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University College of Tourism and Hotel Management BARCELONA

www.ceta.edu.es University College accredited

by ISO 9001:2000

associated centre of:

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"More than 35 years of experience"

Table of Contents 2-3

18-19

A Message from the President

International Projection

4-5

• Cambridge International Diploma • UNESCO • AEPT

ISO 9001 International Certification of Quality Welcome to CETA

6-7

• CETA, a Research Centre with International Presence • The International Joint World Cultural Tourism Conference

20-21 Personalized Training and Internships

Tourism in Barcelona Tourism at CETA

• Department of Professional Training • Collaborating

8-9

Job Placement Opportunities

CETA University College of Tourism Mission and Objectives

22-23

10-11

• Job Placement for CETA Students and Alumni

The Differentiating Factors of CETA University of Girona Faculty

12-13 Updated and Flexible Study Plan Second Degree Qualification Languages, a Necessary Strength

Organizations and Companies • International Training and

Job Placement International Relations • International Student Exchanges • International Agreements and Collaboration

Activities

24-25 Facilities and Services • Library, Documentation and Resource Centre • Courses and Seminars • Communication Technology • Aula Magna

14-15

• Cafeteria and Study Area

Master and Postgraduate Programs Program Objectives

26-27

16-17

Student Housing Service • Financing • Graduation Act

Program Contents University Degree

• Student Scholarships • Secretarial Services • The CETA

2

Facilities and Services

Community • CETA News

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A Message from the President Luis de Borja, PhD President of CETA University College of Tourism and Hotel Management

In this age of accelerated growth and change, business requires highly skilled and wellprepared professionals capable of meeting the challenges that constantly arise in our complex modern world – and the tourism sector is no exception to this.

Research, innovation, and internationalization play key roles as companies, institutions and organisations adapt to ongoing economic and social transformation and move forward with new answers to changing trends, environments and market demands. And technology and creativity serve as tools used by these companies to reach existing objectives, establish new ones and forge a path into the future.

In turn, tourism employers, directors and policy-makers must recognise the need for sector professionals with strong communication, negotiation and people skills which, along with flexibility, attitudes and the ability to adapt, mark the difference in leadership and management and ultimately, distinguish world-class tourism destinations.

In this new context, tourism companies must be able to count on working with the best and the brightest: the best management tools, the best prepared staff and the best and the brightest innovative leaders. For universities and educational institutions, this means having an even greater responsibility than just formal, traditional instruction: it is a responsibility to companies, to students and to society, to thoroughly prepare responsible professionals capable of leading and competing in the most challenging of times.

At CETA we have accepted and assumed this responsibility for almost 40 years. Our programs and courses are specially designed to bring out the best in our graduates and prepare them to meet the demands and needs of the industry while at the same time encouraging them to be professionals and leaders of the sector with clear social and international vision and respect for the world’s cultural and natural heritage.

It is our mission at CETA University College of Tourism Studies and Hotel Management to prepare tourism leaders of tomorrow able to meet the challenges of these complex and critical times. And, as part of that mission, we invite you to experience and make the most of our institution, faculty and facilities and participate in that vision with us!

3 CETA, PREPARING TOURISM LEADERS OF TOMORROW

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ISO 9001 International Certification of Quality ...............................

The constant concerns of our faculty and staff to continuously improve, achieve student satisfaction and meet the needs of the tourism sector have lead CETA University College of Tourism to obtain the ISO 9001:2000 INTERNATIONAL CERTIFICATION of QUALITY. This international accreditation acknowledges the quality offered by CETA to students and faculty as well as other professionals, entities and collaborating enterprises.

Legally Authorized University Centre Royal Decree 1402/1999, September 3rd, 1999 and published in the Official Spanish Bulletin BOE 221, September 16th, 1999.

Decree 272/1998, October 21, 1998 and published in the DOGC 2752, October 27th, 1998.

“CETA University College of Tourism is a very welcoming centre and as a student you do not feel like another number. Directors and faculty value people and know how to get the most of them both personally and professionally. Without a doubt, this is a very important school for me and I always have it in mind and use it as a good example whenever I have the opportunity.”

Juan Antonio Serrano Iglesias President, Hospitality Association of Lerida Owner/Director Hoteles Serrano

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Welcome to CETA Anne Zanatta Director of CETA University College of Tourism and Hotel Management

With more than 35 years of experience preparing more than 6000 professionals now working in more than 50 countries around the world, CETA University College of Tourism is an educational centre of international prestige.

These years of training and research have enabled us to respond to the changing needs of tourism companies in an increasingly demanding and competitive sector. CETA offers our undergraduate students a highly specialized education which prepares them to be flexible and adaptable at the same time. Our teaching methodology encourages our students to develop their communicative abilities, teamwork skills, creativity and imagination while learning how to become leaders.

We strive to provide our graduates with training, preparation and experiences that allow them to develop their imagination and initiative and learn to assume responsibility and make company decisions at all levels of operation.

Our faculty consists of highly qualified professors and lecturers, many of whom are also tourism professionals directly connected to the sector and able to provide our students with a perspective which is both academic and practical in orientation. They share their acquired knowledge, skills and experience both in and out of the classroom while preparing students for a sector which is in constant evolution and change.

