make results matter! Dashing Magazine - April Edition 2013 Editorial Š 2013 - All Rights Reserved - Dashing Magazine India.
Harish Srinivasan - Executive Editor
OďŹƒcial website :
Sathish Kumar - Associate Editor
www.dashingmagazine.in
Harsha Jayakrishnan - Output Editor Sathyanarayanan Raveendran - Senior Editor
Mail : dashingmagazine.in@gmail.com
Sivaranjani Ganapathy - Design Editor
photos.dashing@gmail.com
Priyanka Ravi - Senior Editor
submissions.dashing@gmail.com
Shradha Jain - Chief Correspondent
FB : facebook.com/dashingcreativenetwork
Ashwini Ashokkumar - Creative Writer Aafreen Nawresh - Creative Writer Keerthana karunakaran - Talent Management Executive ( Editorial ) Darshika Rajasekaran - Senior Correspondent
Management
Atma Pai - Correspondent
Sheik Mohaideen A , Co - Founder,
Sujata Sridharan, Correspondent
Vidhya Sagar, Co - Founder,
Mehavarshini - Correspondent
Jayashree , Manager,
Hassan Ali - Correspondent
Ashwin Raman, HR Manager,
Durga Menon - Correspondent
Nandhini Mahalingam, Talent Manager,
Grishma Raj - Correspondent
Arun Prasath, Legal Advisor
Rathnakar Sundaresan - Correspondent
Sujitha Rajan - Social Media Executive
Roshini Nagarajan, Correspondent
Anish Steve - Head, Photography
Karthik Krishna - Sub Editor
Rajesh Thanikasalam - Senior Photographer
Kamala Sowmya - Sub Editor
Achuthanand Ravi - Senior Photographer
Venkatesh Aravindh - Sub Editor
Janani Divakar - Senior Photographer
Aparna Mano - Creative Designer
Abinaya Shankar - Photographer,
Preethi Ravi - Visual Designer
Nivedditha Elangovan - Photographer
Vignesh Ravi - Public Relations Executive
2 Dashing magazine
Bhusan Sivakumar - Editotial Administrator
Rathnakar Sundaresan
We the
Imperfect
Imperfections can sometimes turn out to be shocking facades. An imperfection might look like an
organisation and control. The learned
also be dangerous; imagine how a
incomplete piece of rubbish, but we
and experienced members of the society
propulsion from the student population
often fail to notice the modicum of
control the rest of the group by framing a
can hurt the society; not directly, but still
completeness
carries.
set of laws and codes according to class.
painful enough to cut a deep wound.
Philosophically, it is neither possible
The less experienced and unlearnt form
Students put forth their view(s) to the
to touch the farthest extent of
a group and learn from the well versed.
public through media by conducting
perfection nor is it possible to be
This group, termed as students, will lead
rallies in masses. They have also taken
absolutely imperfect. There are two
the society in front after learning the
violent
perspectives
to
essentials.Generally
disobedience when they were not
imperfection:
eitherperceive that
everything
it
deal
is
imperfect
with
or
students’
voice
in is
any
country,
considered
as
routes
through
civil
responded. A few student protests are recorded to be violent. A very famous
immature and unimportant.
protest
optimistically appreciate the tiny
would
be
the
Soweto
massacre on October 2nd 1968 in Mexico, Forty-four people were killed and more than a thousand were arrested. The protest which was started for a political cause had to end very violently.
percentage of perfection present.
Sadly, History has failed to
upspring(South Africa); On June 16th
Nothing is perfect; every organism
realize that students are more than just a
1967, high school students began to
carrying life is imperfect. Humans are
group in the society that learns through
protest for changing the medium of
Recently, college students from Tamil Nadu began to express their agony over the massacre of Tamilians in Sri Lanka by conducting a
also
is
educational training.They are the pillars
learning to Afrikaans from English. It is
contemptuous protest. Not to judge but the disagreement towards an atrocity or rule can be expressed through peace. We live in a
collection,
of tomorrow. Driven by a force of hope,
sad to note that more than 500 students
country where a Mahatma brought independence to his motherland by choosing peace over extremism. Lacking the power to rule and
forming groups, a civilizing to cover
trust and support for each other through
were killed (though the oďŹƒcial toll is
having lilliputian reach does not mean students are imperfect to voice their decisions in the society. Togetherness can take dangerous
imperfections and lead a balanced
brotherhood, students dream to live a
176) during the protest and many were
forms which are beyond our imagination, for it does not account for perfection. Being imperfect, we underestimate or misjudge power
life. Humans call this group a society,
better
injured. July 16th is celebrated as Youth
while seeking individual perfection. It is not wrong to do so, but what will matter is how you choose to do it. The public need to respond
which he segregates it into levels of
generations. To note, brotherhood can
day today. Also to note the Tlatiloco
to the voice of the students,the future which are imperfect because imperfections can sometimes turn out to be shocking facades.
imperfect.
diluted
by
Imperfection
living
3 Dashing magazine
in
life
than
their
preceding
Dashing magazine 4
massacre on October 2nd 1968 in Mexico, Forty-four people were killed and more than a thousand were arrested. The protest which was started for a political cause had to end very violently.
