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A classroom in session at Indian School of Business, Hyderabad
B-schools and the spirit-de-entrepreneurship Can entrepreneurship be taught in a classroom? If yes, are the entrepreneurship courses being offered in the leading B-schools of the country the best bet? We find out /Arunjana Das
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of LEM (Laboratory in Entrepreneurial Motivation), a course offered by Indian Institute of Management Ahmedabad (IIMA). “LEM was a super motivator of a course. Both of us had entrepreneurial inclinations even before coming into IIMA. LEM pretty much crystallized that intention” says Sreeram. Rashmi Bansal, editor of the youth magazine, JAM (Just Another Magazine) is another past student of this course. LEM is a foundation course on entrepreneurship offered by IIMA. Professor Sunil Handa who takes this course follows a novel, Sreeram and Mansur of BrewHaHa no-holds-barred way
reeram and Mansur, graduates of IIMA hit the headlines when they started BrewHaHa, a café cum game-parlor cum lounge, in Bangalore after leaving fat pay - packages behind. They are both past students
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of conducting the course. There are no course materials, no exams and none of the trappings of a regular management class. The only thing you are expected to bring along is your thinking-cap. Mumbai-based NMIMS (Narsee Monjee Institute of Management Studies) has been running Enterprise Training for Women, a management programme for women entrepreneurs for quite sometime now. It’s a three-month academic programme and includes courses on Costing and Accounting, managing balance-sheets, marketing research & strategy, positioning & brand building, export marketing, legal environment and human resources. Urmila (name changed), a lighting designer who attended this course, says, “It helped me understand the financial nitty-gritties of starting a