And with more than 650 national and international tourism companies collaborating directly with our centre, we offer our students and graduates opportunities for training and work placements in all areas of the sector such as hotels, restaurants, travel agencies, theme parks, transport, consulting and event, planning both in Spain and abroad.

In addition, research is a fundamental activity in our college and we have appeared in various books and articles which have contributed to CETA’s prestige at a national level.

Our associations with the British Council as a Cambridge International Diploma centre and with UNESCO as the only college of tourism participating in the network of UNESCO schools in Spain, CETA also strives to cultivate the values of respect and conservation of natural, cultural and linguistic world heritage. All this and more are the distinctive features which have made CETA University College of Tourism a pioneering and internationally recognised centre in tourism education and research

5 CETA, MORE THAN 35 YEARS OF EDUCATION AND RESEARCH

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Tourism in Barcelona ...............................

On a global scale, tourism is the main economic and dynamic activity of today’s world. Globalisation, new technologies, improved transport and continuous development of infrastructures, all serve to create a new backdrop for tourism activity with a spectacular growth potential in many countries around the world, especially Southeast Asia, the Caribbean, South America and Africa.

Spain, with a record 58.5 million tourists, has consolidated its position as the second tourist destination in the world. And, Catalonia, with 14.9 million tourists and an annual growth rate of foreign visitors superior to 7 %, has become the main tourist destination for Europeans.

Barcelona, without a doubt one of Europe’s most beautiful cities, has seen a huge increase in its number of tourists. With a growth of a 19.3 %, this beautiful city boasts more than six million tourists and thirteen million overnight stays annually. This most spectacular increase has been taking place for more than a decade; turning Barcelona into an international reference in tourism as the European leader in the majority of tourist activities.

Today Barcelona • is the European reference for urban tourism, • has the most important cruise port in Europe and the Mediterranean • has experienced the greatest airport growth in Europe at the El Prat Airport • stands among the world’s five most popular cities for congress and convention organisation • boasts the greatest commercial area in Europe: the designated Barcelona Shopping Line with more than 35,000 shops • has one of Europe’s greatest gastronomic offers with more than 11,000 bars and restaurants

“Upon finishing my studies in Information Science, I decided to specialize in travel writing and photography. Believing CETA to be the best choice, I registered for evening classes which I attended every day after work. The atmosphere was great and I especially liked those subjects related to travel routes and itineraries. Since then, I have had the opportunity to travel around the world and have visited every country of the world before the age of 45. Without a doubt, my three years at CETA contributed to my preparation and it was a way to strengthen my convictions about tourism.”

Román Hereter Travel Writer and Photographer Director/ Presenter Viajar es un Placer Radio COPE CATALUNYA

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Tourism at CETA ...............................

CETA Facts • we have a wide experience of more than 35 years training and preparing tourism professionals • more than 6,000 CETA alumni are successfully developing their professional careers in tourism all over the world • students from 51 different countries have relied on CETA for their education and, at the same time, helped to create an international university atmosphere • we are part of the most important national and international tourism institutions and organizations contributing to development and improvement of the sector • our faculty consists of knowledgeable and specialized lecturers with wide professional experience in different tourism areas • we are a pioneering centre for university tourism studies in Spain, affiliated to the University of Girona • we are in Barcelona, in the middle of a great city which has become one of the world’s references for tourism

“When I chose to study the tourism degree at CETA, there were three decisive factors which I considered: their personalized attention, the importance given to foreign languages and the wide offer of training and job placement. After completing my studies, I can only provide proof of these factors and express my gratitude for the opportunities they have given me. I entered the world of tourism education with an internship with the Study Abroad program and since then have gone on to grow professionally in this area.”

Marta Nieves Gómez Barcelona Site Director Academic Studies Abroad

7 NOTHING CAN REPLACE THE HUMAN FACTOR AS THE FUNDAMENTAL PILLAR OF TOURISM

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CETA University College of Tourism ...............................

CETA, More than 35 Years of Experience in Tourism Education and Consulting Located in the heart of beautiful Barcelona, CETA University College of Tourism and Hotel Management offers state-of-the-art facilities in a most strategic area with easy access to the most important monuments, buildings and institutions in the city.

This bustling backdrop provides the perfect setting for those students looking for quality education in tourism-related studies combined with an exciting international experience in one of Europe’s most important tourism destinations.

For more than 35 years, since 1972, CETA University College has been a pioneering centre in tourism studies, research and consulting, developing graduate and postgraduate programs that combine theory and practice with technology and up-to-date teaching methodology.

Our faculty, with their expertise and direct contact with the tourism sector, strive to get the most out of all students passing on their experience and know-how to help create responsible leaders of tomorrow capable of meeting the challenges of the sector in these complex times of change, growth and increasing competition.

CETA University College of Tourism is an educational setting which offers quality tourism studies in an exciting and international learning environment where people come first!

Welcome to CETA University College of Tourism

“Because of family tradition and personal conviction, it was clear to me that I wanted to focus on the tourism industry and my studies at CETA were useful to strengthen this desire. My personal and professional achievements show that with a solid education, –in which CETA played a decisive role– hard work and efforts, opportunities arise. “

Raúl Vázquez Director Hotel Amrey Sant Pau

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“As a graduate of CETA, and after spending some of the most fantastic months of my life completing my university studies, I can only express appreciation for the support everyone gave to me there. These studies allowed me to make one of my dreams come true: to hold a position in hotel management. I am currently the Assistant Director of the Hotel Catalonia Aragón and waiting for a promotion to the position of Hotel Director. From my point of view, the years of study were worth it and personally fulfilling.”

