PREPARED BUSINESS PRESENTATION EVENTS Each Prepared Business Presentation event provides student members the opportunity to prepare ahead of time a written report and/or a presentation, then present to a judge with experience in the area of specialty identified for the event. Refer to the following pages for specific guidelines on each event, as each offers some variation on such details as format, document size and time allotted for presentation.
ADVERTISING CAMPAIGN
One to three students prepare an advertising campaign for any service, product, company or business. The students/team will present the advertising campaign to judges acting as prospective clients/advertisers.
BUSINESS RESEARCH
One to three students partner with a local business to conduct research in the local market. A new research topic, or area to improve, is presented annually in the event guidelines. Students will prepare a written research report and present findings and strategies for improvement to a professional acting as the business owner or manager.
EMERGING TECHNOLOGY MARKETING STRATEGIES
One to two students design a marketing strategy for a product or service using emerging technology solutions. The students/team will then demonstrate and explain the marketing plan to the potential client. The objective for the emerging technology marketing strategy changes each year, and is presented in the detailed event guidelines.
ENTREPRENEURSHIP Starting a Business
One to three students develop a proposal to start a business. As entrepreneurs seeking start-up capital, the students/team will present the proposal to judges acting as potential investors or financial institution representatives. The proposed business may be a sole proprietorship, partnership, corporation or franchise. NOTE: This event is not for businesses currently being operated.
ENTREPRENEURSHIP Growing your Business
One to three students analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc. NOTE: This event is only for businesses currently in operation.
PROFESSIONAL SALES
The Professional Sales event involves the student’s selection of a product and/or service, and the organization and delivery of a sales presentation to a group of potential buyers of any item or items to be sold to a company for resale; or any industrial or trade product or service to be used in a company, firm or store in the operation of its business; or a product or service to be sold to the ultimate consumer. The ability of the student to interact with buyers and initiate a purchase is the major focus of this event. NOTE: For all events, please also refer to the general rules and regulations on page 3.
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