MARS BLACKMON Character created by Spike Lee that Jim Riswold and Bill Davenport saw in She’s Gotta Have It. Bill thought Spike might be right for Honda Scooters. Jim thought he should act in and direct a series of Jordan spots. So Bill called Brooklyn information and asked for Spike Lee’s number. They gave it to him, he called and the rest is history.
“REVOLUTION” The song Portland ECD Susan Hoffman realized would be perfect for a Nike spot of the same name when she walked by the Dakota building in New York. Caused a bit of a stir, as it was the first Beatles song ever licensed for a TV commercial. SIDERS A London program similar to W+K12. The main difference being we have to pay them. Damn those British labor laws. UPON ARRIVAL, IT’S EVERY MAN FOR HIMSELF W+K travel rule as explained by Global COO Dave Luhr to a team he left at the baggage claim of Frankfurt Airport. WEEKEND+KENNEDY Do you really need to ask?
MEDIA Something a lot of agencies let a conglomerate plan and buy for them. We have this funny idea that strategic media developed alongside the creative gets better results and saves our clients money.
WELCOME TO OPTIMISM The general mental state of the London office and title of its blog.
MOMO A Tibetan delicacy, but at W+K Delhi it’s a term related to a person of short stature. ORANGE One of our worst pitches ever. Our London MD Neil Christie somehow ended up making the trip alone and, thanks to a last-minute computer meltdown, was forced to act out the presentation. It was a little awkward. But they called and asked us to handle their business in Romania. PARTY What Ken Kesey thought we could teach the Hells Angels how to do after hanging out with us for a day. PIPEBALL Office sport invented by the New York office. RED VEIN Large, red counter/shelf/island/table thingy that extends the length of the New York office. Used for reviewing work, assembling presentations or unloading unwanted schwag.
WE’RE ON A JOURNEY Phrase most used by London ECD Kim Papworth when reviewing creative work. Translates to “we have absolutely nothing.” WHERE THE SUCKERS MOON Book chronicling our relationship with Subaru during the early ’90s. WRONG Word most used by London ECD Tony Davidson when reviewing creative work. Can be used to mean really good or really bad. YBBOX A W+K Shanghai documentary about beatboxers from Yanbian, a small city near the China–North Korea border. 72ANDSUNNY, 180, ZAMBEZI, et al. Agencies started by former Wieden folks using the Wieden model, a source of both pride and annoyance.
