ADD-ON PROFITABILITY Teryx KRX 1000 Looks Like The Color Of Money
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awasaki may have taken a long time to get into the sport UTV market, but when they finally gave the Teryx KRX 1000 the green flag, they did it right by treating dealers to demo rides in Palm Springs and taking select media to Moab just after that. Positive buzz and a pent up demand has made the first production run a hot commodity! But the real beauty of the green machine is that it becomes a true profit center for the dealers. In fact, simultaneously to the development of the engine and suspension spec, the accessories department was creating a wealth of high margin, dealer-installed accessories. Call it the color of money! Ranging from basic “necessities” like a Hifonics sound system ($1,099), front ($179) and rear ($255) bumper upgrades, windshields ($679) and cab heaters needed for this time of year, there were literally hundreds of accessories… “too many to point out,” notes Kawasaki Senior Product Specialist Paul Golde. “We borrowed a page from the fast food industry playbook and created combo deals. For example, there is the ‘Mud Package’ with 11 essential components from a full windshield and polycarbonate rear panel, flared fenders, mud flaps and a Warn VRX 3500 winch all included in the value menu for $3,000.” There are five other groupings: the Recreation Package ($1,904.95); the Lighting Package, complete with cool K-Glow LED light bars ($1,514.95): Cab Package, with
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the aforementioned heater ($2,676.95); the Protection Package, a.k.a. the rock crawler special because of the HMW (High Molecular Weight) skid plates, A-arm guards and HMW rock sliders ($1,776.95) all the way up to the I Want It ALL Package for $8,888.95. “Believe it or not, customers do want it all and the package makes it easier for them to get what they want,” says Golde. “We combined 31 high demand part numbers into a single, simple ordering number… which can be rolled into the finance package at the time of purchase.” Golde was kind enough to give Dealernews an exclusive walk-around of the KRX accessory display vehicle after we put it through its paces on the infamous King Of The Hammers course out in Johnson Valley, California. While the keyboard warriors are already quoting horsepower numbers, or the lack thereof from the 999cc parallel twin, and the 1,900 lb. weight, we would suggest spending some time in the saddle to see how well the machine works. In the really rugged downhills, the diff locks and low power setting almost made the descent down Chocolate Thunder easy. Unlike some competitors, the centrifugal clutch works well with no overheating or slipping issues in the tough stuff… And proving its versatility, we transitioned straight onto some high-speed washes heading to Giant Rock.