White space is not your enemy

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Just because you can doesn’t mean you should. There are two really good reasons not to steal graphics from the Web: Optimized Web graphics likely will lack the resolution you need, and it’s illegal.

Show the photographer a rough or comp mock-up of the design. This visual will help the photographer plan and frame the shots, including, for example, such things as vertical versus horizontal formats or left- versus right-facing content. Keep in mind that photographers are creatives, too. Give them as much information as you can then step back and let them work. But don’t be shy about providing feedback when necessary.

WHERE NOT TO GET PHOTOS Why go to a photographer or digital stock site when there are billions of images out there on countless Web galleries? Two reasons. One, as we’ve already discussed, Web images do not have enough resolution to work in print. Two, and more importantly, it’s illegal. Copyright law in the United States protects ownership of most things (art, the written word, music, photography) from the moment of creation, Chapter 10: Photos & Illustrations

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