Master in Wine Marketingand Management

Master in Wine Marketing and Management MADRID - BORDEAUX DOUBLE EUROPEAN UNIVERSITY DEGREE

Camilo José Cela University . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

UCJC education is guaranteed by the Education Institution SEK –San Estanislao de Kostka– founded in 1892. SEK is a secular institution of a long tradition with more than a hundred years of teaching experience, six centres in Spain, two in Europe and more than 50,000 alumni.

The course designed at UCJC is focused on student learning, a new model where students are no longer recipients of knowledge but the main protagonists of their learning process.

The campus is open to students who believe conventional knowledge is not enough and wish a more academic and human training that guarantees a future as members of a society where they have to be main figures and contribute to its development and its improvement.

The UCJC campus was designed for a limited number of students. It covers an area of 100,000 m2 (green zone and buildings) and it offers modern facilities, multimedia classrooms, student residences, an assembly hall, a library, workshops, a cafeteria, a restaurant, a student shop, a teacher’s area and sports facilities.

QUALITY, OUR TEACHING MODEL UCJC assumes the challenge of innovation and redefines the outlines of university education. This model goes beyond traditional schemes and builds a new educational paradigm focused on students and their learning instead of teachers and their teaching.

FOUR BASIC AIMS 3 Keeping the group size limited to 40 students to ensure academic accuracy and individual attention.

3 The success of our project is also based on our faculty. Skilled lecturers and researchers help us develop our university model where learning turns out to be a shared adventure.

3 The use of new technologies. State of the art PCs, access to Internet resources and the university online platform are available to students.

3 Curricula at UCJC are designed to provide a practical approach. Internships are a compulsory component of the programmes.

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CULTURE OF QUALITY

At UCJC students find an original and innovative education system.

At UCJC quality culture is the way to

The basics of the method are the following:

achieve a standard of excellence and an

3 The

issue of our time.

purpose of learning is acquiring knowledge,

attitudes and value and, thus, developing intelligence.

3 Learning

Our quality management system comprises:

tasks have to be real and authentic and not

description of the processes in all the areas

just assessment instruments.

of teaching, research and service activity,

methods in university teaching are those

an accurate model for measurement,

adapted to students, course contents and pedagogical

analysis and improvement (indicators of

strategies, that is, diversified methods.

perception,

3 Effective

processes

and

results),

3 The role of teacher is not just transferring knowledge,

development of training routes that

but act as an instrument for student learning. Teachers

promote competencies and quality tools

play different roles throughout the sequence of

for professionals working in university

learning.

environments.

3 The

role of students is taking part in their learning

process in an active and responsible way and assuming management functions progressively.

3 The assessment of learning concerns not only content assessment but also the assessment of learning processes, using various scenarios and contexts.

3 Teacher-student

interaction works better in a true

learning community.

3 At

UCJC quality strategies and culture of quality are

essential and they make results improve.

The model offers UCJC students an education based on: DIVERSIFICATION, different teaching material is used strategically according to previous established criteria.

TUTORIALS, students are offered appropriate support throughout the courses by a tutor.

PRACTICE, students get in touch with professional, economic and business reality from the first moment.

HUMANISM, so that students know and develop cultural values to understand the world and change it.

QUALITY, so that students fully develop their skills and abilities according to current thinking that suggests the importance of learning processes.

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EAE Business School . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

EAE Business School, founded in 1958, is one of the most prestigious business schools in Europe. The School offers a variety of business-oriented courses, acknowledged with a range of awards, including MBA programmes, Masters in Specialised Management Areas, Management Programmes, Lifelong Training Programmes and Specialisation programmes.

EXCELLENCE IN EXECUTIVE TRAINING An education that combines academic excellence with in-depth business knowledge is guaranteed thanks to the faculty that comprises professors, lecturers, top executives, consultants and experts from different areas.

