5
THE MAN IN THE UNIFORM by Lene Nymark LENYM@edu.kadk.dk +45 27 59 57 53
The project is focusing on creating a uniform to the individual man, with inspiration in the in the sports world and the tv-show Mad Men. The goal is to retain the functionality in the uniform, but now through materials and gimmicks seen in sports uniforms. The vision is also to incorporate elements from the Mad Men universe, so this appeals to the “American company”. The individual is highlighted through the changes of elements that the uniforms contains. Now the individual has the ability to style his uniform depending on the work situation and his mood.