Gordon C. Bruner II
Table of Contents . . . . . . . . . . . Preface Acknowledgements Introduction
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Construct Name
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Abstractness Acceptability of Alternative Service Providers Account Planner Evaluation (Awards) Account Planner Evaluation (Market Metrics) Account Planner Evaluation (Personal Feedback) Accountability (Outcome) Accountability (Procedural) Accountability Degree Achievement Importance Action Tendency Ad-evoked Product Usage Thoughts Aesthetic Appeal of Interior Design Aesthetic Evaluation Affective Response (General) Affective Response (Negative) Affective Response (Negative) Affective Response (Negative) Affective Response (Positive) Affective Response (Positive) Affective Response (Positive) Affective Response (Positive) Affective Response (Positive) Affective Response to the Ad (Approval) Affective Response to the Ad (Disapproval) Affective Response to the Ad (Empathy) Affective Response to the Ad (Positive) Affective Response to the Ad (Positive) Affective Response to the Ad (Positive) Affective Response to the Ad (Sympathy) Ambivalence of Product Evaluation Anger Anxiety Anxiety (Technological) Arousal Attention to Ad (Message Relevance) Attention to the Ad (General) Attention to the Commercials Attitude Strength
1 2 3 4 5 6 7 8 9 11 12 13 14 15 16 20 21 22 25 26 27 28 29 31 32 34 35 37 38 39 40 42 44 45 48 50 52 53
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Attitude Toward Advertising (Role Portrayals) Attitude Toward Advertising (Skepticism) Attitude Toward Health Risk Attitude Toward Political Advertising (Negative) Attitude Toward Private Label Brands Attitude Toward Product Placement Attitude Toward Selling the Object Attitude Toward Store Background Music Attitude Toward Teenage Smokers Attitude Toward the Act (General) Attitude Toward the Act (Boycotting) Attitude Toward the Act (Purchase) Attitude Toward the Ad (General) Attitude Toward the Ad (Affective) Attitude Toward the Ad (Affective) Attitude Toward the Ad (Believability) Attitude Toward the Ad (Cognitive) Attitude Toward the Ad (Confusion) Attitude Toward the Ad (Entertaining) Attitude Toward the Ad (Evaluative Judgments) Attitude Toward the Ad (General) Attitude Toward the Ad (Humor) Attitude Toward the Ad (Humor) Attitude Toward the Ad (Informativeness) Attitude Toward the Ad (Informativeness) Attitude Toward the Ad (Intrusiveness) Attitude Toward the Ad (Nostalgia) Attitude Toward the Ad (Unipolar) Attitude Toward the Advertiser Attitude Toward the Advertiser Attitude Toward the Article Attitude Toward the Brand Attitude Toward the Brand & Product Category Attitude Toward the Brand (Search Costs) Attitude Toward the Brand (Trustworthiness) Attitude Toward the Brand Name Attitude Toward the Charity Attitude Toward the Company (Employee Relations) Attitude Toward the Company (General) Attitude Toward the Company (General) Attitude Toward the Company (General) Attitude Toward the Company (Social Responsibility) Attitude Toward the Company's Altruism (Negative) Attitude Toward the Company's Altruism (Positive) Attitude Toward the Company's Altruism (Positive) Attitude Toward the Coupon Promotion Attitude Toward the Loyalty Program Attitude Toward the Manufacturer (Trust) Attitude Toward the Object (Affective) Attitude Toward the Object (Disgusting) Attitude Toward the Object (Fun)
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Attitude Toward the Object (General) Attitude Toward the Object (General) Attitude Toward the Political Ad Attitude Toward the Product Attitude Toward the Product (Achievement Goal) Attitude Toward the Product (Affective) Attitude Toward the Product (High Tech) Attitude Toward the Product (Knowledge Function) Attitude Toward the Product (Necessity-Luxury Status) Attitude Toward the Product (Nutritiousness) Attitude Toward the Product (Protection Goal) Attitude Toward the Product (Public-Private Consumption) Attitude Toward the Product (Social-Adjustive Function) Attitude Toward the Product (Utilitarian Function) Attitude Toward the Product (Value-Expressive Function) Attitude Toward the Product in the Ad Attitude Toward the Product Price Attitude Toward the Product Price Attitude Toward the Product-Brand (General Evaluative) Attitude Toward the Product-Brand (General Evaluative) Attitude Toward the Product-Brand (Healthiness) Attitude Toward the Product-Brand (Hedonic) Attitude Toward the Product-Brand (Hedonic) Attitude Toward the Product-Brand (Utilitarian) Attitude Toward the Spokesperson (General) Attitude Toward the Spokesperson (Likeability) Attitude Toward the TV Program Attitude Toward the Website (Absence of Errors) Attitude Toward the Website (Affective) Attitude Toward the Website (Attractiveness) Attitude Toward the Website (Clarity of Privacy Policy) Attitude Toward the Website (Cognitive) Attitude Toward the Website (Community Features) Attitude Toward the Website (Community) Attitude Toward the Website (Content Interactivity) Attitude Toward the Website (Credibility) Attitude Toward the Website (Cultivation) Attitude Toward the Website (Customer Care) Attitude Toward the Website (Customization) Attitude Toward the Website (Design Clarity) Attitude Toward the Website (Design) Attitude Toward the Website (Economic Value) Attitude Toward the Website (Entertaining) Attitude Toward the Website (Entertaining) Attitude Toward the Website (Escapism) Attitude Toward the Website (Fulfillment Reliability) Attitude Toward the Website (General) Attitude Toward the Website (General) Attitude Toward the Website (Order Fulfillment) Attitude Toward the Website (Pleasantness) Attitude Toward the Website (Product Assortment)
139 141 142 144 145 147 148 149 150 151 152 154 156 157 158 159 160 161 162 181 183 184 186 187 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 208 210 211 213 214 216 217 218 219
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Attitude Toward the Website (Quality Image) Attitude Toward the Website (Safety) Attitude Toward the Website (Security) Attitude Toward the Website (Service) Attitude Toward the Website (Shopping Assistance) Attitude Toward the Website (Shopping Efficiency) Attitude Toward the Website (Trust) Attitude Toward the Website (Visual Appeal) Attitude Toward the Website (Visual Appeal) Attitude Toward Voting Attitude Towards the Spokesperson Attractiveness of Competitors Authenticity Evidence Behavioral Control Behavioral Intention (Brand) Behavioral Intention (General) Behavioral Intention Toward the Product in the Ad Behavioral Intention Toward the Product in the Ad Believability of the Information Benevolence Importance Benevolence of the Business Benevolence of the Employees Biotech Companies' Compliance with Regulation Biotech Companies' Efficacy Biotech Regulation Boycotting Counterarguments Boycotting Effectiveness Brand Community Engagement Brand Community Identification Brand Community Interest Brand Community Loyalty Brand Equity Brand Expansion Plausibility Brand Extension Fit (General) Brand Extension Fit (General) Brand Extension Fit (Usage-Based) Brand Personality (Excitement) Brand Personality (Integrity) Brand Personality (Nurturance) Brand Personality (Ruggedness) Brand Personality (Sincerity) Brand Personality (Sophistication) Brand Prominence Brand Similarity Brand Switcher Calmness Change Seeking Charity Donation Requests (Corporate) Charity Support Importance Choice Difficulty Closure Concern
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Commitment to the Brand Commitment to the Brand Commitment to the Company (Affective) Commitment to the Company (Affective) Commitment to the Company (Affective) Commitment to the Company (Calculative) Commitment to the Company (Calculative) Commitment to the Company (Continuance) Commitment to the Company (General) Commitment to the Company (General) Commitment to the Company (General) Commitment to the Company (Normative) Commitment to the Dealership Commitment to the Service Provider Commitment to the Store (Affective) Communication Openness (Patient-Physician) Community Value Comparison Shopping Necessity Comparison Valence of the Ad Compatibility of the Product Competence of the Airline Competence of the Employee (Social) Competence of the Employee (Task) Competence of the Employees Competence of the Store Complaint Behavior Complaint Intentions (Third Party) Complaint Success Likelihood Complementarity of Products Complexity of the Service Compliance with Physician's Instructions Compliance with Weight Loss Program Compulsive Buying Computer Importance in the Home Computer's Effect on Home Activities Confidence (General) Confidence (Voter) Conflict (Decision) Conformity Importance Congruence (General) Congruence (Self with Brand ) Congruence of the Ad Congruence of the Ad (External) Connectedness with Television Program Consistency Motivation (Internal) Consumption Affect Consumption Affect (Anticipated) Consumption Assortment Aesthetic Evaluation Consumption Occasion (Hedonic-Utilitarian) Control of Shopping Process Coping Strategy (Action)
291 293 294 296 298 299 301 302 303 304 306 307 308 309 310 311 312 313 314 315 316 317 319 320 321 322 323 325 327 328 329 330 331 333 334 335 337 338 340 342 343 344 345 346 348 349 350 351 352 353 354
