2005 03 22

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Daily Titan

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News Entrepreneur creates new drinking buddy Tuesday, March 22, 2005 3

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for nurses who will later mentor other nurses, she said. Mentors help nurses to become familiar with their units and deal with clinical and professional problems, Ringl said. If nurses learn how to cope with these problems, it helps their retention. The nursing department is conducting research on why nurses leave their workplaces, she said. The program resulting from the Children and Families’ Commission

grant will be beneficial to busy or working students because it will be offered online, said Mary Ann Kelly, director of the program. The program will be available on the Web because the nurses enrolled are employed full time as nurses, Latham said. “We want to make it more accessible for them to attain the credential so they can sustain their position,” Latham said. “[Nurses] work long hours and it is difficult for them to come to campus every week.” The nursing credential program will be the first in Orange County, Latham said. The courses will

include counseling, audiology, secondary education and science. The program is still under development and awaits four more department approvals, Latham said. The program hasn’t opened but is already impacted. There have been about 100 inquiries about the program, Latham said. Seventy people want to enroll in the program, but there are only 20 spaces, she added. Latham said she was excited to receive the grants. Most importantly, she said, is the fact that the CSUF Nursing Department is working with the hospitals and nurses that serve the community.

Mickey Marchello targets college students with I.M. Happy doll By Jason Kehler Daily Titan Staff

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cultures. This particular class is taught by Aimee Aul, the museum education coordinator, who began working at the museum in 1989. The program she is involved with has been around for two years, after it started with the idea of bringing family together and eventually turned into a class for children.

“We found a need to provide something that wasn’t terribly rigid with some structure that was more experimental, but not a free-forall,” said Aul, who added that her goal is for children to gain knowledge of art by demonstration and instruction. The program is a four-week session that costs $80 per student and includes all materials. In one session, children may participate in finger painting and arts

and crafts with bamboo, said David Lien, a museum staff member. Recently there have been many requests to offer more family-oriented programs, he said. This class offers another activity for children on Saturday mornings and provides participants with a lot of one-onone attention. “Children of this age group really know how to draw,” said Aul. “Their drawing at ages 5 to 8 is breathtaking,”

Never drink alone again. I.M. Happy will always be there to throw back a beer or two, or six, with you. Happy, who sits on his barstool, is a new doll with four different cycles of humorous sayings and catchy drinking songs. Happy is a balding, pot-bellied character complete with a plumber’s crack coming out of his jeans. Happy’s shirt displays his name on the front and “Drink up!” on the back. Happy has one heavy eye and has drool hanging out of his mouth. Rather than wasting beer, Happy will take a fake swig out of his plastic beer mug while singing his songs, said Mickey Marchello, creator of the doll. “I came up with this idea because of a song,” Marchello said. “That is how I developed the doll.” The song is “World Party Anthem,” written by Marchello, and is the main tune that Happy sings. Marchello said

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coordinator of MSE, said the program is in the progress of developing its standard content, exemplified by the introduction of a reusable video lecture in an effort to

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during the file download,” senior Karen Bury said. “Generally, I know exactly who I’m getting my files from and can trust them to not embed something hostile into the file trans-

the song is upbeat and about beer. The song was initially created in April 2001. When the attacks on Sept. 11 occurred, however, Marchello said he felt that the world was not ready for it. The development of the doll grew out of the marketing of the song, Marchello said. “I was trying to find a way to move this song,” Marchello said, stating that the doll was inspired by the melody. Marchello said both the doll and the song were gaining popularity when he tested them both in the market. Happy was designed with a microchip that allows his mouth to move with the words he is saying and singing. “I developed a doll that was like a Rolls-Royce,” Marchello said. “The rest are are like Volkswagens.” Happy will initially be sold for $34.95 only through the Web site, www.57happy.com, until it gains further popularity. Marchello is looking to promote the doll through outlets like Comedy Central, Spike TV and Howard Stern. He is also going to market it to college students. “It would make me feel less like an alcoholic if I drank with it,” said Scott Cappelli, a senior radio-TV-film major. “Because then I wouldn’t be

drinking by myself.” Cappelli also said the doll could be fun in a group setting because you could play drinking games with it. “There is a niche out there for this,” Marchello said. “There are a lot of beer drinkers.” Julie Stokes, an Afro-ethnic studies professor at CSUF, warns against the type of behavior that the doll would promote. “Having a party favor that drinks at a party can actually encourage increased consumption in regards to alcohol,” Stokes said. Stokes said binge-drinking for women is defined as four or more drinks in one setting and five or more for men. Normal drinking for women is considered as one drink and two drinks applies to men. “Sometimes college students over use alcohol,” Stokes said. “Primarily because they really don’t know what is considered normal drinking.” Stokes also said drinking alone, or with a doll, can be problematic in itself. “Drinking norms are generally socially defined,” Stokes said. “If one is drinking by themselves, then they have no reference point by which to gauge the amount of alcohol they’re drinking.”

overcome the budget issue. The work group, composed of eight faculty members, designed everything for the program, such as the renewal of audio lectures, a time-consuming process that required them to work even during the weekends. Faculty members said their

efforts will pay off for students living under severe time constraints. “I would be very happy about that,” said Tim Bradley, who just enrolled in the Bachelor of Science in the software engineering program. “This is a time-convenient program and would be helpful for a student like me.”

fer.” In order to use the Web site, log on to the site and upload a file. Unlike email servers, which can only transfer 250MB at a time, YouSendIt.com allows up to 1GB of information to be uploaded onto the server. Once the upload is complete, a URL is sent to the person uploading the file, which can then be used for either 25 downloads or seven days, whichever happens first. At this point, the URL expires and any information on that link is deleted from the site’s records. Freshman Emily Feldman said she uses YouSendIt.com with her friends to send videos or to share music in small communities of peers. She said the communities had to be very small since the 25 downloads don’t allow for many transfers to take place. YouSendIt.com originally started

in 2003 as a way for businesses to transmit larger document files to multiple clients and employees without having to deal with small email servers, bandwidth issues or shared passwords. Within the last six months, however, many of the users of the Web site have been college students looking for an easier way to locate hardto-find files, or to just share something they love with others on the Internet. “It’s not like you can actually actively search out the things you want to download,” CSUF junior Jinra Ilustrisimo said. “Finding YouSendIt.com files takes a bit more effort on your part to kindly ask someone to upload something for you, as opposed to just running a program, doing a search and clicking on a file to download.”


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