Succes made in Mexico

Verónica Guerra de Alberti

Mexican athletes who conquered the world and built a fortune

In the firmament of international sports, there are Mexican stars who shine not only for their talent but also for their financial intelligence. These are athletes who have gone beyond the field, the ring, or the track to become global brands, entrepreneurial icons, and symbols of economic success. At D’CASA INTERNATIONAL, we present the five most financially prominent Mexican athletes—and how they built their empires.

Saúl “Canelo” Álvarez

The King of the Ring—and of Business

From the neighborhoods of Guadalajara to the cover of Forbes, Canelo is much more than a four-division world champion. His fortune, which exceeds $300 million USD, stems from million-dollar contracts, but also from his business vision: gas stations, beverages, a clothing line, a fitness app, and even his own credit card. A true titan of boxing—and of enterprise.

Óscar De La Hoya

The Golden Boy Who Became a Legend

Although born in Los Angeles, De La Hoya represents Mexican pride. A world champion in six weight divisions, Olympic gold medalist, and founder of Golden Boy Promotions, his legacy in boxing continues to generate millions. Today, his net worth is estimated at $300 million USD, proving that his strategic vision outside the ring is as powerful as his fists.

Sergio “Checo” Pérez

Full Speed in Formula 1 and Finance

The driver from Guadalajara has turned the roar of engines into a symphony of success. With an estimated fortune of $50 million USD, Checo Pérez represents Mexico at the top of Formula 1, while also investing in racing academies, electric sports, and global brands. His speed goes beyond the track—he accelerates in the business world.

Raúl Jiménez

From London to Global Success

The Mexican striker has stood out in clubs such as Atlético de Madrid, Benfica, and Wolverhampton, earning a reputation as one of the most consistent scorers in Europe. Beyond his talent on the field, Raúl has built an enviable market value, positioning himself among the most highly rated Mexican footballers worldwide.

He earns around €5.69 million per season, and throughout his career in Mexico, Spain, Portugal, and England, he has amassed more than €30 million. His income stems from club contracts, bonuses, sponsorships with brands like Nike, and other commercial deals.

Javier “Chicharito” Hernández

Charisma, and Net Worth

The all-time leading scorer of the Mexican National Team not only netted goals in Manchester, Madrid, and Los Angeles—he also made his mark in the financial history of Mexican football. Chicharito has been the face of major global brands and a key figure in multi-million-dollar deals, building a legacy far beyond the pitch. According to Celebrity Net Worth, his estimated fortune is $30 million USD, accumulated through endorsements and professional contracts across various teams throughout his career.

Beyond Sports: Vision, Brand, and Leadership

These five athletes inspire not only with their discipline, but also with their vision. They understand that true success doesn’t end with a trophy—it begins with the ability to build, invest, and transcend. They are ambassadors of Mexican talent who dominate the game both on and off the field.

In a world where sports have become a global platform, these athletes prove that Mexico doesn’t just compete—it leads.