GREETINGS FROM THE EXECUTIVE DIRECTOR
Welcome to DECA’s 78th International Career Development Conference, the culminating global event of the year to celebrate your successes and drive your pursuit as an emerging leader and entrepreneur in marketing, finance, hospitality and management.
More than 150,000 DECA members competed in local, district and association-level competitive events to earn the opportunity to attend this conference. As an ICDC qualifier, you have worked all year to get here and to experience competition on DECA’s biggest stage.
On behalf of the DECA leadership team, we commend your initiative to #ExperienceDECA as you prepare for your future. DECA has allowed you to participate in one-of-a-kind learning experiences that extend beyond the classroom. You have expanded your network and sharpened your skills while working on real projects that benefit your school and community. You proved your commitment to excellence and drive to succeed by participating in DECA’s Chapter Campaigns, Competitive Events, Corporate Challenges, Emerging Leader Series and School-based Enterprises. As you move into your future endeavors, celebrate your achievements with DECA – the premier Career and Technical Student Organization.
Engage with your fellow DECA members and partners during #DECAICDC in Anaheim, a living classroom for marketing, hospitality, finance, management and entrepreneurship. From staying in one of the many hotels as an emerging business leader or escaping to a world of imagination and thrill after your DECA activities have wrapped for the day, you’ll experience one of the most popular travel destinations. In Southern California, you will be inspired and surprised as you explore attractions, arts, shopping, pro sports, entertainment and 42 miles of legendary Orange County coastline.
Congratulations on your accomplishments, and seize every opportunity to Experience the Difference at #DECAICDC!
GREETINGS FROM THE EXECUTIVE OFFICER TEAM
Welcome to the DECA International Career Development Conference in Anaheim!
We extend a warm and enthusiastic welcome to you in the vibrant city of Anaheim for the DECA International Career Development Conference! Experience the Difference as more than 23,000 students, advisors, business professionals and alumni come together for several days of DECA excitement. This conference promises to be an unforgettable journey filled with learning, growth, and, of course, competition.
Showcase your skills and talents in our competitive events that will challenge and inspire you. The thrill of victory awaits, and for those who rise above, prestigious DECA Glass will be yours to cherish. This is your moment to shine, so give it your all and make memories that will last a lifetime.
The Emerging Leader Series promises opportunities where you can enhance your leadership skills and connect with like-minded individuals who share your passion for personal and professional development.
Explore the college and career exhibits that await you, offering valuable insights into future educational and professional opportunities. Engage with industry professionals, gain valuable knowledge and discover pathways to success as you soak in the excitement of vibrant Southern California. Beyond the conference walls, experience the magic of this vibrant location, where dreams come true and opportunities abound.
Share your moments, insights and achievements with the world using #DECAICDC – let the global DECA community celebrate your success. Get ready for an incredible journey filled with inspiration, collaboration and the chance to Experience the Difference!
ALEX ELLSWORTH
HIGH SCHOOL DIVISION PRESIDENT @hsdecapresident
HOLLY HUSTON
CENTRAL REGION VICE PRESIDENT @decacrvp
TRINJAN KAUR
NORTH ATLANTIC REGION VICE PRESIDENT @decasrvp
OLIVIA STEGNER
SOUTHERN REGION VICE PRESIDENT @decasrvp
EVA SHAPIRO
WESTERN REGION VICE PRESIDENT @decawrvp
INTERNATIONAL CAREER DEVELOPMENT CONFERENCE
The DECA International Career Development Conference (ICDC) is the culmination of the DECA year. More than 23,000 high school students, teacher-advisors, business professionals and alumni gather for several days of DECA excitement.
DECA members demonstrate their college and career-ready knowledge and skills by participating in DECA’s industry-validated Competitive Events Program, aligned with Career Clusters, National Curriculum Standards and 21st Century Skills in the areas of marketing, finance, hospitality, management and entrepreneurship. These members have qualified to attend based on superior performance at the district and association levels. More than 1,000 business professionals serve as expert judges to evaluate DECA members’ mastery of these concepts.
In addition, thousands of members participate in DECA’s Emerging Leader Series, which helps them attain 21st Century Skills in the areas of collaboration and teamwork, communication, critical thinking and problem solving and creativity. One highlight is the involvement of executive mentors who provide college and career advice.
Thousands of DECA advisors and educators participate in administering DECA’s Competitive Events Program and Emerging Leader Series, while also participating in professional learning activities.
CLASSROOM CONNECTION
DECA’s International Career Development Conference supports educational initiatives.
• Career Clusters®
• National Curriculum Standards
• 21st Century Skills
• Project-based Learning
• Personal Financial Literacy
INTERNATIONAL CAREER DEVELOPMENT CONFERENCE
FRIDAY, APRIL 26
12:00 PM – 9:00 PM Headquarters + Attraction Ticket Booth
12:00 PM – 6:00 PM
Chartered Association Advisor Check-in Chapter advisors register with their chartered association advisor at their assigned hotel
12:00 PM – 9:00 PM Shop DECA + Blazer Shop
6:00 PM
Chartered Association Advisor Dinner
Sponsored by the NRF Foundation | by invitation only
SATURDAY, APRIL 27
7:00 AM – 10:00 PM Headquarters + Attraction Ticket Booth
7:00 AM – 10:00 PM Shop DECA + Blazer Shop
8:00 AM Event Directors’ Briefing
8:00 AM
9:30 AM
1:00 PM – 5:00 PM
4:00 PM
Sponsored by MBA Research & Curriculum Center
DECA Day in the Parks
Advance ticket purchase required
Executive Officer Candidate Orientation + Interviews
Exhibit Booth Set-up
Parade of Chartered Associations Rehearsal
ACC Hall B Foyer
ACC Hall B Foyer
ACC 205
ACC 202
ACC Hall B Foyer
ACC 205
ACC 201A
ACC 203A
ACC Hall B
ACC Hall D
5:30 PM National Advisory Board + Executive Mentor Reception by invitation only Westin Anaheim Rise Rooftop
7:00 PM Grand Opening Session I North Atlantic and Southern Regions
9:30 PM Grand Opening Session II Central and Western Regions
12:30 AM
SUNDAY, APRIL 28
ACC Hall D
ACC Hall D
Curfew Chapters and chartered associations may set earlier curfew times Assigned Hotel
7:00 AM – 5:00 PM Headquarters + Attraction Ticket Booth
7:00 AM – 5:00 PM Shop DECA + Blazer Shop
8:00 AM – 11:30 AM School-based Enterprise Academy | Retail Operations
ACC Hall B Foyer
ACC 205
Sponsored by Popchips/You Need This and Otis Spunkmeyer | See page 35 Anaheim Marriott
8:00 AM – 3:30 PM Emerging Leader Series
8:00 AM – 4:00 PM
8:00 AM – 5:00 PM
See page 37 Anaheim Marriott
College + Career Exhibits / Shop DECA
Advisors only from 8:00 AM - 9:00 AM
Competitive Event Briefing + Testing
ACC Hall B
See pages 15-19, 29-31 ACC
8:00 AM – 5:00 PM Competitive Event Preliminary Competition See pages 21-27
9:00 AM Virtual Business Challenge Participants’ Briefing
9:00 AM – 4:00 PM Advisor Professional Learning Series See page 39
ACC Hall C
ACC 204
ACC 207
9:30 AM Executive Mentor Check-in AM Elite
10:00 AM – 4:00 PM Virtual Business Challenge Competition
12:00 PM MDA Luncheon
12:30 PM – 4:00 PM
Sponsored by the Muscular Dystrophy Association | by invitation only
School-based Enterprise Academy | Food Operations
Sponsored by Popchips/You Need This and Otis Spunkmeyer | See page 35
4:00 PM Voting Delegates’ Briefing + Campaign Sessions
12:30 AM
Curfew Chapters and chartered associations may set earlier curfew times
ACC Hall B
ACC 202
Anaheim Marriott
AM Marquis South
Assigned Hotel
MONDAY, APRIL 29
7:00 AM – 5:00 PM Headquarters + Attraction Ticket Booth
7:00 AM – 5:00 PM Shop DECA
7:30 AM Judge Check-In
8:00 AM – 4:00 PM College + Career Exhibits / Shop DECA
8:00 AM – 4:30 PM
8:00 AM – 6:00 PM
8:30 AM – 10:30 AM
Emerging Leader Series
See page 37
Competitive Event Preliminary Competition
See pages 15-19, 29-31, 35
Johnson & Wales Scholarship Award Breakfast
Sponsored by Johnson & Wales University | by invitation only
9:00 AM – 3:00 PM Advisor Professional Learning Series
See page 39
10:00 AM – 4:00 PM Virtual Business Challenge Competition
12:00 PM – 1:30 PM
2:00 PM – 3:30 PM
2:00 PM – 4:00 PM
3:00 PM – 4:00 PM
Chartered Association Officer + Advisor Luncheon
Sponsored by the U.S. Army | by invitation only
Leadership Recognition Reception by invitation only
Meet the Candidates Session
Open to all members
Competitive Events Update Advisors only
4:00 PM – 11:00 PM DECA Night at Universal Studios Hollywood
Advance ticket purchase required
5:00 PM – 12:00 AM DECA Night at Disney California Adventure Advance ticket purchase required
12:30 AM Curfew Chapters and chartered associations may set earlier curfew times
TUESDAY, APRIL 30
7:30 AM – 11:00 AM Judge Check-In
7:30 AM – 6:00 PM Headquarters
8:00 AM Achievement Awards Session
8:30 AM – 6:00 PM Competitive Event Final Competition
See pages 15-35
8:30 AM – 6:00 PM Shop DECA + Finalist T-Shirts + Recognition Items
12:00 PM Business + Election Session
6:00 PM – 7:00 PM
Scholarship + National Advisory Board Reception
Sponsored by National Advisory Board Partners | by invitation only
7:30 PM Grand Awards Session
CREATE YOUR PERSONAL SCHEDULE
deca.org/app
ACC Hall B Foyer
ACC 205
ACC Pedestrian Bridge
ACC Hall B
Anaheim Marriott
ACC Hall C + North 200
ACC 202
ACC 207
ACC Hall B
ACC 204AB
ACC 202
AM Grand A-E
ACC 207
Universal Studios Hollywood
Disney California Adventure
Assigned Hotel
ACC Pedestrian Bridge
ACC Hall B Foyer
ACC Hall D
ACC North 200
ACC 205
ACC 207
ACC 204B
ACC Hall D
12:30 AM Curfew Chapters and chartered associations may set earlier curfew times Assigned Hotel
WEDNESDAY, MAY 1
9:00 AM – 10:00 AM New Executive Officer Orientation
Westin Anaheim Tangerine
DECA QUEST
WILL YOU ACCEPT THE CHALLENGE?
Download the app and complete challenges to gain points towards awesome prizes while at #DECAICDC.
Download the GooseChase iOS or Android app.
Choose to play as a guest, or register for a personal account with a username and password of your choice.
Search for and select the “DECA ICDC 2024” game, or search by game code X413K3
If you’re playing as part of a team, create your team or select your team from the list if it’s already been created. Teams may have up to three players. If you’re playing individually, enter your player name to begin.