Recently, college students from Tamil Nadu began to express their agony over the massacre of Tamilians in Sri Lanka by conducting a contemptuous protest. Not to judge but the disagreement towards an atrocity or rule can be expressed through peace. We live in a country where a Mahatma brought independence to his motherland by choosing peace over extremism. Lacking the power to rule and having lilliputian reach does not mean students are imperfect to voice their decisions in the society. Togetherness can take dangerous forms which are beyond our imagination, for it does not account for perfection. Being imperfect, we underestimate or misjudge power while seeking individual perfection. It is not wrong to do so, but what will matter is how you choose to do it. The public need to respond to the voice of the students,the future which are imperfect because imperfections can sometimes turn out to be shocking facades. Dashing magazine 4
INTERVIEW Article with photo Photographer : Steve Anish
Miss. Jayashree (left) & Miss Veda, MAD NGO, Chennai. 6 Dashing magazine
Harish Srinivasan
Making a difference We all reckon that equality is the birth right for every individual in this world. So, it is important that every person has an equal opportunity to express his/her views in the world and communication plays a pivotal role for expression. MAD or Make a difference is- a youth volunteer network which works
from functioning, resource management,
them
communicate,
understand
talent identification etc.
English and also help them know about the opportunities available to them.
with Children at risk in 23 cities in India to bridge the gap they face while
Functioning
MAD’s method of teaching is quite
communicating in the society. They
MAD works on two platforms. One is MFC
different. They incorporate the use of
ensure the fidelity between thoughts
or MAD for children and the other is FOM
activity based learning coupled with
and the words is achieved by the
or Friends of MAD.MFC is dedicated
fun learning as it helps the students
students.
purely for dealing with different aspects
grasp
of English training and placements
currently reaching out to 90 students
MAD was founded in 2006 by
projects for children while FOM works for
in Chennai and has 64 dedicated
Kavin KK, Jithin C Nedumala, Sujith
fundraising by conducting workshops,
volunteers
Abraham Varkey, Santosh Babu, Gloria
selling dream T-Shirts(sale of a T-Shirt
students are during weekends and
Benny and Jithin John Varghese and it is
contributes towards a child’s course) and
they follow Cambridge university text
spread over 23 cities and has over 3500
conducting several other fundraising
books .It is a 5 year syllabus for 3 to 8
dedicated volunteers.
events . Jayasree is the president for MFC
th class students while a 2.5 year
Chennai wing and Veda Nadendla is the
syllabus for students between 18-20
president for FOM Chennai wing.
years.
wing and we were intrigued to know
Role of MAD Chennai
Volunteers
more about MAD. We were interested in
MAD’s main aim is to increase the
The volunteers of MAD are the base for
knowing several aspects of MAD ranging
confidence of the students by helping
the cause. So it is important to select
Our Dashing team got to meet Jayashree
the
language
.The
better.
classes
for
It
is
the
and Veda Nadendla of MAD Chennai
Dashing magazine 6
Article with photo highly decicated, self motivated and qualified
volunteers.
For
this,
MAD
conducts a 3 step selection process which comprises of group discussion, task sheet and personal interview. The volunteers’ competence is checked on 3 important qualities such as working as a family, putting
cause
above
self,
leadership
through ownership.
Veda says: “Volunteers must have high energy and enthusiasm because they must be able to reciprocate the enthusiasm shown by the students”.
Jayshree says: ”It is also important for a volunteer to be associated with MAD for a minimum period of 9 months so that the class flow does not
Memorable moments in MAD
Future of MAD Chennai
get affected and the bond between the
Veda says “There are many memorable
Jayashree says her primary goal is to
students and the volunteers grows”
moments for us in MAD. One such
help children in MAD perform well in
incident is of a small sweet little girl
their academics and gain confidence to
Training for volunteers
called Reena. She was 7 years old and
express their thoughts in the society
The MFC volunteers are given training on
aloof
an
while Veda says she wants to raise
optimal usage of the training material and
infection on her hand due to an injury.
enough funds, to equip MAD to reach out
to handle various class issues. The FOM
We took her to the hospital and helped
to double the number of children being
volunteers are given training on people
her in the treatment. From that day she
taught currently and help MAD be a self
skills ,marketing, creativity and different
became well acquainted with us and
sustaining organization.
attributes
started
involving
public
relations,
management and effective fund raising.
during
classes.
performing
She
well.
