T
FIG.1 Ferran Adria
he quote from Ferran Adria indicates that culinary industry is now increasingly creative, it is not only something that we consume, but rather a source of inspiration to other industries and vise versa. Food as a stadium for communicating a lifestyle is becoming much more powerful compared to decades ago. The food itself, its presentation and social aspects of eating has always seen strongly interconnected (Eating, Design and Future Food, 2008: 5). As cutting-edge food designer Vogelzang (2011: Online) states “I think it is the beginning of a new era where everybody is relating to food. Even designers who never worked with food before have started thinking about and working with food because it connects to everything. It connects everybody and connects the whole system.�
FIG.2 Wheat
7