CHALLENGES
CHALLENGES DECA’s CHALLENGES provide DECA members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners. Each challenge has a unique focus and a specific set of required tasks.
FIDM CHALLENGE Demonstrate your entrepreneurial spirit by proposing a new product idea for a specific market segment. Pitch your new clothing, beauty, home, health, food or entertainment concept in a four-minute YouTube presentation that describes your target market, product offering and benefits, market potential, and marketing and distribution strategy.
HERFF JONES CHALLENGE Participants in the Herff Jones Marketing Results Challenge will assist Herff Jones in testing an array of promotional messages delivered to potential yearbook buyers through various channels. After analysis of buying patterns and attitudes at their own schools, teams will create and implement marketing campaigns to increase yearbook awareness and sales on campus. Whether they opt to employ a single campaign with messages delivered through multiple channels or several different approaches in order to study and measure effectiveness, they will conclude the challenge by sharing research results in written format and preparing a video which details their methods and results. Herff Jones executives will evaluate all research and videos to determine finalists.
A premier event of Global Entrepreneurship Week, the DECA IDEA CHALLENGE is a fast-paced experiential learning exercise that dares elementary through college students to find an innovative, new use for an everyday item in just eight days! Competitors form teams, collaborate to generate an original and sustainable use for the challenge item and then pitch their invention in a creative, 3-minute You-Tube video presentation. The item to be used in the competition will remain a mystery until revealed by DECA Inc. on November 13, 2017. Entries will be grouped into three winning categories: Collegiate (ages 19 and above), High School (ages 14 to 18 years) and Elementary and Middle School (ages 6 to 13 years). Evaluated on ingenuity, effective collaboration and sustainability, submissions will be sorted by country and proceed through evaluation rounds comprised of judges from the respective nation. The DECA Idea Challenge global winners will be announced on January 23, 2018. n genglobal.org/gew/deca-idea-challenge
STUKENT SOCIAL MEDIA MARKETING CHALLENGE Here’s your chance to compete in the world’s first social media marketing simulation used by top institutions around the world. Test your social media marketing skills by managing a $50,000 budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Mimic Social teaches audience targeting, how to promote and schedule content, as well as mastering the key performance indicators that drive product sales.
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