Friday |
Saturday
Sunday
Monday |
Sunday |
ACC
Tuesday
SATURDAY
7:00 PM North Atlantic + Southern Regions
9:30 PM Central + Western Regions
GRAND OPENING SESSIONS
ACC HALL D
DECA’s Grand Opening Sessions kick off #DECAICDC with the excitement and anticipation of the competition and leadership development that awaits our emerging leaders and entrepreneurs. The Grand Opening Sessions, led by your 2023-2024 Executive Officer Team, will feature the annual parade of chartered associations, recognition of the top 10 membership chapters, recognition of the top three Muscular Dystrophy Association fundraising chapters, a compelling message and energizing entertainment by world-famous dance crew, the Jabbawockeez.
STREAMING LIVE
deca.org/icdc
SESSION TIME AND SEATING ARE ASSIGNED BY ASSOCIATION
Time and seating for these sessions is assigned by association. Please refer to the DECA ICDC app for your association’s assigned time and seating section. DECA and your executive officer team are committed to making the Grand Opening Sessions enthusiastic and engaging. Please do your part by staying in your seats until the sessions have adjourned.
KIDO OKELEKE
GLOBAL SPECIAL PROJECTS, JORDAN BRAND AT NIKE
Featured Speaker
Born and raised in Toronto, Ontario, Kido Okeleke’s journey began on the basketball court, where he discovered a deep love for sports, entertainment and marketing. This passion transformed into a series of remarkable achievements, with Kido achieving first place at Collegiate DECA ICDC in the Sports and Entertainment Marketing competitive event.
Kido’s insatiable curiosity and enthusiasm for sports led him to a pivotal internship at Adidas Canada, where he honed skills in finance, marketing and event coordination. As his career continued, he held roles at TD Securities and the NBA’s Toronto Raptors ownership group. He has also fostered relationships with global brands such as OVO, Google, Axe, Red Bull and Drew House.
Today, Kido serves as a Global Product Line Manager II in Special Projects for Jordan Brand at Nike World Headquarters in Oregon, where he combines his passion for streetwear culture and deep marketing knowledge to help create apparel products.
TUESDAY
8:00 AM
ACHIEVEMENT AWARDS SESSION
ACC HALL D
DECA’s Achievement Awards Session recognizes top performers in preliminary competition of DECA’s Competitive Events Program.
Silver-ribbon medallions are awarded to top performers in the presentation and on the exam.
Blue-ribbon medallions are awarded to the overall competitive event finalists who will compete in the final round of competition.
ALL BLUE-RIBBON MEDALLION FINALISTS SHOULD IMMEDIATELY REPORT TO THE HALL B FOYER TO VERIFY THEIR COMPETITION TIME.
STREAMING LIVE
deca.org/icdc
NO ASSIGNED SEATING Times shown for the Achievement Awards Session are approximate. The awards may run faster or slower than the schedule shows.
8:00 AM Business Law and Ethics Team Decision Making
Buying and Merchandising Team Decision Making
Entrepreneurship Team Decision Making
Financial Services Team Decision Making
Hospitality Services Team Decision Making
Marketing Management Team Decision Making
Sports and Entertainment Marketing Team Decision Making
Travel and Tourism Team Decision Making
8:30 AM Business Services Operations Research
Buying and Merchandising Operations Research
Finance Operations Research
Hospitality and Tourism Operations Research
Sports and Entertainment Marketing Operations Research
Business Solutions Project
Career Development Project
Community Awareness Project
Community Giving Project
Financial Literacy Project
Sales Project
Stock Market Game
Innovation Plan
Start-up Business Plan
Business Growth Plan
Franchise Business Plan
Independent Business Plan
International Business Plan
School-based Enterprise – Food Service Operations
School-based Enterprise – Retail Operations
9:00 AM Financial Consulting
Hospitality and Tourism Professional Selling
Professional Selling
Integrated Marketing Campaign – Event
Integrated Marketing Campaign – Product
Integrated Marketing Campaign – Service
9:20 AM Accounting Applications Series
Apparel and Accessories Marketing Series
Automotive Services Marketing Series
Business Finance Series
Business Services Marketing Series
Entrepreneurship Series
Food Marketing Series
Hotel and Lodging Management Series
Human Resources Management Series
Marketing Communications Series
Quick Serve Restaurant Management Series
Restaurant and Food Service Management Series
Retail Merchandising Series
Sports and Entertainment Marketing Series
10:50 AM Principles of Business Management and Administration
Principles of Finance
Principles of Hospitality and Tourism
Principles of Marketing
Personal Financial Literacy #DECAICDC CELEBRATE
TUESDAY
7:30 PM
GRAND AWARDS SESSION
ACC HALL D
DECA’s Grand Awards Session is full of energy as hundreds of competitive events finalists wait to hear their name called as a top 10 finalist in hopes of then earning the title of international champion. In addition, the session includes recognition for DECA’s challenge winners, scholarship recipients and the incoming executive officer team.
The Grand Awards Session is the pinnacle of recognition for an academic year of preparing to be college and career-ready. STREAMING LIVE
deca.org/icdc
NO ASSIGNED SEATING
Times shown for the Grand Awards Session are approximate. The awards may run faster or slower than the schedule shows.
SCHOLARSHIP PROVIDERS
DECA is grateful to the following National Advisory Board companies and supporters for providing more than $200,000 in scholarships to DECA student members and advisors.
Anderson Business Advisors
AICPA-CIMA
Bentley University
Bob Foehlinger Memorial
Brenda Clark Memorial
Central Region DECA
Clearpoint Business Group
DECA Inc.
Doc Cohen Franchising | International Franchise Association (IFA) Foundation
Ed Fleming Memorial
From the Ground Up Snacks
Hilton J. Willard & Alice S. Marriott Foundation
Lynore Levenhagen Memorial
M&M Productions USA
Marriott International, Inc.
National Apartment Association Education Institute (NAAEI)
National Geographic Learning | Cengage Learning
NRF Foundation
NRF Foundation | RISE Up
National Society of High School Scholars
National Technical Honor Society
North Atlantic Region DECA
Otis Spunkmeyer (Aspire Bakeries)
Pat DiPlacido Memorial
Publix Super Markets, Inc.
Sonya Dismuke Memorial
Southern Region DECA
Tim Durnford Memorial
U.S. Army | ROTC
Western Region DECA
7:30 PM
Announcement of the 2024-2025 Executive Officer Team
Advisor Years of Service Awards
DECA Corporate Challenges
National Advisory Board Years of Service
Scholarship Recognition
8:00 PM Virtual Business Challenge - Accounting
Virtual Business Challenge - Entrepreneurship
Virtual Business Challenge - Fashion
Virtual Business Challenge - Personal Finance
Virtual Business Challenge - Restaurant
Virtual Business Challenge - Retail
Virtual Business Challenge - Sports
Virtual Business Challenge - Hotel Management Business Services Operations Research
Career Development Project
Business Law and Ethics Team Decision Making
Business Solutions Project
Community Awareness Project
Community Giving Project
Financial Literacy Project
Human Resources Management Series
Principles of Business Management and Administration
Sales Project
8:30 PM Personal Financial Literacy
Finance Operations Research
Principles of Finance
Accounting Applications Series
Business Finance Series
Financial Consulting
Financial Services Team Decision Making
Stock Market Game
Hospitality and Tourism Operations Research
Hospitality and Tourism Professional Selling
Hotel and Lodging Management Series
Principles of Hospitality and Tourism
Hospitality Services Team Decision Making
Quick Serve Restaurant Management Series
Travel and Tourism Team Decision Making
Restaurant and Food Service Management Series
8:50 PM Entrepreneurship Series
Franchise Business Plan
Innovation Plan
Business Growth Plan
Entrepreneurship Team Decision Making
Independent Business Plan
International Business Plan
Start-up Business Plan
School-based Enterprise - Food Operations
School-based Enterprise - Retail Operations
Apparel and Accessories
Marketing Series
Buying and Merchandising Operations Research
Sports and Entertainment Marketing Operations Research
Principles of Marketing
Automotive Services Marketing Series
Business Services Marketing Series
Buying and Merchandising Team Decision Making
Food Marketing Series
Integrated Marketing Campaign - Event
Integrated Marketing Campaign - Product
Integrated Marketing Campaign - Service
Marketing Communications Series
Marketing Management Team Decision Making
Professional Selling
Retail Merchandising Series
Sports and Entertainment Marketing Series
Sports and Entertainment Marketing Team Decision Making
EDUCATIONAL PROGRAMS
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS + PERSONAL FINANCIAL LITERACY
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS SCHEDULE
PBM Principles of Business Management and Administration
PFN Principles of Finance
Sponsored by Anderson Business Advisors
PHT Principles of Hospitality and Tourism
Sponsored by The J. Willard and Alice S. Marriott Foundation
PMK Principles of Marketing
Sponsored by Bentley University
PERSONAL FINANCIAL LITERACY
SUNDAY
1:00 PM
Participants’ Briefing + Testing
ACC: Hall E
Check the DECA ICDC App for your Section
Assignment prior to entering the room.
MONDAY
8:00 AM
Preliminary Competition
ACC: North 200
Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.
TUESDAY
11:50 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
OVERVIEW
HIGHLIGHTS
OVERVIEW
• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.
• The presentation will be weighed twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score in each section.
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will compete in final competition.
GRAND AWARDS SESSION
The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
TEAM DECISION MAKING EVENTS
COMPETITIVE EVENTS
BLTDM Business Law and Ethics Team Decision Making
BTDM Buying and Merchandising Team Decision Making
ETDM Entrepreneurship Team Decision Making
FTDM Financial Services Team Decision Making
HTDM Hospitality Services Team Decision Making
Sponsored by A2Z4Rent
MTDM Marketing Management Team Decision Making
STDM Sports and Entertainment Marketing Team Decision Making
TTDM Travel and Tourism Team Decision Making
Sponsored by the U.S. Navy
SCHEDULE
SUNDAY 1:00 PM
Participants’ Briefing + Testing
ACC: North 100
Check the DECA ICDC App for your Section
Assignment prior to entering the room.
MONDAY 8:00 AM
Preliminary Competition
ACC: North 200
Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.
TUESDAY 9:00 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
OVERVIEW
HIGHLIGHTS OVERVIEW
• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.
• Exam scores will be averaged to produce a single team score. The presentation will be weighted twice (2 times) the value of the averaged team score. The exam score carries forward into the final round of competition.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and teams with the highest roleplay score in each section.
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
INDIVIDUAL SERIES EVENTS
COMPETITIVE EVENTS
ACT Accounting Applications Series
AAM Apparel and Accessories Marketing Series
Sponsored by Men’s Wearhouse
ASM Automotive Services Marketing Series
BFS Business Finance Series
BSM Business Services Marketing Series
ENT Entrepreneurship Series
Sponsored by the University of California, Berkeley Management, Entrepreneurship, & Technology (M.E.T.) Program
FMS Food Marketing Series
HLM Hotel and Lodging Management Series
Sponsored by The J. Willard and Alice S. Marriott Foundation
HRM Human Resources Management Series
MCS Marketing Communications Series
QSRM Quick Serve Restaurant Management Series
Sponsored by Raising Cane’s Chicken Fingers
RFSM Restaurant and Food Service Management Series
RMS Retail Merchandising Series
SEM Sports and Entertainment Marketing Series
OVERVIEW
HIGHLIGHTS
OVERVIEW
• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.
