Hall of Fame Inductees Honored by Matt Ellis for Their Contributions Class of 2012 at Gala At one moment, during the cocktail party after the Dunkin’ Donuts Franchise Owners Hall of Fame gala, a young, first generation franchisee walked up to Jay Dubinsky, reached out his hand, and said what you often hear spoken to first responders or war veterans, “Thank you for what you have done.” The comment exactly addressed one of the primary reasons DDIFO established the Hall of Fame in 2011.
ciously accepted his honor as a Hall of Fame inductee saying, “It’s been a long journey.” He noted how it cost $35,000 to open his first store, and today that would buy a point-ofservice system for one shop. Rader was one of the first franchisees to trade his cash register for a computerized POS.
gala, Brooks put it another way. “My contribution is that I was a pain in the ass.” The truth is that Dunkin’ Donuts Chief Executive Robert Rosenberg counted on Brooks to stand up for
Brooks Barrett
John Rader and
Jay Dubinsky
the franchisees. “The franchisees are the reason we are here tonight,” Brooks said from the podium.
In the history of Jay was one of this Dunkin’ Donuts, year’s inductees along with there is one franManuel Andrade, Brooks chisee at the hub Barrett, John Rader, Robert of a network that is Rosenberg and actor, Miestimated to include chael Vale better known as 40 percent of all the “Fred the Baker.” When he Dunkin’ Donuts in entered the system New England. ManCarl Andrade accepts the Hall of Fame Award on behalf of his brother, in 1971, Jay Dubinuel Andrade was Manuel. Also shown: Jim Coen, John Justo and John Motta sky had no restaunot able to attend rant experience, but he was quick to the gala but his brother Carl recalled In the Hall of Fame program, Brooks learn that beverages would be the how the business spread throughBarrett’s is identified as “never one key to Dunkin’ Donuts’ success. out the family and his partner, John to follow the crowd.” But, when he Justo talked about the success they John Rader, who bought his first had the opportunity to address the have had. Dunkin’ in New York in 1965, gracrowd of 240 at the Hall of Fame
Hall of Fame continued on page13 OCTOBER 2012 • Independent Joe
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