Sonia Matheu Assistant Director Hotel Catalonia Aragon

Mission and Objectives ...............................

Since its initiation in 1972 as a higher education centre for tourism studies, CETA has responded to the changing needs of both society and the sector by preparing students with the skills and know-how to be the new professionals, executives and leaders of today and the future.

It is our main objective at CETA to prepare students capable of carrying out their roles as professionals managing and leading companies, organizations and institutions in various areas of the tourism sector: both general and specific, and also private and public.

9 PEOPLE ARE THE MAIN PROTAGONISTS IN OUR WHOLE EDUCATION PROCESS

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The Differentiating Factors of CETA University College of Tourism Studies ...............................

CETA University College of Tourism Studies offers a very up-to-date and flexible curriculum which strives to develop communication, creativity, teamwork and leadership skills in tourism students by preparing them for the challenges of a growing and dynamic sector in constant change. As an educational institution we differentiate ourselves by highlighting our focus on the following: • Preparing our students to meet the existing needs and reality of the Spanish and international tourism sector.

• Offering training and professional opportunities in the most important destinations of the world.

• Optimizing the personal and professional abilities, attitudes and values of our students.

• Consolidating our students’ language acquisition through international exchange programs.

• Stimulating communication, negotiation and teamwork capabilities.

• Developing the values of sustainable tourism in our students.

• Encouraging and developing motivation, innovation and creativity in our students.

• Working closely with tourism companies around the world.

• Giving priority to smaller groups and personalised education with tutorial sessions and the use of new technologies to help students make the most of their studies.

• Offering officially recognised quality university education.

• Using interactive, dynamic methodology adapted to the background and needs of each student.

• Generating an international university atmosphere reflective of the sector and the world we live in.

• Providing training and work opportunities in all areas of the tourism sector.

• Continuously analysing the tourism sector to adapt our studies to its changes.

“My tourism studies at CETA provided me with the necessary expertise and know-how to improve both personally and professionally and hold important positions in various public and private organizations in Barcelona and abroad. I think that achieving excellence in the workplace obliges us to continue studying and recycling our knowledge in educational settings, such as that provided by CETA, with authenticity, quality and the latest technologies.”

Jordi Bosch Borja Manager B-tec Barcelona Innovation and Technology

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University of Girona ..............................

International Leader in University Tourism Studies In April 1998, as a direct result of the changes to

As a pioneering centre for tourism studies

the Spanish educational system, CETA University

established in 1972, CETA has also contributed

College became officially affiliated to the University

to making the University of Girona a leading

of Girona, opening the possibility to offer both

centre of reference for tourism studies in both

graduate and postgraduate degree programs to

Spain and Europe.

tourism students. This association with the UdG was the direct result of our continuous efforts to establish tourism studies as a quality educational program meriting international prestige within the world of education. At present, with its network of 6 affiliated colleges, the University of Girona is the

associated centre of:

leading centre for tourism studies in Spain.

“Personally, I have to say that my experience at CETA University College of Tourism was unforgettable. I have only wonderful memories of the time I spent there which was very enriching both on a personal and professional level. What deserves to be highlighted is the close and personalized care and attention given by the staff and faculty and creating a wonderful sensation of being “one big family”.

Jessica Santos Valedictorian, 2006

Faculty ...............................

The faculty and staff of CETA University College of Tourism consist of highly qualified professors and lecturers who are, at the same time, tourism professionals with extensive experience in the sector’s local, national and international levels. This reality enables our students to benefit from both an academic yet practical perspective based on first hand understanding and experience of the sector.

Our Board of Directors is made up of qualified Masters and PHD tourism experts who have contributed extensively through research and publications, consulting and tourism planning and have gained respect and recognition on both a national and international level. Their understanding, vision and experience provide the foundations of all our tourism study programs, ensuring very practical and upto-date content combined with the latest trends, tendencies and findings in tourism research.

11 IT IS OUR PRIORITY TO RECOGNIZE THE SKILLS AND CAPABILITIES OF EACH STUDENT

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Updated and Flexible Study Plan ...............................

The Tourism and Hotel Management Degree, a 3-year degree with 180 credits, allows students to have an updated formative curriculum vitae as well as the possibility of specializing and being able to choose those subjects that better adapt to their professional profile.

These compulsory subjects are included in five training areas:

From the 2nd year, CETA students can specialize in: • Hotel Management: accommodation and

• Tourism

restaurant/food-industry companies.

• Humanities

• Tourist Information Officers and Guides:

• Foreign languages (English, French and German) • Entrepreneurial management

tourism communication • Travel Agencies: tourism intermediaries

• Computer skills And they can choose from more than 30 optional or free-choice subjects

“I completed my tourism studies at CETA University College of Tourism, a well-established centre with a very good teaching faculty. Of all the courses I followed, I especially remember those which have helped me directly in my job as Account Manager at Gallileo Spain, one of the most extensive global distribution systems in tourism.”