A FAIRLY COMPREHENSIVE LIST OF EVERYONE WHO HAS EVER WORKED AT WIEDEN+KENNEDY If your name is not found on this list and you have worked or still currently work at Wieden+Kennedy, we blame shoddy software, system crashes and the Internet. But we’ve left some blanks for you to fill in your name at the end. AARON ALLEN AARON ISRAEL AARON PERLSTEIN AARON PHUA ABBIGAIL FLOCKER ABBY MARTEN ABI FINDLAY ABIGAIL GOODWIN ABIGAIL MCCLURE ABRENDAN PARKER ACHILLES LI ADAM ALSHIN ADAM BAYER ADAM FABER ADAM FAUSSET ADAM FRANK ADAM GLICKMAN ADAM HEATHCOTT ADAM KEAN ADAM KIRBY ADAM MOORE ADAM PAUL ADAM POPKIN ADAM ROYER ADAM SCHECHTER ADAMA SALL ADDY TAN ADEMAR MATINIAN ADRIAN HILTON ADRIENNE KARECKI AEDUARDO SERRANO AGILES MONTGOMERY AHNAWAKE WALKER AIDAN MORAN AKATIE RAYE AKEMI KAMEMOTO AKI YONAMINE AKIO IIDA ALAN BUCHANAN ALAN FOSTER ALAN KING ALAN LAM ALAN MOSELEY ALAN OLIVER ALBERTO ESCOBEDO ALBERTO PONTE ALEJANDRO TAMAYO ALESSANDRA DE MARTINO ALESSANDRA IOVINELLA ALEX BARWICK ALEX BENNETT-GRANT ALEX BRILLENBURG WURTH ALEX CONAWAY ALEX JORDAN ALEX KERR ALEX MELVIN ALEX ROGERS ALEX TAYLOR ALEX WALTON ALEXA MARSH ALEXANDER DOBSON ALEXANDER FRENCKEN ALEXANDER SWETSCHINSKI ALEXANDER WURTH ALEXANDRA BOUTERAKOS ALEXANDRA PAGEAU ALEXANDRA SAGOL ALEXANDRA TANGUAY ALEXANDRA YETTER ALEXIS KANFER ALI TILLING ALI ZEIN KAZMI ALICE BRAAT ALICE CHEVALIER ALICE MUIRDEN ALICIA GEIGER ALICIA HAMILTON ALICIA KUNA ALICIA MCDAID ALISA COHEN ALISDAIR CLARKE ALISON BONNER ALISON HALY ALISON HILL ALISON RUSEN ALISON SCUDDER ALISSA JENKINS
ALISSA MAGGIACOMO ALISTAIR BEATTIE ALISTAIR CAMPBELL ALISTAR HINTON ALLESANDRO ANDOLINA ALLISON BICK ALLISON GOURLEY ALLISON HEBER ALLISON HOAD ALLISON KEELY ALLISON SABOL ALLISON SPAGLE ALLON TATARKA ALON ZOUARETZ ALONSO VELASCO ALVARO SOTOMAYOR ALVARO VALENTIN ALYSSA RAMSEY AMA BADU AMANDA FELLOW AMANDA GOWER AMANDA HOREAU AMANDA ROBERTSON AMANDA S VINE AMARIO GUAY AMBER LAVENDER AMBER MAYO AMBRA GRAZIANI AMICHAELA LAROSSE AMICHIYO NAKANO AMIE MANSKE AMIE MURSTEIN AMINAH HART AMIT BHALLA AMY ABRAHAMS AMY BEILIN AMY CARLETON AMY CORCORAN AMY DAVENPORT AMY DEVLETIAN AMY ELLIOTT AMY GHEBREMESKEL AMY HUANG AMY LENTZ AMY NEUSER AMY NICHOLSON AMY REICHENTHAL AMY SMITH AMY YUKAS ANA CAPUANO ANASTASIA TSAROUCHA ANDE CARLTON ANDERS STAKE ANDERSON KILPATRICK ANDRE MIDDLETON ANDREA BONNER ANDREA ELOVITZ ANDREA EVERS ANDREA MOULAS ANDREA NELSEN ANDREA STULAC ANDREAN DOMOSH ANDREW BATES ANDREW BREITENBERG ANDREW CHRISTOV ANDREW DICKSON ANDREW FERGUSON ANDREW GOLDBERG ANDREW GRAY ANDREW KONINGEN ANDREW LINDBLADE ANDREW LOEVENGUTH ANDREW MAGGIORE ANDREW MCDOWALL ANDREW MCKEON ANDREW REED ANDREW ROBERTSON ANDREW SCHAFER ANDREW SESSIONS ANDREW SHELTON ANDREW SIEVERS ANDREW SMART ANDREW STIRK ANDREW TOLEDANO ANDREW WALENGA ANDREW WATTS ANDREW YOON