had
It
was
heartwarming to see her beaming with
External support
smile and enthusiasm when in class”
Though
MAD
organization
Personal motivation for MAD:
is it
a has
self
sustaining
support
from
Jayashree says “I wanted to be a teacher
Jayasree says
corporate companies like ZOHO Corp.
and help students. MAD gives me an
”We had a boy called Robert who came
Also when authors of Cambridge books
opportunity to do the same. Also, the
to us and said he wants to become a
came to India they were impressed with
enthusiasm and the personal bond created
MAD volunteer like us when he finishes
MAD’s work and decided to give MAD the
with the students motivates us for this
his course. It was a great feel and it filled
books at a very subsidized rate of 125
cause “.Veda concurred with Jayashree’s
our hearts with happiness and motivated
rupees. They are also working on a tailor
statement.
us further”
made syllabus for MAD students. This is
7 Dashing magazine
Difference between MAD and other NGOs We have a very transparent and strict
“It was a great feel and it filled
structure of management. We also invest a lot
our hearts with happiness and
quality as they are the base for MAD. We have
motivated us further”
to maintain it.
in making sure our volunteers are of top
set a standard for ourselves and always work
Suggestions
for
upcoming
social
workers. one of the huge support and recognitions for our work.
Never lose focus for the cause. Work with passion and discipline. It is not easy to
Views in current education system:
maintain the motivation level because you
India has the best syllabus but it focuses more on cramming
will hit road blocks and it is important to
up the information rather than gaining field experience and
believe in yourself and the cause to bounce
on-ground exposure. There is less emphasis on research,
back.
creativity and innovation. So we hope for more a balanced curriculum and teaching wherein students can relate to
To
know
more
their subjects well.
http://makeadiff.in/ .
about
MAD
visit:
Dashing magazine 8
Article with photo
launching on april 14th
8 Dashing magazine
@ T.nagar. Opp.to.Natesan park.
@ T.nagar. Opp.to.Natesan park.
Kandamangalam.V.Vidhya Sagar
LEADERSHIP BRANDING Leadership is no more a position, and certainly not an authority. It's a brand. In today’s corporate world people buy the person before they buy the brand. Leadership plays a prominent role for a company in selling to its customers and also in winning over their trust and conďŹ dence. A leader is the market face of a company. We did see the fall of Infosys shares when N R Narayana Murthy stepped down as its chairman and when Steve Jobs stepped down, there was a drastic drop in sale of I-Phone compared to earlier versions. At times it is a negative point when the individual takes over the company like how it happened with Infosys & Apple. But such imbalance could be avoided provided the company has a well charted succession plans and train the next gen of leaders to take up in a style. 11 Dashing magazine
TECHNOLOGY
In Sync with the
Shradha Jain
TECHNO CRAT
Pichai Sundarajan, better known as Sundar Pichai, is a Computer Science graduate living in the US, originally hailing from Chennai, Tamil Nadu, India. Metallurgical alumnus of Indian Institute Of Technology, Kharagpur, received his Bachelor’s
Degree in Technology and was awarded an institute silver medal. Further to add, he holds an M.S. from Stanford University and an MBA from the Wharton School of the University of Pennsylvania where he was named a Siebel Scholar. He turned tables by taking over for Andrew E
Pichai joined Google in 2004, where he lead the product management
Rubinas
and innovation efforts for a suite of
co-founder, who has been driving its growth in the
Google's
products,
fast-growing smartphone world. Sundar Pichai, signals the
including Google Chrome and Chrome
unification of Android, Chrome and Apps. Past, present and
OS, as well as being largely responsible
future, everything seems to work for him as he is at the helm
for Google Drive. He went on to oversee
of Google Android today. Google becoming his niche, many
the development of different apps like
technology observers believe that Pichai being moving to
Gmail and Google Maps. On November
lead Android, announced earlier this week, is ananticipation
19, 2009, Pichai gave a demonstration of
of Google’s intent to merge Chrome OS and Android.
client
software
head of Android at Google. Andy is Android's
Chrome OS. On May 20, 2010, he announced the open-sourcing of the new
Tweeted in a tag which says it all: “Personal
and
computing, Chrome, Chrome OS, Google, family, friends and
He was doing work in the field of electronics at a time when
Talking about the current scenario, one yardstick of his success in the new role
introduced the new video format WebM.
life”. These assets define Sundar Pichai and signify the
no separate course on electronics existed in the institute’s
would be that Chrome and Android are not seen differently by smart phone
He has been a director at Jive Software
epitome of success for him.
curriculum. His thesis dealt with implanting molecules of
users.More important, Pichai continues to head Chrome and Apps, which includes
other elements in silicon wafers to alter its properties. It was
the Chrome browser, Gmail, Calendar, Docs and Drive.Pichai would be good for
Marked, called and appreciated by his professor, Mr.
very clear from the beginning that he was enthused about
Android as he would be doubling down on Android as the company works to push
On March 13, 2013, Pichai
Roy, from IIT Kharagpur as an “obedient” and “enthusiastic”
electronics and materials which prove his mettle in the areas
the ecosystem forward. IIT Kharagpur, Stanford,Wharton,Jive ,Google Chrome,
added Android to the Google products
student. “Well mannered” and “soft spoken” are the
of his interest and study.