Bernat Armadàs Gallego Account Manager Gallileo Spain

A Second Degree Qualification ...............................

The Validation of Tourism Degree Studies in Order to Obtain a Degree in Business Studies In compliance with existing Spanish university

necessary to complete the Spanish BSc Degree

legislation, those students completing subjects

requirements.

of the tourism or business management programs are eligible for the validation of those

The opportunity to achieve this additional degree

subjects which have similar syllabus and content.

gives CETA tourism graduates an even greater competitive edge upon completion of their

With this in mind, our students have the

studies

possibility of obtaining the Business Sciences

accomplishments with a wider base of knowledge

Degree with a minimum additional year of study

in business and entrepreneurship.

12

complementing

their

academic

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Languages, a Necessary Strength ...............................

In recognition of the importance of speaking other languages for tourism professionals, at CETA we strive to help our students acquire advanced language skills and knowledge in English, French and German. Our students are given 400 hours of free additional language input to thoroughly develop their language skills, as well as the opportunity to complete their studies with additional language and culture courses in Italian, Russian, Japanese and Chinese.

At CETA we highly encourage our students to develop their international experience and awareness by participating in many cultural and academic programs offered through the ERASMUS Exchange Program and our many private agreements with other university institutions abroad. Our students participate in exchanges with Holland, Germany, France and Finland, to name a few.

This exceptional and intensive language training allows our students to successfully take advantage of training periods and internships abroad and, at the same time, motivates many tourism companies abroad to come to us directly to meet their training and employment requirements.

“When I finished my studies at CETA, I went to London to improve my English and I ended up staying for fours years. I started working in a very small hotel beside the British Museum but moved on to work for the biggest hotel in London belonging to the Forte Hotels Chain. The experience was wonderful both personally and professionally! I was Head Receptionist, Duty Manager, Sales Executive and Personal Assistant to the General Manager. I am delighted to have studied this profession and most definitely for having chosen CETA, among whose members I have many friends. I love my work and I am fascinated by this sector!”

Ana Blasco Personal Assistant to the President, Derby Hotels Collection

13 WE DEVELOP THE KNOWLEDGE AND SKILLS OF OUR STUDENTS TO THE MAXIMUM

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Master and Postgraduate Programs ...............................

CETA Masters are management programs focused

The accelerated process of change, globalisation

growing managerial competitionskills are and the enabling main features on managerial skills and enabling CETAdeveloping Masters are management programs focused onand developing whichorganizations characteriseand today’s economic and social hold positions positions of of responsibility responsibility inintourism participants to hold companies. behaviour. In this context, executives need to

tourism organizations and companies.

develop their managerial training as well as Managing tourism enterprises and organizations

update their knowledge and skills constantly in

is a multidimensional task. The key factor in

order to successfully face the professional and

executive training is the so-called “learning to

personal challenges which may arise in their day-

learn”. Planning and decision-making, both

to-day work situations.

fundamental aspects of day-to-day working activities, are seen as continuous challenge at the executive level in the tourism and leisure sectors.

“I was working as a tour guide in Egypt when I decided to continue my education and widen my personal and professional experience studying in Barcelona, the capital of tourism in Spain. CETA was exactly what I was looking for to reach my goals, not only because of my academic achievement but also for the new career opportunities it opened up for me.”

Moustafa Fathy Tour Leader Aegyptus Tours, Egypt

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Program Objectives ...............................

CETA Master Programs are Designed to Achieve the Following Objectives: • To increase and develop previous knowledge and experience.

• To train leaders capable of contributing to the development and transformation of the tourism sector.

• To develop strategic thinking, innovation and entrepreneurial skills.

• To encourage motivation, imagination and creativity as key elements in daily work attitude.

• To promote global business knowledge and experience.

• To fulfil the needs of today’s tourism organisations and companies.

• To promote continuous learning and personal and professional development in an ever-changing atmosphere.

• To train the future leaders of tourism with clear values and respect for the world’s cultural and natural heritage.

“Though my vocation for the world of tourism has always existed, I got involved professionally in this sector after 11 years working in a bank. I decided to study at CETA for two reasons: first, for the evening timetable that allowed me to combine work and study and secondly, for the positive impression of the centre, its excellent faculty and care given to students.

The Job Placement Service at CETA found me my first professional job in the sector and since then I have held several positions related to Guiding and Information Services. At present, I am responsible for a group of guides, group bookings and itineraries for institutions and public organizations.”

Maite Soriano Manager Guides and Group Bookings Viajes Zoetrope

15 WE PREPARE PROFESSIONALS WITH TECHNICAL KNOW-HOW AND LEADERSHIP SKILLS TO DEAL WITH PEOPLE

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Program Contents ............................... programsmanagerial have special focus the following In today’s highly world, Masters and onOur CETA Masters arecompetitive management programs focused developing skills andon enabling areas: specialization courses haveof become a key participants to hold positions responsibility in tourism organizations and companies. element in the education of tourism professionals.

• Strategic Management and Leadership In fact, for any professional sector, the completion of an undergraduate degree only provides initial preparation and training. Those professionals wishing to advance their careers must seriously consider continuing their studies with additional

• Tourism Marketing and Communication • Creativity and Innovation • New Technologies Applied to Tourism and Leisure

education and training in areas of specialization in order to optimize and increase their skills and

• Human Resource Management

knowledge. Hence, choosing a postgraduate

• Management Skills Development

program which provides an opportunity to develop these skills and knowledge is of utmost importance.