ANDY AMADEO ANDY BERNDT ANDY BHATT ANDY CARRIGAN ANDY CORNELIUS ANDY FACKRELL ANDY JOHNSON ANDY KAY ANDY MAW ANDY MCBEE ANDY MURILLO ANDY WALKER ANDY WHITLOCK ANGELA CASTORIA ANGELA CROSS ANGELA HANKE ANGELA JORDISON ANGELA MILANESE ANGELA SHEN ANGELA SUMSER ANGELINGA VIEIRA ANGIE WONG ANGUS MACADAM ANIEK HOLLAND ANIEL CHHANAI ANIEL YATES ANITA CAVAINO
ANITA GOODWIN ANITA LOZINSKA ANITA TJONG ANJA KRUTZKE ANN BRITTON ANN BYRNE ANN DANIELS ANN MARIE HARBOUR ANN MEADE DANIEL ANN YAO ANNA BETH WEBER ANNA BLACKSTOCK ANNA BLANK ANNA BLOM ANNA CHEREPANOV ANNA CHRISTOVA ANNA CORNELL ANNA EICKMANN ANNA FAIRCLOUGH ANNA GATEWOOD ANNA GROSSENBACHER ANNA HUGHES ANNA SMITH ANNABELLE MEYER ANNALISE BRIGGS ANNE ALAJUNTTI ANNE BANKSON ANNE BOWMAN ANNE CHARBONNEAU ANNE HALVORSON ANNE HATTEN ANNE HEUER ANNE LEVY ANNE THOMASSON ANNELIES ENGEL ANNEMARIE CULLEN ANNEMARIE SEMEIJN ANNEMIEKE NIMWEGEN ANNET POUW ANNETTE BENDINELLI ANNETTE KRUTZIK ANNIE BYRNE ANNIE STOCKBRIDGE ANOOR VAN VELUW ANOUCK IYER ANTHONY GOMES ANTHONY KEI MATSUO ANTHONY SPERDUTI ANTHONY STEARNS
ANTHONY STIKER ANTOINETTE POLLOCK ANTONY GOLDSTEIN ANUJ SHAH APIRKE BERGSMA APRIL PERUGINI ARCHER LEE ARDEN KAPELMASTER ARI WEISS ARIANE VAN NOTTEN ARIJIT BASU ARIK ROPER ARNAU BOSCH VERGES ARNAUD MERCIER ARNOLD STEINER ARRON HINCHION ARROW KRUSE ART PERFETTO ARTHUR TAN
ARTO HAMPARTSOUMIAN ASH MAKKAR ASHLEY YAO ASIA WRIGHT ASTEPHAN AUER ASTRID ARSENIAN ASTRID KRAUSE ASTRID VAN BAALEN ATHENA SCHEIDET ATTILA KIRALY AUBREY DEAN AUDRA KRUSSEL AUTUMN MEAS AXEL SCHWEMMLE AYA OHDERA AYANA BRIDGES AYSE ALTINOK AYUMI ITO BANI O’CONNOR BARBARA BLAIZE BARBARA HEIDRICK BARBARA HUMPHRIES BARBARA MERCUUR BARBARA SIKORA BARI TRONTZ BARNEY HOBSON BARRETT ROSSIE BARRIE LEIMER BARRIE WILLIAMS BARRY FLOYD BARRY MARTIN BART KINKET BARTON CORLEY BECCA MILBY BECKY BARWICK BECKY COSSMAN-DAVISON BECKY JOHNSON BEDONNA SMITH BEKAH SIRRINE BELENDA VORVICK BELLA LAINE
BEN CARTER BEN EVERITT BEN GOETJES BEN GRYLEWICZ BEN HASLER BEN KLINE BEN PERYER BEN PUTLAND BEN REGESTER BEN SIMONDS-GOODING BEN TSENG BEN TUBBY BEN WALKER BEN WREN BENJAMIN ALLEN BENJAMIN KLINE BENJAMIN MARTIN BENJAMIN MOORAD BENNY ZHANG BERND SANMAN BERT DONSELAAR VAN BERT RIJKSE BERTRAND FLEURET BETH KARLIN BETH MUNCE BETH URDANG BETHA PERSAD
BETINA RASMUSSEN BETSY DECKER BEV DAVIS BIANCA JOSE BILL JASTRAM BILL MORGAN BILLIE JO BONNER BILLY WHEN BIRGIT ZIMMERMANN BIRGITTA HAHN BJORN BREMER BJORN PERSSON BLAINE WHITNEY BLAIR OTTOBANI BLAKE BARKIN BLAKE KIDDER BLAKE PIERSON BLAKE REED BOB EDWARDS BOB GROEN BOB RICKERT BOB SANDERSON BOB VELLEMAN BOBBY SOUERS BONNIE MOORE BOO UENO BORIS THORBECKE BOUKJE TAPHOORN BOYD COYNER BRAD KUHNS BRAD ROSEBERRY BRAD RUDOLPH BRAD SIMON BRADLEY TROST BRAM VAN BOVEN BRAND ENGLE BRANDON PIERCE BRANT KING BRANT MAU BREDE RORSTAD BRENDA BERTRAM BRENDAN KEENAN BRENT HODGINS BRENT STAPLETON BRET RIDGEWAY BRETT CORRICK BRETT VAIL BRIA BOYDSTON BRIAN ACEVEDO