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Coping Strategy (Avoidance) Coping Strategy (Denial) Coping Strategy (Emotional Support) Coping Strategy (Emotional Venting) Coping Strategy (Instrumental Support) Coping Strategy (Positive Thinking) Coping Strategy (Rational Thinking) Corporate Community Relations Corporate Social Responsibility (Treatment of Workers) Credibility (Attractiveness) Credibility (Expertise) Credibility (Expertise) Credibility (General) Credibility (Trustworthiness) Credibility (Trustworthiness) Credibility of the Company Crowding Cultural Orientation (Horizontal Collectivism) Cultural Orientation (Horizontal Individualism) Curiosity about the Product Cynicism (Political) Cynicism (Political) Depression Depression Desirable Responding Discomfort (Psychological) Discomfort (Psychological) Disconfirmation Dissatisfaction Donation Likelihood Ease of Generating Reasons Ease of Use Ease of Use Ease of Use Ease of Use Easiness Efficacy (Political) Efficacy (Website Quality Judgment) Employee Effort Envy Ethicality Ethnocentrism Expertise (General) Expertise (Personal) Expertise (Product Prices) Expertise (Source) Exploratory Consumer Tendencies Expressiveness of Product Usage Extra-Role Behaviors (Service Rep) Factory Closing Egregiousness Fairness of the Offer
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Fallibility Familiarity of the Object Familiarity of the Object Familiarity with the Product Category & Brand Family Communication (Concept-Oriented, Child's View) Family Communication (Socio-Oriented, Child's View) Family Importance Family Resources Family Stressors Fear of Disapproval Fearfulness Financial Needs Fit (Company with Industry) Flow (Shopping) Food Fat Knowledge (Subjective) Fun Generality of Product Image Generosity Goal Attainment Goal Similarity (Fit) Goal Similarity (Ideal Attributes) Headline Meaning Openness Help Provision Likelihood (Customer to Business) Honesty Iconicity with Fiction Iconicity with History Iconicity with Old Things Identification with Brand Identification with Brand Identification with Role Identity Appraisal (Reflected) Identity Appraisal (Self) Image of the Political Candidate Imagery Vividness (Multiple Senses) Imagery Vividness (Visual) Importance (Product Attribute) Impulse Buying Independence Independence-Interdependence Indexicality (Actual Contact) Indexicality (Hypothetical Contact) Indexicality (Telepresence) Indexicality With Era Innovativeness (Product Trial) Innovativeness (Use) Intangibility (Mental) Intention to Get a Mammogram Intention to Recommend Interdependence Interest (General) Interest in Advertisements
436 437 438 440 442 444 446 447 449 451 452 453 454 455 456 457 459 460 462 463 465 467 468 469 470 471 472 473 474 475 476 477 478 479 483 485 486 488 489 492 493 494 495 496 497 498 499 500 502 503 505
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x
Interest in the Ad Vehicle Internet Search Skill Internet Shopping (Convenience) Internet Shopping (Site Design) Internet Usage (Convenience Motivation) Internet Usage (Entertainment Motivation) Internet Usage (Information Motivation) Internet Usage (Social Motivation) Internet Usage (Time) Internet Usage Control Internet Usage Skill Intimacy with Company Investment Strategy (Prevention Benefits) Investment Strategy (Promotion Benefits) Involvement (Enduring) Involvement (Situational) Involvement in the Experimental Task Involvement in the Message (Motivation) Involvement in the Message (Processing Effort) Involvement in the Task (Distraction) Involvement in the Task (Processing Effort) Involvement with Coupons Involvement with Politics Involvement with Reading Task Involvement with Sales Promotion Deals Involvement with Store Type Involvement with the Brand (Interest) Involvement with the Brand (Pleasure) Involvement with the Brand (Risk Importance) Involvement with the Brand (Risk Probability) Involvement with the Brand (Signal) Involvement with the Product Involvement with the Product Involvement with the Product Category Involvement with the Product's Description Involvement with the Voting Decision Joy Justice (Distributive) Justice (Distributive) Justice (Distributive) Justice (Interactional) Justice (Interactional) Justice (Interactional) Justice (Procedural) Justice (Procedural) Justifiability of the Decision Knowledge (Subjective) Knowledge of the Brand Knowledge of the Product Class Knowledge of the Product Class Knowledge of the Product Class
