TOP TIPS FOR SOCIALLY-DISTANT MEMBERSHIP RECRUITMENT JULIA PITLYK
Building your chapter’s membership is one of the most important ways to set it up for success in the new school year. But what are the best ways to recruit within the “new normal” of more virtual interactions and less in-person activities? Learn how to recruit new members the sociallydistant way with these top tips.
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MAKE ONLINE ENROLLMENT EASY
CREATE YOUR CHAPTER’S DIGITAL IDENTITY
Signing up new members in-person may not be a reality this year, which makes it the perfect time to bring your sign-up process online! Work with your advisor to transfer your chapter’s membership application to a tool like SurveyMonkey or Google Forms. (Bonus: This makes it super easy to share links to sign up through email and social media!) Also talk to your advisor about creating a cashless payment method for membership fees, like a chapter Venmo account. You may find that these improvements make enrolling members even easier than before!
If your school is planning for mostly online classes and activities, your chapter needs a strong digital brand to help create awareness among potential new members. Find a member with solid graphic design skills to create a set of digital assets that reflect your chapter’s unique DECA brand or yearly theme. Must-haves include custom backgrounds for Zoom/video conferences, badges or frames for profile pictures and cover photos. Share these with your chapter officers and members for use on their own accounts so that they can bring a little DECA into every digital interaction! Don’t have a chapter theme or graphic designer? Use our set of #NextLevel graphics, videos and templates at deca.org/recruit!