• The cluster exam and each role-play presentation will be valued at one-third (1/3) of the total score. In the final round of competition, the role-play presentation will be weighted twice (2 times) the value of the exam score.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
SCHEDULE
SUNDAY
9:00 AM
Participants’ Briefing + Testing
ACC: North 100
Check the DECA ICDC App for your Section Assignment prior to entering the room.
MONDAY
8:00 AM
Preliminary Competition
ACC: Hall C
Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.
TUESDAY
11:50 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and the highest role-play score for each role-play in each section.
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those individuals will compete in final competition.
GRAND AWARDS SESSION
The top ten finalists will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
The demand for rental housing is growing — and so is the need for talented, hardworking and creative people like you to help build strong communities.
Start learning more about residential property management (RPM) career opportunities:
• Community managers: lead the team, oversee operations and services, and manage finances.
• Leasing consultants: recruit new residents and assist current ones.
• Maintenance technicians: keep everything in working order.
• Product and service providers: supply and support the communities.
BUSINESS OPERATIONS RESEARCH EVENTS
COMPETITIVE EVENTS
BOR Business Services Operations Research
Sponsored by Piper Sandler
BMOR Buying and Merchandising Operations Research
Sponsored by Piper Sandler
FOR Finance Operations Research
Sponsored by Anderson Business Advisors
HTOR Hospitality and Tourism Operations Research
Sponsored by The J. Willard and Alice S. Marriott Foundation
SEOR Sports and Entertainment Marketing
Operations Research
Sponsored by Piper Sandler
OVERVIEW
HIGHLIGHTS
OVERVIEW
• You may bring a printed copy of your written entry to provide to your presentation judge.
• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.
• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
SCHEDULE
SUNDAY
8:40 AM
Preliminary Competition
ACC: Hall C
Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 27.
TUESDAY
9:30 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
Join us for All-Access Weekend at Michigan Ross.
OCT. 3-5, 2024
Experience what it would be like to study at the top-ranked Ross School of Business. During this all-expenses-paid weekend, you will engage in our real-world learning environment and hear from current students on how they’re reaching their goals. You can also connect with faculty and get application tips from our admissions team.
Stop by the Michigan Ross booth to learn more.
michiganross.umich.edu/AAW
All-Access Weekend is intended for, though not limited to, rising high school juniors and seniors from historically underrepresented groups.
PROJECT MANAGEMENT EVENTS
COMPETITIVE EVENTS
PMBS Business Solutions Project
PMCD Career Development Project
Sponsored by USAF, Detachment 1, Aim High Flight Academy
PMCA Community Awareness Project
PMCG Community Giving Project
PMFL Financial Literacy Project
PMSP Sales Project
OVERVIEW
HIGHLIGHTS
OVERVIEW
• You may bring a printed copy of your written entry to provide to your presentation judge.
• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.
• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
SCHEDULE
SUNDAY 8:40 AM
Preliminary Competition
ACC: Hall C
Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 27.
TUESDAY 9:30 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
ENTREPRENEURSHIP EVENTS + STOCK MARKET GAME
ENTREPRENEURSHIP EVENTS
EIP Innovation Plan
Sponsored by the Savannah College of Art and Design (SCAD)
ESB Start-up Business Plan
STOCK MARKET GAME
SMG Stock Market Game
OVERVIEW
HIGHLIGHTS OVERVIEW
• You may bring a printed copy of your written entry to provide to your presentation judge.
• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.
• The written entry and the oral presentation will account for a total 100 points, minus penalty points.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
SCHEDULE
SUNDAY 10:00 AM
Preliminary Competition
ACC: Hall C
Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 27.
TUESDAY 10:30 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
You can’t spell career without care
Chick-fil-A® Operators care for their Team Members by providing a welcoming and supportive culture, personal and professional growth opportunities, and the flexibility to thrive, both inside and outside of work.
For those who are eager to grow in a fast-paced, friendly, and purpose-driven environment, a career at a Chick-fil-A Restaurant could be for you. A range of Team Member opportunities exist at each Restaurant, including front-of-house, back-of-house and leadership roles.
For more information about career opportunities, visit your nearest Chick-fil-A or head to chick-fil-a.com/hiring.
ENTREPRENEURSHIP EVENTS
COMPETITIVE EVENTS
EBG Business Growth Plan
EFB Franchise Business Plan
Sponsored by the International Franchise Association (IFA) Foundation
EIB Independent Business Plan
IBP International Business Plan
OVERVIEW
HIGHLIGHTS OVERVIEW
• You may bring a printed copy of your written entry to provide to your presentation judge.
• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.
• The written document will account for 60 points and the oral presentation will account for the remaining 40 of the total 100 points, minus penalty points.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
SCHEDULE
SUNDAY 8:40 AM
Preliminary Competition
ACC: Hall C
Preliminary competition appointment times will be posted on the DECA App and at www.deca.org/icdc by Saturday, April 27.
TUESDAY 9:30 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
Interested in pursuing business, entrepreneurship and engineering at UC Berkeley?
The Berkeley M.E.T. (Management, Entrepreneurship, & Technology) Program allows students to earn a B.S. in Business AND a B.S. in Engineering in just 4 years – at the top-ranked Haas School of Business and College of Engineering. This unique integrated program offers a personal cohort experience, internship and career opportunities, and mentorship from industry leaders in Silicon Valley and beyond.
Join us at the M.E.T. Innovation Academy
A pre-collegiate summer program
The Berkeley M.E.T. Innovation Academy (M.E.T. ) is a hands-on residential summer program for rising high school juniors and seniors interested in being at the forefront of tech and entrepreneurship. Join us!
Summer 2024 dates: June 16 – July 3, 2024 Learn more and apply today!
INTEGRATED MARKETING CAMPAIGN EVENTS
COMPETITIVE EVENTS
IMCE Integrated Marketing Campaign – Event
IMCP Integrated Marketing Campaign – Product
IMCS Integrated Marketing Campaign – Service
SCHEDULE
SUNDAY
9:00 AM
Participants’ Briefing + Testing
ACC: Hall E
Check the DECA ICDC App for your Section Assignment prior to entering the room.
MONDAY
10:00 AM
Preliminary Competition
ACC: North 200
Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.
TUESDAY
10:30 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
OVERVIEW
HIGHLIGHTS
OVERVIEW
• You may bring a printed copy of your written entry to provide to your presentation judge.
• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.
• Exam scores will be averaged to produce a single team score. The written entry and the presentation will account for a total 100 points, minus penalty points. The combined written entry and presentation score will be weighted twice (2 times) the value of the exam score.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top combined written entry and presentation in each section.
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
The AIM HIGH Flight Academy is a FREE, three-week program designed to inspire young adults to explore aviation. Students receive one-on-one training from Air Force and Certified Flight Instructors in a classroom and in the sky.
The AIM HIGH Flight Academy is a three-week program that helps students gain confidence in aviation and prepares them to learn everything necessary to achieve up to 15 flight hours. A typical day in the program includes three key segments: flight simulator time, academic classroom time and flight time. You’ll be assigned to a flight, paired with a wingman and an Air Force mentor to study and fly with throughout the program. Other activities you’ll participate in include team building, study time and character development.
Scan the above QR code or visit: www.recruiting.af.mil/Aim-High-Flight-Academy
Basic Qualifications
• Must be 16 by June 1st*
• Be enrolled in high school or graduating seniors*
• A cumulative GPA of 3.0 or better
*U.S. Air Force Academy & Air Force ROTC Cadets may apply through their respective institution.
• A letter of recommendation from a high school principal or counselor
• An endorsement from someone who knows you well (like a job reference)
• A desire to learn about aviation and a strong work ethic
• Earn up to 15 flight hours
• Meet other students from around the country
• Learn important skills needed to become an aviator
• Strengthen your skills as a leader
• Attend the program completely free of charge
Participation does not obligate military service.
PROFESSIONAL SELLING AND CONSULTING EVENTS
COMPETITIVE EVENTS
FCE Financial Consulting
HTPS Hospitality and Tourism Professional Selling
Sponsored by The J. Willard and Alice S. Marriott Foundation
PSE Professional Selling
SCHEDULE
SUNDAY
1:00 PM
Participants’ Briefing + Testing
ACC: 204
Check the DECA ICDC App for your Section
Assignment prior to entering the room.
MONDAY
8:20 AM
Preliminary Competition
ACC: North 200
Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.
TUESDAY
9:30 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
OVERVIEW
HIGHLIGHTS
OVERVIEW
• You have been assigned to a section with 16 to 20 participants, with whom you will compete against during preliminary competition.
• The maximum score for the presentation evaluation is 100 points. The presentation will be weighted at twice (2 times) the value of the exam score. The exam score carries forward into the final round of competition.
• Visit www.deca.org/compete for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Silver-ribbon medallions will be awarded to individuals with the 10 highest comprehensive exam scores and to the top presentation in each section.
Blue-ribbon medallions will be awarded to the top two overall scores in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
VIRTUAL BUSINESS CHALLENGE EVENTS
COMPETITIVE EVENTS
VBCAC Accounting
Sponsored by Knowledge Matters
VBCEN Entrepreneurship
Sponsored by Knowledge Matters
VBCFA Fashion
Sponsored by Knowledge Matters
VBCHM Hotel Management
Sponsored by The J. Willard and Alice S. Marriott Foundation
VBCPF Personal Finance
Sponsored by Knowledge Matters
VBCRS Restaurant
Sponsored by Knowledge Matters
VBCRT Retail
Sponsored by Knowledge Matters
VBCSP Sports
Sponsored by Knowledge Matters
OVERVIEW
HIGHLIGHTS
DECA QUEST
SCHOOL-BASED ENTERPRISE EVENTS
ACADEMY + COMPETITION
SBEF School-based Enterprise – Food Operations
SBER School-based Enterprise – Retail Operations
OVERVIEW
HIGHLIGHTS
OVERVIEW
• You have been assigned to a section with 16 to 20 participant teams, with whom you will compete against during preliminary competition.
• The maximum score for the presentation evaluation is 100 points.
• Visit www.deca.org/sbe for complete guidelines.
COLLEGE + CAREER EXHIBITS
Visit over 70 college, career and business exhibits from 8:00 a.m. to 4:00 p.m. on Sunday and Monday in the Anaheim Convention Center Hall B.
DECA QUEST
When not competing, make the most of your #DECAICDC experience with DECA Quest! Complete challenges in a digital scavenger hunt for your chance to earn prizes from DECA Inc.
SCHEDULE
SUNDAY
8:00 AM - 11:30 AM
Retail Operations Academy +
Participants’ Briefing
Anaheim Marriott: Grand A-D
Anaheim Marriott: Grand E
Anaheim Marriott: Grand F
Check the DECA ICDC App for your assigned room.
12:30 PM - 4:00 PM
Food Operations Academy + Participants’ Briefing
Anaheim Marriott: Grand A-D
Anaheim Marriott: Grand E
Anaheim Marriott: Grand F
Check the DECA ICDC App for your assigned room.
MONDAY
8:30 AM
Preliminary Competition
ACC: North 200
Participants receive their preliminary competition appointment times during the Participants’ Briefing on Sunday.
