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SBEs may earn chapter certification at three levels: Gold, Silver or Bronze. Gold Level SBEs may remain certified at the Gold level for four additional years by meeting the requirements for Gold Re-certification. Gold Level and Gold Level Re-certified SBEs may be eligible to participate in the SBE Academy and Competition at the 2021 International Career Development Conference in Anaheim. Bronze and Silver Level SBEs are recognized at the chartered association level.

A SCHOOL-BASED ENTERPRISE (SBE) is an entrepreneurial operation in a school setting that provides goods and/or services to meet the needs of the market. SBEs are managed and operated by students as hands-on learning laboratories that integrate National Curriculum Standards in marketing, finance, hospitality and management. SBEs provide realistic and practical learning experience that reinforces classroom instruction. DECA offers SBE certification on two levels: chapter level through a written project and individual level through a comprehensive exam. The certification program reinforces the integration of National Curriculum Standards and 21st Century Skills. Standards covered in both the written project and exam include retail, marketing and entrepreneurship concepts, and a range of business operations standards including financial analysis, operations, marketing-information management, pricing, distribution/ channel management, promotion, selling and human resources management. GUIDELINES + RESOURCES Visit for additional information including: •

Chapter certification guidelines

Instructional units that reinforce the topics covered by the SBE certification standards through learning packets and PowerPoint presentations

Individual certification exam guidelines, study guides and registration instructions


DECA members involved in their SBE may pursue an Individual Certification through the successful completion of the online certification exam. The certification exam consists of 100 multiple-choice questions which cover the same 10 key business operations standards also covered in the chapter certification project. A minimum score of 70% is required to earn individual certification. The $15 exam fee includes an exam transcript with instructional area analysis. Certified students receive a certificate of achievement and recognition via

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