Graphicmanual getout by DavidChoi

Graphic Standards Manual

Table of Contents GetOut Logo

Logo Concept

Servicemark Rules

Clear Space

Minimum Acceptable Usage

Color Applications for Logo

Color Variations

Color Palette

Unacceptable Logo Usage

Typography

Primary Typeface

Web Typeface

PowerPoint Presentations

Photography

Do’s and Don’ts

GetOut Logo The GetOut logo is a foundational component of our brand. It has been designed to represent the momentum and ideals of our company, make us highly recognizable, and differentiate us in a competitive marketplace. When used with care, our logo and accompanying elements becomes a powerful tool for building and maintaining equity in the GetOut brand.

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Logo Concept The GetOut logo is designed to reflect our commitment to connecting with each other and the world around us. With so much time being spent indoors at the office and at home, GetOut gives its members a way to escape the urban jungle and explore, discover and connect with new places and new friends. Our mark combines visual cues reminiscent of houses, wings and a wifi signal to give the viewer a sense of movement from one place to another. By placing the mark to the right of the type, we invite our members to join us on an adventure of discovery. By placing an emphasis on the word â&#x20AC;&#x153;Out,â&#x20AC;? we reinforce our goal of introducing our members to new experiences only found by breaking out of our comfort zones.

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“Smart and super active GetOut could reach out of the best friends too. ”

getout logo 3

Servicemark Rules The GetOut logo, including its design elements, colors, and tagline, are servicemarks owned by GetOut. The logo may only be used in accordance with this Style Guide. Never alter the logo in any way. The electronic logo files available that are supplied by GetOut are the only files that should be used.

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Clear Space Unless otherwise prescribed, the logo should be surrounded by an area of white space equal to at least one X-height units. The X-height is defined as a square whose sides are the same length as the height of the â&#x20AC;&#x153;GetOutâ&#x20AC;? letters in the brand logo.

x x

x x= Minimum Acceptable Usage The minimum size of the GetOut logo verticle size is 25.5mm or 1 inch. The minimum size of GetOut logo horizontal size is 5.8mm or 0.24".

5.8mm (0.24")

25.5mm (1 inch)

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“Found GetOut from Energy, Social and Discovery .”

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Color Applications for Logo Appropriate use of the logo is the most important part of the maintaining the GetOut brand. The consistency of its appearance is critical to the communicating the principles and overall strength of the brand.

Color Variations Only these logo color combinations are permitted. Do not create your own variants. Always reproduce them from approved artwork. Three different versions of our logo color combinations used:

Grayscale/Black For black-and-white publications, or against light or bright backgrounds

Reserved White Reversed to white against a dark or bright background

PMS Font: PMS 179 Logomark: PMS 472

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Color Palette

Gray

Orange

PMS Primarily for logo color matching and two-color printing. PMS Colors are standard colors with the majority of printers around the world. PMS 411

PMS 7408

CMYK 0 0 5 75

CMYK 0 40 90 0

RGB 99 100 97

RGB 266 166 52

HEX 7A26F

HEX EE9D26

CMYK To ensure correct color reproduction use for four-color printing.

RGB/HEX Used for web and screen applications, this includes PowerPoint presentations. RGB and HEX colors will not reproduce the correct colors if printed professionally. therefore they are not to be used for printed materials. Your screen may convert the colors differently depending on specific settings and calibration. HEX values are standard on the web.

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Unacceptable Logo Usage Our logos are custom-designed artwork. With this in mind, the proportions and positioning of each element in our logo the configurations are important to uphold. Never alter the logo in any way. Here is a list of common mistakes to make it easy to avoid misrepresentation:

Do not reverse any part of logo

Do not move logomark or text

Do not change scale of the type

Do not skew, stretch, or distort

Do not rotate the logo

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Do not remove logomark

Do not change any colors

Out

Do not change the weight of type

Do not change the kerning

Do not use a variety color

GetOut Do not change the font

Do not use only one color

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Typography Appropriate typography is important in the presentation of the brand. The following guidelines explain which typefaces can be used in specific contexts; do not vary from these specifications or introduce other typefaces.

typography 13

Primary Typeface FF Meta (entire family) The typeface is an important element of the GetOut brand appearance. The Meta type family is used to complement the GetOut logo; it sets a confident, contemporary tone. Use it only for the logo and subheads. Meta gives users a lot of flexibility by offering a broad range of type weights and styles, for both headline and text.

FF Meta Normal

FF Meta Normal Italic