AMD 179 June 2014

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T H E O N LY M A G A Z I N E F O R T H E W O R L D W I D E V- T W I N PA R T S , A C C E S S O RY A N D P E R F O R M A N C E I N D U S T RY

Tucker Rocky / MAG announce completion of their "merger" TUCKER Rocky/Biker’s Choice and Motorsport Aftermarket Group (MAG) have announced that their previously announced "merger" has now been completed. As planned, the combined company will operate under the MAG name, with John. A. Lacy, President and CEO of Indianapolis based Lacy Diversified Industries (LDI, Ltd., being the majority shareholder of the combined company) as the Chief Executive Officer. Brian Etter will continue in his role as President of MAG’s "branded product, media and online retail operations”, with Dan Courtney continuing as President of Tucker Rocky/Biker’s Choice. The former MAG majority owner, the Los Angeles based equity investor Leonard Green & Partners and other "legacy MAG shareholders" as they are being described, will retain a "significant minority interest in the combined company." Best known as the owners of Vance

& Hines, Performance Machine, Kuryakyn, Progressive Suspension, J&P Cycles and a number of other high profile specialist motorcycle industry parts and accessory brands, manufacturers, retailers and media outlets, MAG is being toted as having "merged" with the Tucker Rocky/Biker's Choice operation.

However, industry talk of an arising likelihood that the deal implies some kind of upcoming 'integration' plan between the two aftermarket giants appears to be wide of the mark. The deal in fact appears to be a lot simpler at this stage, with Tucker

Rocky's parent company LDI simply making a strategic acquisition which, in effect, sees them taking an ownership position as an alternate investor to Leonard Green & Partners or acquisition by some other equity investor. It would appear that Leonard Green had decided that the interests of the investors in fund through which their ownership of MAG was held and funded would now be better served by realizing value at this time, rather than continuing with its ownership. In this context industry insiders are pointing to LDI as being an excellent ownership candidate for MAG as the company has both the resources and the pedigree to be a beneficial longterm owner of a power sports industry business, as proven by their established track record as owners of Tucker Rocky. At the time that the plan was press released some seven weeks before this completion announcement, LDI

ISSUE #179

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Sturgis Hall of Fame

Old Skool DIY kit bike INDUSTRY EXTRA

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Stick FIFTY TWO

In the custom scene large wheels has for the most part been confined to the front of Baggers, but Michael Naumann has used a pair of 26in rims for his take on the board track racer look with Stick 52

JUNE 2014

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