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Knowledge of the Product Class Knowledge of the Product Class Knowledge of the Product Class Knowledge of the Product Class Locus of Control (General) Locus of Control (Health) Loyalty (Action) Loyalty (Active) Loyalty (Active) Loyalty (Affective) Loyalty (Brand) Loyalty (Cognitive) Loyalty (Conative) Loyalty (Passive) Loyalty Proneness (Product) Loyalty to Company (Post-Complaint) Loyalty to the Airline Loyalty to the e-Retailer Loyalty to the Financial Adviser Loyalty to the Store Loyalty to the Store Machiavellianism (Mach IV) Mammogram Costs Market Mavenism Materialism (Centrality) Materialism (General) Materialism (Happiness) Materialism (Success) Meaningfulness (General) Mood Need for Cognition Need for Cognitive Closure Need For Evaluation Need for Humor Need for Interaction (Service Encounters) Need for Touch (Autotelic) Need for Touch (Instrumental) Need for Touch (Instrumental) Need for Unique Products Need for Uniqueness (General) Neuroticism New Product Attributes (Value Added) Normative Compliance (Usage of Product) Novelty (General) Nutrition Information Interest Nutrition Interest Nutrition Knowledge (Subjective) Optimism Ordering Option Beliefs (Ease of Use) Organizational Prestige Originality
584 585 587 588 589 591 593 594 597 598 599 600 601 602 603 605 606 607 608 609 610 612 614 615 616 619 621 624 627 629 630 635 637 639 641 642 644 646 647 649 652 654 656 657 659 660 661 662 663 665 667
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Outcome Status Participative Decision-Making (Patient-Physician Interaction) Patronage Frequency Performance Quality Persuasiveness of the Ad Persuasiveness of the Ad Persuasiveness of the Information Planning (Product Usage) Pleasantness Pleasure Popularity of the Object Possessiveness Power (Expert) Power Importance Powerlessness Price as a Quality Indicator Price Comparison Likelihood Price Fairness Price Perception (Internal Reference) Price Perception (Store Comparison) Price Perception (Store Comparison) Price-Consciousness Price-Consciousness Price-Consciousness Price-Quality Relationship Price-Quality Relationship Pride Problem-Solving Orientation of the Airline Problem-Solving Orientation of the Employees Problem-Solving Orientation of the Store Processing Goals (Advertisement) Product Innovativeness Product Replacement Motivation Product-Story Connection Proximity Purchase Experience Purchase Intention Purchase Intention Purchase Intention Purchase Intention Purchase Intention Purchase Intention Purchase Intention Toward the Product in the Ad Purchase Intention Toward the Product in the Ad Purchase Secrecy Purchase-Related Communication (Parent's View) Quality of the Brand Quality of the Clothing Quality of the Food Quality of the Grocer's Products Quality of the Product
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Quality of the Product Quality of the Product Quality of the Restaurant Reason Generation Difficulty Reciprocity (Organization-Individual) Recycling (Social Norms) Refund Claim Likelihood Regret (Decision) Relational Bonds (Financial) Relational Bonds (Social) Relational Bonds (Structural) Relative Advantage of the Product Relevance of the Information Relevance of the Product Attribute Religion Importance Repatronage Intention Repatronage Intention Resource Demands Response Difficulty Results of the Store’s High Prices Risk (Financial) Risk (Food Product Quality) Risk (General) Risk (Performance) Risk (Performance) Risk (Personal) Risk of Self-Service Technology Sadness Satisfaction (General) Satisfaction (General) Satisfaction (General) Satisfaction (General) Satisfaction (Voter) Satisfaction with Car Brand Satisfaction with Car Dealership Satisfaction with Choice of Service Provider Satisfaction with Company (Post Complaint) Satisfaction with Complaint Process Satisfaction with Educational Institution Satisfaction with Encounter Satisfaction with Grocer's Customer Service Satisfaction with Health Plan Satisfaction with Hypothetical Experience Satisfaction with Internet Search Process Satisfaction with Life Satisfaction with Most Recent Experience Satisfaction with Performance Satisfaction with Problem Resolution Satisfaction with Purchase Experience Satisfaction with Retailers Satisfaction with Service
740 741 742 743 744 745 746 747 748 749 750 751 752 754 755 756 757 758 759 761 762 763 765 766 767 768 770 771 773 776 778 781 782 531 784 785 786 787 788 789 790 791 792 793 794 795 796 798 800 802 804
