Sydney Olympics 2036 Branding Guide

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Recreating a modern version of aboriginal

The elements in the logo create branding

art, the Sydney 2036 Olympic logo shows

elements throughout the book using

off important features of Sydney Australia

the organic circles, waves and weaving

using organic shapes, lines and earthy

from the linework and organic half moon

tones from the Sydney Flag. The symbols

cresents. Expanding on the ideas of

in the logo showcase the Blue Mountains,

“summer” and “playful” in Australia the

Sydney Harbor, and the sun with hint of

branding was kept simple with a sense o­f

Sydney’s indigenous Aboriginal Art.

movement.

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The two fonts that were selected to be apart of the 2036 Olympics were chosen because of their cleanliness, boldness and how modern they are, fitting with the brand and logo. Within 2036 Olympics brand we wanted to keep it as minimal as possible making the readability easy with no distractions.

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