INDUSTRY & STRATEGIES è NEWS
The concept of “customer centric” services THE NEW IDENTITY OF CONTROL TECHNIQUES To mark the beginning of a courageous phase in the evolution of its image, Control Techniques - a brand of the Nidec group - has designed a new logo, made public on October 15. With a long entrepreneurial history behind it in the production of variable speed electric drives, Control Techniques has redefined a brand strategy aligned with its business objectives, derived from a change of ownership that has created new challenges to face in order to look to the future with determination and lucidity. The new visual identity of the historic brand is therefore the first step of repositioning in the world of industrial automation. The result of an overall reflection on the strengths of a reality that defines itself as “drive obsessed”, this repositioning was necessary to clarify and bring to the forefront the potential of a technological heritage acquired in 50 years of activity in the design and production of drives.
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ACMA (Coesia Group) has continued to evolve its customer support strategies, following the development of technology and market trends, developing advanced technologies to increase the speed of responses and the efficiency of services provided to customers. From remote support and monitoring of machine conditions and performances, the company now offers a complete and scalable package of technological and digital solutions to increase production line efficiency. Predictive systems, comprising sophisticated networks of sensors and state-of-the-art software, are employed to avoid downtime and optimise operations like the ordering of spare parts (HMI, Webshop, Remote assistance). Even during the lockdown, all these tools enabled the company to operate at full capacity to support its customers. The value of expertise: Early Engagement Aside from its technology, ACMA relies on the value of human experience and expertise. This is why it has implemented the process of “Early Engagement” starting from 2018. This process involves introducing a customer service specialist - straight from the very first phases after an order - who works alongside the sales representative to accompany customers throughout the construction and installation process of the machine.
Berlin Packaging acquires Dutch company Vinkova US-based Berlin Packaging, a leading supplier of glass, plastic and metal containers and closures, is strengthening its position in Northern Europe with the acquisition of Vinkova, one of the leading suppliers of glass packaging for food & beverage based in Bussum, the Netherlands. The strategic acquisition of Vinkova (Berlin Packaging’s eighth in Europe since 2016) enables the company to complete its glass packaging offering to the Dutch market, which it has been serving since 2019 with plastic and metal solutions and innovative closures. The operation will create extensive synergies be-
tween the two companies, bringing significant benefits for both. Vinkova has 50 years of experience, a strong relationship with the leading European glass producers and a large customer base in the Dutch market who will now have access to the exclusive design and innovation services offered by the Bruni Glass Innovation Center in Italy and One Eleven Studio in the United States. In line with Berlin Packaging’s acquisition strategy, the workforce and structure of the Dutch company will remain unchanged.
www.packmedia.net
22/10/20 11:38
