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Eye on DP

Business Beat

By CHRISTINA SCANNAPIEGO

News and updates on Dana Point’s business community

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held his Grand Opening on Friday, June 17. “It’s the first dedicated longboard store of its size in the country,” he said, proudly, of over 200 boards in stock representing the downhill, freeride and cruising disciplines. Their extensive offering includes brands like Landyachtz, Rayne, Arbor, Comet, Original, Loaded…the list goes on. Edge Boardshop even sponsors both a professional and an amateur team comprised of a talented group of the area’s best riders. Both teams will be competing in the largest international longboard skateboard event, the Maryhill Festival of Speed. Edge Boardshop carries premade setups as well as the essentials to build your own. Stop in and check it out at 34255 PCH. For more information visit them on the web at www.edgeboardshop.com or call 949.542.8855.

Pinky’s Closet. Photo by Christina Scannapiego u Dana Point local, Christina Kosinski has

just opened Pinky’s Closet, a second-hand store carrying “clean, funky, name brand, vintage and extremely cute clothing, shoes, handbags and costume jewelry,” she said. According to Kosinski, they also do feather hair extensions and their average price for everything is between $5 and $15. Pinky’s buys, consigns and trades and Kosinski handpicks all her items, including labels like True Religion, Abercrombie & Fitch, Hollister, Pac Sun, Steve Madden, Volcom, Vans, Juicy Couture, among many others. “In this economy, it’s a win-win. People come in here and tell me they don’t need to go to the mall and they save tons of money.” Pinky’s is located at 24671 La Plaza. You can’t miss the huge leopard shoe and blackhaired mannequin named Lola out the front. Call them at 949.496.1455.

COMING SOON u Luxury real estate brokerage, Surterre Properties, recently announced that Jerry La Mott and his team of agents have joined the company, with their approximately 40 active listings. La Mott and his team will work out of Surterre Properties’ new Monarch Beach office slated to open in late June 2011. “Jerry is one of Jerry La Mott. the most genuine Courtesy photo real estate professionals I have ever met and he truly cares for each of his clients and their homes,” said Gary Legrand, president and chief executive officer for Surterre Properties. La Mott has an outstanding professional track record as a top national performer. He and his team are well-known for representing luxury real estate in Dana Point, San Juan Capistrano, San Clemente, Nellie Gail and Laguna Niguel. “I have always believed in continually stretching myself to learn new things and new ways of doing business from others, which will ultimately benefit my clients. That’s how I saw this opportunity with Surterre Properties,” said La Mott. For more information about Surterre Properties, visit www.surterreproperties.com.

(L to R) Michelle Lindley, Mike Bobovnik, Chamber of Commerce Chair Russell Kerr and owner Brian Greer celebrate at the Dana Point Athletic Club ribbon cutting and grand opening on June 14. Photo by Lauralyn Loynes

on Tuesday, June 14 at 5:30 p.m. The event gave attendees the opportunity to explore the facility, with state-of-the-art Pandora sound system and a variety of classes from spin to yoga to some more unusual fitness classes. Mahe Restaurant and Salt Creek Grille served “Taco Tuesday” appetizers with protein shake samples by Visalus Sciences. Attendees were also offered discounts off general membership and personal training sessions. Drop in at 34270 PCH, Suite M. For more information, log on to www. danapointathleticclub.com or contact them by phone at 949.240.1818.

CHAMBER NEWS u The Dana Point Chamber of Commerce is encouraging the entire community

to shop local on Shop Local Day, July 13. They’ve estimated that for every $100 spent locally, about $65 stays in the community. The Chamber has declared the theme for this Shop Local Day to be “Family Fun.” For more info, contact the Chamber at 949.496.1555 or www.danapointchamber.com.

NEWLY EXPANDED u Rite Aid, at 24829 Del Prado has recently expanded their store and they now offer an ice cream station, expanded pharmacy and have also added liquor to their inventory. They officially celebrated their ribbon cutting, with the help of the Chamber of Commerce, on Friday June 3. Call them at 949.496.1555 or go to www.riteaid.com.

UNDER NEW OWNERSHIP Edge Boardshop. Photo by Christina Scannapiego u Mike Bornstein has been a longboard skater his entire life, his passion for it finally driving him to open Edge Boardshop next to Stacks Pancake House on PCH. Bornstein

Dana Point Times June 24–30, 2011

u To celebrate Brian Greer’s new ownership of the Dana Point Athletic Club, recent upgrades and a successful 12 years in town, the gang at DPAC and the Dana Point Chamber of Commerce held an official ribbon cutting ceremony and open house

(L to R) Rite Aid Pharmacy Store Manager Jerry Tutor, District Manager Daniel Pina, City of Dana Point Mayor Scott Schoeffel and Dana Point Chamber of Commerce Chair Russell Kerr at the Rite Aid expansion ribbon cutting and grand opening June 3. Photo by Kelly Straine

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