Android and the biggie; the marriage of Google Chrome and Android…..
he oversees.
adjectives used by a satiated teacher of the prestigious
video
codec
VP8
by
Google,
since April 2011.
institute which makes him a distinct individual altogether. 13 Dashing magazine
The unleashed, undaunted knowledge and wisdom that this man carries in his bosom is beyond comparison.
What next !!! Sundar Pichai, the man with big dreams and bigger hearts to fulfill them for the good of the techno-world today. Dashing magazine 14
Sujata Sridharan
CONTEMPORARY
FASHION WITH A TRADITIONAL
TWIST An idea that caught hold of them in college, now a successful venture based on the social media giant Facebook, the transition to being an entrepreneur has been anything but easy. Yet the co founders of the online fashion portal, Pratheeksha and Esha carry o the responsibility with delightful elegance. A burning desire to combine everyday fashion and turn it into something extraordinary yet steeped in our rich culture is what keeps them going. Now with 1000+ fans for the brand and a large client base, they are all set to reinvent fashion as we know it .If these seem to be tall claims, the pair is exceptionally grounded in their plans for the future of their brand while the grit with which they keep marching forward and the steel in their eyes tell us that the best is indeed yet to come. Come join us as Dashing goes behind the scenes to see what makes the duo click in the world of retail fashion. 15 Dashing magazine
“passion in us wanted to see this venture to be fully funded and brought to life.” How was the response from your family to the idea of launching a fashion brand? P&E: We faced little to no opposition from both our family members and friends. In fact, they were very encouraging right from the beginning and this eased up the transition for us a lot. Looking back, we felt like we were walking through a dream going through the motions and we didn’t think it become a reality for us until we saw the actual page. The response has been very huge and I don’t think either of us expected it to become such a raging success in such a short span!
Right now the label is available through Facebook. Can we Funding is an important step that can
expect a Pratheeksha and Esha shop anytime soon?
make or break the launch of any
P&E: Definitely, I think every entrepreneur dreams of
venture. How did you handle getting
putting his or her venture out there and it would be a dream
funds for your brand?
come true for us to open our first offline shop. While we
P &E: We both worked for a bit after
think it is too early for us to be able to give a specific
college and we saved up all our money
timeline, our clients can surely expect a Pratheeksha and
and this, we poured into our venture.
Esha label standing proudly out there within the next five
We were quite averse to the idea of
years.
approaching third parties for funding and the passion in us wanted to see this
What should the readers look out for in your upcoming
venture to be fully funded and brought
Spring ’13 collection?
to life.
P&E: We believe in surprising our fans every time so we don’t want to spoil it for them by revealing too much but
Why base your store primarily on the
they can be rest assured that it will be completely
social media platform?
unexpected and much more trendier and fashionable
P&E: We thought of social media as our
silhouettes!
launch pad because of the huge audience that we could reach out.
How do you envision Pratheeksha and Esha to be in the
While it is true that we are big in
future?
Chennai and Trichy, a platform like
P& E: The future of our label would stay true our vision of
Facebook enables us to make our label
combo of contemporary clothing and traditional fabrics. We
reach out across the globe to a wide
don’t plan on branching out to any other sections but you
variety
can certainly expect the collections to reinvent fashion and
of
clientele
which
was
essentially what we were looking for. 17 Dashing magazine
get much edgier as the days go by.
Durga Menon
Hugo Chรกvez
an inspiration or ignominy? Hugo Chรกvez, the infamous Venezuelan dictator who succumbed to cancer on March 5th, Caracas, leaving his faction of people in despair.
Handsketch : Preethi Mu 19 Dashing magazine
INTERVIEW Photography : Abinaya Shankar
Mr.N.Dhanraj, Social Entrepreneur 21 Dashing magazine
He graduated from Loyola
“
College as a Bachelor of Science and expanded
his
spectrum
of
knowledge by doing his Masters at Pondicherry
University,specializing
in Human Resource. Now he is pursuing his Master of Computer Application in Velammal Engineering College,
Chennai.
For
a
highly
qualified man like him job can never be a question. Despite he thinks charity can only bring him a life time
“It was because of my friends, my confidence and passion that I was able to bring it up in a better way than I thought”.
pride he exclaimed, “I am proud to be
“
a ‘Loyolite’ as I gained a lot of
popularly known as Entrepreneurship cell formed by the student members of
management skills from my college
Velammal College) and friends he contributed a good donation to seventy five
besides my usual studies.With the
oppressed orphanages in Chennai.All this was done in a notion to educate and
right amount of motivation and
feed them, thereby, removing theconcept of orphanages gradually.
joy .During his under graduation, his inspiration was influenced by his professor Mr. Jerald Inico by starting a resource centre for the differently able people. With a bright smile of
guidance at the right time, I framed the right path”.