The curriculum is carried out under the guidance of a group of prestigious experts from various areas who evaluate, monitor and adapt the course programmes. It is our aim to provide a high quality education, applying the latest innovations and techniques in each of our areas of specialised education.

ISO 9001 INTERNATIONAL QUALITY CERTIFICATION The constant concerns of our faculty and staff to continuously improve, achieve student satisfaction and offer a business-oriented education have led EAE to obtain the ISO CERTIFICATION that acknowledges the quality offered in all the areas covered by EAE programmes.

Thanks to the efforts of our faculty and staff to offer enhanced services, EAE became the first Spanish Business School to be awarded the ISO 9001 International Quality Certification.

The International Quality Certification is a guarantee of the high quality services EAE offers to students, organisations involved and lecturers, key agents in our everyday activities.

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AEEDE RECOGNITION AND ACCREDITATION

BOARD OF TRUSTEES

EAE has achieved the AEEDE accreditation that

Trustees. The Board of Trustees is made up of official

acknowledges good academic performance of

organisations and institutions, as well as of several

best Business Schools in Spain and recognises high

outstanding personalities from society and the business and

standards of quality.

university world.

The main governing body of EAE Foundation is the Board of

The most traditional and prestigious Business Schools in Spain are members of AEEDE, Spanish Association of Business Management Schools. The association also represents EQUAL (European Quality Link) in Spain.

HONORARY PRESIDENT Mr. Juan Antonio Samaranch Torelló Honorary President of the International Olympic Committee.

Honorary President of “La Caixa“ Marquis of Samaranch.

AEEDE members should meet some strict quality criteria related to academic resources, infrastructure, equipments and learning processes.

INSTITUTIONAL MEMBERS Ministry of Industry and Energy Official Chamber of Commerce, Industry and Navigation of Barcelona

INTERNATIONAL AND INSTITUTIONAL RELATIONSHIPS

INDIVIDUAL MEMBERS

EAE has signed various cooperation agreements

Mr. Fernando Casado Juan

with

educational

centres,

universities

and

Professor of Business Economics at UB (Univ. of Barcelona).

international business schools to develop joint

Managing Director of the Institute of Family Enterprise.

academic activities, student exchanges, research

Member of the Royal Academy of Economics and Finance.

projects, exchange of professors and academic

President of EAE.

material.

Mr. Jaume Casanovas Escussol

EAE is also member of prestigious national and

Deputy Director of Iberdrola Inmobiliaria in Catalonia.

international associations:

Mr. Pedro Fontana García

3 AACSB INTERNATIONAL - The Association to

Managing Director of Banco Bilbao-Vizcaya Argentaria (BBVA) in

Advance Collegiate Schools of Business

Catalonia.

President of Social Council of UB (Univ. of Barcelona) (2000-04)

3 AEEDE - Spanish Association of Business

Former President of Círculo de Economía (1996-99).

Management Schools Mr. Antonio Masferrer Solduga

3 EFMD - European Foundation for Management

President of Inforsistem, S.A.

Development Mr. Josep Piqué Camps

3 CLADEA - Latin American Association of Management Schools

3 forQ - Association for Quality in Training 3 EBEN - European Business Ethics Network 3 IBS - International Business Studies 3 IFI - International Tax Institute 3 AVH - Alexander Von Humboldt Foundation

President of Vueling President of Mixta Former Spanish Minister of Science and Technology (2002-03).

Former Spanish Minister of Foreign Affairs (2000-02).

Ms. María Teresa Samaranch Salisachs President of Nivalia Organising Committee.

Mr. José Mª Serra Farré Member of the Board of Directors of Catalana-Occidente

Mr. Jaume Tomás Sabaté Member of the Board of Directors of Agroalimen.

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INSEEC Bordeaux . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

A RESOLUTELY INTERNATIONAL SCHOOL All of the school's programmes are designed to give students the international dimension necessary in this rapidly developing sector, confronted with the new factor of global competition.

