AMD 195 October 2015

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T H E O N LY M A G A Z I N E F O R T H E W O R L D W I D E V- T W I N PA R T S , A C C E S S O RY A N D P E R F O R M A N C E I N D U S T RY

Motorcycle Industry Association in United States buys Orlando, Florida based American International Motorcycle Expo he Motorcycle Industry Council (MIC) in the United States has announced that it has acquired the American International Motorcycle Expo (AIMExpo Orlando, Florida, October 15th 18th) from founder Marketplace Events (MPE). Larry Little, former President of MPE's Motorcycle Group and a prior Chairman of the MIC Board of Directors, said that: "Your industry’s trade association and the industry’s most important trade show have joined forces to help advance our business environment and allow the motorcycle industry to sustainably expand the riding community across generations." As a part of MIC, AIMExpo becomes an extension of the MIC’s "mission of preserving, protecting and promoting the motorcycle and powersports industry that we are a part of. We’ll be developing incentives for MIC member companies for the 2016 show, which will be announced in early 2016. "For AIMExpo dealer attendees, we’ll have a greater opportunity to showcase the value of dealer membership including MIC’s continual

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presence on Capitol Hill where the mission to protect our industry is ongoing. "To answer the questions that will arise about the immediate impact of this move on this year’s show, the simple answer is - there will be no impact. It is business as usual, with the same AIMExpo team producing the same show with the same high level of customer service that we've already become known for." The show now becomes part of a new

deepens its V-Twin industry significance department titled ‘MIC Events’. The physical move to MIC offices in Irvine, California, will occur following this year’s show. All AIMExpo personnel, including V-Twin Director Bob Kay, remain in-post. Next year’s show AIMExpo 2016 - is still scheduled for October and will remain in Orlando. The MIC is quoted as saying that "owning our industry’s biggest and most popular trade show fits perfectly within MIC’s mission. Trade shows

intrinsically represent exhibitors (i.e., MIC Member Companies), facilitate communications among exhibitors, and help promote the goods and services offered by exhibitors to {dealers and] the public - all [of which are] normal day-to-day operations for the MIC. "MIC was able to purchase the Expo without affecting membership dues. MIC’s ownership of a platform such as AIMExpo can help advance our business environment and allow the motorcycle industry to sustainably expand the riding community across generations. "For some time, the MIC Board of Directors has discussed owning powersports events, but did not proactively pursue the idea. However, when Marketplace Events approached MIC about selling its Motorcycle Group, the Board took action. After extensive discussion and due diligence, the board was unanimous in its decision to move forward with the purchase. "Larry Little, one of the founders of AIMExpo while a Director on the MIC Board, recused himself from all acquisition discussions and activities. Continued on page 06 >>>

Originally built by Chris Barber, Emporium Motorcycle Garage rebuilt Desmohog and entered the Ducati/H-D hybrid in the Freestyle class at AMD World Championship of Custom Bike Building

OCT 2015 ISSUE #195

NEWS

2016 MODELS

EUROPEAN MOTORCYCLE REGISTRATIONS UP

PRODUCTS


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