As a part of bringing out their talent, various cultural contests were conducted as a token of great motivation. He says, “After Loyola I thought my
Nevertheless, there were
dreams would be put to an end but Velammal Engineering College encouraged me
obstacles, Mr.Dhanraj faced before
and paved a way to start up. It was because of my friends, my confidence and
this
passion that I was able to bring it up in a better way than I thought. I express my
NGO
Organization)
(Non-Governmental was
approved.
He
started saving money from 2007, but
heartfelt thanks to the people who have helped me in all the aspects to bring up my organization”.
with his human resource-savvy and convincing attitude, he started his
We asked about his future plans, if he was going to extend this NGO to
organization by receiving a good
other states and what would be the next deed. He shot out the answer
sponsor
immediately with eager eyes, “Our organization is planning to launch a program
companies,
from who
many
felt
that includes sponsoring education for children. I’m happy to share with you that
privileged to work for the cause. With
I’ve already received some sponsors and I am very confident that I will receive the
a great support from the college
rest very soon”. He does not rely on advertising but gathers contact with people
through Lemon Ivy (a group for
and sets up stalls in college premises during cultural fests and trade fair to create
budding entrepreneurs and start ups
awareness about the organization.
21 Dashing magazine
in
reputed turn
Aafreen Nawresh A
e Superwomen
An interview with multi-talented Super women Miss. K . Sujatha Miss. K.Sujatha(37) was born at
disability she still strives hard to serve the
What was the hardest decision you ever
Madanapalli
Andhra
people with disability for their income
had to make, and how did you handle it?
Pradesh. Later her family shifted to
generation and upliftment. Even though her
Nothing in life is hardest.
Madras
ambition is not fulfilled, shewalks tall
village
(Chennai).
of
She
studied
M.Sc,M.Phil and is also SLET qualified.
amidst crumbling hope.
After completing her higher studies,
How do you handle rejection and overcome from your disappointments?
she opted for lecturer post in various
How did you dream your life will be and
I keep saying myself, not to look back
colleges in Chennai. During her
how is it now?
again. And to move ahead.
struggle for lectureship, she has
I dreamt myself as a lecturer. But now I am a
done various vocational course like
part of the society serving people with
Describe your ideal job.
fashion designing, tailoring. She kept
disabilities.
It’s in my vision now; very soon people
herself
busy
juggling
various
activities.
During
will come to know about it. If you could live your life over again, what
the
Have you ever had a problem in dealing
for
her
Again I will prefer being a lecturer and
with other people?
given
an
couple the life over again. I’ll make the
Yes. Being a topper ineducation and in
opportunity by “Need trust” to serve
society think about it and feel the pain of a
the merit list of selection for lecturer, I
for the employment of the disabled
disabled person. They should think in such
was not given an opportunity and got
in the society through “Able job
a way that if they had someone in their own
many
visionary
family as disabled, would they treat them
recruitment drive for the post of guest
the same way they are doing now?
lecturer at a university. The pain of
sustenance,
struggle
would you do differently?
she
was
services”.
Amidst
her
health problems and issues due to
23 Dashing magazine
discouragements
during
a
Sadhana Rani
Paradesi! Movieofofthe themonth month Movie
25 Dashing magazine
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www.dashingmagazine.in facebook.com/dashingcreativenetwork
Article with photo
launching on april 14th
8 Dashing magazine
Rathnakar Sundaresan
We the
Imperfect
Imperfections can sometimes turn out to be shocking facades. An imperfection might look like an
organisation and control. The learned
also be dangerous; imagine how a
incomplete piece of rubbish, but we
and experienced members of the society
propulsion from the student population
often fail to notice the modicum of
control the rest of the group by framing a
can hurt the society; not directly, but still
completeness
carries.
set of laws and codes according to class.
painful enough to cut a deep wound.
Philosophically, it is neither possible
The less experienced and unlearnt form
Students put forth their view(s) to the
to touch the farthest extent of
a group and learn from the well versed.
public through media by conducting
perfection nor is it possible to be
This group, termed as students, will lead
rallies in masses. They have also taken
absolutely imperfect. There are two
the society in front after learning the
violent
perspectives
to
essentials.Generally
disobedience when they were not
imperfection:
eitherperceive that
everything
it
deal
is
imperfect
with
or
students’
voice
in is
any
country,
considered
as
routes
through
civil
responded. A few student protests are recorded to be violent. A very famous
immature and unimportant.
protest
optimistically appreciate the tiny
would
be
the
Soweto
percentage of perfection present.
