SOCIAL AND BRAND AMPLIFICATION
WORLDWIDE LEADERS IN PHOTO MARKETING SINCE 2007
“A business’s image is composed of an infinite variety of facts, events, personal histories, advertising and goals that work together to make an impression on the public,an impression through a single photo� (D. Adamson, 2013)
ABOUT US
Since 2007 we have evolved into the worlds leading Photo-Marketing business. We understand that today, consumers are the all-powerful force in driving content that people believe in and talk about. We all want to capture and share our best experiences at the push of a button with friends and family. For brands looking to build a deeper and more meaningful relationship, PixAngels provides a powerful and compelling way of wrapping these experiences as branded moments. PixAngels provides a comprehensive photo capture and sharing service that focuses consumer traffic via mobile or pc to a branded gallery on the clients site. From here PixAngels unique and patented technology accelerates the sharing and wider consumer engagement of branded images across all major social networks, instantly. As well as amplifying a brand message and reaching a wider audience through tags, likes and followers, PixAngels also provides clients with an option for data-capture and detailed tracking for post event analysis. Let us put you in the picture.
THE MAGIC NUMBERS MORE THAN
500 MILLION IMAGES ARE SHARED EVERY DAY KPCB, 2013
THE AVERAGE NUMBER OF FACEBOOK FRIENDS PER USER IS 130, WITH 1 MILLION LINKS SHARED EVERY 20 MINUTES FACEBOOK, 2014
72% OF ONLINE ADULTS USE SOCIAL NETWORKING SITES PEW RESEARCH, 2013
PHOTOS ACCOUNT FOR 93% OF THE MOST ENGAGING POSTS ON FACEBOOK SOCIALBAKERS, 2013
HOW IT WORKS
THE PIXANGELS PROCESS LIVE PHOTOGRAPHY @ EVENT Branded photo gifting & unique coding Data capture & consent
BRANDED ONLINE GALLERY Immediate Prompt mailer
LIVE SOCIAL AMPLIFICATION Instant access Like/Follow gateways
CAMPAIGN REPORTING & RESULTS Interactions; Visits; Shares; Platforms; Operating Systems
LIVE PHOTOGRAPHY @ EVENT On The Move A mobile experience enables interaction & engagement with target demographic.
Specialised Equipment
Positive Data Capture 9/10 attendees take a free & shareable photo in exchange for data. Data capture & Consent (name, email, parental consent, age restrictions, e-mail notification and sign up for further brand communications).
Increases Visual Impact Branded uniforms and scripts.
Instant print outs (less than 60 seconds) minimise queues and waiting times. Branded frames or wristbands. For a fully branded experience.
BRANDED ONLINE GALLERY Amplification of brand LIVE at event: • Instant upload to photo gallery allows for instant photo shares. Public or Private custom built gallery (in keeping with brand’s guidelines): • Cutting edge design • Widely recognised features such as e-card and photo collage.
Increased gallery visits and continuation of brand message: • Branded e-mail notifies recipients their photo is ready and directs to gallery. Integrated Marketing & promotional opportunities: • Competition and survey mechanics • Video • Visit promotional links or websites.
Share Now
Share Now
Share Now
Share Now
LIVE SOCIAL AMPLIFICATION Amplification of brand at event: • Seed branded images to popular social networking sites. • Each branded photo shares includes customised messaging e.g. hashtag or web links. Co-branding and sponsorship associations: • Signage on the gallery and in photo shares.
Build social media presence: • ‘Brand Gateways’ ensure guests ‘like’ or ‘follow’ the brand before entering the gallery. Drives traffic to brands website: • Recipients can be directed to gallery via client’s website.
like tweet
follow
follow
share
Share Now
CAMPAIGN REPORTING & RESULTS Post event engagement of attendees: • Immediate e-shot (not viewed as spam thanks to positive data capture method). • Facilitates further digital marketing efforts (data optimised for various technologies/devices)
Return on engagement/investment: • Evaluation report. • Pre and post campaign statistics (Interactions, visits, shares, platforms, operating systems).
Site Visits 800 700 600 500 400 300 200 100 0 2004
2005
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Social media shares 800 700 600 500 400 300 200 100 0 2004
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TRADITIONAL MARKETING EVENT VS. PIXANGELS
No photo Traditional capture at event photographer Photobooth Image capture of event Instant printouts Brand embedded images Roaming interaction Fully trained brand ambassadors Unique coding per image Customised data capture Mailer prompt for driving traffic to your website Engagement with target audience Brand & social media amplification Added options for LinkedIn, Pinterest and Google + Ongoing consumer/recipient engagement 100% brand compliant gallery/microsite Full campaign breakdown of results and ROE Full IT Support
How many people could you reach with PixAngels‌? For every 1,000 branded pictures produced we can potentially reach 150,000 people across social media
CASE STUDY
To mark their first sponsorship of a music festival, PixAngels brought the John Lewis brand to life through engagement, the art of online photography and image sharing. We also drove high quantities of attendees to the retailers website and social media pages.
6 DAYS 35,000 VISITORS 16,100 IMAGES CAPTURED 31,000+ GALLERY VISITS From the 193% of visitors to the photo gallery: 85% provided their details, e.g. email consent 44% liked the brand’s page on Facebook
85% 44% 76%
76% sent branded e-cards 68% printed images
68%
65% shared branded photos on Facebook
65%
48% shared branded photos on other social platforms (including Twitter, Instagram, Pinterest, etc.)
48%
“The guys and girls were fantastic! They were very well presented, followed our brief to the letter and worked the crowd well without being too invasive. A job well done!”
AVERAGE 4 PERSONS PER PHOTO
“PixAngels is a fantastic way for consumers to permanently capture those little moments of joy at the various events we’re involved in throughout the year. It is an innovative platform for extending the reach of our events through social media and we’ve had a great response so far.” Highland Spring
To take our live online gallery tour or for more information, please contact our team. email: smile@pixangels.co.uk tel: +44 (0) 141 643 3989 web: www.pixangels.co.uk
The Barn, Blantyre Ferme Road, Glasgow G71 7RR 22 Endell Street, London WC2H 9AD Company Number SC354742 Patent Pending. United Kingdom Patent Application No. 1412103.2