Social Media Songbook - Blue Ridge Music Trails

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3 Listen up. Use listening techniques to find your subject, such

as hashtag and keyword monitoring (Google for more details.) When you run across someone talking about music in the Blue Ridge mountains of North Carolina, please respond with your thoughts.

4 Content matters. The higher quality your content, the more engaged your followers will become, and their numbers will grow. Post messages that will be helpful to visitors. Before posting, ask yourself, “Is this interesting enough for my followers to share?”

5 Use proper hashtags. Pay attention to the hashtags your target audience is using and adopt them. Use the hashtag #BlueRidgeMusicNC and others such as: #bluegrassmusic

#bluegrassfestival

#Blueridge

#bluegrasslife

#NorthCarolina

#mountainmusic

#fiddle

#oldtimemusic

#banjo

#traditionalmusic

6 Be original. Tweet original images and videos to

delight, inspire, and remind your followers why they love traditional music. People won’t reshare your advertisement, but a unique and entertaining image? Sure thing!

The orchard at altapass, spruce pine, NC photo courtesy of Destination by design

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