Sadly, History has failed to
upspring(South Africa); On June 16th
Nothing is perfect; every organism
realize that students are more than just a
1967, high school students began to
carrying life is imperfect. Humans are
group in the society that learns through
protest for changing the medium of
also
is
educational training.They are the pillars
learning to Afrikaans from English. It is
collection,
of tomorrow. Driven by a force of hope,
sad to note that more than 500 students
forming groups, a civilizing to cover
trust and support for each other through
were killed (though the oďŹƒcial toll is
imperfections and lead a balanced
brotherhood, students dream to live a
176) during the protest and many were
life. Humans call this group a society,
better
injured. July 16th is celebrated as Youth
which he segregates it into levels of
generations. To note, brotherhood can
imperfect.
diluted
by
Imperfection
living
3 Dashing magazine
in
life
than
their
preceding
day today. Also to note the Tlatiloco
INTERVIEW
Miss.Pratheeksha & Miss. Esha, Co-Founders, P & E.
INTERVIEW
Miss.Pratheeksha & Miss. Esha, Co-Founders, P & E.
What was the driving force that led you to launch your
Where and how did it all begin?
label?
P&E: We owe the beginning of our venture to our days in Stella
P&E: It was the love and fascination that we held for
Maris where the idea was actually formed. College was the place
traditional fabrics and silhouettes that really clinched our
where we met each other and we realized how our outlook was
decision for us. Beautiful and elegant fabrics like silk are
similar and decided to strike a partnership. A few months after
much sought after but we hardly get the occasion to aunt
graduation we actually began to realize our dreams and the
them. So we thought, why not club together two things that
Pratheeksha and Esha label was formally launched into the
the Gen Y and we personally adore, modern clothing and
world.
traditional fabrics? Dashing magazine 16
How does the Chennai Fashion Scene look currently? P&E: Chennai is a very conventional city but having said that, things are certainly looking very promising compared to the past. The other day when we were at the City Centre, we saw many young girls all dolled up in fashionable clothes and hip shorts which we would never have been able to spot a few years back! This shows that the city is leaving behind its misgivings and fast catching up with the rest of the metros.
On a final note, as two successful entrepreneurs, do you have any words of wisdom for the youngsters looking to launch their own ventures? P&E: What really matters is the idea. It should be unique and something that when launched would really conquer the mountains and click with the people out there. It may not be a fad but even be something classic and reinvented- a trend setter. The next thing they should watch out for is the funding, they need to have a clear idea of how they are going to back up their venture and have the financial details worked out. Ultimately though, what matters is the passion and the belief they have in themselves and the grit to keep going in the face of tough times.
Craving
for
your
very
own
style
fix?
Can’t
wait
to
unleash
your
inner
fashionista?
Visit
them
now
at
https://www.facebook.com/PratheekshaEsha or drop in a line to pratheekshaesha@gmail.com Dashing magazine 18
Probably this is one of the reasons for
The idea of leadership branding has opened the doors for youngsters. Being realized as a
corporate companies to invest more on
potential leader by the corporates, they are able to take up the reins at a much earlier age
grooming their leaders and pump in their
unlike the past generation of leaders who waited to take up the positions at a retiring age,
resources in branding them. They have
limiting their time for achievements. Also these young band of leaders are well informed
found a scope for potential business
and well groomed, which is an asset for branding.
through individual brands over the brand itself.
Let me tell you on how far the corporate companies have taken it seriously in branding their leaders. The launch of "TVS Phoenix" was much hyped and on a grander scale than
"Business happens through contacts." The
any of its other products. It was not just because it was leading in technology or to steal
statement holds good not only for start
the attention from its competitors in broad day light.
ups and small business but also for today’s corporates. Having realized this,
It was the launch of TVS new VP, Sudarshan Venu, son of Mr.Venu Srinivasan who will be
companies have set up their training
the future face of TVS group. The launch has served its purpose in not only winning the
centers to groom their next generation
market share but also in accepting Mr.Sudarshan as a potential leader amongst the
leaders, like Infosys having set up Infosys
investors & competitors and also amongst their employees by spreading the positive vibe
leadership Institute (ILI) ras opposed to
inside the organization.
the traditional way of leaders growing up the ladder with the virtue of time and
This is the power of Leadership Branding. As I mentioned earlier "Customer buys the
experience.
person before they buy the product."
