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At the Gym or at Home Hybrid Approaches To Fitness Rank High In 2022
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By Stacy D’Alessandro
he landscape of the fitness industry is changing, with several trends on tap for 2022 that some say were amplified by the impact of the COVID-19 pandemic. In Nevada, of the 374 health clubs operating pre-pandemic, 67 had to permanently close their doors in 2020, according to IHRSA, the nonprofit trade association representing the global health and fitness industry. Many athletic facilities that remained open developed appealing alternative options for members, which paved the way for a new fitness routine this year.
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Life Time, Inc., which operates two clubs in Las Vegas and more than 155 nationwide, initiated an omnichannel approach to wellness – a blend of virtual and inperson workouts. The company launched an expanded digital platform in December 2020, and the app-based membership receives more than six million visitors each month with more than 450 classes a week livestreamed from 20 clubs across the country. “Hybrid workouts provide the ultimate flexibility to stay consistent,” says Andrew Becker, senior area lead – Life Time Training. “Wherever you may be and whatever device you have, livestream classes complement the in-club experience. It’s the foundation of what we are trying to accomplish.”