• Finance Management

Taking all of this into consideration, our

Those students coming from areas other than

postgraduate programs and studies are designed

Tourism must meet the minimum necessary

to

requirements

build

on

the

knowledge

obtained

in

and

take

some

credits

of

undergraduate studies and to develop the

Economics and Sociology of Tourism before being

necessary managerial skills needed in the sector.

admitted to our postgraduate programs.

“I completed my Tourism Degree at CETA University College of Tourism where I was given my first experience in the world of hotel management thanks to the different available training programs. Now, as head of strategic sales management for Grupo Majestic, I fondly remember that period of my life and recognize its contribution to my professional career.

I also want to highlight the excellent close attention given to students which is so characteristic of an education in CETA.”

Esther Amatriain Sanz Director Revenue Management Grupo Majestic

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“From my first day at CETA I had the feeling that I had made a decision that would greatly influence my future. There I found excellent training with the support of professionals and experts from various areas of the tourism sector and classmates from different countries and cultures, all sharing the same professional vocation. All this contributed to my learning and most important it gave me the confidence to develop my career.”

Àlex Garcia Sales Executive Japan International Airlines

University Degree ...............................

CETA is affiliated to the University of Girona (UdG), one of the most prestigious European universities in tourism studies and research. All of our programs are provided with the support and guarantee of this prestigious university.

Master participants completing the Program Syllabus will obtain the Master’s Degree from CETA UNIVERSITY COLLEGE OF TOURISM AFFILIATED TO THE UNIVERSITY OF GIRONA. • Those students who have completed their university studies in a non-European Union country must show their degree duly legalised (original seal) either by the Spanish embassy or consulate in their university’s country or with the Hague Apostille or the Andrés Bello Convention.

Masters Degree issued by the University of Girona 17 WE PROVIDE TRAINING, EDUCATION AND RESEARCH WITH INTERNATIONAL PRESTIGE

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International Projection ...............................

Cambridge International Diploma As a British Council affiliated centre, CETA offers the opportunity to obtain internationally-recognised professional and academic qualifications.

Obtaining the Cambridge International Diploma in travel and tourism offers CETA students yet another leading edge within a highly competitive sector where additional qualifications and skills can only serve to amplify career opportunities upon graduation. Students can take the Cambridge International Diploma comfortably at CETA and the centre also offers previous preparation and advice.

UNESCO CETA is a member of the network of UNESCO schools in Spain, created in 1953 with the purpose of promoting world peace and cooperation. As part of its pedagogical project, CETA believes that the defence and protection of natural and cultural world heritage is an essential aspect when training future tourism professionals.

AEPT The AEPT (Spanish Association of Tourism Professionals) is composed of the most important professionals of the tourism sector in Spain. In recognition of academic performance throughout their university studies, those CETA graduates with the best academic records will be awarded a free full year membership to the AEPT, allowing them to network and initiate their careers in close contact with some of the tourism sector’s most experienced and prestigious professionals.

“I have always liked to travel and learn about the world, othercountries and cultures and I think that is why I decided to study Tourism at CETA. When I was finishing my studies, the Training and Job Placement Department offered me the possibility to fulfil one of my dreams: to work abroad.

I would like to remark the commitment of the faculty and staff at CETA to their students as well as their excellent national and international training and job placement opportunities.”

Clara Busquets Head of Reception Riu Hotels

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CETA, a Research Centre with International Presence CETA has been a participant in international missions organized by the Chamber of Commerce of Barcelona and collaborated extensively with local, national and international organizations participating in projects and initiatives sponsored by institutions such as Turisme de Barcelona, Comisión Iberoamericana, Instituto de Comercio Exterior and Centro de Operaciones de Comercio de Cataluña.

The International Joint World Cultural Tourism Conference - Korea CETA University College of Tourism and Hotel Management is the European representative organising and participating in this leading international conference in Southeast Asia, along with others from Korea, China, the Philippines, Japan and the USA.

“The international prestige of CETA University College of Tourism has given me a wealth of opportunities both in India and abroad in tourism-related businesses and consultancies. The international experience I have gained through them has given me greater understanding of a sector that has become one of the most important on a global scale. Today, international experience is a fundamental part of training for anyone looking for a career in tourism and that is something that CETA works hard to provide.”

Pavan Reddy Mothe Director and Entrepreneur RS India Consulting

19 WE FOCUS ON THE IMPORTANCE OF PROTECTING OUR NATURAL AND CULTURAL HERITAGE

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Personalized Training and Internships ...............................

Department of Professional Training The Training and Job Placement Department at CETA works continuously on helping students take advantage of existing offers in the sector by maintaining an up-to-date database of companies and their job offers and facilitating agreements and work contracts for our students. This department gives advice and very personalized orientation to both students and graduates while, at the same time, responding to the professional needs of more than 650 tourism and leisure companies and hotels collaborating with us.

