Contents List of contributors
viii
Acknowledgements
xvii
Preface
xix
Part One
Strategy in general
1 Travel 2015: scanning the environment—the next big thing in travel and tourism Marvin J. Cetron, Frederick J. DeMicco and Owen Davies 2 Scanning the business environment Jorge Costa Part Two
3 15
Strategy as investments in competitiveness
3 The development of international hotel chains in Europe Paul Slattery, Ian Gamse and Angela Roper 4 Industry critical success factors and their importance in strategy Nicolas S. Graf 5 Hotel investment risk: what are the chances? Elie Younes and Russell Kett 6 State-of-the-art cost of capital in hospitality strategic management Melih Madanoglu 7 Competitive methods of multinational hotel companies in the new millennium (2000–2007) Jinlin Zhao and Wei He 8 The importance of intangible assets: trends and patterns Francis A. Kwansa, Cynthia Mayo and Tevfik Demirciftci
41
69 103
115
149
181
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Contents
9 Recent findings regarding hotel brand and strategy John O’Neill and Anna Mattila 10 Strategic alliances in the hospitality industry Prakash K. Chathoth Part Three
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vi
301
333
357
375 391
Implementation
18 Innovation and strategy implementation: the key challenge in today’s competitive atmosphere Sander Allegro and Rob de Graaf 19 Strategy models and their application to small- and medium-sized enterprises Amit Sharma
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267
Decision-making
15 Leadership in the hospitality industry Joseph J. West and Sabina Tonarelli-Frey 16 The organizational culture and its role in executing strategy Chris Roberts 17 Measuring co-alignment Marcia H. Taylor and Michael D. Olsen Part Six
235
Functional competencies
12 Strategic human resource management: high performance people system as core competencies Kevin S. Murphy and Michael D. Olsen 13 Investing in information technology to grow firm value Daniel J. Connolly 14 Strategy execution and implementation— achieving strategic goals through operations Peter Jones and Alan Parker Part Five
215
Core competencies
11 Resource allocation decisions and organizational structure Robert J. Harrington and Michael Ottenbacher Part Four
203
407
425
Handbook of Hospitality Strategic Management
Part Seven
Strategy and multiunit issues
20 Factors influencing entrepreneurial orientation of ethnic minority small- and medium-sized hospitality enterprises Levent Altinay and Fevzi Okumus
453
Conclusion
479
Index
481
vii
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