Contents Preface Acknowledgements
Chapter 1 Introduction Key issues Defining e-business The development of the new economy Types of e-business and related industries The growth of e-business Use of the internet Key people Scope of the book Structure of the book Case studies References
Chapter 2 E-business technology Key issues Introduction The development of the internet The World Wide Web (WWW) Information infrastructure Electronic Data Interchange (EDI) Program languages Industry standards Wireless technology Interactive television
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Contents Payment systems Summary Questions References Further reading
Chapter 3 E-business markets and models Key issues Introduction E-businesses E-business environment E-marketplaces E-business markets E-business models Types of e-business models A framework for analysing e-business models Summary Questions and tasks References Further reading
Chapter 4 E-business economics Key issues Introduction Towards perfect competition The effect of the internet on the competitive environment Key economic characteristics of the internet Cost of production and distribution Disintermediation and reintermediation Mini Case Study: www.oag.com Economics of information Connectivity and interactivity Economies of scale Economies of scope Transaction costs Network externalities Switching costs Critical mass of customers Mini Case Study: Online gambling Pricing
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Contents Summary Questions and tasks References Further reading
Chapter 5 E-marketing Key issues Introduction Internet marketing E-marketing plan The marketing mix Branding Online advertising Targeting online customers Interactive television and e-marketing Customer relationship management Summary Questions and tasks References Further reading
Chapter 6 The internet: law, privacy, trust and security Key issues Introduction The internet and the law Privacy Trust Security Mini Case Study: BBC Summary Questions and tasks References Further reading
Chapter 7 The management of e-business Key issues Introduction Managing knowledge
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Contents Managing applications systems for e-business Mini Case Study: Ryanair Customer Relationship Management (CRM) Supply Chain Management (SCM) Management skills for e-business Managing risk Summary Questions and tasks References Further reading
Chapter 8 E-business strategy: formulation Key issues Introduction Strategic management and objective setting The strategic process Internal analysis External analysis Competitive strategies for e-business Summary Questions and tasks References Further reading
Chapter 9 E-business strategy: implementation Key issues Introduction Strategic controls Organisational learning Organisational culture and e-business Organisational structure and e-business Mini Case Study: Sure Start Change management Mini Case Study: Levi Strauss Summary Questions and tasks References Further reading
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Contents
Chapter 10 E-business strategy: evaluation Key issues Introduction The evaluation process Organisational control and evaluation Financial evaluation Technology evaluation Human resources evaluation Website evaluation Business model evaluation Mini Case Study: Amazon.com E-business strategy evaluation Mini Case Study: Zen Internet Summary Questions and tasks References Further reading
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Chapter 11 Gaining and sustaining a competitive advantage
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Key issues Introduction Competing effectively First-mover advantages Generic strategies Mini Case Study: Glasses Direct Integrating generic strategies Expanding product lines Lock-in and switching costs Bricks and clicks Winner-takes-all The problem of sustaining competitive advantage Summary Questions and tasks References Further reading
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Chapter 12 E-business: the future Key issues Introduction The phases of e-business development
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Contents The performance of e-business The future of e-business Conclusion References
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CASE STUDIES
Case study 1 Amazon.com Introduction The Amazon.com business model for online bookselling References Further reading
Case study 2 e-Bay Introduction The mission of e-Bay References
Case study 3 Tesco.com Introduction Summary References
Case study 4 Yahoo! Introduction The rise of Yahoo! The fall of Yahoo! The new regime at Yahoo! Yahoo! in Europe Expansion into China Summary References
Case study 5 boo.com Introduction The value proposition of boo.com Problems with the boo.com concept
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Contents
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The launch of boo.com The end game for boo.com Summary Reference
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Glossary List of companies Index
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