ISABELLE LURIE FRANCE REGIONAL MANAGER PERNOD GROUP EM LYON

The INSEEC Group, a member of Edufrance, constantly seeks partnerships with schools and universities outside France (having established more than one hundred so far) and thus can offer students a truly multicultural and multilingual education.

The community of foreign students, very active on all three campuses, includes almost three hundred students and twenty nationalities. The group's striving for internationalism carries over to the Bordeaux Wine Institute, a third of whose students are foreign.

“The Bordeaux International Wine Institute truly meets the market needs and its Bachelor programme constitutes a breeding ground for representatives who can fit in multinational companies like ours. This school is in accord with the globalisation of the wine and spirits markets. It provides its students with an international knowledge of these markets and allows them to acquire a double profile, marketing and business.�

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A SCHOOL IN STEP WITH VITICULTURE As the world's foremost consumer and exporter of wine, France and the city of Bordeaux have naturally become the home of a new school dedicated to the sale and marketing of wines and spirits.

Rooted for thirty years in the world capital of wine, INSEEC-Bordeaux boasts thousands of graduates, several hundred of whom have made careers for themselves in the wine industry.

The field has become considerably more demanding professionally and internationally, and it therefore seeks young people with a solid, specialized education.

The market for wine and spirits is going global. Today the wines of France and of other big European producers (especially Spain and Italy) compete against wines from new terroirs in the world. At the same time, world consumption is always increasing. The largest increases are to be found in the United States, the United Kingdom, and Germany, whereas Scandinavia, Russia, and certain countries in Asia will supply new consumers.

To respond to new expectations and the current climate, INSEEC-Bordeaux, with its network of alumni and the advice of experts in the field, has decided to create the Bordeaux International Wine Institute. The curriculum will revolve around three principle axes: professional, international, and technical. One of the school's goals is establishing privileged partnerships with local companies.

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INSEEC Bordeaux . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

This programme is offered in Madrid, the capital of one of the leading European wine producers, and in Bordeaux, the world capital of wine. With a strong international vocation, Spain and France are leading producers, consumers and exporters of wine.

This Master programme is aimed at endowing students with business and technical skills in order to perform as highly qualified in the wine sector.

AINO ERKINJUNTTI FINLAND LAUREA POLYTECHNICN

MASTER in Wine Marketing and Management welcomes students from diverse origins (academic students or management school graduates) but also professionals from the wine industry.

Firmly based on the professional world, this programme will enable students to master the methods and tools necessary for the management of a sector. The following positions are those our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager and manager of a wine firm.

“Studying at EAE has truly made me understand what internationalisation is, as my fellow students were from different countries in the world. Studying in such an international atmosphere has enabled me to develop my skills in many different areas and I think this experience will play an important part in my life as I’m looking forward to work in international business.”

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Programme Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part I Madrid q Marketing Principles and Concepts q Business in Europe q Corporate Internationalisation q Strategic Management q Managing Risk in International Finance q Professional Development q International Negociation q Sales Policy

Part II Bordeaux q Launching and Managing New Products q The International Wine Economy q Mergers and Acquisitions in the Wine Industry q A Comparative Approach to the Legislation Affecting the Wine and Spirits Industry q The International Strategy of the Brands in Wine and Spirits Sector q Packaging Design q Development of Foreign Markets q Logistics and Purchasing q Professional Workshops with Enology and Wine Tasting

Part III q PROFESSIONAL INTERNSHIP

Part IV q THE RESEARCH THESIS

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Course description . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Part I Madrid √ MARKETING PRINCIPLES AND CONCEPTS The aim of this course is to provide a fundamental understanding of the philosophy and concepts of marketing and a recognition of the importance of marketing in

BENOÎT COLLARD

business. It enables students to identify and apply the principal concepts and

FRANCE

techniques of marketing to business problems. It endeavors to develop the themes

BUSINESS DEVELOPMENT

of marketing as a process, function and people management activity. It explains the

DIRECTOR EUROPE MOËT

role of marketing planning within the business planning process, and the role of

HENNESSY WINE ESTATES-LVMH

marketing strategy within the wider context of business strategy and develop the ability to apply marketing knowledge and skills in a management capacity.