Dashing magazine 12
Dharsika Rajasekaran
“ INFINITE “ THE
JOY These words in the title struck me as I
Mr.N.Dhanraj,
the
was thinking deeply about the most inspiring
founder and president of Trust
and practical answers of Mr.N.Dhanraj. The
Happiness had a long term dream
word,
or
to help the needy and to remove
umpteen while, the word,’ joy’ means the
the need for orphanages. When he
ultimate form of happiness that prevails in the
was ten years old, he fed a
heart till the end. Joy differs greatly from
physically
happiness in the sense that joy is an evergreen
everyday on the way to his school,
form of happiness that lingers on. It stems from
in spite of his meager pocket
the infinite feeling of satisfaction, like true love.
money . This was a starting point
Whereas happiness like most other emotions,
where, he grieved for the people’s
is fleeting and hence temporary. People tend to
poor
forget what real joy is,as they are way laid by
developed a great ambition to
fake happiness which makes them think that
help them live like others. His
they are joyful. So it is naturally rare and
focus towards the wellness of
refreshing for us to find a person who obtains
people was the guiding light to
true joy from the happiness of others.
start this charity organization.
‘Infinite’
means
immeasurable
challenged
living
woman
conditions
and
Dashing magazine 22
INTERVIEW Chavez, renowned for his rude remarks against United States and even hypocritically calling Bush a “pendejo” (dumb-ass), "Mr. Danger" and
"The
Devil.”
He
criticized
the
Bush
administration for interfering in the internal affairs of other countries, especially influencing elections; yet Chávez, in his own way, did the very same thing but worshipped for his dictatorship.
Chávez
brought
up
in
a
military
background lead the United Socialist Party of Venezuela till his death. He is eminent for various controversial scenarios in his political life from his failed coup attempt-‘Operation Zamora’ (’92) headed by him to the coup attempt by his adversaries targeting him in 2002.He is also known for his on-air television show “Hello President”
Looking into the other side of the coin. Petro politics and political
which through his controversial remarks have
corruption go hand-in-hand. Paradoxically, Chávez came to power
soared high in popularity.
claiming that he would fight corruption. In 2001, Transparency International, an anti-corruption non-governmental organization,
Chávez showcased what a real Democratic leader
ranked Venezuela 70th on the Corruption Perceptions Index. By 2006,
does for his citizens. Democracy was no myth to
Chavez’s actions had effectively dropped Venezuela to 143rd and by
Hugo Chávez. That’s why it’s hard to digest when
2012, at 165th place.
U.S. corporate media demonize Chávez in an attempt to paint him as a “dictator” and accuse that
Venezuelan ruling system has had its share of coups and
he didn’t improve the conditions of poverty in his
problems. Throughout Chavez’s presidency, he permitted political
people, which, ironically, was mostly created from
opposition, but kept it suppressed and contained. Press freedom was
U.S. corporate policies and intervention,
circumscribed and several journalists have been killed under Chavez’s
which
stripped South-American revenues off their profits,
rule.
everything from fruits to oil to coal, prior to Chavez’s leadership. After his presidency people
Chávez was obsessed with the media and his image. He tried
have remarked, “Talking about the level of
to control cable and satellite channels, threatening to shut down any
participation,
more
station he perceived as a threat to Venezuela’s political institutions and
Venezuelans participate than ever before in
stability; if criticism directed against him or state institutions became
history. Everyone has a voice. Everyone wants to be
too agonizing he would switch off the channels.
today
in
Venezuela,
active and involved. Before Chávez came into power, it was a country full of apathy, full of
Weighing the ‘good’ and ‘bad’ side of Chávez, I can tell he has
exclusion, people who didn’t even care about
been an efficient dictator to his people helping Venezuela make a mark
participating because their participation meant
in the world. But, with socialism around, every leader is expected to
nothing. That has changed 100 percent and will
maintain concord with other nations in which Chávez proved to be
never reverse its course.”
futile. Dashing magazine 20
Venezuelan dictator who succumbed to cancer on March 5th, Caracas, leaving his faction of people in despair.
Handsketch : Preethi Mu
“
“As the orphanages increase, orphans increase and so I aim at abolishing them gradually”.
Through the page, ’Trust Happiness’ in Facebook,this organization communicates with
people
across
different
regions,
updating their events. In other words, it serves as a hub for charity. We were interested in knowing about how he felt at the face of challenges. He never felt the challenges to be threatening, in fact, it helped him to seek his true joy, he reminisces. “It’s not a business to count on profit. It’s purely charity and there is a huge difference between the two”, said he, with a clarity that is lost on many.
With a strong statement of concern and reality he states, “As the orphanages increase, orphans increase and so I aim at abolishing them gradually”. Trust Happiness has its tag line as, ‘Smile with love and care’, and it strongly follows it by contributing to the needy and seeking joy from their wellness. With an initial investment of care, love and hard work, Trust Happiness is flourishing and I am sure that its vision to abolish the need for orphanages by reducing the number of orphans will be accomplished soon.
Mr.Dhanraj
has
awareness
programs
institutions
like
IIT
in
created well
Madras,
many reputed
Velammal
Engineering College, KCG College of Arts and Science, Alpha Arts and Science College and many more government schools.
