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Recreating a modern version of aboriginal
The elements in the logo create branding
art, the Sydney 2036 Olympic logo shows
elements throughout the book using
off important features of Sydney Australia
the organic circles, waves and weaving
using organic shapes, lines and earthy
from the linework and organic half moon
tones from the Sydney Flag. The symbols
cresents. Expanding on the ideas of
in the logo showcase the Blue Mountains,
“summer” and “playful” in Australia the
Sydney Harbor, and the sun with hint of
branding was kept simple with a sense of
Sydney’s indigenous Aboriginal Art.
movement.
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The two fonts that were selected to be apart of the 2036 Olympics were chosen because of their cleanliness, boldness and how modern they are, fitting with the brand and logo. Within 2036 Olympics brand we wanted to keep it as minimal as possible making the readability easy with no distractions.
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