√ BUSINESS IN EUROPE This course provides a broad understanding of the dynamic process of change and competition created by the European Union and its effect on contemporary Europe.

It begins with a basic overview of the Union’s history and goes on to cover the concepts of Europe without frontiers and how Europe’s industrial structure is adjusting to the new environment. It also considers recent trends in the globalisation of competition, the development of strategic alliances, the greening of business and the changing role of women in business.

√ STRATEGIC MANAGEMENT “ Teaching at the Bordeaux

This course provides students with an opportunity to draw upon previous

International Wine Institute is

experiences and education, to apply various business concepts and analytical tools

something enriching, since it

to complex problems and issues in organisational settings. Students address

demands looking at what is

strategic organisational problems and the optimisation of the total enterprise. All

done elsewhere, standing back

these things are accomplished through a series of lectures, discussions and individual

and analysing your work…

and group projects.

Besides, I think that I can make students benefit from my geographical and professional mobility experience in great groups such as Nestlé or LVMH now.”

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√ INTERNATIONAL NEGOTIATION It is focused on knowing and mastering the different negotiation techniques according to the cultural context, negotiating with a win-win approach, knowing the personality of buyers, and the behaviour of main actors in negotiations.

√ MANAGING RISK IN INTERNATIONAL FINANCE The course explains that increasing globalisation has brought new risks to multinational enterprises and it examines these risks and the way in which they can be managed. It looks at issues related to globalisation and its causes, company strategies and their attitudes to risk, the international finance function compared with the domestic finance

FREDRIK GROSCH

function, international financial instruments, all the categories of risk found in

NORWAY

international finance and the methods used to mitigate or eradicate them.

NORWEGIAN SCHOOL OF MARKETING

√ PROFESSIONAL DEVELOPMENT The aim of this course is to encourage students to assess, reflect on and develop their interpersonal skills. It enables students to practise a range of interpersonal skills in a relatively safe setting and gives students experience in giving and receiving appropriate and constructive feedback on interpersonal behaviour. It facilitates the developing self-management skills of students so that they feel able to operate effectively in a work context (eg. assertiveness, impression management, presentations). It promotes students to reflect on their experience, competencies and attainments in order to compile a CV.

√ CORPORATE INTERNATIONALISATION The course is aimed at all managers and future managers of firms that have an international focus and an eye on market expansion. The course examines these

“The programme helped me

issues from the perspective of a range of corporate indicators and it is designed to

learn about international

provide students with the knowledge and skills necessary to improve decision-making

business management, work

on international issues for any corporation.

with people from different cultures and prepared me for

√ POLICY SALES

my professional career in

This course considers the various ways to organise a sales force, by reference to

business.“

corporation’s products and geographical areas or sectors. Organisation and planning of salespersons’ activities, recruiting, motivation, remuneration and incentives are explored in-depth.

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Part II Bordeaux √ LAUNCHING AND MANAGING NEW PRODUCTS The objective here is to know what bases are available for product directors to manage and launch new products.

√ THE INTERNATIONAL WINE ECONOMY

SEBASTIEN LACROIX

This training examines both international and French wine sectors, the business of

FRANCE

wine (knowledge of the market, statistics on demand, the control of the marketing

BACHELOR OF BUSINESS

activity). Specifications of supply are also of importance.

ADMINISTRATION INSEEC

√ MERGERS AND ACQUISITIONS IN THE WINE INDUSTRY The financial and tax regulations related to the acquisition, sale or the transfer of wine firms. The organisation and negotiation of a merger and acquisition operation. The direct actors and their motivations, the phases of a merger and acquisition, case studies.

