VISUAL IDENTITY
Dais is a platform for young creative people to showcase who they are. Giving an insight into innovative minds across a range of disciplines. The publication has been created with the mindset that it is ever changing, therefore these guidelines cover the general rules of the way Dais is to be presented. Dais has a small online presence in the form of a blog where young creative people can submit their work to be featured. The brand aims to offer a steady platform for young people in limbo between education and the professional world, giving them a chance to present themselves as young professional practitioners. The ‘visual identity’ provides the guidelines required to create Dais. This information outlines the rules on how to use them. They must be used consistently, as even small variations in the reproduction of the identity could reduce the brands effectiveness. Dais
Communication Logo Format Colour Palette Formats Typography
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Contents
The logo should be visible on all communications in some form, to create a consistent language. It should not be redrawn and should not be enclosed within a box. The logo may be used in various colours, following the general colourway of the subject it is applied to.
Communication
Dais should be referred to as the brand name and should always be written with an initial capital — e.g. Dais, not dais.
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Communication
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Logo Format
12 X
minimum size
suggested exclusion zone
130 X 6
suggested size (not to scale)
Dais is not defined by any specific colours. This palette has been created for the Summer 2014 publication. Four main colours are suggested and could be used in a tetrad ‘double complimentary’ style.
(1,95,98,0)
(0,20,40,0)
(7,7,11,0)
88,25,100,12
1,0,10,0
7
75,68,67,89
Colour Palette
(100,100,30,22)
Formats
These are suggested formats for the Dais publication although these are adaptable — as it is an ever changing brand.
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These are suggested typefaces for the Dais publication although these may be subject to change depending on the environment.
Typeface One — Titling
Mercury Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Typography
0123456789
Typeface Two — Body Copy
Minion Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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