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START-UP BUSINESS PLAN START-UP BUSINESS PLAN ESB

BUSINESS PLAN PROPOSAL AND PRESENTATION EVALUATION FORM Please refer to the Written Entry Guidelines for a more detailed explanation of these items.

EXECUTIVE SUMMARY

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

1. One-page summary of the business model

0-1-2-3-4-5

6-7-8-9-10

11-12-13-14-15

16-17-18-19-20

PROBLEM

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7-8

9

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7

8

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7

8

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7-8

9

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7

8

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7-8

9

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7-8

9

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7

8

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0-1-2

3-4-5

6-7-8

9

LITTLE/ NO VALUE

BELOW EXPECTATIONS

MEETS EXPECTATIONS

EXCEEDS EXPECTATIONS

0

1

2

3

2. Description of the top problems the product/service is addressing

CUSTOMER SEGMENTS 3. Description of target customers

UNIQUE VALUE PROPOSITION 4. Description of the single, clear, compelling message that states the unique value proposition

SOLUTIONS 5. Description of the top features of the product/service that solve the problem

CHANNELS 6. Descriptions of the pathways to customers

REVENUE STREAMS 7. Description of the revenue model and life time values; explanation of the revenue and gross margin

COST STRUCTURE 8. Explanation of the customer acquisition costs, distribution costs, human resources costs and other additional costs

KEY METRICS 9. Explanation of the key activities that must be measured

COMPETITIVE ADVANTAGE 10. Explanation of why the product/service cannot be easily copied or bought

CONCLUSION 11. Specific request for financing, summary of key points supporting the financial request

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

JUDGED SCORE

TOTAL POINTS (100) LESS PENALTY POINTS TOTAL SCORE

JUDGE __________ DECA GUIDE 2020-21 | 75

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DECA Guide 2020-2021  

The DECA Guide contains information on DECA's Comprehensive Learning Program, information on guidelines for DECA's Competitive Events Progra...

DECA Guide 2020-2021  

The DECA Guide contains information on DECA's Comprehensive Learning Program, information on guidelines for DECA's Competitive Events Progra...

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