Landing Page Web Design Newport’s Heart Hotel

UI/UX Design

Approach:

Through in-depth research of many types of boutique hotels, I was able to gather inspiration for the design, layout, and content of this site. During my investigation, I was surprised to find and learn from several examples of what NOT to do, such as repetitive logo usage on the first section of the landing page, TOO MUCH information ( too much going on/elements), and missing their target audience. I also found layouts that I liked and added certain elements such as consistency of typographic hierarchy and easy-to-see navigation to my design.

Process:

By focusing on a mostly ocean blue color palette development, a clear typographic hierarchy, and a cohesive image library featuring luxurious oceanside living I was able to create a sophisticated look for each page of this site that represents the quintessential upscale waterfront Newport vibe.

Results:

A well-rounded website design that speaks to Newport tourists and the venue. I enhanced my skills in UI/UX Design and understanding of content hierarchy as well as incorporating multiple images to create a cohesive design.

Font Posters

Rockwell & Trinite

Approach:

Through in-depth research of the two chosen typefaces, I was about to find not only background information and the origin of the fonts but the font anatomy for these typefaces.

Process:

By focusing on each letter’s anatomy and a clear typographic hierarchy, I was able to achieve a well-balanced layout that demonstrates the aesthetics of each font.

Results:

An easy-on-the-eyes-looking design that nicely points out the features of the fonts.

Event Posters Halloween Wknd Market

Approach:

Typographic Hierarchy

Illustrations

Image Editing

Through extensive research on event poster designs (specifically Halloween-themed ones), I was able to accumulate many different design directions that I would like to begin at like adding in illustrations and a spooky vibe.

Process:

By focusing mostly on the illustrations and typographic hierarchy I was able to achieve not only the Halloween vibe I was going for but as well as the comeliness to look for more information.

Results:

A simple Halloween concept that adjectively communicates the event by intersecting creative typography hierarchy and hand-drawn inspired illustrations.