√ A COMPARATIVE APPROACH TO THE LEGISLATION

AFFECTING THE WINE AND SPIRITS INDUSTRY This training covers among others: • European legislation and extra-European legislation • Regulations specifically pertaining to the market (planting, reorientation of the production, market operations) • Rules governing the sale and presentation of products, the naming of wines, the

“EAE has a very good atmosphere. The programme

brand or its labelling and the promotion of the product • Consumption and legislation regarding fraud • Rural, wine, business, consumer, international and European Union laws

attracts many people from

• Actual cases which put the world of wine within its legal environment

different nationalities all over

• Administrative constraints.

the world. I learnt a lot from the multinational student body

√ DEVELOPMENT OF FOREIGN MARKETS

and I built long-lasting

To familiarise students with every aspect of international markets.

relationships with my

By the end of the programme, students will have a deep grasp of the potential of

colleagues.”

each national and regional market, of the prevalent terminology, of the cultural, social and behavioural differences.

Three principal geographical zones will be examined: • the Asian markets • the European markets • the New World markets (North America, South America, Australia, New Zealand, South Africa).

√ LOGISTICS AND PURCHASING The following aspects will be tackled: • logistics and e-business • setting up and partnership strategy • distribution and logistics strategy • customs systems • storage and wine transport • specificities related to purchasing in the wine business, the role of wine merchants • purchase of related materials.

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√ THE INTERNATIONAL STRATEGY OF BRANDS IN THE WINE

AND SPIRITS SECTOR Consolidation and evaluation of brand equity; guiding the relationship between brands and consumers, brand creation and the strategic approach.

√ PACKAGING-DESIGN Brand strategy, visual identity, design and packaging, industrial design, sales and marketing architecture.

HERRY PUDJIANTO √ PROFESSIONAL WORKSHOPS

INDONESIA

These workshops will be carried out in collaboration with our partners (wine

INHOLLAND INTERNATIONAL

merchants, growers, wine associations, designation associations).

BUSINESS SCHOOL

WINE GROWING

This training is aimed at offering an overview of the techniques related to wine growing (the soil, vintage, types of vine, vegetative cycles, cultural ways, harvests, materials, diseases and protection, environment and quality).

ENOLOGY

The following themes will be tackled: • techniques related to chemistry and biochemistry • vinification methods and the ageing of wines • chemical and sensory analysis • quality and traceability in wine firms.

WINE TASTING

“I chose EAE firstly because

The different steps of the tasting process (visual, olfactory and gustative). Tasting

of the subjects included in the

certainly implies a methodology of the sensory analysis but also offers the pleasure

programme. Secondly, due to

of using particular terminology to describe this wonderful product.

its location, EAE is right in the centre of the city and it is easy to get to.”

Part III √ PROFESSIONAL INTERNSHIP All students complete a professional internship in a business or organisation. The internship period consists of a minimum of 8 weeks and it may be completed during any session following the completion of coursework. Students submit a detailed internship report for evaluation and approval upon their return.

Part IV √ THE RESEARCH THESIS The development of The Research Thesis is an integral element of the programme experience. Students will conduct scholarly and professionaly a research into a topic of wide significance for the Master. An emphasis will be placed on the wine market, and the thesis requires the highest level of excellence in the planning, implementation and reporting of research. Students will identify their research topic during the first months of the programme.

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Staff, Facilities & Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

INSEEC Chartrons quarter offers students a real urban campus, near the Garonne, at the heart of a historic neighbourhood. The educational facilities are in fact the former palatial houses of wine merchants, a stone's throw from picturesque restaurants and welcoming terraces. This environment has great benefits for the school's social life. INSEEC has called this city home for thirty years.

JEAN-FRANÇOIS LEY FRANCE MARKETING MANAGER VINEXPO

EAE is located at the heart of Madrid. The building has an academic service area, the main lecture hall, computer and multimedia rooms, multi-purpose rooms, seminar and meeting rooms, the Documentation and Resources Centre, the cafeteria-study room and various equipped classrooms that guarantee an integral education.