TUESDAY
9:30 AM
Final Competition
ACC: North 200
Finalists will be announced during the Achievement Awards Session. All blue-ribbon medallion finalists should immediately report to the ACC: Hall B Foyer to verify competition time.
RECOGNITION
ACHIEVEMENT AWARDS SESSION
Blue-ribbon medallions will be awarded to the top overall score in each section, and those teams will compete in final competition.
GRAND AWARDS SESSION
The top ten finalist teams will be called to the stage and receive medallions, with first, second and third places receiving DECA Glass.
ELECTION ACTIVITIES
Throughout the conference, a select group of members will be campaigning to serve you as part of the 2024-2025 DECA Executive Officer Team. All members are invited to attend the Presidential and Regional Campaign Sessions and the Meet the Candidates Session. Learn more about the candidates by downloading the DECA ICDC app.
9:30 AM
Officer Candidate Orientation
ACC 203A
10:00 AM
Nominating Committee Briefing
ACC 203A
11:00 AM
Officer Candidate Interviews
ACC 203A
4:00 PM
Voting Delegates’ Briefing and Presidential Campaign Session
Anaheim Marriott Marquis South
Central Region Session
Anaheim Marriott Marquis Center
North Atlantic Region Session
Anaheim Marriott Grand G-K
Southern Region Session
Anaheim Marriott Marquis South
Western Region Session
Anaheim Marriott Orange County
2:00 - 4:00 PM
Meet the Candidates Session
Anaheim Marriott Grand A-E
11:30 AM
Voting Delegates’ Seating
ACC 207
12:00 PM
Business + Election Session
ACC 207
9:00 - 10:00 AM
New Executive
Officer Orientation
Westin Anaheim Tangerine Room
MEET THE CANDIDATES
Announced on Saturday afternoon deca.org/app
EMERGING LEADER SERIES
DECA’s Emerging Leader Series is designed to empower DECA members to provide effective leadership through goal setting, consensus building and project implementation. Aligned with 21st Century Skills in the areas of critical thinking and problem solving, communication, collaboration and creativity, and innovation, DECA’s Emerging Leader Series prepares members to be effective leaders in college and careers.
All sessions will be held at the Anaheim Marriott
8:30 AM - 10:00 AM
Opening Session
Anaheim Marriott
Platinum 1-5
10:00 AM - 12:00 PM
Executive Mentor Program
Anaheim Marriott
Platinum 1-5
1:30 PM - 2:30 PM
Breakout Sessions
Anaheim Marriott
Platinum 1-2
Platinum 3-4 Platinum 5
9:00 AM - 1:45 PM
Breakout Sessions
Anaheim Marriott
Platinum 1-2
Platinum 3-4
Platinum 5 1:45 PM - 2:15 PM
All sessions will be held at the Anaheim Convention Center
8:00 AM - 3:30 PM
Breakout Sessions
ACC 210 AB
ACC 210 CD
All sessions will be held at the Anaheim Marriott
All sessions will be held at the Anaheim Marriott
8:00 AM - 8:45 AM
Opening Session
Anaheim Marriott
Platinum 6-10
8:45 AM - 3:15 PM
Breakout Sessions
Anaheim Marriott Elite
Platinum 6 Platinum 7-8
Platinum 9-10
8:00 AM - 2:00 PM
Breakout Sessions
ACC 210 AB
ACC 210 CD
8:30 AM - 11:30 AM
Session Option 1
Anaheim Marriott Grand F
1:30 PM - 4:30 PM
Session Option 2
9:00 AM - 1:00 PM
Breakout Sessions
Anaheim Marriott Elite
Platinum 6 Platinum 7-8
All sessions will be held at the Anaheim Marriott
8:30 AM - 3:30 PM
Breakout Sessions
Anaheim Marriott
Grand G-K
Marquis Center Marquis Northeast Marquis Northwest Marquis South Orange County
Marquis Center Marquis Northeast Marquis Northwest Marquis South Orange County SUNDAY
Closing Session
Anaheim Marriott
Platinum 1-5
Anaheim Marriott Grand F
8:00 AM - 2:00 PM
Breakout Sessions
Anaheim Marriott
Grand G-K
Platinum 9-10 1:15 PM - 2:00 PM
Closing Session
Anaheim Marriott
Platinum 6-10
ADVISOR PROFESSIONAL LEARNING SERIES
Anaheim Convention Center, Room 207
“This Is How We Do DECA” is professional learning for DECA advisors by DECA advisors. It’s designed to provide effective practices of using DECA to integrate into classroom instruction, apply learning, connect to business and promote competition. Put together your own two-day schedule or drop in for just one session. You drive the professional learning you’ll receive.
SUNDAY, APRIL 28
9:00 AM
Top Resources to Support DECA Advisors
Are you looking for resources to boost your classroom, your DECA chapter and you? DECA is here to support you! Join this session for an overview of 10+ ready-to-go resources. We will highlight must-know resources to help you in your role as a chapter advisor, organize your DECA chapter and integrate DECA into your classroom instruction. Learn how to easily access the 450+ searchable resources in DECA’s advisor resource center.
10:00 AM
Recruit + Engage + Recognize
Learn strategies to recruit and engage members while earning recognition for your chapter. Discover ideas to use chapter campaigns and corporate challenges in your chapter and classroom to gain recognition and visibility for your DECA chapter. Learn how to brand and position your chapter by cultivating relations in your school and local business community.
11:00 AM
Competitive Events Connect to Curriculum
Discover why DECA’s Competitive Events Program is the framework that is essential for every student to be college- and career-ready. Learn how DECA’s Competitive Events Program supports the teaching and learning of National Curriculum Standards, Career Cluster knowledge and skill statements, 21st Century Skills and project management.
1:00 PM
Integrate Role-plays + Exams in the Classroom
Gain a deep understanding of the design of DECA’s role-plays and exams and their connection to industry-validated performance indicators and instructional areas. With this knowledge, learn how to integrate role-plays and exams into classroom instruction while aligning the evaluation methods to industry-validated standards.
2:00 PM
Industry Trends and Opportunities
Discover the latest trends in business and industry to help ensure your course content is relevant to prepare members for not only the needs of the industry but also the future of work and DECA’s Competitive Events Program.
3:00 PM
DECA Chapter Strategy
DECA’s Chapter Strategy provides a framework and resources to develop a chapter in a business-like context, helping members apply learning. Come ready to share and learn how to develop a high-performing chapter in the areas of communications, community engagement and service, leadership development, fundraising and more.
MONDAY, APRIL 29
9:00 AM
Using AI in the Classroom
Get a hands-on approach to using AI tools in your classroom. AI is the future that will help you write lesson plans, modify instruction for different levels of learners and create assessments and feedback in just seconds. AI is here; let’s learn how to use it to our advantage.
10:00 AM
Business Operations Research Events in the Classroom
Discover how you can effortlessly weave DECA’s Business Operations Research events into your curriculum as a semester project. You’ll receive a complete classroom guide with a suggested course timeline, strategies for aligning projects with course objectives and units with instructional resources for each major section of the project.
11:00 AM
Implementing a School-based Enterprise
School-based Enterprises (SBEs) reinforce classroom instruction with realistic and practical learning experiences. This interactive session will focus on best practices, including connecting to coursework, operations, product selection, nutrition guidelines, equipment and preferred vendors.
1:00 PM
Written Event Presentation Strategies
Learn presentation strategies to help your DECA members “wow” the judges. This session will focus on ways to coach your members to tell a story instead of only sharing facts and figures when presenting their written event to a judge.
2:00 PM
This Is DECA+
DECA+ takes the DECA experience to the next level! You’ll be guided through the many features of this interactive preparation tool, which is also a tremendous resource for your classroom. Learn how to use DECA+ to seamlessly integrate industry insights, exams, role-play scenarios and more into your classroom with access to a variety of classroom activities.
3:00 PM
Competitive Events Update
Get the latest updates to DECA’s Competitive Events Program, and learn the 2024-2025 topics for Business Operations Research Events and Professional Selling and Consulting Events.
CONFERENCE INFORMATION
CONFERENCE SAFETY
Your health and safety is important! We are excited to welcome over 23,000 attendees to DECA’s International Career Development Conference and want to promote the health and safety of everyone involved. As part of our plans to host a safe event, please follow our event requirements and recommendations below.
BE MINDFUL
Please understand that everyone has a differing comfort level, and some attendees may wish to socially distance when possible. Wash your hands often with soap and water for at least 20 seconds. Always cover your mouth and nose when you cough or sneeze.
IF YOU’RE SICK, STAY BACK
Monitor your health daily. Watch for fever, cough, shortness of breath or other symptoms of illness. If you develop symptoms of illness, do not come to the event. If you develop symptoms while attending ICDC, stay in your hotel room and contact your advisor immediately.
PLAY IT SAFE AT THE HOTEL
Follow these guidelines when at your assigned conference hotel:
• Be alert when checking in. Protect your cash and valuables by keeping them with you.
• Never say your room number loudly enough for others to overhear or give it to anyone you do not know.
• Be sure to lock your door when you are in your room and when you leave.
• Call the front desk to verify any unexpected deliveries or room service.
• Do not leave your door open while you are in the room.
• Do not leave your room after curfew.
• Never leave money or valuables unsecured in your room; use your hotel room’s safe.
GENERAL SAFETY TIPS
• Be where you are supposed to be. Delegates are required to attend all sessions and activities assigned, including workshops, competitive events, committee meetings, general sessions, etc., for which they are registered.
• Always tell your advisor where you are going.
• Don’t go out alone; travel with at least one other person. There is safety in numbers.
• If you see any suspicious person or activity, notify your chapter advisor, conference staff or hotel management.
• Don’t wander through shortcuts. Ask the hotel for the most direct route to restaurants and shopping.
• Always use sidewalks and crosswalks, and look both ways before crossing.
• If you are not at the conference venue(s) or at an official conference activity, do not wear your conference name badge.
NON-DISCRIMINATION POLICY
DECA Inc. is committed to creating and maintaining a healthy and respectful environment for all of our emerging leaders and entrepreneurs. Our philosophy is to ensure all members, regardless of race, color, religion, sex, national origin, age, disability, sexual orientation or socio-economic status, are treated equally and respectfully. Any behavior in the form of discrimination, harassment or bullying will not be tolerated. It is the responsibility of all members to uphold and contribute to this climate.
BUSINESS CAN TAKE YOU ANYWHERE
98% PLACEMENT RATE SIX MONTHS AFTER GRADUATION
$73K MEDIAN STARTING SALARY
Whether you’re planning to work in sports, multimedia or fashion, Bentley graduates are prepared for career success, backed by the #1 ranked Career Services office.
The Jabbawockeez are a world-famous dance crew who first gained fame in their national television appearance on America’s Got Talent in 2006, before winning the MTV Hip Hop reality series, Randy Jackson Presents America’s Best Dance Crew (ABDC) in March 2008.
The most notable group to come out of the MTV reality series, the Jabbawockeez are synonymous with the show and universally recognized as America’s true best dance crew.
The crew uses their signature plain white masks and gloves to guide the audience’s attention away from individual identities and towards a unified group.
Known for their creativity, one-of-a-kind choreography, athleticism, and intricate synchronization, each member brings a different technique and perspective to form the original style that makes the Jabbawockeez so distinct.