Collaborating Organizations and Companies •ABBA HOTELES •AELIA-SERVICIOS TURÍSTICOS •AENA •AGRUPATOURS •AIR EUROPA •AIR FRANCE •ALITALIA •AOPC CONGRESOS •A.CAT. ESTACIONES DE ESQUÍ •ASOCIACIÓN XAUXA •AVASA •BALEARIA •BALMES BUSSINES CENTER •BARCELONA ON LINE •BEST WESTERN HOTELS •BOÍ TAÜLL RESORT •BUS TURÍSTIC •CAMPING MONT-ROIG •CARLSON WAGONLIT TRAVEL •CASINO DE CATALUÑA •CHINA EUROPA TRAVE •CLUB 5 ESTRELLAS •CLUB DE VACACIONES •CLUB MED •CONGRESS VIATGES •CONS. CATALÀ DE PROMOCIÓ •CONSULTUR •DERBY HOTELES •DIPUTACIÓ DE BARCELONA •EDITUR •E-DREAMS •EUROMED •EUROPCAR •FIRA DE BARCELONA •FREIXENET

•FUNDACIÓ PERE TARRÉS •GEBTA •GRIMALDI LOGÍSTICA ESPAÑA •GRUPO AC •GRUPO APSIS •GRUPO BARCELÓ HOTELES •GRUPO BEST WESTERN •GRUPO CATALONIA •GRUPO COMFORTEL •GRUPO ELEMENTS •GRUPO GARGALLO •GRUPO H10 HOTELES •GRUPO HILTON •GRUPO HUSA •GRUPO PACÍFICO •GRUPO PARADÍS •GRUPO SOTERAS •GRUPO TUI •HALCÓN VIAJES •HESPERIA HOTELES •HOLIDAY INN •HOT HOTELES •HOTANSA •HOTEL ARTS •HOTEL REY JUAN CARLOS I •HOTEL RITZ •HOTELES IBIS •HOTELES RIU •HOTELES TRYP •HOTUSA •IMAGE TOURS •IMAX PORT VELL •JULIA TOURS •KANANGA •LASTMINUTE.COM

•LIFANTRAVEL CONGRESOS •MÓN EXPRESS VIATGES •MUNDO SUBMARINO S.A. •NEXTEL •NH HOTELES •NOVOTEL HOTELES •OCCIDENTAL HOTELES •OFICINA DE TURISMO DE VILANOVA •PANAVISIÓN •PARADORES DE TURISMO DE ESPAÑA •PARK GÜELL •PATRONAT TURISME DE GIRONA •PATRONAT TURISME DE SALOU •PATRONAT TURISME DE TARRAGONA •PATRONAT TURISME DEL VENDRELL •PATRONATO TURISMO DE PEÑÍSCOLA •POBLE ESPANYOL •POLITOURS •POPULAR DE VIAJES •PORT AVENTURA •PREMIER TOURS •RACC VIAJES Y TURISMO •RAVERMON VIATGES •REVISTA VIAJES Y TURISMO •SILKEN HOTELES •SPANAIR •STOPPI VIAJES •SWISSAIR •TEMPLE EXPIATORI SAGRADA FAMILIA •TOURIST FORUM •TRANSMEDITERRANIA •TRANSRUTAS •TRAVELPLAN •TRAVINSKI VIAJES •TUNISAIR

“As a student in the third graduating class of CETA University College of Tourism, I am proud to have studied and prepared there. While tourism studies generally focused on travel agencies and hospitality, at CETA, I found a group of professors who knew how to put me on the right track in order to follow my interest in the world of guiding, providing me not only with theoretical preparation but also with my first practical experiences with companies in that area as well. “

Joan Bassa Freelance Tour Guide and Tourism Professor

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•TURISME DE BARCELONA •TURISME DE CATALUNYA •ULTRAMAR EXPRESS •USIT-UNLIMITED •VIAJES ABELUX •VIAJES AMERICAN EXPRESS •VIAJES BARBA •VIAJES BARCELÓ •VIAJES BARCINO •VIAJES CARREFOUR •VIAJES CEMO •VIAJES CUM LAUDE •VIAJES ECUADOR •VIAJES EL CORTE INGLÉS •VIAJES EROSKI •VIAJES EUROJET •VIAJES IBERIA •VIAJES IBERMAR •VIAJES IBERPLAN •VIAJES ILTRIDA •VIAJES KIOTO •VIAJES MAPFRE •VIAJES MARICEL •VIAJES MARSANS •VIAJES MONTARTO •VIAJES MONTESOL •VIAJES MULTIAVENTURA •VIAJES OVER •VIAJES TEJEDOR •VIAJES VISAMAR •VIAJES ZEPPELIN •VIAJES ZOETROPE •XL VIATGES A MIDA •ZAFIRO TOURS And over 400 companies more

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“Before initiating my studies in tourism, I contacted CETA looking for a programme that focussed on air transport because there was always one thing that I had clear about my profession: I wanted to work in close contact with airplanes. They have always fascinated me! During my final year of studies in 2002, I was placed for training with the Dutch airline KLM and have been there ever since. I feel very fortunate to have studied where I wanted, what I wanted and to be working at a job I love today!”

