BROADCASTERS
in the field controlling the hardware by Web UIs in the field using the Quantum XL as an extension for the Lawo audio switcher. Mostly communicating on a VIPRInet mobile connection.
I would like to know more about your OTT VOD platform. It cannot be accessed from foreign countries, so I didn’t have the chance to delve too much. What’s your goal and what are you offering? What technological systems are powering this platform? Our goal is to deliver a streaming platform to the audience that is both able to gather the population for big live events and to recommend relevant content to each individual with a great user experience. On the platform the user can access all new 28
programming but also a large archive of content from earlier years. Much of our programming is published on demand first. We have built most of our OTT platform ourselves, it is running on Azure infrastructure, with modules from the Microsoft portfolio – but the presentation, CMS and back end integrations are built by NRK.
NRK is also a world reference regarding transmedia productions. The most relevant example I’ve heard of this is, of course, SKAM. Do you still embrace these kinds of productions where technology, interactivity and narrative join forces? Yes, after Skam we have produced similar “real time” dramas for the young target group, and we use these methods
combining video, social media and user engagement when it serves our purpose. At the moment we develop new and more interactive services to increase user engagement around tv shows like Eurovision Song Contest and at the same time recruit logged in users for our services.
What other digital services are you working on NRK? Our main products that we develop for the audience are TV and Radio players for web and app, our news website nrk.no, a kids’ player and YR.no, which is the world’s 5th largest weather service. We also experiment with new services like atomized news briefs for smart speakers. With rapid