The name Jabbawockeez is derived from Lewis Carroll’s poem Jabberwocky, in which the titular character is a dragon that roamed the “tulgey wood” in the children’s story Through the Looking-Glass.
The Jabbawockeez have accomplished more than any dance crew before, effectively transforming the way people view dance and paving the way for new methods of musical expression.
CONFERENCE TRANSPORTATION
Most hotel properties in Anaheim are within walking distance of the Anaheim Convention Center. For those that are not, Anaheim Resort Transportation (ART) will provide five transportation routes allowing for easy and convenient connections between the hotels and the Anaheim Convention Center (ACC).
SATURDAY, APRIL 27
5:00 PM – 11:30 PM
SUNDAY, APRIL 28
6:30 AM – 6:00 PM
MONDAY, APRIL 29
6:30 AM – 6:00 PM
TUESDAY, APRIL 30
7:00 AM – 11:30 PM
ART buses will pick up and drop off at the designated location for each hotel below, and ART buses will drop off and pick up in the Anaheim Convention Center Transit Plaza and Anaheim Marriott East Lot on the designated spots marked on the map. Upon arrival at your hotel, please consult the route signage information regarding transportation.
CONFERENCE PROFESSIONALISM
CODE OF CONDUCT
The Board of Directors for DECA Inc. requires each delegate attending the International Career Development Conference to read and complete the ATTENDANCE PERMISSION FORM and return to the CHARTERED ASSOCIATION DECA advisor as partial completion of attendance requirements.
1. The term “delegate” shall mean any DECA member, including advisors, attending conferences (high school, collegiate, alumni, professional).
2. There shall be no defacing of public property. Any damage to any property or furnishing in the hotel rooms or building must be paid for by the individual or chapter responsible.
3. Delegates must wear identification badges at all times.
4. Delegates shall refrain from using inappropriate or profane language at all times.
5. Delegates shall refrain from written, verbal, physical or electronic activities that may lead to harassment, hazing, bullying or damaging property.
6. The use of any harassment against anyone on the basis of race, color, creed, national origin, ancestry, age, gender, sexual orientation or disability is prohibited.
7. Delegates shall respect the rights and safety of other hotel guests.
8. Delegates shall not possess alcoholic beverages, narcotics or weapons in any form at any time under any circumstances.
9. Delegates shall refrain from gambling—playing cards, dice or games of chance for money or other things of value.
10. Use of tobacco products and electronic cigarettes by delegates is prohibited at all DECA functions.
11. Delegates must adhere to the dress code at all times.
12. Delegates must not dress or behave in a manner than can be interpreted as sexually explicit.
13. Students shall keep their adult advisors informed of their activities and whereabouts at all times.
14. No delegate shall leave the hotel (except for authorized events) unless permission has been received from chapter and chartered association advisors.
15. Delegates should be prompt and prepared for all activities.
16. Delegates should be financially prepared for all activities.
17. Delegates are required to attend all sessions and activities assigned including workshops, competitive events, committee meetings, etc., for which they are registered unless engaged in some specific assignment scheduled at the same time.
18. Delegates will spend nights at their assigned hotel and in their assigned room. No guests allowed during curfew hours. Delegates will be quiet at curfew.
19. Curfew will be enforced. Curfew means the delegate will be in his/ her assigned room.
20. Chartered associations will be responsible for delegates’ conduct.
21. Tasteful casual wear will be accepted during specific social functions as designated during orientation
22. Delegates ignoring or violating any of the above rules will subject their entire delegation to being unseated and their candidates or competitive events participants to being disqualified. Individual delegates may be sent home immediately at their own expense.
DRESS CODE
Professional appearance is an important aspect of the overall preparation of DECA members for the business world. To that end, DECA supports a dress code for its career-based functions that exemplifies the highest standards of professionalism while being non-discriminatory between genders.
DECA’s board of directors has developed the following official dress standards for the International Career Development Conference. Students, advisors and chaperones must follow the dress code. Competitors must wear an official DECA blazer during interaction with the judges. While official DECA blazers are not required during briefing and testing, professional business dress is required. Professional dress should also be worn to all conference sessions including workshops and special meal functions such as breakfasts and luncheons. For a more polished, professional appearance, it is recommended that attendees wear appropriate hosiery/socks.
All skirts and dresses must be at or below the knee.
AN OFFICIAL DECA BLAZER IS REQUIRED TO RECEIVE RECOGNITION OR AN AWARD ON-STAGE.
WHEN APPEARING BEFORE JUDGES AND ON-STAGE
• Official DECA blazer
• Dress slacks or dress skirt or business dress
• Collared dress shirt and appropriate neckwear or Dress blouse
• Dress shoes
DECA GENERAL SESSIONS, MEAL FUNCTIONS, EVENT BRIEFING, MANUAL REGISTRATION AND TESTING
• Business suit or sport coat or blazer (blazer optional)
• Dress slacks, dress skirt or business dress
• Collared dress shirt, dress blouse or dress sweater
• Dress shoes
• Necktie/scarf/ascot (optional)
DECA BUSINESS CASUAL
• Casual slacks (e.g., Dockers), blouse or shirt, socks and casual shoes
• Jeans, t-shirts and athletic shoes are not included in business casual attire
UNACCEPTABLE DURING DECA ACTIVITIES
• Skin-tight or revealing clothing
• Midriff-baring clothing
• Swimwear
• Athletic clothing
• Leggings or graphic designed hosiery/tights
• Clothing with printing that is suggestive, obscene or promotes illegal substances
• Unacceptable types of dress shoes include boat shoes, canvas or fabric shoes, flip flops or casual sandals, athletic shoes, industrial work shoes and hiking boots.
When judging adherence to the dress code, DECA directs advisors, teachers and chaperones to use observation as the tool for assessing compliance. It is inappropriate to touch a student or their clothing as a means of determining adherence to the dress code. DECA members who are not appropriately dressed will have a reasonable opportunity to meet the dress code prior to seeing a judge or being allowed on stage.
CONFERENCE DRESS CODE
The below dress code applies when appearing before judges and appearing on stage at DECA’s International Career Development Conference.
OFFICIAL DECA BLAZER WITH
COLLARED DRESS SHIRT & APPROPRIATE NECKWEAR
OFFICIAL DECA BLAZER WITH
OFFICIAL DECA BLAZER WITH DRESS SLACKS DRESS SKIRT BUSINESS DRESS DRESS BLOUSE
ALL SKIRTS & DRESSES MUST BE AT OR BELOW THE KNEE.
DRESS SHOES BOAT SHOES ARE UNACCEPTABLE FOOTWEAR.
PARTNERS
NATIONAL ADVISORY BOARD
DECA’s National Advisory Board (NAB) is composed of companies, colleges and universities, foundations and associations that contribute financial support and guidance to DECA. These organizations provide scholarships, sponsor and judge competitive events, advise the organization and help advocate on its behalf. The NAB is vital to the success of DECA and we thank each partner for their continued support of our programs.
PARTNERS
American Hotel and Lodging Association (AHLA) Foundation
Anderson Business Advisors
Association of International Certified Professional Accountants (AICPA-CIMA)
AT&T
Belmont University, Jack C. Massey College of Business
BusinessU
Chick-fil-A, Inc.
EDGE Productions
eDynamic Learning
Gear for Sports - Hanes
George Mason University, School of Business
Herff Jones, Inc.
Hilton
IE University
International Franchise Association (IFA) Foundation
Johnson & Wales University
Jostens, Inc.
Knowledge Matters
M&M Productions USA
Marriott International, Inc.
Men’s Wearhouse (Tailored Brands)
Muscular Dystrophy Association (MDA)
National Apartment Association Education Institute (NAAEI)
National Geographic Learning | Cengage Learning
National Retail Federation (NRF) Foundation
National Society of High School Scholars (NSHSS)
National Student Leadership Conference (NSLC)
Otis Spunkmeyer (Aspire Bakeries)
Piper Sandler
Publix Super Markets, Inc.
Rochester Institute of Technology (RIT), Saunders College of Business
Savannah College of Art and Design (SCAD)
SIFMA Foundation
Spirit Box
Universal Orlando Resort
University of Michigan, Ross School of Business
University of Wyoming, College of Business
Vector Marketing Corporation
Walgreens
EXECUTIVE COMMITTEE
NATIONAL ADVISORY BOARD CHAIR VECTOR MARKETING CORPORATION
Helen Brown Academic Outreach Manager
NATIONAL ADVISORY BOARD VICE-CHAIR NRF FOUNDATION
Adam Lukoskie Executive Director
BUSINESSU
Michael Lewis President
M&M PRODUCTIONS USA
Mike Brown President/CEO
UNIVERSAL ORLANDO RESORT
Colleen Laird Director, Youth Group Sales & Programs
DECA INC.
Frank Peterson, CAE Executive Director
CHAIRMAN’S AWARD
The Chairman’s Award recognizes the outgoing chairman of DECA’s National Advisory Board (NAB). An individual eligible for this award is the outgoing NAB chairman who has supported DECA at the international level in a significant way for a minimum of five years, and from whom DECA may reasonably expect continued support of its activities.
HELEN BROWN | PENNSYLVANIA
Helen Brown has served as Chair of the DECA National Advisory Board and member of the DECA Inc. Board of Directors from 2022-2024, serving as treasurer for 2023-2024. As a member of DECA’s National Advisory Board, Helen has engaged with thousands of members and advisors at DECA’s educational conferences at the association, regional and international levels.
Helen is the Academic Outreach Manager for Vector Marketing, where she currently oversees campus recruiting, academic philanthropies and an Academic Advisory Board in the U.S. and Canada. She began her career at Vector in 1991 as a Field Sales Manager while attending Indiana University of Pennsylvania.
In addition to her service with DECA, Helen is the former treasurer and president of the Eastern Association of Colleges and Employers (EACE) and former co-chair of the Principles of Committee for the National Association of Colleges and Employers. Helen loves photography, traveling and helping young people realize their dreams.
THE COLLEGE OF HOSPITALITY, RETAIL AND SPORT MANAGEMENT
The College of Hospitality, Retail and Sport Management is a powerful learning arena where passionate students, inspiring teachers and industry leaders come together. We are a community of travelers, sports fanatics, foodies, retail therapists and moment makers. But this isn’t a hobby. It’s our business.