BRIAN BENNETT BRIAN COOPER BRIAN D’ENTREMONT BRIAN FORD BRIAN MORK BRIAN MURPHY BRIAN REAVEY BRIAN REKASIS BRIAN TROYER BRIAN UNFLAT BRIANA LOWE BRIANNE CALANDRA BRIE SPICER BRITTANY MEDDLES BRITTON TAYLOR BRONWEN HEMMING BROOK SCOTT BROOKE BAIRD BROOKE SCOTT BROOKE STONE BRUCE HARRIS BRUCE KRISKOVICH BRUCE MENZIE BRUNO CASANOVA BRYANT KING BURKS SPENCER BUZ SAWYER BYRCE SCHROER-SHEPORD BYRON OSHIRO C. PHILIP MARCHINGTON CAITLIN BANCROFT CAITLIN RYCHEL CAL YU CALEB JENSEN CAMEON RAVERA CAMERON HEADLEY CAMERON MCNAB CAMERON PARKER CAMERON SHAW CAMILLA HARRISSON CAMILLE COSTA CANICE NEARY CAREEN MIDDELHOFF CARLA PALMER CARLINNE SVENSEN CARLO CAVALLONE CARLOS BAYALA CARLOS FURNARI CARLOS GONZALEZ GARCIA CARLY GRIFFITHS CARO TERMOTE CAROL MENTON CAROL SUTTON CAROLINA MANERO CAROLINE BARON CAROLINE CONNOR CAROLINE DILLON CAROLINE FIGHIERA CAROLINE SVENSON CAROLINE SYMMONDS CAROLINE TERMOTE CAROLINE WHITEHILL CAROLINE ZHAO CAROLNE HOOPER CAROLYN CRANDALL CAROLYN ENOS CARRIE BIRCH CARRIE CAMERON CARRIE HAVELKA CARRIE MORGENS CARYN AONO CASPIAN MICHALOWSKI CASSIA THOMSON CAT NILSON CAT NOON CAT REYNOLDS CATHERINE BENNETT CATHERINE BERNARD CATHERINE BREW CATHERINE DALZIEL CATHERINE HANGELBROEK CATHERINE JOHNSON CATHERINE MCINTYRE CATHERINE OMEROD CATHY BOYCE CECILE LEMARIE CEDRIC GAIRARD
CEES DIGLER CELESTINA LUCERO CHAD BLANKENSHIP CHAHAT RAM CHANTEL TREMITIERE CHARLENE HAYS CHARLES GSCHWEND CHARLES HALL CHARLES MCBRIDE CHARLES SHAFFER CHARLES WELCH CHARLES WOLFORD CHARLEY ROELANTS CHARLIE KEATING CHARLIE TINSON CHARLOTTE BROUILLOT CHARLOTTE LAVENDER CHARLOTTE MOORE CHEAN WEI-LAW CHELSEA RADICH CHEMIN REED CHEN ZHANG CHENG SY-JENQ CHENOAH ROMMEREIM CHERI ANDERSON CHERIE APPLEBY CHERYL BARRY CHERYL HUPPIN CHERYL ROGERS CHERYL WARBROOK CHET PERRY CHIZUKO YAMANAKA CHRIS BERRY CHRIS BOND CHRIS CURRAN CHRIS FORREST CHRIS GRIMM CHRIS GROOM CHRIS HERMUS CHRIS HUTCHINSON CHRIS JACOBS CHRIS KYLE CHRIS LIND CHRIS LUCY CHRIS MCAYEAL CHRIS MCCLELLAND CHRIS MEADOR CHRIS MENDOLA CHRIS NOBLE CHRIS NOONAN CHRIS RAIH CHRIS REHBERGER CHRIS RHODES CHRIS RILEY CHRIS SHIPMAN CHRIS WELDON CHRISTA VAN STAAVEREN CHRISTEN DUNLAP CHRISTIAN LANIOSZ CHRISTIAN VERA-MEDINA CHRISTIAN WOJCIECHOWSKI CHRISTIAN WOLFE CHRISTIA ABRAHAO CHRISTIE MOILANEN CHRISTIN SPAGNOLI CHRISTINA BARRAND CHRISTINA DRAKE CHRISTINA KOMESHIAN CHRISTINA LAMPE CHRISTINA PERRY CHRISTINA RUIZ CHRISTINA VELAZQUEZ CHRISTINA VERDESCHI CHRISTINE BARRETT CHRISTINE CURRAN CHRISTINE LAWSON CHRISTINE MANN CHRISTINE MASON CHRISTINE SCHWAMB CHRISTINE THOMPSON CHRISTOPHER BLEILER CHRISTOPHER BOND CHRISTOPHER LARSON CHRISTOPHER NOONAN CHRISTOPHER RILEY CHRISTOPHER RYCE CHRISTOPHER SCHEER