Eva Pomés Fuchs Ground Attendant KLM Airlines

International Training and Job Placement Opportunities CETA provides the students who want to complete their education with language perfection and international tourism experience with several training and work opportunities in a number of important tourism destinations around the world. Students can take advantage of these international opportunities as of their first year of study in the Tourism Degree or while completing a postgraduate or Master program. CETA collaborates with a number of Spanish and international hotel chains which offer our students the opportunity to train abroad with 6-18 month contracts in faraway, exotic and interesting places like Tanzania, Egypt, Malta, the Caribbean and the USA; or, closer to home in Europe in countries like Italy, Ireland, France, Greece and Germany.

“I had many unforgettable moments at CETA and I liked the relationship professors had with students. I was able to discover how the labour market worked while combining exciting and dynamic work activities with my studies. CETA established the bases of my future career in tourism.”

Òscar Viñas Supervisor L’Aquarium, Barcelona

21 WE EMPHASIZE A POSITIVE ATTITUDE AND MANNER TO ENSURE PERSONAL AND PROFESSIONAL SUCCESS

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Job Placement ...............................

Job Placement for CETA Students and Alumni All CETA students and alumni can take advantage of the services of our Training and Job Placement Department at any time during their academic studies or professional career simply by contacting us to request a personalized counselling session on current and available opportunities. The continuous efforts of this department working with more than 500 companies in Spain and around the world have enabled us to maintain a placement offer greater than the number of students in our centre at any given time.

“I had my first experience in the labour market during my studies at CETA where I was given the chance to do training periods in various hotels and tourism companies. It was then that I discovered the professional path I wanted to follow. At CETA I acquired the knowledge necessary for day to day operations of hotels and other tourism businesses and I met people, students and faculty who are still important in my career.”

Luis Soldevilla Head of Travel Agency Sales Solmeliá

International Relations ...............................

International Student Exchanges CETA is one of the first university colleges of tourism in Spain to participate in ERASMUS-SOCRATES Programs both exchanging students and developing joint research projects. Our students currently have the possibility to follow an exchange program during a semester in various European universities.

International Agreements and Collaboration CETA University College of Tourism has an established international presence consolidated by its growing number of partnerships, agreements and Memorandums of Understanding with several prestigious colleges and universities around the world: • Berufsfachschule für Wirstschaft und Technik (TÜV) – Germany

Management – Nepal

• Lincoln University – England

• Potigüar University – Brasil

• De Rooi Pannen – Holland

• Haute Écòle Lucia de Brouckère – Belgium

• Capilano College, Faculty of Tourism Studies –

• University of Rovaniemi – Finland

Canada • National Institute of Tourism and Hospitality Management NITHM – India

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• National Academy of Tourism and Hospitality

• Universidad de San Ignacio de Loyola-USIL – Peru

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Activities ...............................

At CETA, through our experience and close contact with the sector, we know that an important aspect of preparing our students for the world of tourism is giving them the opportunity to visit, see and meet firsthand the companies, product suppliers and professionals operating in the sector. Thus, we organize and encourage off campus visits and activities for our students that include local hotels and companies as well as the main industry trade fairs such as Fitur, Hostelco, SITC or the World Travel Market where our students have a concise insight into the industry's latest advances and novelties as a complement to their theoretical education. Each year we organize more than 45 such activities and visits for our students.

Along with professional visits, CETA organizes a number of cultural visits which aim to provide our students with cultural and linguistic opportunities to meet new places, have fun and practice languages. Each year several students participate in visits to France, the Netherlands and Germany where they also see how the tourism industry operates and is organized in these countries and gain firsthand knowledge about tourism destinations through the experience of being tourists themselves.

“CETA University College of Tourism has been an important contributor to my personal and professional training. The experienced staff organized several interesting educational activities in which I took part and I fondly remember the enriching exchanges with other foreign universities. Today I am a professional tour guide and have been able to turn my passion into my way of life, leading tour groups all over the world.”

Sergi Graells Freelance Tour Guide

23 COURTESY, QUALITY AND EXCELLENCE ARE THE FUNDAMENTAL FEATURES OF EVERYTHING WE DO

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Facilities and Services ...............................

The new building facilities of CETA University College of Tourism are conveniently located in the centre of Barcelona in a bustling business area of the city, near the city’s trade show grounds and near one of Barcelona’s most famous parks and monuments: the Joan Miró Park with its famous statue of “Woman and Bird”.

Our brand new beautiful building meets the expectations of anyone looking for evidence of Barcelona’s reputation for design. With more than 5.000 m2, our elegant facilities offer state-of-the-art technology available to all students including wireless internet connection, satellite TV, multimedia equipment set among modern and extremely comfortable learning environments, cafeteria and study areas where students can work together on important projects and assignments. It is our aim at CETA to give the best of care and attention while providing our students with beautiful surroundings where they still feel at home while meeting and working with fellow students.

Library, Documentation and Resource Centre The school has an important collection of texts, articles and documents related to economics, business, culture and other important aspects of tourism. Since its beginning in 1972, CETA has continuously worked on increasing and improving its library facilities. We go to great lengths to keep abreast of publications and research developments in tourism and business management and make them permanently available to both students and staff.

Courses and Seminars During the year CETA organizes and coordinates several professional courses and seminars of great interest and relevance for professionals and executives working in the sector. We also offer customized in-company training and recycling courses for professionals and companies needing to keep informed and aware of the latest changes and trends affecting the sector.

