FRITZ KNOEBEL'S NEW CURRICULUM
In the fall of 2007 the Fritz Knoebel faculty undertook the task of a major curriculum overhaul. The curriculum taught through spring of 2016 was the result of that process and several minor adjustments to the curriculum that emerged and was approved in the spring of 2008. This curriculum represented significant improvement over the past and provided some competitive advantage for the school among its peers. One of the key elements of the revision was the creation of informal areas of focus for students to pursue. The hospitality industry really needed, and still needs, specialists graduating from four year degree programs, people who can add value from day one on the job—even in a management development program. The three focus areas, Lodging/Resorts, Restaurants/Food & Beverage, and Hospitality Sales & Marketing, addressed this end-user need and provided students with a significantly improved education. They also drew on the then current faculty expertise. The intervening years have seen turnover in faculty—only two members of current full-time, tenure track faculty participated in the curriculum revision 10 years ago. Our new team is forward thinking and recognized the opportunity to once again revamp the curriculum, drawing on what we already do well but seeking to meet industry needs in areas that present the greatest opportunities for the career success of our future alumni. A year of discussion internally, including our industry faculty, and with external stakeholders, led to a new curriculum in which students choose from among four formal concentrations. Students declare a concentration by winter of junior year, and the concentration appears on students’ transcripts. The four concentrations are presented below in tabular form, preceded by the core curriculum in the major. The rationale underlying the changes to the core and the concentrations follows and describes these changes. The prefix for all course numbers, unless otherwise specified is now HOSP. HRTM has been officially retired.
HOSPITALITY MANAGEMENT CORE CURRICULUM Core Course
Course
Credits
Core Course
Course
Exploring Hospitality
1100
2
Management Internship
2202
0
Hospitality Work Experience
1200
0
Managing Human Capital in Hospitality
2501
4
Managing a Restaurant Business
2360
4
Hospitality Cost Management
2502
4
Hotel & Resort Management
2401
4
Hospitality Technology & Analytics
2504
4
Revenue Management
2402
4
Distinguished Lecture Series
3120
1
International Experience
2201
0
Business of the Built Environment
REAL 1700
4
Total core credits
Credits
31
HOSPITALITY MANAGEMENT CONCENTRATIONS Lodging Real Estate
Course
Credits
Hotel Valuation
3601
2
Advanced Revenue Mgmt.
3402
4
Hotel Development & Feasibility
3600
4
Hotel Asset Management
3402
4
Real Estate Finance
REAL 3307
4
Business forecasting & visualization
INFO 3200
4
Hotel Asset Management
3402
4
HOSP electives
6
Total concentration credits
18
HOSP electives
4
Total concentration credits
18
Restaurants/Food & Beverage
Revenue Mgmt & Analytics
Course
Credits
Course
Credits
Contemporary Cuisine
2361
4
Beverage Management or 3300 or 4
Beverage Management
3300
4
Contemporary Cuisine
2361
4
Restaurant Concept Development
3360
4
Hospitality Sales & Marketing
3402
4
6
Special Event Management
3506
4
HOSP electives
Conference Services
Course
Credits
HOSP electives
6
Total concentration credits
Total concentration credits
18
18
Total credit hours in the major 49
6
Knoebel News | Fall 2017
