■ Juston Glass | The Harker School DECA

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COMPETITIVE EXCELLENCE

SATURDAY

ADVISOR PROFESSIONAL LEARNING

SATURDAY AUSTIN MARRIOTT DOWNTOWN

8:30 AM

1:00 PM

DECA’s Chapter Strategy provides the framework and resources to develop a chapter in a business-like context, helping members apply learning. Come ready to share tools and resources to develop a high-performing chapter in the areas of brand and promotion, membership recruitment, communications, community engagement and service, leadership development, fundraising and member recognition.

DECA’s competitive event exams and role-plays are designed to assess members’ knowledge in defined instructional areas. Gain a better understanding of the rigorous, industryvalidated exams, as well as key components and distinct tasks participants must accomplish during the role-play. Whether you are a new or experienced advisor, become familiar with DECA’s evaluation process and how to include role-plays in classroom instruction.

■ Christopher Fleming | Sachse DECA

■ Ryan Witzig | Virginia DECA

ROOM 405

9:30 AM

2:00 PM

Learn the latest trends in business and industry to help ensure your course content is relevant in helping prepare members for the current desires and needs of the industry.

Get a hands-on approach to learning how to use AI tools in your classroom. AI is the future that will help you write lesson plans, modify instruction for different levels of learners and create assessments and feedback in just seconds. AI is here; let’s learn how to use it to our advantage.

THIS IS HOW WE DEVELOP A CHAPTER STRATEGY

THIS IS HOW WE CONNECT TO BUSINESS

■ Matthew Brink | National Association of Colleges and Employers

ROOM 405

THIS IS HOW WE PREPARE STUDENTS FOR DECA ROLE-PLAYS AND EXAMS

USING AI IN THE CLASSROOM

■ Adam Feazell | West Virginia DECA

THIS IS HOW WE IMPLEMENT A SCHOOL-BASED ENTERPRISE School-based Enterprises reinforce classroom instruction with realistic and practical learning experiences. This session will focus on best practices, including operations, product selection, nutrition guidelines, equipment and preferred vendors. ■ Jill Oates | Lake Travis DECA ■ Tracey Griffith | Lake Travis DECA

ROOM 405

3:00 PM

THIS IS HOW WE USE DECA+ DECA+ takes your DECA experience to the next level! You’ll be guided through the many features of DECA’s interactive preparation tool that is also a tremendous resource to use in your classroom. Learn how to seamlessly integrate industry insights, exams, role-play scenarios and more into classroom instruction. Learn and share with fellow advisors on best practices for using DECA+ in and out of the classroom.

■ Christy Rutherford | DECA Inc.

ROOM 405

#DECAPOWERTRIP

10:30 AM

You belong at W. P. Carey, Where Business is Personal® Transform the world with 30+ business degrees. Entrepreneurship and innovation are key to our curriculum and your experience. ■ Inclusive community ■ Multiple campus options ■ Career coaching ■ 120,000+ alumni

16 Business Majors 350+ Experiences Prepare for your career from day one! Schedule a personalized visit: (269) 387-5075 wmich.edu/business/visit

Join us!

EXHIBITS COLLEGES + CAREERS

SATURDAY

8:00 AM AUSTIN MARRIOTT BALLROOM FOYERS

More exhibitors listed on page 37

#DECAPOWERTRIP

At the University of Hartford, we are proud to cultivate the future leaders of tomorrow.

With seven schools and colleges to choose from, our students have the opportunity to engage in career-focused learning in varying industries. Whether they are pursuing their passion for art and music, solving global issues through business and engineering, or preparing to become dedicated educators and empathetic caregivers, our students graduate with the tools they need to be successful in a global marketplace.

COMPETENT, CONFIDENT, CONNECTED hartford.edu/barney

EXHIBITS COLLEGES + CAREERS

SATURDAY

8:00 AM AUSTIN MARRIOTT BALLROOM FOYERS

More exhibitors listed on page 35

#DECAPOWERTRIP

SATURDAY

8:00 PM JW MARRIOTT GRAND BALLROOM

DECA AFTER DARK

No trip to Texas would be complete without line dancing, and no trip to Austin, the Live Music Capital of the World®, would be complete without… live music! Experience Austin like a true Texan! Start the evening by learning the Texas Two Step and other line dances with the help of high energy line dance instructors from Texas A&M’s Aggie Wranglers, the premier Country-Western dance team in the world. Then, get ready to celebrate with The Nightowls, a 10-piece live soul band so good they are an Austin favorite. The Austin natives are known for mastering pretty much every genre there is—from soul, pop, funk, disco, and rock. With more than eight years and over 1,000 performances under their belts, they create memories that will last forever. We invite you to dress for the occasion with your favorite Texas themed attire – although boots and blazers are not required!

