THE DARDEN REPORT / SUMMER ’18 10
12
Vision in Sight
Can Business Save the Planet?
Dean Scott Beardsley sits down for a Q&A on Darden’s progress attracting new faculty, invigorating the education experience for a new generation of students and reimagining the School Grounds.
Climate change. Water shortages. Profits over people. Businesses have contributed to society’s most pressing problems. Now society is demanding business solve them. Can it? Darden professors think so.
22
18
Beyond Bitcoin
Marketing: 5 Hot Trends
While the surging value of bitcoin has been a popular topic, major corporations and investors are looking to the technology behind cryptocurrencies as the real source of value. Meet blockchain.
Darden’s Marketing area professors discuss the hot trends reshaping the marketing industry and why these rapid changes will have a major impact on consumers, businesses and business leaders alike.
NEWS BRIEFS
ALU M N I N E W S
PROFILES
7
30 Reunion Recap
20 Faculty Spotlight: Elena Loutskina
31 Abbott Award: Dick Mayo (MBA ’68)
35 Miho Sugimoto (MBA ’93)
Darden’s New Degree
7 Initiative for Transformational Leadership and Learning 8 Global Courses Spotlight
36 Hal Lawton (MBA ’00) 37 Matt Reintjes (MBA ’04)
24 School News
45 20 Questions: Warren Thompson (MBA ’83)
27 Admissions Update 28 Heard on Grounds
20
35
36
37
45
92 STAY CONNECTED
www.darden.virginia.edu/about/communication-marketing/social-media
SUMMER 2018
5