EXHIBITORS
SUNDAY + MONDAY
8:00 AM - 4:00 PM
ADVISORS ONLY FROM 8:00 AM - 9:00 AM ON SUNDAY
ACC Hall B
Anderson Business Advisors andersonadvisors.com
Arizona State University, W.P. Carey School of Business wpcarey.asu.edu
Arizona State University, Walter Cronkite School of Journalism and Mass Communication cronkite.asu.edu
Association for Career and Technical Education (ACTE) acteonline.org
Association of International Certified Professional Accountants (AIPCA-CIMA) thiswaytocpa.com
Belmont University, Jack C. Massey College of Business belmont.edu/massey
Bentley University bentley.edu
BusinessU businessu.org
Chick-fil-A, Inc. chick-fil-a.com/hiring
Collegiate DECA collegiatedeca.org
Colorado State University, College of Business biz.colostate.edu
Competition University competitionuniversity.com
Cornell University cornell.edu
Dorm Haul dormhaul.com
ESCP Business School escp.eu
Foundation for Teaching Economics fte.org
Frosty Fruit frostyfruit.net
G-W Publisher g-w.com
Game Bibs, Inc. gamebibs.com
George Mason University, Costello College of Business business.gmu.edu
Golisano Institute for Business and Entrepreneurship golisanoinstitute.org
IE University ie.edu/university
Invest - Insurance Education Program investprogram.org
IU Kelley School of Business kelley.iu.edu/programs/undergrad Johnson & Wales University jwu.edu
Kendra Scott kendrascott.com
Knowledge Matters Featuring the Virtual Business Challenge knowledgematters.com/highschool
Long Island University liu.edu
MBA Research and Curriculum Center mbaresearch.org
Men's Wearhouse menswearhouse.com
Minerva University minerva.edu
Mississippi State University, College of Business business.msstate.edu
Missouri State University, College of Business business.missouristate.edu
Mrs. Fields Fundraising mrsfieldsfundraising.com
Muscular Dystrophy Association (MDA) mda.org
National Apartment Association Education Institute (NAAEI) www.naahq.org/rpm
National Geographic Learning | Cengage Learning ngl.cengage.com/assets/html/cte
National Pediatric Cancer Foundation (NPCF) nationalpcf.org
National Retail Federation (NRF) Foundation nrffoundation.org
National Technical Honor Society (NTHS) nths.org
North Dakota State University ndsu.edu/business
Ozark Delight Candy ozarkdelight.com
PinCentives pincentives.com
Popchips / You Need This our-home.com
The Princeton Review princetonreview.com
Purdue University, Daniels School of Business business.purdue.edu
Quad Education quadeducationgroup.com
Raising Caine’s Chicken Fingers raisingcanes.com
Rochester Institute of Technology (RIT), Saunders College of Business rit.edu/business
Savannah College of Art and Design (SCAD) scad.edu
School Store & Café POS Systems www.schoolpos.com
deca.org/app
Shop DECA shopdeca.org
Stukent Featuring the DECA Advisor Lounge stukent.com
SupportFund supportfund.com
Syracuse University, Whitman School of Management whitman.syracuse.edu
Texas Tech University, School of Financial Planning depts.ttu.edu/hs/pfp/fpa
U.S. Air Force airforce.com
U.S. Army | ROTC goarmy.com
U.S. Navy navy.com
UC Berkeley, Management, Entrepreneurship, & Technology (M.E.T.) Program met.berkeley.edu
USAF, Aim High Flight Academy recruiting.af.mil/aim-high-flight-academy
University of Indianapolis, School of Business welcome.uindybiz.com
University of Michigan, Stephen M. Ross School of Business michiganross.umich.edu/undergraduate/bba
University of Mississippi jnm.olemiss.edu
University of Missouri (Mizzou) missouri.edu
University of Nevada, Las Vegas, Harrah College of Hospitality unlv.edu/hospitality
University of South Carolina, College of Hospitality, Retail and Sport Management sc.edu/hrsm
University of Texas at Austin, McCombs School of Business, Canfield Business Honors Program mccombs.utexas.edu/cbhp
University of Wyoming, College of Business uwyo.edu/business
Vector Marketing Corporation thevectorimpact.com
Virginia Commonwealth University, School of Business business.vcu.edu
Virginia Tech, Pamplin College of Business, Department of Hospitality and Tourism Management htm.pamplin.vt.edu
Western Michigan University, Haworth College of Business wmich.edu/business
YouScience youscience.com
DECA’s Partners for Excellence is composed of National Advisory Board partners and companies that support DECA through various programs and projects throughout the year.
Arizona State University, W.P. Carey School of Business
Arizona State University, Walter Cronkite School of Journalism & Communications
Awards Unlimited
BEYOND Consulting
Candor Threads
Clearpoint Business Group
Colorado State University, College of Business
Columbia College Chicago
Competition University
Cornell University, SC Johnson College of Business
Country Meats
ESCP Business School
Explorer Hop/Beta Camp
Fidelity Investments
Foundation for Impact on Literacy and Learning, Inc.
G-W Publisher
Game Bibs, Inc.
Herff Jones, Inc.
Indiana University, Kelley School of Business
Kansas State University
Kendra Scott
Liberty University
Long Island University
Missouri State University, College of Business
Mujo
Muscular Dystrophy Association (MDA)
myOptions/Encourage
National Technical Honor Society (NTHS)
NAF
National Invest Program
Niagara University, College of Hospitality, Sport and Tourism Management
North Dakota State University
Ozark Delight Candy
Pin-Centives
The Princeton Review
Purdue University, Daniels School of Business
Quad Education
Regent University
Roger Williams University
Rubin Education
Sage Corps
SIFMA Foundation
SupportFund
Syracuse University, Whitman School of Management
Texas A&M University, Agriculture & Life Sciences
Texas Tech School of Financial Planning
TKS Learning
Total Transportation Solutions
University of Hartford, Barney School of Business
University of Indianapolis, School of Business
University of Mississippi
University of Missouri, Trulaske College of Business
University of Nevada, Las Vegas, Harrah College of Hospitality
University of South Carolina, College of Hospitality, Retail and Sport Management
University of Texas at Austin, Canfield Business Honors Program
University of Texas at Dallas, Jindal School of Management
Virginia Tech, Department of Hospitality & Tourism Management
Walgreens
Western Michigan University, Haworth College Business
YouScience
RECOGNITIONS
CHALLENGE WINNERS
DECA’s Challenges provide members with opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners. Congratulations to the top performers in DECA’s 2023-2024 Challenges!
AUCTION MARKETING CAMPAIGN CHALLENGE
Sponsored by the National Auction Association
1 Ayan Malpani Round Rock High School, TX
2 Vardhan Nahar & Aayush Sethi Centennial High School, TX
3 Harshal Dhaduk, Saiakshita Epari & Shrenik Reddy Rouse High School, TX
DECA AT THE BELL CHALLENGE
Sponsored by BusinessU
1 Aaditya Jain & Nina Pan Lynbrook High School, CA
2 Nikhil Kotta & Aditya Singh Lebanon Trail High School, TX
3 Fatimah Naraghi & Sophia Timmermans Ames High School, IA
DIGITAL PRESENTATION SKILLS CHALLENGE
Sponsored by Knowledge Matters
1 Alayna Furman Sauk-Rapids Rice High School, MN
2 Shreenidhi Kunta Lebanon Trail High School, TX
3 Palash Pawar The Woodlands High School, TX
DISABILITY IS DIVERSITY CHALLENGE
Sponsored by the Muscular Dystrophy Association
1 Zoe Conley, Kassidy Cummings, Smruti Ganta & Ramya Saravanan Cox Mill High School, NC
2 Sarah Agha, Cate Devlin & Elizabeth Levy
Frisco Memorial High School, TX
3 Ashwika Chitreddy, Saisha Kumar & Samisha Kumar Ravenwood High School, TN
ETHICAL LEADERSHIP CHALLENGE
Sponsored by MBA Research with support from the Daniels Fund Ethics Initiative High School Program
1 Rithul Bhat, Krish Khilnani & Roshan Vinnakota Round Rock High School, TX
2 Kaushik Appalanani, Ram Charan Petluri, Bhargava Gadagottu & Ved Modak Cox Mill High School, NC
3 Peter Ivanov & Christian Santana MacArthur High School, TX
SOCIAL IMPACT LEADER OF TOMORROW CHALLENGE
Sponsored by the National Pediatric Cancer Foundation
1 Emma Ding, Yujin Wu, Julia Xu & Chloe Yim Great Neck South High School, NY
2 Josie Hsieh, Tanvi Kesavaprasad, Amanda Lai & Jessica Li Irvington High School, CA
3 Jasraj Raval, Arnav Senapathi, Rahul Singh & Saheb Triguni
Lebanon Trail High School, TX
HONORABLE MENTION
Pacifica Christian High School, CA
SOCIAL MEDIA MARKETING CHALLENGE
Sponsored by Stukent
OVERALL WINNERS
1 Nick Leiter Detroit Catholic Center High School, MI
2 Teetaj Deeritdecha Clements High School, TX
3 Christopher Xu Carlmont High School, CA
ROUND 1 WINNERS
1 Rehan Memon Clements High School, TX
2 Juan Garcia-Garcia MacArthur High School, TX
3 Matthew Greene Detroit Catholic Central High School, MI
UNREAL CAMPAIGN CHALLENGE
Sponsored by Amazon and INTA
1 Hafasa Hayat & Jaime Lin Fairfax High School , VA
2 Mina Cayli & Rachel Hennessy Triangle Math and Science Academy, NC
3 Siya Panara & Sanjana Tamma Mallard Creek High School, NC
THRIVE LEVEL CAMPAIGN WINNERS
Congratulations to the following chapters for earning THRIVE Level recognition in DECA’s 2023-2024 chapter campaigns. To earn Thrive Level recognition and participate in the Thrive Academy, chapters earned the highest achievement in the MEMBERSHIP CAMPAIGN or participated in at least two chapter campaigns: COMMUNITY SERVICE CAMPAIGN, ETHICAL LEADERSHIP CAMPAIGN or PROMOTIONAL CAMPAIGN.