39 #DECAPOWERTRIP

THE AGGIE WRANGLERS + THE NIGHTOWLS

Learn here. Lead anywhere. Change your world with a business degree from George Mason University School of Business. We enable your future success in a wide range of business careers—through knowledge creation, research, and experiential learning. Explore our business school and discover how we can help you reach your goals. We are dually AACSB accredited for our Accounting program, and George Mason University School of Business. Concentrations: Accounting Business Analytics Finance Financial Planning and Wealth Management Management

Management Information Systems Marketing Operation and Supply Change Management

Minors: Business Business Analytics Energy Transition Management Entrepreneurship Finance Globally Responsible Business Practices Government Contracting International Business

Management Information Systems Marketing Operations and Supply Chain Management, Organizational Conflict Resolution Real Estate Development Wine and Craft Beverage Management

Need and merit-based scholarships available.

business.gmu.edu 703-993-1880 businfo@gmu.edu

SUNDAY

9:00 AM JW MARRIOTT MARRIOTT JW GRAND BALLROOM BALLROOM GRAND

CLINT PULVER Clint Pulver is a professional speaker, author, musician, pilot and workforce expert. Known as the leading authority on employee retention, Clint has transformed how corporations like Keller Williams, AT&T, and Hewlett Packard create lasting loyalty through his work and research as the Undercover Millennial. Business Q Magazine has featured him as a “Top 40 Under 40,” and, as a professional drummer, he has appeared in feature ﬁlms and on America’s Got Talent. In 2020, Clint won an Emmy Award for his short ﬁlm, “Be a Mr. Jensen,” which tells the story of how a single moment in time—and one particular mentor— can change the course of a life.

41 #DECAPOWERTRIP

CLOSING SESSION

A place to build your own road to success

Undergraduate Programs Applied Mathematics Architectural Studies Behavior and Social Sciences Business Administration Communication and Digital Media Computer Science and Artificial Intelligence Data and Business Analytics Design Economics Environmental Sciences for Sustainability Fashion Design

IE University is an international university based in Spain, with an urban campus in Madrid and a historic and cultural campus in Segovia. Students can personalize their educational experience to follow their personal and professional interests through electives and advanced seminars. IE University students gain real work experience through IE Labs and internships, which form part of their course. The programs are continuously present in the world ranking, as well as being among the top 20 universities for global employability.

University in Spain

Global University Rankings Times Higher Education, 2022

University Worldwide

Laws Philosophy, Politics, Law and Economics Dual Degrees Business Administration & Computer Science and Artificial Intelligence

global connections

Business Administration & Data and Business Analytics

75%

of student body is international

Business Administration & Design

96%

of IE University’s Class of 2022 indicated they were currently working

+200

Partner Universities

100%

of programs taught in English

Global Rank

The Global Employability Ranking. Times Higher Education 2022

International Relations

+45k

QS WUR International Students ranking 2023

#19

Humanities

Business Administration & Fashion Design Business Administration & Humanities Business Administration & International Relations Business Administration & Laws Economics & Applied Mathematics Economics & International Relations Laws & International Relations

) DISCOVER MORE

Philosophy, Politics, Law and Economics & Data and Business Analytics

CONFERENCE INFORMATION Welcome to the Ultimate DECA Power Trip! More than 2,000 DECA members, advisors, alumni and corporate professionals are participating in this year’s conference. The following will help ensure a quality experience.

CONFERENCE HEADQUARTERS

JW Marriott Austin: Room 404 (Friday and Sunday) Austin Marriott Downtown: Room 401 (Saturday)

NAME BADGES

Your name badge is your all-access pass to all conference events. Please wear it at all times during the conference. Lost badges may only be replaced by chapter advisors at conference headquarters.

DRESS CODE AND CODE OF CONDUCT

All delegates should adhere to the dress code and code of conduct for the duration of the conference. DECA prides itself on the professional behavior and dress of its members.

PROFESSIONALISM

All delegates are expected to show courtesy and respect to all workshop speakers, presenters, exhibitors and conference staff. Please be prompt to arrive and stay for the duration of the workshops and general sessions. Please only use cell phones to engage in social media activities relevant to the workshop. If a workshop is full, please make another choice.

HOTEL ETIQUETTE

Please keep your room in an orderly fashion during the conference so hotel staff can service all rooms. It is appreciated to tip housekeeping $5 per day. Split the tip with your roommates. If you have excess trash, please ask for additional trash bags from the front desk. Rooms left with damage will be reported to conference staff and the local school will be responsible for damages.

ELEVATORS

Please be mindful that the elevators will be in high demand throughout the conference. Please do not delay the elevators. Allow people leaving elevators to get out before you board. Please use common sense, and do not overload elevators.

CURFEW

Curfew is 11:30 p.m. each night. All delegates must be in their designated rooms with the doors locked and noise kept to a minimum. Room service and deliveries are not allowed after curfew.

MEDICAL ASSISTANCE AND EMERGENCIES

In the event where medical attention is required, contact the front desk of the hotel as well as your chapter advisor, chaperone or conference staff member. Medical consent forms should be in the possession of each chapter advisor. If it is an emergency, call 911.