INSEEC

“ As part of the VINEXPO

• Two cities, two business schools, two semesters for a 1 year master programme.

• Duration: 1 academic year • Content: total 16 courses over the two semesters plus a graduation assignment throughout the year with a tutor from either EAE or INSEEC. • Student Hours: 60 credits ECTS • Language: English • First Term: EAE Madrid (Spain) November to February • Second Term: INSEEC Bordeaux (France) from February to July • Internship Term: April to July

fair, taking place alternatively in Bordeaux or in a great capital of the world, a group of students organises a conference, chooses its themes and gathers practitioners of the wine industry… A great opportunity to comprehend the ins and outs of the sector.”

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Admission Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Graduates, recent graduates or undergraduates in any discipline. Business knowledge would be a plus.

DOCUMENTATION REQUIRED: 3 It is essential to send the Application Form filled in which you will find in our website (www.eae.es).

3 Academic records, photocopies of Certificates and/or Diplomas of all previous studies.

3 Curriculum Vitae.

3 Photocopy of the passport or ID and four photographs.

3 Professional and academic letters of recommendation will be considered a plus by the Academic Committee.

PROOF OF ENGLISH COMPETENCE: Students who do not have English as their first language must demonstrate an appropriate level of proficiency in English by:

3 A paper-based TOEFL test (Test of English as a Foreign Language速) with a minimum score of 560 or computer-based test with a minimum score of 220 (our TOEFL code is 8451), or

3 A proof that the participant has attended an English speaking University or he/she has attended a high education course taught in English, or

3 Documentation that proves the participant has an English level equivalent to TOEFL 560.

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Professional Advice Service - Career Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PROFESSIONAL ADVICE SERVICE Students can benefit from a free personalised advice service that supports the development of your career. This service is especially useful for students who find themselves facing the difficult situation of looking for their first job, but it is also a good opportunity for the development of students’ career throughout their working life.

This service provides professional guidance, assistance in writing a curriculum vitae, teaching personnel recruitment techniques (interviews, psychometric tests, etc.).

CAREER SERVICES As a result of the close contact that EAE maintains with corporations and recruitment agencies, a wide range of job offers is available for students and alumni. This service is free for students, alumni and collaborating companies and organisations and it helps qualified professionals to join renowned national and international companies.

The ultimate aim of the Career Services is to meet the needs of graduates who are about to enter the labour market as well as professionals who want to change their career orientation.

Thanks to the extensive relationship EAE maintains with the business world, recruitment agencies and head-hunters, those interested in finding a job have a large file of job offers available.

COOPERATING COMPANIES AND ORGANISATIONS The network of Collaborating Companies and Organisations has a double objective. On one hand, member organisations promote the nature of their activities through the network, which is extremely important to the success of the programme.

On the other, organisations enjoy all the advantages that can be obtained from a leader institution offering the most advanced management techniques for staff training focused on a competitive international market, while providing highly qualified staff for vacancies within their organisations.

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Business and Preofessional Confidence . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Since 1958 EAE has offered business educational training to more than 56,000 national and international executives, professionals and specialists who belong to companies, private and public institutions and organisations from various sectors. A great number of people and organisations have trusted in the institution taking part in EAE courses. EAE graduates are outstanding members of representative companies and institutions, among others: ACCOR SERVICES ESPAÑA

DELOITTE

MANPOWER

AENA-AEROPUERTOS NACIONALES

DEUTSCHE BANK

MAPFRE

ADECCO

DIPUTACIÓ DE BARCELONA

MEDYSIF

AGBAR MANTENIMIENTO, S.A.

DOW CHEMICAL IBÉRICA, S.A.

MILLWARD BROWN

AGFA GEVAERT, S.A.