To know more about Trust Happiness visit their Facebook page : https://www.facebook.com/trusthappiness or visit the site www.trusthappiness.com and make everyone smile. Dashing magazine 22
“
Miss.Sujatha, Versatile Talent. growing up and coping with my physical ability pales in comparison with the mental agony I have undergone. In every walk of life, people like me are exposed to a lot of extraneous problems, but still determination and perseverance makes us move ahead.
What motivates you to put forth your hardest efforts? My positive attitude, experiences I’ve gained and the hurdles I came across throughout my life.
People behind your life. I am thankful to my parents for my existence who gave me a free hand to continue the studies. I am thankful to Prof. Mazher Sultana, my backbone, for her complete encouragement in academics. I am thankful to Mr. J.S. Sekar, for giving me this job opportunity. I extend my gratitude to Miss. Shakthi, for standing behind me as a pillar. I am also thankful to my peers in the disabled sector. And above all my friends who have been there right from my childhood till now.
What do you expect from the society? It’s not about the infrastructure for accessibility in the society. The most important aspect is accepting us and to look at us as fellow humans.
A short message to today’s women. Being disabled, though I have faced many hurdles I’m empowered. I wish each and every woman overcome their hurdles and make others empowered. Start feeling your inner strength you will succeed. Each and every hurdle is a stepping stone. Show dedication in your work and never hurt others. Use your positive energy in a constructive way. Be courageous. Happy women’s day!
Photography : Janani Divakar & Priyadharshini
Dashing magazine 24
The word “Bala” in Indian cinema means guts
Dialogues were the backbone of ‘Paradesi’ and due credits to
and grit. The gritty film maker has over the years dealt
Nanjil Nadhan for his dialogues add veracity to the subject.
with the black sections of the society in his own
The nuances of a period film go deep down and were well
inimitable style. This time around, it has just got better. A
veneered by the acumen displayed by the cameraman and art
stellar storyline complemented by a stupendous
director fill their names here. Editor Kishore has excelled in
screenplay, ‘Paradesi’ is yet another feather in Tamil
the transitions and the cuts were as smooth as it can get. A
cinema’s cap.
special accolade to every technician, for the bringing in the realism element and the national award to the costume
Inspired by a novel by Paul Harris Daniel,
designer is a testimony to it.
Paradesi takes you back to the pre-independence era of 1939. The story ticks off from ‘Salur’, a remote village,
Saving the best for last, Bala is the heart of Paradesi.
from where hails the protagonist ‘Raasa’(Atharva Murali)
He has ushered it to the heights it’s scaled. The adroit director
and the other characters of the storyline. In the backdrop
he is, his adeptness in dealing with the period subject and his
of the village, romance blooms between Raasa and
eye for every detail is breath taking. The entire plot is concise
Vedhika, and the chemistry deserves a mention. The
and within its vicissitudes of his narration lays some subtle
dazzling romance paves way to the coitus between them,
concepts such as the conversions spearheaded by the
which is received with brickbats from the villagers. Amid
Christian doctor and the paramours of the colonial viceroys.
the turmoils, things get worse when a deadly famine hits
The subject of slavery and bonded labour has been seldom
the village. Allured by the false promises by a scout, who
treaded on, yet, he’s galloped through it. His wit and sense of
is in hunt for slaves and bonded labourers, the people of
humour has the audience in split in a few occasions. The
Salur migrate to a tea estate, leaving behind their kith
voracious reader in him has surfaced and the subject has
and kin hoping for a fresh lease of life as promised by the
been dealt with sheer mastery.
scout. The hardship that ensues and the arduous life in the tea estate is what form the second half of the film.
The plot could have been diluted and the tragedies that transpire on screen could have been downplayed,
The actors transcended their roles and minutes
interweaving it with some light heartedness and smiles on the
into the movie, they were no longer actors, they were the
faces of the characters. The audience, walking out of the
characters written by Bala. Atharva, the son of yesteryear
theatre wore a grim face and the impact of the film would well
late Murali, has taken his histrionics to an altogether
be carried on for at least a couple of days. There was no light
different plane. Be it the innocence or the shyness or the
at the end of the tunnel and the hardships of the workers
emotions, he has excelled in every arena of acting and is
portrayed on screen would be a bitter pill to swallow for a
sure to cement his place in the Tamil film industry.
certain sect of the audience.
Vedhika, Dhansika and the other characters of the movie too had put their heart and soul into their roles. It has for
Final Verdict: A must watch film, worth every penny. An
sure reaped fruits. Vedhika’s expressions stood out and
immensely grim subject handled audaciously by Bala and
the emotions that emanated from it are to be applauded.
proves to be a landmark film in Tamil cinema. Paradesi would
Dhansika’s dialogue delivery was a sheer delight and the
hit you hard, but certainly a question for thought. Dashing magazine 26