Dealernews Issue#9 July 2019

Page 73

Trilobite is a new in the USA, premium brand of serious, yet relaxed look street/ adventure riding apparel. Founded in 2011 in the Czech Republic, a country with a rich history of quality engineering, Trilobite was named after all the trilobite fossils in the local gravel pit where the company founder, Martin Solar, learned to ride.

Unlike most of the other premium brands the Trilobite collection is engineered and tested by riders then turned over to designers to refine vs. the more widespread industry practice of designers creating an item and then directly sending it to the costing department and then straight into production leaving you, the dealer, and your clients, to test it. Using many proprietary materials combined with unique-quality materials Trilobite is a stand out brand. Whether it is Dyneena®, Raw denim, Kevlar®, Aramid, Cordura®, Cool-Max®, Wax Cotton, 3M® Scotch-Brite™, top grain goat and cow leather, Velcro® or Lycra®, Trilobite products are built using only the best and with a sharp tailored fit! Plus many items come standard with CE2 level protection.

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