ALABAMA
Center Point High School n n
Clarke County High School n
Crenshaw County Career Academy n n
Demopolis High School n n
Eufaula High School n n
Hoover High School n n n
Jackson High School n
Oak Grove High School n n n
Pleasant Grove High School n n
Pleasant Grove Middle School n n
Spain Park High School n n
Thompson High School n n
ARIZONA
Agua Fria High School n n n
Apollo High School n n
Barry Goldwater High School n n n
Buena High School n n n
Casa Grande Union High School n
Casteel High School n n
Deer Valley High School n n
Desert View High School n n
Desert Vista High School n n
Dysart High School n n
Greenway High School n n n
Horizon High School n n
Independence High School n n
Maricopa High School n n
Mountain Ridge High School n n n
Perry High School n n n
Pinnacle High School n n n
Queen Creek High School n n
Raymond S. Kellis High School n n n
Shadow Ridge High School n n
South Mountain High School n n
Valley Vista High School n n n
Vista Grande High School n n n
Williams Field High School n
Willow Canyon High School n n n
ARKANSAS
Alma High School n n n n
Clarksville High School n n
Rogers High School n n
Southside High School n n
CALIFORNIA
Amador Valley High School n n
BASIS Independent Fremont n n
BASIS Independent Silicon Valley n n n
Da Vinci Communications High School n n
Del Norte High School n n
Entrepreneur High School n
Foothill High School n n
Granite Bay High School n n
Irvington High School n n
Martin Luther King High School n n n
Mission San Jose High School n n
Mountain House High School n n
Portola High School n n n
The Harker School n n n
Valley Christian High School n n
Washington High School n n
Westview High School n n
COLORADO
Air Academy High School n n
Boulder High School n
Centaurus High School n n n
Chaparral High School n n n
Chatfield High School n n n
Cherokee Trail High School n n
Cherry Creek High School n n n
Dakota Ridge High School n n n
Discovery Canyon Campus High School n n n
Douglas County High School n n
Eaglecrest High School n n
Fountain-Fort Carson High School n n
Highlands Ranch High School n n
Palmer Ridge High School n n n
Pine Creek High School n n n
Pueblo East High School n n
Rampart High School n
Rock Canyon High School n n
St. Mary’s Academy n n
Thunder Ridge High School n n
CONNECTICUT
Bristol Eastern High School n n
Bunnell High School n n
Coginchaug Regional High School n n n
Fairfield Warde High School n n
Francis T. Maloney High School n n
Hamden High School n
Masuk High School n n
Newington High School n n n
Platt High School n n n
Portland High School n n
Simsbury High School n n n
Southington High School n n
Tolland High School n n
Trumbull High School n n n
FLORIDA
Allen D. Nease High School n n
Armwood High School n n n
Aubrey Rogers High School n
Buchholz High School n n n n
Cedar Key School n n n
Cypress Bay High School n n n
East Ridge High School n n
Gainesville High School n
Gulf Coast High School n n
Hialeah Gardens Senior High School n n
Marjory Stoneman Douglas High School n n
Monarch High School n n n
Olympic Heights High School n n n
Our Lady of Lourdes Academy n n
Parrish Community High School n
Plantation High School 1 n n
Ponte Vedra High School n n
Robert Morgan Educational Center n n n
Royal Palm Beach High School n n n
Somerset Academy n
Spanish River High School n n n n
Western High School n
GEORGIA
Alliance Academy of Innovation n n
Buford High School n n
Callaway High School n n
Chapel Hill High School n
Denmark High School n n n
Discovery High School n n
Douglas County High School n n
East Forsyth High School n n n
East Paulding High School n n n
Forsyth Central High School n n n
Glynn Academy n n n
Houston County High School n n n
Jones County High School n n
Lambert High School n n n
Lassiter High School n n
Loganville High School n n n
Mill Creek High School n n
Miller Grove High School n n
North Forsyth High School n n n
North Gwinnett High School n n n
North Paulding High School n n n
Oconee County High School n n n
Ola High School n n n
Parkview High School n n
Paul Duke Stem High School n n n
Rockdale Career Academy n
Shiloh High School n n n
South Forsyth High School n n n
Thinc College & Career Academy n n
Tift County High School n
West Forsyth High School n n n
IDAHO
Middleton High School n n
ILLINOIS
Bremen High School n n n
East Aurora High School n n
Elmwood Park High School n n
Geneva High School n n
Hillcrest High School n n
Naperville North High School n n
Niles North High School n n
Oak Forest High School n n
Timothy Christian High School n n
INDIA
Al Falah School n n
INDIANA
Avon High School n n
Ben Davis High School n
Frankfort High School n n
Greencastle High School n n
Hamilton Heights High School n
Northview High School n
South Vigo High School n
West Vigo High School n
Yorktown High School
IOWA
Ames Senior High School n
Cedar Falls High School
KANSAS
Leavenworth High School n
Olathe North High School n n
Olathe South High School n n
Wichita East High School n n
Wichita Heights High School n n
Wichita Northwest High School n n
KENTUCKY
Four Rivers Career Academy n n
Grayson County Technology Center n n n n
Trigg County High School n
LOUISIANA
Green Oaks Performing Arts Academy n n
University View Academy n n
Vidalia High School n n
Walker High School n n
MASSACHUSETTS
Apponequet High School n n n
Barnstable High School n n n
Beverly High School n n
Billerica High School n n
Bourne High School n n
Bristol-Plymouth Regional Technical School n n n
Burlington High School n n
Danvers High School n n
Diman Regional Vocational Technical High School n n n
Durfee High School n n n
Foxborough High School n n
Georgetown High School n n
Groton-Dunstable Regional High School n n n
Hamilton Wenham High School n n n
Holliston High School n n n
Hopedale High School n n n
King Philip Regional High School n n n
Marblehead High School n n
Marshfield High School n n n
Nipmuc Regional High School n n
North Andover High School n n
Northeast Metropolitan Regional Vocational High School n n
Norton High School n n
Pembroke High School n n
Plymouth North High School n n n
Rockport High School n n n
Sharon High School n n
Swampscott High School n n
Taunton High School n n
Tewksbury Memorial High School n n
Uxbridge High School n n
Wareham High School n n n
Westborough High School n n n
Westford Academy n n n
Weston High School n n
Wilmington High School n n
Woburn Memorial High School n n n
Worcester Technical High School n n
MICHIGAN
Airport High School n n
Alpena High School n n
Anchor Bay High School n n n
Ann Arbor Pioneer High School n n n
Ann Arbor Skyline High School n n
Birmingham Groves High School n n
Birmingham Seaholm High School n n
Dakota High School n n
Detroit Cass Technical High School n n n
Detroit Catholic Central High School n n n
Detroit Southeastern High School n n n
Farmington High School n n
Fraser High School n n n
Fruitport High School n n
Garden City High School n n
Grand Blanc High School n n
Grandville High School n n
Greenville High School n n
Holt High School n
Jenison High School n
Kalamazoo Central High School n n n
L'anse Creuse North High School n
Lake Orion High School n n n
Lakeland High School n n
Lakeview High School n n
Lamphere High School n n n
Lincoln Park High School n n n
Livonia Stevenson High School n n n
Loy Norrix High School n n
Michigan Great Lakes Virtual Academy n n n
Montague High School n n
Northville High School n
Saline Area High School n n
Stoney Creek High School n n
Taylor High School n n n
Three Rivers High School n n
Utica Ford High School n n n
Waterford Kettering High School n n
Woodhaven High School n n
Wyandotte Roosevelt High School n n
MINNESOTA
Alexandria High School n n n
Anoka High School n n n
Becker Public Schools n n
Bloomington High School n
Centennial High School n
Coon Rapids High School n n n n
Cooper Senior High School n n
Dassel-Cokato High School n
Elk River High School n n n
Faribault High School n n n n
Hill-Murray High School n
Irondale High School n n
Lakeville North High School n
Lakeville South High School n
Little Falls Community High School n n
Mound Westonka High School n n n
Orono High School n
Owatonna Senior High School n n n
Rock Ridge High School n n n
Rockford High School n n n
Rogers High School n n
Sauk Rapids-Rice High School n n n
Shakopee High School n
Spring Lake Park High School n n n n
Two Harbors High School n n n
Wayzata High School n n n
MISSISSIPPI
Olive Branch High School n
MISSOURI
Boonslick Career & Technical Education Center n
East Newton High School n n
Republic High School n n n
Saline County Career Center n n n
Sikeston Career & Technical Center n n
St. Charles High School n n
MONTANA
Bozeman High School n n n
Flathead High School n n n
Gallatin High School n
Glacier High School n
NEBRASKA
Burke High School n n
Central High School n n
Gering High School n n n
Hastings Senior High School n n
Lincoln East High School n n
Millard North High School n n
Millard South High School n n
Millard West High School n n
Papillion LaVista South High School n n n
Westside High School n n n
NEVADA
Cimarron-Memorial High School n n
Desert Oasis High School n n n
Liberty High School n n
Palo Verde High School n n
Pinecrest Academy Sloan Canyon n n
Southeast Career Technical Academy n n
West Career & Technical Academy n n
GOLD CERTIFIED SCHOOL-BASED ENTERPRISES
Congratulations to the following chapters for earning a DECA SBE Chapter Certification for 2023-2024! To become DECA certified, students reflect upon their work in the SBE program through documentation of 10 key business standards and performance indicators. Earning a GOLD CERTIFICATION qualifies students to participate in the exclusive SBE Academy + Competition held annually during DECA’s International Career Development Conference.
RETAIL OPERATIONS
Air Academy High School
Eaglecrest High School
Fossil Ridge High School
Highlands Ranch High School
Warren Tech North
CONNECTICUT
RETAIL OPERATIONS
Enfield High School
Mark T. Sheehan High School
Southington High School
Tolland High School
DELAWARE
RETAIL OPERATIONS
Caesar Rodney High School
FLORIDA
FOOD SERVICE OPERATIONS
Booker T. Washington High School
Buchholz High School
Cypress Bay High School
East Ridge High School
Robert Morgan Educational Center
Royal Palm Beach High School
RETAIL OPERATIONS
Allen D. Nease High School
Bartram Trail High School
Buchholz High School
Lake Region High School
Ponte Vedra High School
GEORGIA
FOOD SERVICE OPERATIONS
Alexander High School
Alliance Academy of Innovation
Camden County High School
Central High School
East Forsyth High School
East Paulding High School
Flowery Branch High School
Forsyth Central High School
Howard High School
Lambert High School
Lanier High School
Lithonia High School
Loganville High School
Mill Creek High School
Mountain View High School
Newton High School
Norcross High School
North Forsyth High School
North Hall High School
San Jose High School
Valley Christian High School
RETAIL OPERATIONS
Bayside Community Day School
Mountain House High School
Valley Christian High School
Washington High School
COLORADO
FOOD SERVICE OPERATIONS
Air Academy High School
Chaparral High School
Cherokee Trail High School
Discovery Canyon Campus High School
Douglas County High School
Fort Collins High School
Highlands Ranch High School
Pine Creek High School
Ponderosa High School
North Paulding High School
Oconee County High School
Parkview High School
Paul Duke Stem High School
Paulding County High School
Peachtree Ridge High School
Rome High School
Shiloh High School
Thinc College & Career Academy
West Forsyth High School
RETAIL OPERATIONS
Buford High School
Chapel Hill High School
Collins Hill High School
Discovery High School
Dunwoody High School
Greene County High School
Houston County High School
Jones County High School
Lambert High School
Lanier Charter Career Academy
Meadowcreek High School
North Gwinnett High School
Northside High School - Columbus, Peppy Patriot Pride (P3)
Northside High School - Columbus, Personalized Pats
South Forsyth High School
Warner Robins High School
West Forsyth High School
IDAHO
FOOD SERVICE OPERATIONS
Coeur d’Alene High School
Lake City High School
RETAIL OPERATIONS
Coeur d’Alene High School, Gate Store
Coeur d’Alene High School, Retail Store
ILLINOIS
FOOD SERVICE OPERATIONS
Bremen High School
Oak Forest High School
RETAIL OPERATIONS
Belvidere North High School
Bremen High School