GRATUITIES

When dining, please consider these guidelines for gratuities: 15% of bill for good service and 20% of bill for exceptional service.

VALUABLES

Please use caution when carrying cash or leaving personal items unattended. DECA Inc. is not liable for lost or stolen items.

CHECK-OUT

Hotel check-out is 11:00 a.m.

DRESS CODE Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—let’s be sure to show them a professional business image.

BUSINESS ATTIRE

CASUAL ATTIRE

• Business suit or sport coat or blazer (blazer optional) • Dress slacks, dress skirt or business dress • Collared dress shirt, dress blouse or dress sweater • Dress shoes • Necktie/scarf (optional)

Neat casual clothing is acceptable. Shoes must be worn.

CLOSING SESSION

Participants may wear jeans, conference shirts and athletic shoes or business casual attire.

DECA AFTER DARK + FREE TIME

UNACCEPTABLE ATTIRE

The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriff-baring clothing, swim-wear (unless swimming) and clothing with printing that is suggestive, obscene or promotes illegal activities.

NON-DISCRIMINATION POLICY DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, or socio-economic status are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate. DECA Inc. photographers and videographers will be taking photos and video throughout the meeting for use in any manner DECA deems appropriate, including, but not limited to, DECA publications, use on DECA websites and in connection with competitive events. Names will not appear on photos or in videos. By attending the conference, you grant DECA the right, without approval, to photograph, record, use and edit your photograph, video, image, likeness, appearance, performance and any other indication of identity, in any format whatsoever, and to publish, disseminate, exhibit, publicly display, give, sell and/or transfer the same in any and all forms of media or distribution now known or hereafter discovered or developed (including, but not limited to, print media, internet, web casting, video streaming, television or radio), for the use of DECA, its affiliates or any individual, organization, business, publication, network or other third party, in perpetuity, without payment or any consideration.

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OPENING SESSION + WORKSHOPS

DOWNTOWN AUSTIN AREA

AREA MAP

CONFERENCE HOTELS

E 7th Street

Austin Marriott Downtown

Trinity Street

E 6th Street

304 East Cesar Chavez Street Austin, TX 78701 (512) 457-1111

San Jacinto Boulevard

Brazos Street

Congress Avenue

Element Austin Downtown

Courtyard by Marriott Austin Downtown

300 East 4th Street Austin, TX 78701 (512) 236-8008

109 East 7th Street Austin, TX 78701 (512) 473-0000

Courtyard by Marriott – Austin Downtown Trinity Street

E 4th Street

Element Austin Downtown

San Jacinto Boulevard

Brazos Street

Congress Avenue

E 5th Street

Hyatt Place Austin Downtown

211 East 3rd Street Austin, TX 78701 (512) 476-4440 JW Marriott Austin

110 East 2nd Street Austin, TX 78701 (512) 474-4777

E 3rd Street Hyatt Place Austin Downtown

Trinity Street

San Jacinto Boulevard

Brazos Street

Congress Avenue

JW Marriott Austin

44 #DECAPOWERTRIP

Austin Marriott Downtown

E Cesar Chavez Street

DOWNLOAD THE CONFERENCE APP deca.org/app

AUSTIN MARRIOTT DOWNTOWN

HOTEL MAPS VIEW AN INTERACTIVE MAP ON THE CONFERENCE APP

LEVEL 5 College, Career + Company Exhibits Leadership + Learning Labs

LEVEL 4

Waterloo Ballroom 501 Elevators

5-6

1-2

Advisor Professional Learning Help Desk Shop DECA

502

Escalators

Pre-Function

405

LEVEL 3 College, Career + Company Exhibits Leadership + Learning Labs Leadership Luncheon (By invitation)

403 + 404

401 Elevators

402

Escalators

Waller Ballroom

A 301 Elevators

E-F

302

Escalators

Pre-Function

LEVEL 2 College, Career + Company Exhibits Competitive Excellence Experience

Moontower Ballroom Elevators

Pre-Function

Escalators

#DECAPOWERTRIP

Sports + Entertainment Marketing Conference January 31-February 4, 2024 Orlando, FL

DECA 2024 EDUCATIONAL CONFERENCES

deca.org/sem

International Career Development Conference April 27-30, 2024 Anaheim, CA deca.org/icdc

Emerging Leader Series July 12-14, 2024 Nashville, TN deca.org/els

Western Region Leadership Conference November 7-9, 2024 Bellevue, WA deca.org/wrlc

The Ultimate DECA Power Trip November 15-17, 2024 Charlotte, NC deca.org/power

YOU HAVE WHAT IT TAKES TO LEAD. JUST TAKE THE FIRST STEP. Go beyond your field of study and get a world-class education in leadership. You’ll learn to be a guide, mentor, and decision-maker.

DECIDE TO LEAD.

goarmy.com/scholarship

YO UR D ECA MEMBE RSH IP COUL D B U ILD YOUR F U T U R E AT JWU. AP P LY FO R YOUR S C H O L A RSH IP TODAY. W WW. J WU.EDU/N SO