ANG BINHI PROJECT

The “Ang Binhi Project” application and website design is a transformative initiative aimed at empowering small-time Filipino farmers and improving their livelihoods by providing them with a platform to sell their produce at fair prices. The project also focuses on fostering sustainable agriculture practices by offering farmers access to a wide range of educational resources, including blogs, articles, and instructional materials. Through a user-friendly interface, the app and website facilitate seamless transactions between farmers and consumers, creating a direct link that eliminates intermediaries and ensures farmers receive a fair share of their earnings.

Audience

Demographics

• AGES: 25-49 years old

• SEX: Male and Female

• NATIONALITY: Filipino

• EDUCATIONAL ATTAINMENT: Primary to Tertiary Education Graduates

• HOUSEHOLD INCOME: Php 0.00 to Php 2,000 per month

Psychographics

• Resilience and Determination: Poor Filipino farmers exhibit remarkable resilience and determination in the face of challenging circumstances.

• Strong Sense of Community: They understand the value of collective action and frequently engage in cooperative farming practices, sharing resources, knowledge, and labor with their fellow farmers.