DIMENSIONS
CONTENTS
JANUARY–FEBRUARY 2011
D E PA R T M E N T S E D I TO R I A L Publisher Edward Davis Editor Christopher Young Editorial Committee Barbara Henn, Shirlee Kyle
2 Let’s Talk 2 DECA Events 4 My Turn 26 Chapter Clips
F E AT U R E
Advertising Cindy Allen Art Direction and Design Chuck Beatty
D E C A N AT I O N A L O F F I C E R S President Kurtis Conkel North Atlantic Region VP Nate Keeney Central Region VP Paige Dorman Southern Region VP Aramis Betts Western Region VP Brennan Boehne
B OA R D O F D I R E C TO R S President: Jim Brock President-elect: Melissa Zelinski Secretary: Oleg Shvets Treasurer: Curtis Youngman Members: Marsha Bock, Roger Cartee, Kevin Reisenauer, Jacklyn Schiller NAB Chair: Mike Marchetti Ex-Officio Members: Edward Davis, Milton Ericksen, Deb Moore
E D I TO R I A L CO R R E S P O N D E N C E DECA Dimensions Attn: Editor 1908 Association Drive Reston, Virginia 20191-1594 deca_dimensions@deca.org
SUBSCRIPTIONS & CHANGE OF ADDRESS Dimensions Circulation 1908 Association Drive Reston, Virginia 20191-1594 (ISSN 1080-0476 is published four times each year—September/October, November/ December, January/February and March/ April. Copyright © 2011 by the Distributive Education Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights reserved. Annual non-member subscription rate is $5.00. Periodicals postage paid at Herndon, Virginia and additional mailing offices. $1.00 of membership fee goes toward subscription to DIMENSIONS, a publication of DECA, (USPS 566-200), Volume 30, Number 3. Postmaster—Send form 3579 for change of address to: DIMENSIONS, 1908 Association Drive, Reston, Virginia 20191-1594.
GET IN THE GAME! 7 Scoring the dream job Just as it is on the field or court, the competition in sports marketing careers is fierce. Learn how you can get ahead of the pack.
10 Putting sizzle in social media One minor league baseball team uses Facebook to engage its fans before, during and after the season.
13 Super logo The NFL revealed the official logo for Super Bowl XLV with a new permanent core design.
15 Seizing the spirit of North Texas Super Bowl visitors to North Texas will be welcomed with eager enthusiasm by thousands of friendly volunteers and ambassadors thanks to the Hospitality Action Team.
17 Economic boost Super Bowl XLV will be great for local businesses—and a study currently being produced should prove it.
19 Super Bowl by the numbers Want to know the economic impact of the Super Bowl? How much do you think the average fan spends during his or her visit to the Super Bowl? Find out.
21 Presentations with pizzazz! After months of research and rewrites, your DECA written event is ready to face the competition. Now, only one obstacle stands between you and your moment of glory: your presentation.
24 Quick Response Learn more about the topics featured in this issue by using your smartphone.
Go to www.facebook.com/decainc to join the conversation. DECA DIMENSIONS | January–February 2011
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