Daniel Faulkner
7.0 FINDINGS: Press Gazette: 7.1.1 – Press Gazette is a British media trade magazine which dedicates itself to journalism and the press. 7.1.2 – In a section on the online version titled “tips of the trade – Sports Journalism” already well-established sports journalists such as Tom Fordce of BBCi , Louis Massarella of FourFourTwo Magazine and others, voice their opinion on what skills are needed to be a successful sports Journalist. 7.1.3 – First and foremost most journalists emphasise you need to be passionate about sport, “an insatiable appetite for even the most obscure sports” Carrie Brown – British Eurosport. 7.1.4 – Know your audience and deliver the best news story possible, “You need to be able to spot the best news angle when you're being confronted with 100 different possibilities” - Tom Fordyce, BBCi. “It's easy to fall into the trap of writing something for yourself rather than the reader, either in substance or style.” - Louis Massarella. 7.1.5 – Many journalists stress the importance of building contacts in the industry and having good work experience. ( Reference 1.)
BSkyB: 7.2.1 – The largest pay-TV broadcaster in the United Kingdom with over ten million subscribers. They employ sixteen and a half thousand employees. 7.2.2 – In 2002 they paid over £300 million to secure the rights of premier league matches which in itself provides a strong customer base and have since launched their 24 hour a day dedicated sports channel (Sky Sports News.). (Reference 3.) 7.3.1 – The serious nature of the company makes Sky internships and work experience highly competitive. “ We consider one placement per month so only the very best applications are considered” 7.3.2 – Sky state that any aspiring sports journalist wanting work experience or an internship needs to have either a BCTJ or NCTJ accredited journalism or sports journalism qualification. 7.3.3 – They need to be able to write 100 words per minute shorthand. (Reference 7.)
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