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Satisfaction with Service Satisfaction with Service Satisfaction with Service Provider Satisfaction with Service Provider Satisfaction with Shopping Experience Satisfaction with Store Satisfaction with Weight Loss Program Security Importance Security of Internet Financial Transactions Self-Confidence (Bargaining Tactics) Self-Confidence (Expressing Opinions in Stores) Self-Confidence (Judgment Correctness) Self-Consciousness (Private) Self-Consciousness (Public) Self-Direction Importance Self-Efficacy Self-Efficacy (Resisting Pressure to Smoke) Self-Monitoring Self-Referencing Self-Regulatory Focus (Prevention) Self-Regulatory Focus (Promotion) Self-View in Choice Task Service Failure Attributions (Internal) Service Failure Cause Permanency Service Failure Severity Service Failure Typicality Service Personalization Effort Service Quality (Empathy) Service Quality (Global) Service Quality (Heterogeneity) Service Quality (Outcome-Related for Financial Adviser) Service Quality (Process-Related for Financial Adviser) Service Quality of the Employee Service Quality of the Employees Service Quality of the Store's Employees Service Quality of the Website Service Quality of the Website Service Recovery Expectations Service Usage Breadth Shame Shame Shame Shopping Convenience (Check-Out) Shopping Convenience (Finding Products) Shopping Convenience (Post-Purchase Activities) Shopping Convenience (Store Access) Shopping Convenience (Store Selection) Shopping Costs Shopping Enjoyment Shopping Enjoyment Shopping Enjoyment
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Shopping Intention Shopping Orientation (Adventure) Shopping Orientation (Apathetic) Shopping Orientation (Economic) Shopping Orientation (Gratification) Shopping Orientation (Personalizing) Shopping Orientation (Personalizing) Shopping Orientation (Role) Shopping Orientation (Staying Informed) Shopping Orientation (Value) Shopping Smart Shopping with Friends Smoking Intention Smoking Intention Smoking-Related Beliefs (Negative) Social Acceptance Importance Social Acceptance of Smoking Social Attraction Social Comparison Tendency Social Desirability Bias Social Desirability of Eating Particular Food Social Identification Social Identification Social Identification Special Treatment from the Service Provider Speed Sponsor's Self-Interest Spousal Influence Strategy (Coercive) Spousal Influence Strategy (Non-Coercive) Stimulation Importance Stimulation Potential Stimulation Preference Store Atmosphere Store Atmosphere Store Design Store Personnel (Quantity & Quality) Store's Provision of Information Stress Susceptibility to Peer Influence Switching Costs (Benefits Lost) Switching Costs (Brand Relationship Loss) Switching Costs (Economic) Switching Costs Evaluation) Switching Costs (General) Switching Costs (General) Switching Costs (Learning) Switching Costs (Personal Relationships Lost) Switching Costs (Setup) Switching Costs (Setup) Switching Experience Switching Experience
868 870 871 872 873 874 875 876 877 878 879 880 881 882 883 885 886 887 888 890 895 896 898 899 900 901 902 903 904 905 907 908 909 911 913 915 917 918 920 923 924 925 926 927 929 930 931 932 933 934 935
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Switching Intention Tangibility (Physical) Taste-Fat Relationship Thought Focus (Others) Thought Focus Self) Time Pressure Tolerance for Ambiguity Tradition Importance Trust (General) Trust in the Company Trust in the Company Trust in the Company Trust in the Employees Trust in the Service Provider Trust in the Service Provider TV Viewing (Attention) TV Viewing (Time Spent) Uniqueness of Product's Attributes Unity in the Object Universalism Importance Usage Clarity Usefulness (General) Usefulness of the Object Value Consciousness Value of External Information Value of Supermarket Offers Value of the Added Service Value of the Loyalty Program Value of the Offer Value of the Offer Value of the Offer Value of the Offer Value of the Offer Value of the Product Value of the Product Value of the Store's Products Value of the Store's Products Value of the Store's Products Value of the Transaction Variability Variety Within Assortment Verbal-Visual Processing Style Visibility of Product (Social) Visual Aesthetics Centrality Visual Appeal Vividness (General) Vividness of Product Presentation at Website Website Comparison Shopping Website Ease-of-Use Website Ease-of-Use Website Ease-of-Use
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Table of Contents #702 #703 #704 #705 #706 #707 #708 #709 #710 #711 #712 #713 #714 #715 #716
Website Interactivity (Content Usefulness) Website Interactivity (Engaging) Website Interactivity (General) Website Interactivity (Human-Human) Website Interactivity (Real-Time Communication) Website Interactivity (Speed) Website Preference (Exciting) Website Usage Intention Website Usefulness Website Usefulness Website Visit Intention Well-Being Word-of-Mouth (Positive) Word-of-Mouth (Positive) Work Importance
1002 1003 1005 1006 1007 1009 1011 1012 1013 1014 1015 1016 1017 1018 1019
Subject Index
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