DIMENSIONS
CONTENTS
NOVEMBER–DECEMBER 2010
D E PA R T M E N T S E D I TO R I A L Publisher Edward Davis Editor Christopher Young Editorial Committee Barbara Henn, Shirlee Kyle Advertising Cindy Allen Art Direction and Design Chuck Beatty
D E C A N AT I O N A L O F F I C E R S President Kurtis Conkel North Atlantic Region VP Nate Keeney Central Region VP Paige Dorman Southern Region VP Aramis Betts Western Region VP Brennan Boehne
B OA R D O F D I R E C TO R S President: Jim Brock President-elect: Melissa Zelinski Secretary: Oleg Shvets Treasurer: Curtis Youngman Members: Marsha Bock, Roger Cartee, Kevin Reisenauer, Jacklyn Schiller NAB Chair: Mike Marchetti Ex-Officio Members: Edward Davis, Milton Ericksen, Deb Moore
E D I TO R I A L CO R R E S P O N D E N C E DECA Dimensions Attn: Editor 1908 Association Drive Reston, Virginia 20191-1594 deca_dimensions@deca.org
SUBSCRIPTIONS & CHANGE OF ADDRESS Dimensions Circulation 1908 Association Drive Reston, Virginia 20191-1594 (ISSN 1080-0476 is published four times each year—September/October, November/ December, January/February and March/ April. Copyright © 2010 by the Distributive Education Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights reserved. Annual non-member subscription rate is $5.00. Periodicals postage paid at Herndon, Virginia and additional mailing offices. $1.00 of membership fee goes toward subscription to DIMENSIONS, a publication of DECA, (USPS 566-200), Volume 30, Number 2. Postmaster—Send form 3579 for change of address to: DIMENSIONS, 1908 Association Drive, Reston, Virginia 20191-1594.
2 Let’s Talk 2 DECA Events 4 My Turn 27 Chapter Clips
F E AT U R E INNOVATION + ENTREPRENEURSHIP DECA celebrates a global movement of innovation, imagination and creativity during Global Entrepreneurship Week. Think big on page 5. 6 Synergy: Plan your activity to promote entrepreneurship 7 iStart: Helping aspiring entrepreneurs pitch their ideas 8 Start-Up: Diane Keng creates her own social media business 10 Study: Pursue the entrepreneurial dream in college 12 Conquer the competition A three-time international champion shares secrets to success in DECA’s competitive events.
17 Discovering the truth about college Dimensions readies you for college while putting your myths about college to rest.
18 1-2-3-4—We declare a DECA thumb war! Engage in a social media activity with your national officers.
19 Expand your network The DECA International Career Development Conference is the biggest springboard of the DECA year for you to jump start your career and prepare for college.
22 Where creative minds meet Imagination defines the destination making Orlando the place where creative minds meet.
24 Wizarding magnificence With a unique, new experience, Universal Studios utilized innovative tools to promote the one-of-its-kind attraction.
26 A diamond is forever DECA’s diamond might have a new look, but its significance and importance to our organization remains unchanged. Go to www.facebook.com/decainc to join the conversation. DECA DIMENSIONS | November–December 2010
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