East Aurora High School
Oak Forest High School
INDIANA
FOOD SERVICE OPERATIONS
Avon High School
Ben Davis High School
Carmel High School
Frankfort High School
Martinsville High School
Union City Jr./Sr. High School
Yorktown High School
RETAIL OPERATIONS
Brownsburg High School
Carmel High School
Hamilton Heights High School
Hamilton Southeastern High School
Union City Jr./Sr. High School
IOWA
FOOD SERVICE OPERATIONS
Oelwein High School
Starmont High School
Waverly-Shell Rock High School
RETAIL OPERATIONS
Ames Senior High School
KANSAS
FOOD SERVICE OPERATIONS
Basehor-Linwood High School, Spirit Box
Basehor-Linwood High School, The Den
Blue Valley High School
Leavenworth High School
Olathe North High School
Washburn Rural High School
Wichita East High School
Wichita North High School
RETAIL OPERATIONS
Basehor - Linwood High School
Blue Valley High School
Blue Valley Northwest High School
Blue Valley Southwest High School
Blue Valley West High School
Leavenworth High School, Pete’s Place
Leavenworth High School, Pete’s Print and Stitch
Washburn Rural High School, The Shack
Washburn Rural High School, WRHS Bank
KENTUCKY
FOOD SERVICE OPERATIONS
Jessamine Career & Technology Center
Taylor County High School
Trigg County High School
RETAIL OPERATIONS
Scott County High School
LOUISIANA
FOOD SERVICE OPERATIONS
Baton Rouge Magnet High School
RETAIL OPERATIONS
Walker High School
MASSACHUSETTS
FOOD SERVICE OPERATIONS
Apponequet High School
Burlington High School
Diman Regional Vocational Technical High School
Douglas High School
Durfee High School
Marshfield High School
Nipmuc Regional High School
North Andover High School
Northeast Metropolitan Regional Vocational High School
Plymouth North High School
Plymouth South High School
Taunton High School
Weston High School
RETAIL OPERATIONS
Barnstable High School, Custom Design
Barnstable High School, The Kettle
Barnstable High School, The Red Hawk’s Nest
Danvers High School
Diman Regional Vocational Technical High School
Durfee High School, Elevations Beauty Salon
Durfee High School, The Summit Campus Store
Essex North Shore Agricultural & Technical High School
Hopedale High School
King Philip Regional High School
Masconomet High School
Newton North High School North Andover High School
Northeast Metropolitan Regional Vocational High School, NE Essentials
Northeast Metropolitan Regional Vocational High School, NE Things School Store
Taunton High School
Uxbridge High School
Wachusett Regional High School
Wareham High School
Weston High School
MICHIGAN
FOOD SERVICE OPERATIONS
Ann Arbor Skyline High School
Birmingham Seaholm High School
Carlson High School
Chippewa Valley High School
Clio High School
Fruitport High School
Garden City High School
Grandville High School
Greenville High School
Hartland High School
Huron High School
Jenison High School
L’anse Creuse High School
L’anse Creuse North High School
Lapeer County Education & Technology Center
Lenawee Intermediate High School
Lincoln Park High School
Montague High School
Petoskey Career & Technical
Education High School
Plymouth High School
Saginaw Career Complex
Troy High School
Tuscola Technology Center
Utica Eisenhower High School
Utica Stevenson High School
Warren Woods Tower High School
Westland John Glenn High School
Wyandotte Roosevelt High School
RETAIL OPERATIONS
Airport High School
Alpena High School
Berkley High School
Clio High School
Dakota High School
Detroit Cass Technical High School
Farmington High School
Garden City High School
Grand Haven High School
Grandville High School
Grosse Pointe North High School
Jenison High School
Kearsley High School
L’anse Creuse High School
L’anse Creuse North High School
Lakeland High School
Lakeview High School
Lincoln Park High School
Livonia Stevenson High School
Midland Dow High School
Montague High School
Rochester Adams High School
Saline Area High School
South Lyon East High School
Stoney Creek High School
Utica High School
Warren Woods Tower High School
Waterford Kettering High School
West Bloomfield High School
Wyandotte Roosevelt High School
MINNESOTA
FOOD SERVICE OPERATIONS
Bloomington High School
Coon Rapids High School
Elk River High School
Faribault High School
Irondale High School
Little Falls Community High School
Richfield High School
Rogers High School
Sauk Rapids-Rice High School
Spring Lake Park High School
RETAIL OPERATIONS
Alexandria High School
Coon Rapids High School
Elk River High School
Faribault High School
Irondale High School
Lakeville North High School
Lakeville South High School
Mound Westonka High School
Mounds View High School
Orono High School
Owatonna Senior High School
Richfield High School
Rockford High School
Rogers High School
Sauk Rapids-Rice High School
Shakopee High School
St. Louis Park High School
Tartan High School
Two Harbors High School
Wayzata High School
MISSISSIPPI
FOOD SERVICE OPERATIONS
Olive Branch High School
RETAIL OPERATIONS
Choctaw Central Career & Technical Center
MISSOURI
FOOD SERVICE OPERATIONS
Belton High School
Blue Springs High School
Camdenton High School
Clinton Technical School
Diamond High School
East Newton High School
Fox Senior High School
Franklin Technology Center
Nevada Regional Technical Center
Ozark Mountain Technical Center
Republic High School
Scott Regional Technical Center
Smith-Cotton High School
Springfield Parkview High School
St. Charles High School
Warrenton High School
Waynesville Career Center
Webb City High School
RETAIL OPERATIONS
Blue Springs South High School
Boonslick Career & Technical Education Center
East Newton High School
Fair Grove High School
Ladue Horton Watkins High School
Smith-Cotton High School
Springfield Central High School
Springfield Glendale High School
Warrensburg Area Career Center
MONTANA
FOOD SERVICE OPERATIONS
Big Sky High School
Bozeman High School
Capital High School
Gallatin High School
Helena High School
RETAIL OPERATIONS
Whitefish High School
NEBRASKA
FOOD SERVICE OPERATIONS
Scottsbluff High School
Sidney High School
RETAIL OPERATIONS
Millard South High School
Westside High School
HONORARY LIFE AWARD
Honorary Life Membership is the highest award DECA can bestow on an individual. DECA is pleased to present a new recipient of this distinctive and deserving fellowship.
JERRY R. DIGIOVANNI | PENNSYLVANIA
Mr. Jerry R. DiGiovanni graduated from Norristown Area High School in 1985, where he served as president of his high school’s DECA chapter. After graduation, Jerry attended Villanova University, where he earned a Bachelor of Science Degree in Accounting and served as the president of The Accounting Society. He later attended Temple University, earning a Master’s Degree in Education.
Jerry began his professional career as an auditor with KPMG/Arthur Andersen LLC in Philadelphia, PA. Jerry was an active and successful private real estate investor and later worked for Berkshire Hathaway Home Services.
Through the years, Jerry remained active in DECA as a volunteer, and in 2002, he was named the Executive Director of Pennsylvania DECA. During two decades of service as Executive Director, Jerry displayed unwavering kindness, support and enthusiasm for the student members and advisors of Pennsylvania DECA. His commitment and mentorship made an incredible impact on thousands of students in the state. Under Jerry’s leadership, Pennsylvania DECA experienced unprecedented growth and student involvement.
Jerry always had a special place in his heart for Pennsylvania DECA. He listed the association as a significant beneficiary to his estate, and the funds will be used to establish the Jerry R. DiGiovanni Pennsylvania DECA Endowment Fund. The endowment will be utilized to provide collegiate scholarships and financial assistance for students to attend association and international conferences.
1966
1967
Donovan
1968
1969
William
1970
Harry
Mildred
Jackson
Lucy C. Crawford
Elaine R. Pitts
Lowell A. Burkett
1977
Oswald M. Hager
Anacile Riggs Kurth
H. Naylor Fitzhugh
1978
Vera Pearl Tisdale
Reno S. Knouse
1979
Lester B. Kesterson
David A. Thompson
Merlin Wayne Kampfer
1980
Ted Best
1981
Clayton Riley
1982
H.E. “Red” Ruppert
1983
Blanche M. Curran
Paul C. Bennewitz
1984
Warren G. Meyer
Keiji Okano
1985
Norris D. Young
Mary K. Klaurens
1986
William M. Crisp
E.D. Peeler
THANK YOU TO OUR VOLUNTEERS
These volunteers have generously shared their time and expertise to ensure a successful conference for the members of DECA. We recognize that it is impossible to list everyone who assisted, but their efforts, visible throughout the entire conference, are appreciated. Because of our volunteers, DECA members are able to demonstrate their marketing, entrepreneurship, finance, hospitality and management knowledge in a quality, competitive learning environment.
HOST COMMITTEE
BRYCEN WOODLEY
California DECA Chartered Association Advisor
MOLLY ANDERSON
California Department of Education
ED TRANG
California DECA Associate Chartered Association Advisor
MICHAEL ACHEATEL
The Harker School
JEFFREY BAUGHMAN
Arroyo High School
MICHAEL BUXTON
Del Norte High School
JUSTON GLASS
The Harker School
DENNIS MIFFLIN
Valencia High School
TAMI RAAKER
Foothill High School
VINCENT WU
Washington High School
ASSOCIATION OFFICER TEAM
DIYA JAIN President
AADITYA JAIN
Vice President of Leadership
BHAVYA MEHTA
Vice President of Marketing
ELLA MIN
Vice President of Northern California
AUM PATEL
Vice President of Silicon Valley
RAYYAN DARUGAR
Vice President of Southern California
THANK YOU TO ANAHEIM BUSINESS LEADERS
DECA extends its appreciation to the 1,000 Anaheim-area business professionals who are volunteering as competitive events judges, mentors and presenters at the conference. The conference would not be possible without you.
THANK YOU TO OUR EVENT DIRECTORS AND ASSISTANTS
The assistance of volunteers is critical to the successful operation of the competitive events program, the election of officers, the emerging leader series and other functions. Briefings for event directors and assistants are scheduled throughout the conference and are necessary for the success of the programs. Volunteers should consult their chartered association advisor for their assignment and report to the appropriate briefing session. DECA extends a special thank you to our volunteers for their continued support of and dedication to DECA and its emerging leaders and entrepreneurs.
BOARD OF DIRECTORS
PRESIDENT
Josh Shankle
PRESIDENT-ELECT
Donna McFadden
SECRETARY
Mitchell Beresa
TREASURER
Helen Brown
MEMBERS
Shayna Brown
Tim Fandek
Scott Jones
John Stiles
EX-OFFICIO MEMBERS
Daphnne Bonaparte
Frank Peterson, CAE
COMPETITIVE EVENT COORDINATORS
PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS + PERSONAL FINANCIAL LITERACY
Karen Brettingen, Minnesota
TEAM DECISION MAKING EVENTS
Amy Granahan, Virginia
Kellen Scott, Virginia
INDIVIDUAL SERIES EVENTS
Alan Balsdon, New York
Keegan O’Brien, Wisconsin
BUSINESS OPERATIONS RESEARCH EVENTS + STOCK MARKET GAME
Mary Whited, California
PROJECT MANAGEMENT EVENTS
Shelli Ray, Missouri
ENTREPRENEURSHIP EVENTS
Elizabeth Cotton, North Carolina
INTEGRATED MARKETING
CAMPAIGN EVENTS + PROFESSIONAL SELLING AND CONSULTING EVENTS
Chad Froeschle, Illinois
PROGRAM COORDINATORS
EMERGING LEADER SERIES
Gordon Nicholson, New Hampshire
Isaac Robinson III, Georgia
PROFESSIONAL LEARNING SERIES
Cindy Shannon, Missouri
Dr. Michelle Walker, Texas
LE ADERSHIP IS AN E X ACT SCIENCE. WE’ VE PERFECTED IT.
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In 2024-2025, DECA challenges you to BE THE ONE.
When you join DECA, you’re not just another member; you’re part of a global network of emerging leaders and entrepreneurs who are shaping the future. Put your unique talents on display as you chart your own course and make a difference in the world—the way only you can.
Choose your path—whether through community service, leadership or competition—and watch as your college and career goals come within reach.
Unleash your creativity, dream big and let your brilliance shine as you make your mark on your school, community and beyond. DECA empowers you to become a trendsetter, role model and champion.
It’s time to step up, stand out and BE THE ONE who makes a difference. BE THE
WE GIVE YOU THE SKILLS. YOU DECIDE WHERE THEY TAKE YOU.
Make the most of your potential with training, tools, and mentorship. Develop your skill set while pushing your abilities to the next level.
DECIDE TO LEAD.