DUSCHOLUX IBÉRICA

MIQUEL ALIMENTACIÓ GRUP

AJUNTAMENT DE BARCELONA

ECSC. W.L. GORE Y ASOCIADOS

MÚTUA PENEDÈS-PREVISORA GENERAL

AKZO NOBEL INDUSTRIAL PAINTS

EDITORIAL BLUME

NABISCO BRANDS ESPAÑA

ALCATEL

EDITORIAL PLANETA

NESTLÉ, S.A.

ALMIRALL PRODESFARMA, S.A.

EL CORTE INGLÉS

NIKE, S.A.

ALTADIS, S.A.

EPISTEMI INVEST

NISSAN MOTOR IBÉRICA, S.A.

ANDERSEN CONSULTING

EPSON IBÉRICA, S.A.

NUTREXPA, S.A.

ANTENA 3 TELEVISIÓN

ERNST & YOUNG

PANRICO, S.A.

ANTONIO PUIG, S.A.

EUROMADI IBÉRICA, S.A.

PEUGEOT ESPAÑA

ASEPYME B.C.N. S.A.

FECSA

PHILIPS IBÉRICA, S.A.

B.BRAUN SURGICAL

FERBOSSA INDUSTRIACTIVA

PILZ INDUSTRIE ELEKTRONIK

BANCO BILBAO VIZCAYA ARGENTARIA

FONT VELLA, S.A.

PORT AUTÒNOM BARCELONA

BANCO SABADELL ATLANTICO

FUJIFILM ESPAÑA, S.A.

PREPARADOS ALIMENTICIOS, S.A.

BANKINTER, S.A.

GALLINA BLANCA PURINA, S.A.

PRICEWATERHOUSECOOPERS

BARCELO CLAVEL HOTELES, S.A.

GAS NATURAL, S.A.

PSICOTEC

BARCLAYS BANK

GENERALITAT DE CATALUNYA

PUNXES DISTRIBUÏDORA

BAYER, S.A.

GOODYEAR ESPAÑOLA, S.A.

REPSOL PETROLEROS

BIMBO, S.A.

GRUPO AMBIT

RICHCO ESPAÑOLA

BOADAS 1880, S.A.

GRUPO INDITEX, S.A.

RIMAX

BOEHRINGER INGELHEIM

GRUPO ZETA

SAEZ ABOGADOS

BOÍ TAÜLL, S.A.

HCC HOTELS

SALVAT EDITORES

BP OIL ESPAÑA

HERETAT MAS TINELL

SAMSUNG ELECTRÓNICA, S.A.

BRITISH AIRWAYS

HENKEL IBÉRICA, S.A.

SAN MIGUEL, S.A.

BSH ELECTRODOMESTICOS ESPAÑA S.A.

HEWLETT PACKARD ESPAÑOLA

SANDOZ PHARMA, S.A.E.

CAIXA D'ESTALVIS I PENSIONS i

HITACHI DATA SYSTEMS

SANTANDER CENTRAL HISPANO

BARCELONA

HOSPITAL GENERAL VALL D'HEBRON

SANYO ESPAÑA

CAIXA DE CATALUNYA

HOTEL ARTS BARCELONA

SEAT, S.A.

CAMBRA DE COMERÇ DE BARCELONA

HOTELES CATALONIA

SEGURIDAD EN LA GESTIÓN

CAMPOFRÍO ALIMENTACIÓN, S.A.

I.B.M.

SERCOTEL

CAPRABO

IBERVENDING

SERUNION

CARREFOUR

IBERIA LÍNEAS AÉREAS DE ESPAÑA

SIMPPLE

CAVAS VALLFORMOSA

INTERMÓN

SODEXHO ESPAÑA, S.A.

CHUPA CHUPS DIVERSIFICACIÓN

JVC ESPAÑA

SMITH AND ASSOCIATES SPAIN

CIRSA, S.A.

KELLOGS ESPAÑA

SONY ESPAÑA, S.A.

CITIBANK ESPAÑA

KING STURGE

TELEFÓNICA, S.A.

