FOUR WHEELERS HIGHLIGHTED

In addition to expanding the show floor to 250,000 sq./ft., AIMExpo 2023 has also broadened its focus to include the ATV and side-by-side segments. To highlight the growing category there will be a four-wheel feature on the floor showcasing some of the latest products and vehicles in the category.

“Dealers are the lifeblood of our industry,” said Andre Albert, director of marketing and events at the Motorcycle Industry Council. “Manufacturers know that the best way to help businesses grow and thrive is to connect, inperson, with those who represent their products daily to customers… this is particularly true in the UTV business.”

Established brands like DragonFire, QuadBoss and System 3 are all prominently on display, in addition to some new players entering the game, ranging from Atturo Tire (Booth #4099) to TGB (Booth #9038) and Torque Off-Road (Booth #9015).

“We are the only tire company in the powersports industry to offer a ‘Trail Hazard’ protection program to cover both on- and off-road use,” notes marketing manager Joe Gomez. “We will be showcasing it at the AIMExpo in Las Vegas coming up February 15-17th.” This protection is provided by Atturo at no additional charge to the consumer and is available with every new Atturo Trail

Blade SXS tire. Coverage applies to use on any surface — pavement, rocks, trails, sand and open fields.

“Our tire construction and tread design help reduce punctures… The Trail Hazard program takes that strength and confidence even further,” explains Michael Mathis, President of Atturo Tire. “It covers the cost when that unfortunate damage to a tire from off-road use occurs. If one of our Trail Blade SXS tires is popped on a rock on the trail, we will replace it. No other brand stands behind their UTV tire like Atturo. We want our customers to enjoy their time outdoors without worrying about the cost of an unexpected tire repair or replacement.”

Better still, there is no registration or warranty paperwork: “The Trail Hazard protection attaches to every new Trail Blade SXS tire automatically,” adds Mathis. “There is no registration required. Consumers simply need to keep their original proof of purchase and installation.” In the event of a claim, Atturo’s customer service team is ready to help. Full Trail Hazard™ Terms, Conditions and Limitations can be found at atturo.com/trailhazard

See Atturo in the New Product Showcase at AIMExpo or in Booth #4099

Believing it was time to “Play Different”, Shakeel Jiva, President of Tiger Powersports, was looking to add a line. But instead of bringing in a couple units, he has become the U.S. source for Taiwan Golden Bee. “I met Lucy Hsiao (TGB export sales) in the midst of the pandemic in 2020 and after researching TGB history and products, I was very impressed. TGB is ranked top 3 ATVs in key Asian and European markets and has UTVs ready to launch. So I decided to import TGB in the USA.”

Good choice! “Response to our first batch of ATVs — 2 containers worth — was great,” says Shak. “Our current dealers were very impressed with the quality and performance of TGB units… and potential dealers have been asking about them.”

Get all the answers from Shak in Booth #9038 during AIMExpo.