“Almost two years after finishing my studies, I can say that choosing CETA was a good decision. During my studies I received personalized attention and a lot of support to carry out my singular projects. My training placements in Austria and Tanzania were extremely significant as I gained experience and they increased my chances of getting a job.

However, the experience I had as an ERASMUS student in Rovaniemi, Finland, truly changed my life. I am still living in this country and I am working for the third season as a tour manager in a local company thanks to the quality of my degree.”

Priscilla Fernández Tour Manager Scanditours-Lapland

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“I have been working in the tourism sector for seven years and since I started my career in the world of hotel accommodation, I have held several positions and responsibilities, now as the head of event organization in Accura Sport & Wellness Center in Gava Mar. Without a doubt the training I received at CETA University College of Tourism, where I specialized in Hotel Management, greatly helped me to develop and move forward, both personally and professionally, in a very attractive and interesting sector.”

Fran Rafales Graells Head of Event Organization Accura Sport & Wellness Center

Communication Technology With the most modern and state-of-the-art facilities, our students have use of the latest communication technology necessary to make the most of their studies and time at CETA and keep up-to-date with the latest advances in technology. With more than 120 computers and three computer rooms, internet access, email and intranet are always available to our students. And for those who have portable computers, the whole building has DSL wireless connection with access to internet only the touch of a keyboard away. Our students learn the most relevant computer programs for tourism as well as a number of other programs and applications, and innovative multimedia and communication systems.

Aula Magna With a maximum seating capacity of 150 people, our AULA MAGNA, equipped with the latest technological and audiovisual equipment, is where we host our seminars, conferences and other special activities offered to our student body and network of professionals.

Cafeteria and Study Area This is the perfect place for students and faculty to meet, work and discuss amidst a most relaxing and informal atmosphere where they have internet connection to access information. Students and their classmates can gather here to work in groups or simply have a coffee or drink together and enjoy the views of busy Barcelona streets or the beautiful Joan Miró park and sculptures. And for those with more of an appetite, delicious food, meals and snacks are available and served by friendly staff.

25 97 % OF CETA GRADUATES ARE CURRENTLY EMPLOYED

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Student Housing Service

Secretarial Services

For those students needing to find accommodation in Barcelona, CETA offers a house finding service to guide them and make the task of finding adequate and economical accommodation easier. We know that for students coming from other cities or countries living conditions are an important part of their personal and professional experience.

All students and alumni are kept informed and upto-date regarding academic issues and matters.

Our secretarial department is available to give relevant information regarding our centre’s activities and programs as well as to provide any other administrative services which may be required such as issuance of official documents and certificates.

Financing

The CETA Community

In our attempts to facilitate admission to our programs and assist with tuition fee payment, CETA has established convenient financing options which make the financial burden of university studies easier for our students and their families. Our existing agreement with “La Caixa” Savings Bank also allows our students to be eligible for study loans with special interest rates.

The creation of think tanks and hosting of forums and round table discussions are on-going activities which the faculty of CETA continually encourage, organize and participate in. By means of joining and participating in the CETA Community, academics, citizens, professionals and other members of the community are able to exchange their opinions and ideas on relevant issues and events and happenings regarding the tourism sector.

Graduation Act Each year, CETA hosts its annual Graduation Act consisting of the bringing together of graduates, alumni, and important personalities from the tourism sector and business world in a traditional and formal ceremony to deliver degrees and special awards of academic achievement to our graduates.

Student Scholarships Our Scholarship Department informs and advises students on the different types of scholarships available to them. Different scholarships and study grants are available from state and public institutions, private and local institutions for both graduate and postgraduate studies and for Spanish and international students. CETA University College also has its own scholarships available and awarded to deserving students.

CETA News With the objective of maintaining our community of students, academics and professionals informed and up-to-date on the latest news and events in tourism on a local, national and international level, CETA has created CETA NEWS, a monthly digital magazine. Students can access CETA NEWS through our webpage: www.ceta.edu.es or subscribe to the magazine and receive it via email.

“Thanks to the training I received and the attitude towards work that I learned at CETA, along with my own hard work and effort, I have held several positions in different tourism companies, including that as Hotel Director in an important international hotel chain. Now, as owner and director of my own restaurant business, I can only look back on my experience at CETA with gratitude.”

Alfred Bosch Owner/Operator L’Oliva Restaurant Ex-director Hotel Riu Canela

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“I have very warm memories of my days at CETA. The close relationship with professors almost made it feel like I wasn’t studying.

I learned a lot of the theory that has served me well in carrying out my job. Working in tourism and specifically in the hospitality business is a very enriching personal experience that allows you to meet people from different corners of the world. As a qualified and dedicated centre for tourism studies and with special emphasis on foreign languages and cultures, CETA helped prepare me for this.”

Nuria Segoviano Front Desk Reception Hotel Zenit Barcelona

“It was very gratifying to start a job where I realized that directors and colleagues, upon learning the school I came from, recognized and expressed their trust in me and my studies. The truth is many professionals in the sector studied at CETA, because we wanted an enriching academic experience derived from an international environment with classmates from other countries and expert professors in direct contact with the world of tourism business.”

Carlos Sigüenza Esteve Head of Sales Management and Reception Hotel Sol Vielha, Solmeliá Hotels

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CETA, for a global vision of tourism

University College of Tourism and Hotel Management

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