COBEGA, S.A.

KODAK S.A.

TELEVISIÓ DE CATALUNYA, S.A.

CODORNIU, S.A.

LA VANGUARDIA

TELEVISIÓN ESPAÑOLA

CONSTRUCTORA CYCONS

LABORATORIOS ALMIRALL

UNILEVER FOOD SPAIN

COPCA

LABORATORIOS PIERRE FABRE

UNIÓN PAPELERA, S.A.

CORTEFIEL, S.A.

LEAR CORPORATION

VICHY CATALAN, S.A.

DALLANT S.A.

LECHE PASCUAL

VILATEL

DAIKIN AC SPAIN

LIBERTY VOZ

VILLEROY & BOCH

DAMM, S.A.

LRQA DISTRITO MEDITERRANEO

WINTERTHUR

DANONE, S.A.

MCDONALDS

WORLD TRADE CENTER

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Madrid: An International Business City . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Madrid is the second most populated city in the European Union after Berlin. Madrid is the region that has grown the most in Spain and maintains a dynamism that is clearly superior to the European Union. According to the publication Madrid Economía 2006, the capital is increasing its international role and strengthening the basis that will consolidate its position in an economy that is evermore global and competitive.

ECONOMY AND BUSINESS The City of Madrid covers an area of 607.1 square kilometres. An important communications infrastructure makes it the number one logistical centre in both Spain and southern Europe. It is criss-crossed by an important network of motorways, arterial roads and linked routes, and forms the hub of Spain’s domestic rail network, offering efficient connections not only with other points in the local area but also with the rest of Spain and Europe.

With a population of more than three million, the second most populated city in the European Union after Berlin, is part of the third largest urban group in Europe behind the Île-de-France and Greater London. In recent years, the city’s ability to attract foreign residents has increased to the extent that they now represent 16.6% of the total. Madrid’s business sector has shown continuous growth over recent years and is characterised by its great specialisation in the provision of services, particularly those directed towards companies, financial mediation, logistics and communications.

Tourism-related activities, which involve businesses from all the production segments, are particularly important to the city and have shown significant growth in recent years, particularly in terms of links with business and trade fair activities.

As one would expect, all of these factors combine to create a highly dynamic jobs market that is able to offer employment not only to the majority of the city’s residents but also to a large number of those who live in the surrounding metropolitan area, and even beyond. The number of people settling is growing, and the forecast is that this will continue.

In the global market, Madrid is the capital of one of the most stable and yet dynamic countries on the European continent and a prime choice for setting up new professional, business or personal projects.

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Bordeaux: A City on the Move . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Ranked first among attractive cities for entrepreneurship by the magazine L'Entreprise, Bordeaux is undergoing a genuine urban metamorphosis: refurbished eighteenth-century façades, warehouses demolished or converted into plugged-in locations or a waterfront ready for the new tramway.

INSEEC has called this city home for thirty years. The Chartrons quarter offers students a real urban campus, near the Garonne, at the heart of a historic neighbourhood. The educational facilities are in fact the former palatial houses of wine merchants, a stone's throw from picturesque restaurants and welcoming terraces. This choice environment has great benefits for the school's social life.

BORDEAUX, WORLD CAPITAL OF WINE • Almost 14,000 producers in the Bordeaux region • 117,514 hectares, 113,000 of which are AOC; 6 million hectolitres, 5.6 millions of which are AOC • 400 traders in the Bordeaux region, participating in 70% of the production of Bordeaux wine. Companies with different statuses: >companies linked to big national or international groups in wine and spirits (Pernod Ricard, Castel, Bernard Taillan, Diageo, etc.) >sole proprietorships with capital open to foreign or domestic investment >a large number of small traders that only buy and sell (they do not manage inventories and restrict themselves to wines they can dispatch directly from the property) • Worldwide revenues of 14.5 billion euros, 4.1 billion million euros of which in exports.

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Bordeaux Madrid

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